Learner Resource 1Independent research activity into Ownership:Construction of a websiteTaskStep 1 – Research You are going to research the ownership of your set products. This research will require you to find out about the following for each of your set products:

Who funds and legally owns the drama.

How the drama is produced and by whom.

How the drama is distributed and by whom.

The drama’s marketing campaign.

How the drama is circulated and consumed by its audience.

As you complete your research, you must record your findings on the worksheet.

Step 2 – Construction of a research websiteOnce you have completed your research and are satisfied that you have enough information for each area of your research into ownership, you will create a website that records all of your research findings to do with ownership.

You will use a template such as Wix or Google Sites to construct your website.

You should aim to use the following layout/pages so that your website and research findings are easy to navigate:

Page 1 Ownership

Page 2 Production

Page 3 Distribution

Page 4 Marketing campaign

Page 5 Circulation

Use as many facts as you can with figures and statistical information when relevant.

Use as much visual evidence as possible so take screenshots, copy and embed links to relevant videos, articles and other materials to help evidence your findings to do with the ownership and processes of ownership for your set products. So, for example, you should include examples of trailers, posters, reviews and social media comments in your page for marketing campaign and so on.

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Research topic Sub-topic Information to find Research findings

Ow

ners

hip

Who is the owner of the product?

Who are they? How are they structured as a company? Do they own any other companies or are they owned by another company/conglomerate?

Are they a specialised company? What other similar products do they/have they produced? How successful are they?

How are they funded?

Where does the company’s funding come from?

Are they vertically or horizontally integrated?

How have they diversified?

What aspects of the production, distribution and circulation processes do they own?

How do they ensure their product is distributed and circulated?

How does this help with funding their products?

How does this help to reach and maintain audiences?

How do they reach their audience?

Do they have global reach? How many viewers/subscribers do they have? How many viewers have there been for the drama and/or the first episode of the first season?

How do they measure their audience?

How do they maintain their audience?

How does the organization market their brand to the audience?

How do they market the product to the audience? Can the drama be seen to be innovative programming that their audiences will enjoy?

How successful are they? How can their success be measured?

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Research topic Sub-topic Information to find Research findings

Prod

uctio

nWho produced the drama?

What is the name of the production company?

Are they a commercial or non-profit company?

Are they global, international or national?

What other dramas have they produced?

Netflix Commercial GlobalBlack mirror, OITNB, 13 reasons why, the crown, house of cards, daredevil, dear white people

How much did the drama cost?

What was the production budget?

Can you find the above the line and below the line costs?

Who is the cast made up of? Are there any significant

directors or ‘crew’ in the production?

How many crew were involved?

112 million on the first 2 seasons

Pre-production Where does the idea for the drama come from? An original story, adapted from a book etc..?

Who are the writers of the drama? What else have they written?

How many episodes is the drama told in?

Production When was the drama filmed? Where was it filmed? How long did it take? How was technology used in the

filming stages?

Post production

Who/which company edited the drama? What is their relationship with the production studio?

How long did it take in post production?

What significant uses of technology are there in the post production (CGI etc.)

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Research topic Sub-topic Information to find Research findings

Prod

uctio

nWho distributed the drama?

What is the name of the distribution company?

Is the same company responsible for production and distribution?

Is there an international co-operation or relationship between the producer, distributor and broadcaster of the show?

Netflix produced and distributed it

All over the world

What distribution formats and platforms is the drama available on?

Which formats is the drama available in (online streaming, internet download, VOD and pay per view, DVD box set…)

What online streaming services is the drama available on?

Which platforms/devices can be used to access the drama?

Is the distribution of the drama different in different countries?

Online streaming and special DVD

Netflix

Pc, app, smart tv, anything with an internet connection

global

What was the distribution release strategy?

What date was the drama released on?

Did the drama have simultaneous release globally?

Was it released by episode or by series?

July 15th 2016 Simultaneous

series

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Research topic Sub-topic Information to find Research findings

Mar

ketin

gWho marketed the drama?

Which company was responsible for the marketing campaign?

Are they the same company responsible for production and/or distribution?

What was the marketing strategy for the drama?

When did the marketing campaign begin?

What traditional marketing tools were used such as posters and trailers?

How was social media and viral marketing campaigns used to promote the drama?

Are there any examples of synergy or merchandising deals?

How were audiences invited to engage, participate and respond to the marketing of the drama?

Where there any examples of innovative marketing that would appeal to the target audience for the drama?

How long did the campaign run for?

Were there any extended marketing tools or campaigns used after the release of the first episode?

What is the role of the audience and fans of the drama in the marketing campaign?

What prosumers or fan made products are there in response to the marketing of the drama?

How have they helped to market the drama and create a community for the show?

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Research topic Sub-topic Information to find Research findings

Circ

ulat

ion

When was the drama released for broadcast?

What date was the drama released in the US, the UK and globally? Or, was there simultaneous release?

Who broadcasts the drama in the US and the UK?

Is the drama broadcast on more than one platform or does it have exclusive broadcast rights?

How many people viewed the first episode on the date of release?

How many people watched the whole season on the date of release?

What critical reception did the drama receive? Reviews, ratings, nominations, awards?

July 15th 2016 Released on Netflix at the same time everywhere Exclusive broadcast on Netflix 14.07 million in the first 35 days according to Symphony 70% of people who started the series were ‘hooked’ by the second episode, meaning the viewership was 9.85 million

How can the drama be viewed?

What platforms is the drama broadcast on?

Is the drama scheduled for linear viewing (one episode at a time until the next one is released? or ‘immersive’ viewing (the whole season can be watched in one sitting)?

How many people have watched the first episode since its release?

How many people have watched the season since its release?

Netflix streaming (website or app)Immersive viewing

Are there any additional, official ancillary windows that enable circulation of the drama?

What other formats can the drama be circulated in? Is there a DVD box set?

Are there any additional spin-off products for the drama such as a game, an app etc…?

The 1st season is available as a dvd and is made to look like a worn VHS tape case.Stranger things 3 2d 8-bit games available on console, pc and mobile

What is the role of the audience in further circulating the drama?

What fan made materials help to circulate the product?

What prosumer content can be found online about the drama?

Is there a community for the product and how do they interact with one another to promote and circulate their enthusiasm for the drama?

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