The first iPhone was just released… and the

App Store and Android Market did not exist yet

Smartphone penetration was in single digits

The first iPad was still over 3 years away

Mobile phones’ primary use was to “make calls”

Take me back to 2007…

Technology Tablet

Households

Non-Tablet

Households

Smartphone

Households

Non-Smartphone

Households

Video Game Console 60% 41% 59% 25%

DVR 63% 43% 57% 34%

DVD 88% 82% 85% 81%

Broadband Access 96% 70% 85% 63%

Smartphone 82% 56% -- --

Tablet -- -- 34% 12%

PC 100% 79% 92% 72%

IPOD 53% 26% 45% 13%

Portable Video Game Player 26% 14% 23% 7%

Tablet and smartphone owning households are more likely to adopt and use other devices

Super Connected Consumer!

40% of U.S. tablet and

smartphone users visit a social network

while viewing

Source: Q4 2012 Mobile Connected Device Report

62.0

99.8

160.8

190.2 202.5

281.4

0

50

100

150

200

250

300

Q3 2011 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012

THE TWITTER TV CONVERSATION IS ACCELERATING

182% YOY growth in Tweets about TV (U.S.)

32 million Unique people in the U.S. Tweeted

about TV in 2012

Social networking enriches the live TV viewing experience

Time Spent Distribution of Top Apps by Ranking (Total Minutes) US, iPhone and Android, March 2012-2013

Top 10 40%

11-20 10%

21-50 12%

51-100 9%

101+ 29%

Top 10 46%

11-20 10%

21-50 13%

51-100 9%

101+ 22%

2012

2013

Time spent is shifting beyond the top 10 to the long tail of apps

Source: Nielsen Electronic Mobile Measurement (EMM)

8.6

13.3

22.5

33.0

46.7

31%

22% 21%

27%

37%

0.0

10.0

20.0

30.0

40.0

50.0

March 2011 September 2011 March 2012 September 2012 March 2013

0%

10%

20%

30%

40%

50%

UA

Reach

Mobile Messaging App Unique Audience (millions) and Reach US, iPhone and Android, March 2011 – 2013

Un

iqu

e A

ud

ien

ce (

mill

ion

s)

Reach

%

Messaging audience has grown rapidly the past two years

Source: Nielsen Electronic Mobile Measurement (EMM)

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