A Journey Into Innovation for Event Businesses
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A journey into innova.on @nicorosstweet Nicola Rosse6 Vice President, Global Marke.ng
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techsytalk LIVE session. www.techsytalk.com A Journey into Innovation for Event Business Nicola Rossetti (etouches) www.etouches.com Not the geek one, not the fancy one, not the cool one; the one that can work today, the innovating thing that changes the business, making it more efficient. This journey will take us from business model town to marketing automation land. It will be a great adventure with takeaways at each corner.
Transcript of A Journey Into Innovation for Event Businesses
A journey into innova.on
@nicorosstweet
Nicola Rosse6 Vice President, Global Marke.ng
http://www.youtube.com
/watch?v=
lzsBwnv_dA
g
I WANT IT
I CAN MAKE IT
IT’S AFFORDABLE
user
technology
marketplace
1970 1980 1990 1995 2000 2001 2004 2007 2011
Cell Phones Organizer
Multimedia
Apps Internet
cloud
START END
if we are not heading the geek way, what are we going to talk about?
things you don’t buy. things that enhance business. things you can apply today.
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com
innova.on #1: the event website has changed
event website
reg.
YESTERDAY TODAY
mkt website
reg. engagement
website or APP
BLOG
landing pages
partner 1
partner 2
Hyperlinks top
Floa.ng right
Icons bo]om
h]p://why.hybridconf.net/ h]p://runthegap.com/
h]p://editor.froala.com/
responsive, adap.ve, or a na.ve app is key.
of website reach is made from mobile
…but focus on what ma;ers!
50% by the end of 2016.
mobile = build network opportuni.es
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com
mobile = user experience
innova.on #2: event marke.ng automa.on
Op.on A Op.on B
manually run with buckets of water everywhere
use sensors to determine the need of water for each area and type of
grass and water throughout a network of sprinkling
innova.on #3: integra.ons
can the API integrate with the CRM throughout dynamic queries?
WTF ??
Event Data
Excel File
Integra.on
Cri.cal
Important
Nice to have
Opportunity
25
CORE
CORE
½ CORE
½ CORE
½ CORE
½ CORE
½ CORE
silverpop
Marketo
eloqua
pardot
Hubspot
Current Future
Mee.ng select
Speed RFP
eOrganizer
Bar.zan
Quickmobile Double dutch API : bizzabo, Topi, etc GenieConnect
Social Tables
BoothBoss
Social Tables
Rendez-‐vous
Face Time
Concur spent
innova.on #4: the business model
content ink leasing cloud hos.ng
business model = 1 rule: what about YOUR event business model?
reten@on
Website has
changed
UI/UX is key
Mobile is a jungle: GOALS
Automa@on drives results
Integra@on is BIG
Can you improve your Business
Model?
| USA | APAC | Europe | Middle East | © 2014 the global event SaaS plaQorm etouches.com John Springer Collec@on/ Corbis Images
Regroup with your team
and become an event ninja
