EvaluationA guide

Mark SchemeCandidates will evaluate their work digitally.

Candidates may present their evaluation with their group but must be awarded an individual mark based on their level of contribution and their own evidence of understanding. Each candidate must give a clear indication of their role within any group evaluation.

You may present individually if you wish.

Mark SchemeYou have been given the seven questions you should be addressing in your evaluation already. This is what you are marked on:

Skill in the use of digital technology or ICT in the evaluation

Understanding of issues around audience, institution, technology, representation, forms and conventions in relation to production

Ability to refer to choices made and outcomes

Understanding of your development from preliminary to full task

Ability to communicate

In what ways does your media product use, develop or challenge forms and conventions

of real media products?

You will need to explain what you discovered the key conventions of an opening title to be (look back at your research for the genre specific openings and mention patterns established).

Discuss the overall purpose of title sequences.

Include an analysis of how film makers use iconography, mise en scene, narrative, camera angles and sound in examples you have studied.

How has your group used these conventions to create your own opening sequence - give detailed examples and comparisons.

Have you conformed to the expectations of a title sequence or tried to challenge the conventions by doing something unusual? Give examples.

How does your media product represent particular social

groups?

Which social groups are represented in your opening? (Think age, gender, disability, regionality, sexuality, ethnicity, social class...)

Have you conformed to stereotypes or subverted the stereotype?

How might your audience’s expect that particular group to behave - have you challenged or supported that expectation?

What kind of media institution might distribute your product and

why?

You will need to undertake some research into the various film studios and the genres of films they are commonly associated with. For example: 20th Century Fox, Paramount, Dreamworks, New Line etc...

You also need to then research how that film studio would market and advertise your product and why they would even produce your own film idea (think about where they might have had success with similar concepts).

There is a research task you could undertake and post as additional research on my blog

Who would be the audience for your media product?

You will need to take a close look at the demographic and psychographics charts in the planning booklet you have.

In your evaluation you need to refer to what age group, gender, income group, personality (likes/dislikes, attitude to life) would see your film and why.

Specific examples should be referenced.

How did you attract/address your audience?

You need to consider:

How you’ve tried to appeal to your audience through use of sound, mise en scene, narrative, camera angles, characters etc...

Make explicit links back to your demographic and psychographic target audience.

What have you learnt about technologies from the process of constructing this

product?

Make sure you identify the technologies you have used - Sony video cameras, imovie editing software, blogging, uploading materials to your blog, garageband and any other sound equipment etc...

Show a development of your skills - don’t be scared to mention any failures and how you overcame them. This will show a clear development! You could refer back to your prelim task.

Looking back at your preliminary task, what do you feel you have learnt in the

progression from it to the full product?

Consider what you’ve learnt about:

Planning, storyboarding and researching

Organisation when working in a group

How to use a camera/shots/movements/angles successfully to create effects

Editing raw footage

Planning to film and shooting the footage

Creating and using music for effect

Ideas for how to present

Write in an essay format with pictures and screen grabs, then upload to blog using Scribd (or something similar)

Produce a Powerpoint and present your evaluation

Film a discussion group evaluating all aspects and upload to blog

Film a discussion group and your own personal reflections and upload to blog