A hearty welcome to Miele

at the IFA trade show!

Berlin, August 31, 2016

Carsten Prudent, Corporate Director Communications

Miele@IFA 2016

Berlin, August 31, 2016

Dr Reinhard Zinkann, Executive Director and Co-Proprietor

This year once again more than 400

appliances covering 3000 m²

More than 250 product advisers, sales

representatives and service staff

Event programme with acrobatics,

music and treats for the palate – and

visitor involvement

Miele Café seats 200

Miele looks forward to IFA and – and to welcoming its guests

IFA 2015 impressions

Off to a successful start: Top new features at last IFA

TempControl

Nothing ever burns on

CM 7

Self-descaling

K 20.000

Smart and elegant

'Active'

From € 599

ArtLine design line

Ovens, steam ovens and combination

units without handles

Smooth glass fronts with integrated

display

Opens electrically

G 6000 EcoFlex dishwashers

A-rated cleaning in less than 1 hour

Energy efficiency: A+++ minus 20%

New baskets for even greater loading

convenience

Two German premieres at this year's IFA

Hob unit with PowerFlex technology

Automatic merging of rings with

permanent pan sensing

TwinBooster for 7.3 kW maximum output

Extractor with Con@ctivity 2.0

Automatically controlled by hob unit

Vented or recirculation

Elegant and high-performance solution

for high-end kitchens

TwoInOne – Induction hob and extractor in one

The WT1 washer-dryer from Miele …

Based on W1 washing machine and

T1 tumble dryer

Available in two sizes

Entry-line unit: 7 kg washing/4 kg drying

Top model: 8 kg washing/5 kg drying

Short cycles

4 kg washed and dried

in less than 3 hours (5 kg: 3:29 h)

Starting price € 100 lower;

available in stores from January 2017

…is powerful and fast…

…and boast top features from W1 and T1 series

CapDosing

Special care products

individually dispensed

Capsules very simple

to fit in place

No need to stock rarely

used detergents

TwinDos

Dispenses detergent and

fabric conditioner

Uses up to 30% less

detergent

Wireless connectivity

Convenience functions

20 programmes and options

LED drum lighting

Load monitoring/detergent

quantity recommendation

Faster wetting thanks to spraying and

interim spinning

Precise load-dependent controls for

reduced loads

Öko Institut confirms high speed and

environmental credentials

Up to 25% more economical

Up to 40% faster

Greater efficiency thanks to PowerWash 2.0

New entry-line models W1 Classic and T1 Classic…

W1 Classic with ProfiEco motor

A+++ minus 10%*

Cycle time less than 3 hours

CapDosing, delay start,

countdown indicator

Additional programmes:

Outdoor and Reproofing

Visually matching Classic models

for first time

…can do lots better than their predecessors…

* depends on model * depends on model

DirectSensor for intuitive and

uncluttered user interface

All main programmes activated by

rotary selector

Large typeset

Touch display for temperature,

spin speed and additional options

No longer separate 'On/Off'

and 'Door' switches

… and sets standards in user convenience

T1 Classic with A++

Starting price for A+++ reduced by

further € 500

Always economical thanks to

EcoDry technology

Highly effective filter system

Non-linting heat exchanger

Consistently short cycles times

and low consumption

Energy efficiency has special priority during drying

Miele@IFA 2016

Berlin, August 31, 2016

Dr Markus Miele, Executive Director and Co-Proprietor

TV Spot Blizzard läuft, danach direkt nächste

Folie

Blizzard CX1

The rise of bagless vacs

Saves on follow-on costs

Results of work immediately visible; container can be emptied at any time

But:

Mediocre cleaning performance

Annoying noise levels

Poor power control

High fine dust emissions

And yet every second buyer still opts for bagless

The more cyclones, the more air

diversions

High performance losses

Very loud

Multiple cyclones requires constant

air throughput

Performance difficult to regulate or

cannot be regulated at all

Multi-cyclone: Clear compromises necessary

Fewer air diversions necessary with

one (large) cyclone

Negligible performance losses thanks

to streamlined airflow

Unobtrusive operating noise levels

Convenient: 4 power settings

Mono-cyclone: Greater performance and convenience

Only coarse debris lands in the dust

container on the Blizzard

Hence far less fine dust released on

disposal

Container opens with a click

Hygienic handling without skin contact

with dirt

First stage of filtration: Centrifugal force caused by spinning air

Downstream filtration outside the dust

container

Pleated fine dust filter

with separate container

Sensor controls automatic cleaning

(ComfortClean)

Container should be rinsed under

running water once or twice a year

Here, too, no contact with dirt

Second stage of filtration: Fine dust separated

The HEPA* AirClean Lifetime exhaust

filter achieves A-rated dust emissions

99.999%** filtration

Suitable for allergy sufferers

Certified by 'Allergy UK' medical

organisation

Air discharged is cleaner than ambient

room air

Absolutely maintenance-free!

No filter replacement necessary

Third stage of filtration: For clean room air

*in accordance with EN 1822/2011

*According to standard EN 60312-1 and delegated ordinance (EU) No. 655/2013

Improved efficiency

High performance

Quiet

Economical

Blizzard CX1 from Miele – a first summary

Better hygiene

Three-stage

filtration

No contact with

dirt

No added costs

Filters do not

need replacing

Greater convenience

4 power settings

Int. accessories

4 swivel castors,

2 parking positions

Our vacuum cleaner family: The right model for everyone

Miele@IFA 2016

Berlin, August 31, 2016

Dr Axel Kniehl

Executive Director for Marketing and Sales

For everything you really love

Appreciation for our customers and their needs

Unparallelled: Miele's cutlery tray…

…and Miele's patented honeycomb drum

Built-in appliances with M Touch controlled like a smartphone

Cooker hood controlled by RF signals

from hob unit

Extraction adjusted to what is

happening on the hob below

No manual intervention needed

Broad range of networked units with

2500 possible combination options

Since 2008: Con@ctivity at Miele

Quality as success factor: Tested to last 20 years

ArtLine for a timelessly elegant kitchen

Harmonious blend of four noble beans

from South American uplands

100% Arabica; hand-picked, eco

certified, fair-traded

Sales via Miele online shop

CM 6350 Black Edition campaign model

to mark launch

With 2 kg of coffee and high-quality

stainless-steel thermos flask

Black Edition N°1 – Miele presents first own coffee blend

Try out Black Edition N°1 for yourself

Miele wünscht Ihnen eine

spannende IFA!