A literacy perspective on e-Collaboration to exploit …...“Vision is… a cultural construction,...

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A literacy perspective on e-Collaboration to exploit visual texts Jenni Percy [email protected]

Transcript of A literacy perspective on e-Collaboration to exploit …...“Vision is… a cultural construction,...

Page 1: A literacy perspective on e-Collaboration to exploit …...“Vision is… a cultural construction, that is learned and cultivated” and that is “deeply involved with human societies,

A literacy perspective on e-Collaboration to exploit visual texts

Jenni Percy [email protected]

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http://www.escapefromcubiclenation.com/wp-content/uploads//2010/11/skipping_sonte.jpg

2 [email protected]

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http://t1.gstatic.com/images?q=tbn:ANd9GcTVC2PHfCm98UW0c7FfLQHNmkaU6EkwvgHD--HWNs9M8DIRB4VM

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http://www.beendeleted.com/blog/wp-content/uploads/2010/01/rocket-science.jpg

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What is Visual Literacy? Visual literacy is what is seen with the eye

and what is 'seen' in the mind. A visually literate person should be able to read and write visual language. This includes the ability to successfully decode and interpret visual messages and to encode and compose meaningful visual communications.

Dr. Anne Bamford (2003) [email protected]

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“Vision is… a cultural construction, that is learned and cultivated” and that is “deeply involved with human societies, with the ethics and politics, aesthetics and epistemology of seeing and being seen.”

W. J. T Mitchell (2003)

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Why teach visual literacy? !!Visual texts are everywhere !!They evoke feelings and memories !!They contain information about the target

culture !!They are highly complex !!They are not a fixed vocabulary !!They rely on a dynamic relationship

between language, society and cultural practices [email protected]

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When we receive multiple, fast, intense, and engrossing messages in our media environment… “We become emotionally but not logically involved in the medium, and images stream into our psyche, accepted without critical analysis”

A.M. Seward Barry (1997) [email protected]

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http://reporter.blogs.com/photos/uncategorized/2008/11/25/idolcoke.jpg

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http://www.tvthrong.co.uk/files/u1520/product%20placement.jpg

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Page 11: A literacy perspective on e-Collaboration to exploit …...“Vision is… a cultural construction, that is learned and cultivated” and that is “deeply involved with human societies,

http://farm6.static.flickr.com/5044/5321201769_e3d21500ed.jpg

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http://static.guim.co.uk/sys-images/Media/Pix/pictures/2009/03/11/corro460.jpg

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“Marketers should see themselves as trying to manipulate culture; being social engineers, not brand managers; manipulating cultural forces, not brand impressions”

Guy Murphy (2009)

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http://www.thesportswearfactory.co.uk/lg_images/Mens_Nike_JUST_DO_IT_White_T_Shirt%5B2%5D.jpg

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Page 15: A literacy perspective on e-Collaboration to exploit …...“Vision is… a cultural construction, that is learned and cultivated” and that is “deeply involved with human societies,

http://ashleighjsmith.files.wordpress.com/2010/08/just-sew-it-242x300.jpg

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!! Working Day

http://alumni.media.mit.edu/~vanessa/workshop%2798/brainstorm.gif

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http://blogging.vc/images/cartoon1.jpg

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Before During After

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http://www.msad40.org/mvhs/library/images/equation_large.jpg

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Buehl’s Triangle of Literacy Dynamics (2001)

TEXT

CONTEXT LEARNER/READER

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Complementary Reading Frameworks

TEC Learning Progressions (Read with Understanding) •!Decoding

•!Vocabulary

•!Vocabulary •!Comprehension •!Language and Text features •!Reading critically

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Complementary Reading Frameworks

Active Reading Model TEC Learning Progressions (Read with Understanding)

•!Before •!Decoding

•!Vocabulary

•!During •!Vocabulary •!Comprehension •!Language and Text features

•!After •!Reading critically

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Complementary Reading Frameworks

Active Reading Model TEC Learning Progressions (Read with Understanding)

The Four Roles/ Practices of a reader

•!Before •!Decoding

•!Vocabulary

•!Code Breaker

•!During •!Vocabulary •!Comprehension •!Language and Text features

•!Text Participant

•!Text User •!After •!Reading critically •!Text User

•!Text Analyst [email protected]

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When we give learners a task related to a text what are we actually asking them to do?

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So you want to be a text analyst?

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Practices that support critical literacy: !!Reading supplementary texts !!Reading multiple texts !!Reading from a resistant perspective !!Producing counter texts !!Having students conduct research about topics of

personal interest !!Challenging students to take social action

Behrman (2006)

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Working Day

http://www.youtube.com/watch?v=uNcfrPc-4Z0

‘Working day’ is the 3 minute winning short film of the 2010 competition, Your Big Break, organized by Tourism NZ.

Written and directed by Andreas Borgi

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References: !! Bamford, Dr A. (2003) The Visual Literacy White Paper.

http://www.adobe.com/uk/education/pdf/adobe_visual_literacy_paper.pdf !! Barry, A.M.S. (1997) Visual intelligence: Perception, image, and manipulation in visual

communication. Albany: SUNY Press !! Behrman, E (2006) Teaching about language, power and text: A review of classroom practices

that support critical literacy. Journal of Adolescent and Adult Literacy 49:6,pp490-98 !! Buehl, D (2001) Classroom Strategies for Interactive Learning newark, DE:IRA !! Freebody, P & Luke, A Literacies Programs: Debates and Demands in Cultural Context Prospect,

Vol 5, 3 May 1990 pp7-16 !! Frey, N & Fisher, D (eds) (2008) Teaching Visual Literacy: Using comic books, graphic novels,

anime, cartoons and more to develop comprehension and thinking skills. Thousand Oaks, CA: Corwin Press

!! Luke, A & Freebody, P (1999) Further Notes on the Four Resources Model http://www.readingonline.org/research/lukefreebody.html

!! Mitchell, W. J. T (2002) Showing seeing: A critique of visual culture. Journal of Visual Culture 1(2),pp165 – 181

!! Monbiot, G. (2010) Rationality can’t win emotional arguments Guardian Weekly 22.10.10 p19 !! Tertiary Education Commission (2008) Teaching Adults to Read with Understanding: Using the

Learning Progressions http://www.tec.govt.nz/Documents/Publications/Learning-progressions-read-with-understanding.pdf

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