A Guide to FCN Activities For Incoming FCN Board 2013 - by Dannielle Blumenthal

Category Activities Tools Social Media • Networking

• LinkedIn (Federal employees and

contractors) • Twitter • Blog • GovLoop • Dlvr.it (sends blog to Twitter)

Collaboration Among Board • Email updates • Google Docs • Internal Blog •

• Gmail • Google Docs • Blogger (internal blog) • Google group for archiving emails

Event Planning • Recruiting a speaker • Preparing speaker • Posting event online • Promoting via social media • Distributing PowerPoint in

advance • Moderating event • Posting presentation

afterward to Slideshare

• Telephone calls • EventBrite • See social media tools for

promoting event • Email to distribute PowerPoint • Slideshare for posting FCN

documents and presentations

Newsletter • Researching • Writing the intro • Distributing via

MailChimp

• Review Udemy, MIT Open Courseware, Public Relations Society of America, Capitol Communicators, etc. for free/low-cost training

• Write introduction • Format and distribute through

MailChimp (free up to a certain number of emails)

Governance • Board meetings – telephone

• Board meetings – live • Charter updates • Strategy • Election

• Most meetings held by phone call • Occasional gatherings at coffee

shop (e.g. Starbucks) • Usually 1-2 Board members

collaborate on Charter updates • Decisions made by voting via

email • Election via Obsurvey.com (free) • Google group archives messages

A Guide to Strategy Formulation for FCN Ellen Crown, FCN Board Member 2012

1. The new Chair, co-Chair, and Board should review and revise this plan to adapt is based on their Mission and Vision of FCN.

2. Do they agree with the Mission statement? If not, what is a better statement that frames their purpose?

3. Do they agree with the Vision? If not, what is their Vision?

4. Next, review the Goal/Objective. NOTE, this must be measurable.

5. Tactics (communication vehicles) should be selected based on the Goal/Objective; what will help

them achieve these outcomes?

6. Actions describe what work will be done for each tactic.

7. Measures describe how you will quantify success.

8. Goal alignment explains how everything rolls back up to the original Goal/Objective (which part).

9. This should be a living, breathing document.

10. The plan is only about 10% of the work. Don’t forget to measure outcomes!

 

   

   

   

Strategic Plan 2012-2013 By Ellen Crown

GOAL/OBJECTIVE: Increase FCN membership, so that we can better connect with our communication colleagues, understand their needs, and strengthen our collective intelligence. VISION: To provide a unique service via a safe environment that allows for open communication. MISSION: To facilitate free training, networking, and the sharing of lessons learned and best practices among Federal communicators.

 

Tactic 1: Free bi-monthly events (either live, teleconference or web-based) Purpose: Professional development – the core of FCN’s existence.

Tactic 2: FCN LinkedIn blog Purpose: Engage FCN members in professional discussion. Also used for membership management

Tactic 3: Newsletter (quarterly) Purpose: Provide focus on training activities, repurposed materials from outside sources, perhaps member spotlights.

Tactic 4: Blog Purpose: Present latest information on training activities, blogs, newsletter, etc. –repurposed from and coordinated across all other tactics.

Tactic 5: Slideshare Purpose: Share presentations and training materials among peers.

Action: Plan, promote and host 6 in-person, telephonic or online events over the next year. Topics TBD. Measure: Audience attendance Goal alignment: Increase membership / understand needs / communication NOTE: Will circulate questionnaires at events asking attendees if they would prefer to connect with us social media platforms, such as Twitter, Facebook, etc. This will inform future tactics.

Action: Post a minimum of 24 blogs over the next year (2 per month), contributed by various members of the FCN board on a range of communication topics Measure: LinkedIn membership, individual blog views, and comments Goal alignment: Increase membership / communication/ understand needs/ collective intelligence (conversations on LinkedIn topics)

Action: Plan, craft, and publish 4 newsletters per year, with articles able to be repurposed on various platforms such as LinkedIn blog and GovLoop Measure: number of subscribers / qualitative feedback on articles Goal alignment: connect with our communication colleagues

Action: Spruce up existing FCN site, which will be used as a hub for our other tools Measure: N/A Goal alignment: N/A

Action: Ensure all event slide sets are archived Measure: N/A Goal alignment: N/A