A Joined Up Approach to Social Media
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Transcript of A Joined Up Approach to Social Media
TALES OF ONE CITY:
A JOINED UP APPROACH TO SOCIAL
MEDIA FROM EDINBURGH CITY
LIBRARIES
Liz McGettiganHead of Libraries
Edinburgh City Libraries
Internet Librarian International Conference, London, October 2009
Christine Rooney-Browne
PhD Researcher University of Strathclyde
To discuss...
Setting the scene OPAC 1.0 – OPAC 2.0 Public Libraries 2.0 Tales of One City
A practical guide to social media The future...
From one generation to the next...
Web 1.0
Web 2.0
‘24/7’ information & entertainment society...
Image © Christine Rooney-Browne
OPAC 1.0
Image © Christine Rooney-Browne
(Based on suggestions by Maness, 2006); Image © Christine Rooney-Browne
Public Libraries 2.0...
“...libraries are increasingly viewed as outdated, with modern, Internet-based services, such as Amazon and Google, looking set to inherit the throne” (Chad & Miller, 2005, p.4)
“... compete for attention” in a 24/7 information society (Miller, 2006, p. 3).
Public library website unlikely to be the first port of call for many internet users (Miller, 2006, p. 4).
Failing to create a desirable destination?
More essential than ever...
Inspiration...
Solutions in the short term...
...that’s just the start of our journey in Edinburgh!
Embracing Web 2.0...
Harnessing collective intelligence...
“...libraries have been gathering the collective intelligence of
civilisation for a long time, but in our collections each book is its own silo, users cannot navigate
between them following link trails” Tim O’Reilly
“A powerful global conversation has begun. Through the
internet people are discovering and inventing new ways to share relevant
knowledge with blinding speed”The Cluetrain Manifesto
Looking ahead..planning for the future!
Steps towards creating the 24/7 virtual library... Gaining support: Integration & interoperability Ethics of aligning with commercial
platforms Staff training Encouraging staff and user participation A local approach to global conversations... After the launch...the real work begins!
Changes how we interact & communicate…
Edinburgh is changing fast to stay relevant...
Edinburgh’s virtual library...
Transforming our service for the 21st century we have identified an audience that may never have entered a physical library space...
Our Virtual Library is also essential to traditional library users who have experience and expectations of sites like Amazon and other personalised information and electronic services.
Elements of our virtual library...
Web 2.0 content Interactive Library Catalogue Tales of One City art project Interactive community
information Electronic resources:
E-newsletter E-books portal
Ask Scotland and Enquire Libraries Mean Business Capital Collections
Our new library catalogue...
Personalised services...
Cycle Image © Christine Rooney-Browne
Challenging perceptions to create new, dynamic futures...
Libraries irrelevant...?
A globally recognised and respected brand...public libraries are built to survive!
Wordcloud © Christine Rooney-Browne (Created using Wordle.net)
E-MAIL:[email protected]:www.libraryofdigress.co.ukTwitter:crooneybrowneFacebook:http://www.facebook.com/christinerooneybrowne
OPEN UP THE DEBATE
E-MAIL:[email protected]:http://talesofonecity.wordpress.com/ Twitter: talesofonecityNetvibes: http://www.netvibes.com/talesofonecity
Get in touch...