A LIVE PROJECT REPORT ON TWO WHEELER SHOWROOM

Submitted By

Mathan Raj.P.K.

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SITE VISITED FOR THE PROJECT ANALYSIS

BAJAJ SALES & SERVICE

Authorized Service Outlet for VDS Sayar Bajaj

SRI LAKSHMI MOTORS

Chittoor High Road,

(Near Vijai Sales)

Katpadi,

Vellore – 632 007.

SALES MANAGER: D.VENUGOPAL

PERSON WHO ASSIST US FOR THIS PROJECT:

Mr. THAMOTHARAN

Tel: 2249925, 2249935

Mobile: 90033 88858

Email: dvenubajaj@gmail.com

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INFORMATIONS PROJECTED:

Influence of external environment on the two wheeler showroom.

Software’s used for recording the transactions in the showroom.

Classification of the products available in the showroom.

Socio-Economic data of the customer.

ENVIRONMENTS WHICH INFLUENCED THE BUSINESS

• Demographic Environment

• Economic Environment

• Geographic Environment

• Social & Cultural Environment

• Political & Legal Environment

• Technological Environment

Demographic Environment:

The population of the vellore city influence a lot in their business. Now-a-

days there sales of bikes especially Pulsar, are being used by most of the young age

people. The sales improvement is more with the men than women. Because, bajaj

products are famous for 2 wheelers for men. Most of the women are going for TVS

product (Scooty Pep). Since, Bajaj is famous for Mileage, most of the customers

are coming for that only.

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Economic Environment:

The type of economy of the visited site is Capitalistic Economy. The

economic condition of their business is a developed economy.

Geographic Environment:

The geographic location of the showroom is a busy area where their business

got influenced a lot and also the place is good for transport of their products from

the manufacturing area. Since, they are handling only sales and services, there is

no other geographic factors influenced their business. This particular showroom is

one of the 4 sub dealers of bajaj in vellore. They got their Main Dealer located

opposite to the New Bus Stand, Vellore. So, their business got dull sometimes

because of the presence of Main Dealer nearest to them. But service is only present

in this showroom only. So, they are the best in the service and none of the other

dealers are handling the service. Their sale of product was 60-70 per month. But, it

got decreased to 30-40 products per month. This showroom was started only few

months before after the closing of “Susee Motors” who was a sub dealer of bajaj in

the same area.

Social & Cultural Environment:

During the festival time, their product sales was more than the normal days

because of different offers what they are providing at that time. In case of social

class, maximum of middle class people are influencing their business than high

class people. There is a average level of rural customers who influenced their

business too. Most of the rural customers are buying 100cc bikes. But Pulsar is

being used by average people, which is the famous bike model of the Bajaj

Company.

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Political & Legal Environment:

The owner of the showroom is a politician. His name is Mr.K.R.Ravi,

katpadi Councillor & Lions Club Chairman of katpadi. So, they got a political

support and it doesn’t influence more in means of their business. But only if they

are facing any issues externally that is the time they are solving it easily because of

the political support.

Technological Environment:

Since, that particular showroom is also dealing with the services, they got

different machineries for their service. And the products which are especially made

for rural people like Discover 100cc, comes with many features which is their in

the other bikes. Some of the features which was included in the Discover 100cc

model are Self Starter, LED Rear Light and also with 5 gear.

SOFTWARES USED

• Tally - For Managing the Accounts.

• ABS Software used for billing(Developed in FoxPro Language)

• ABS - Anwar Business Solution. (Company Name who develops the

software)

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PRODUCT CLASSIFICATION

MODEL ON ROAD PRICE (In Rs)

PLATINA WITH ALLOY WHEEL 39951

PLATINA 125 KS 42012

PLATINA 125 ES 47407

PULSAR 150 ES UG III 67894

PULSAR 150 ES UG4 69502

PULSAR 180 UG4 73639

PULSAR 220 SF 81335

XCD-ES 49614

XCD-KS 46397

XCD-135 ES DRUM 51141

XCD-135 ES DISC 53339

DISCOVER UG ES 135cc - DR BRK 55120

DISCOVER UG SPORTS 135CC 58251

DISCOVER DTSSI-ES 47691

KRISTAL 42976

AVENGER 75096

SOCIO – ECONOMIC DATA OF THE CUSTOMER

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As mentioned before in the Demographic environment & Social

Environment, the average economical customers are more than the high class and

lower class status of the customer.

CONLCUSION

Thus, I’d learnt the business environment of the two wheeler showroom.

And also about the various factors which influence the business and the various

products of the bajaj auto.

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