A Human’s Guide to the Insane World of SEO

A Human’s Guide

To The Insane World Of SEO

By Shannon K. Steffen(The Human SEO)

@ShannonKSteffen #ASW16


What is Thin Content?Thin Content is any piece of content that does not properly convey a sense of authority, purpose, or intent for a specific topic – including text, video, images.

What is Quality Content?

Informational Emotional Actionable



Keywords to Topics


The Key to Semantic Search

Keywords 2

Keywords 1

Topic T-Shirts

Movies

SciFi Comedy

Animals

Pets


Find Lengthy Keywords

• Dog T-Shirts• Funny Dog T-Shirts• T-Shirts for Dogs• Dog T-Shirts for Women• Dog Quotes on Shirts• Best Selling Dog T-Shirts• Dog Breed Shirts for People• Dog Shirts for Large Breeds• Shirts for Dog Owners• I Love My Dog Shirts

T-Shirts

Animals

Pets

Dogs


Top 7 Places for Keywords1.URL2.Meta Title3.H14.Meta Description & Keywords5.Image Alt Text6.Link Title Text7.Tags & Categories (Blog, Video, eCommerce)


If I can every help you, in any way, please feel free to contact me.I’d love to help!Shannon K. SteffenHuman SEO Strategist @[email protected]

Thank YOU!

A Human’s Guide to the Insane World of SEO

Marketing

Transcript of A Human’s Guide to the Insane World of SEO