THE SEO METHOD 2.0One method to outrank them all.

THERE CAN BE ONLY ONE

• With enough links you can rank for anything

• Analyse the ROI

• Optimise for an outcome

BIG BEATS SMALL

• Big error to only optimise for 5 phrases

• Internal linking matters (ecommerce is easy)

• Don’t be perfect, keep building

SAD BUT TRUE

• No magic bullet

• SEO, business and life takes hard work

• White hat = long term

THE MASTER PLAN

• 1. Know thy self

• Google analytics

• Site, # backlinks, depth of keywords

• Competition defines the race

• 2. Define your strategy

• Frontal assault (head to head)

• Flanking manoeuvre (weakest rankings)

• Sneak attack (long tail)

THE MASTER PLAN - PART 2

• 3. Channel your power

• New skool page rank sculpting(no nofollow)

• 4. Power in numbers

• build, build, build

• If you’re not growing, you’re dying

• 5. Build links... naturally

• 80% of rankings is offpage

• Introducing the SEO method 2.0

WAVE 1

DIRECTORY SUBMISSION

• Submit to 300+, higher PR1+ (directory’s PR can rise)

• Url links

• Vary text submission (ask and they’ll do it)

• Drip submissions

• DM: www.theSEOmethod.com/maximiser

EZINE ARTICLES

• Submit 10+ of your best

• Direct links to your site + deep linking

• e.g. David Jenyns Ezine account

• Free best practise guide

• www.theSEOmethod.com/ezine

2ND TIER ARTICLE DIRECTORIES

• Submit 10+ same Ezine articles

• CC: www.theSEOmethod.com/crooner

BLOG NETWORKS

• Submit 10+ spun versions of articles

• Spin it by paragraph

• Spinning service: www.theSEOmethod.com/contentboss (always human review)

• Most allow 3 links + 1 video

• 2/3 ==> Money site (homepage + deep)

• 1/3 ==> Ezine

BLOG NETWORKS #2

• I’m grey hat so pick me carefully...

• AMA (Plr Pro boys): www.theSEOmethod.com/ama

• UAW (Darren Warmuth): www.theSEOmethod.com/uniquearticles

• PF (Jason Katzenback): www.theSEOmethod.com/portalfeeder

• Still testing: SEO Link Vine, Article Blueprint, Submit Your Article

100 WORD POSTS

• Submit 20+ unique posts

• 10/20 ==> Money pages

• 10/20 ==> Ezine

• LV: www.theSEOmethod.com/linkvana

• PF: www.theSEOmethod.com/portalfeeder

• Still testing: Article Blueprint

WAVE II

• Optionally... but not really

• Submit 10+ videos

• www.youtube.com

• TM: www.tubemogul.com

• TG: www.theSEOmethod.com/tg

WEB2.0 DOMINATION

• Create 10+ unique profiles and post at least 1 content piece

• www.blogger.com, www.weebly.com, www.wordpress.com, www.tumblr.comwww.squidoo.com, www.posterous.comwww.wetpaint.com, www.livejournal.comwww.gather.com, www.instablogs.com

• LW: www.theSEOmethod.com/linkwheel

SEO ON THE CHEAP

• Directories (300+)

• Ezine + Go Articles (20+)

• Blog comments (30+)

• Youtube + TubeMogul (10+)

• Guest blog posts (3+)

!

• Link to everything using:

• AMA (20+)

• Web2.0 (20+)

WAVE III

• Wait 1-2 months

• Review google analytics for easy wins

• More links to pages you want to rank

• High converting pages, high traffic keywords not #1, videos not #1

• Promote the promoters - go heavy with blog networks

WAVE IV

• Look where the competition gets their links

• Link bait and/or press releases e.g. Google vs. Yellow Pages

• Guest posting

• Building your own network - doing wave I + II + III (treat it like an authority site)

• Don’t get caught up in unique registrations, hosting, ips

SOCIAL BOOKMARKING

• My thoughts... it can’t hurt

• Doing it manually

• Social Marker: www.theSEOmethod.com/socialmarker

• Traffic Bug: www.theSEOmethod.com/trafficbug

• Immediate Edge: www.theSEOmethod.com/edge

RELAX & BREATHE

• Remember I’m in a competitive niche

• Most likely only need wave I & II

• Create a system and outsource it

80/20 RULE

• Know thy self

• Define your strategy

• Channel your power

• Power in numbers

• Build your links naturally

!

• Review your results

• Log where you’re building links

QUESTIONS