A Guide to Facebook Pages For Colleges And Universities

Biz Growth Guide to Facebook Pages In Education © Krishna DeBizGrowthNews.com

A Guide To Facebook Pages ForColleges and Universities


What Is Included In This Ebook?

1. Ten questions to consider before developing your Facebook Page

2. 14 best practice examples of features and content included in colleges anduniversities in Facebook Pages from the US and the UK

3. Additional resources to support you


10 Questions To Consider When Developing Your Page

1. Why will someone want to ‘Like’ and become a member of your community onFacebook?

2. Have you developed a Facebook engagement policy/statement to publish on yourPage which references that you will delete comments if inappropriate?

3. Who is going to manage updating content to your Page? When and how will they betrained to update and manage your Page?

4. How frequently will you post content to your Page? Do you have a content calendar?5. What exclusive content could you ‘share’ on Facebook?6. How will you promote your Facebook Page so people know to join you?7. What multimedia content can you share e.g. videos, photos, audio? (Check you have the

digital rights to post that content)

8. How can you engage other members of the Faculty/School to get involved?9. How will you monitor the success of your Facebook Page? (www.Facebook.com/Insights is

a useful tool)

10. What other support do you need to get started and who can help you?


HarvardUniversity

Feature:Customising a‘Welcome’ tab withlinks to key pages ontheir website


Salford University

Feature:Customised‘Welcome’ tab withlinks to key pages ontheir website


Texas A&MUniversity

Feature:Customised‘Welcome’ tab witha video, links to keypages on theirwebsite, resourcesand Twitter


Texas A&MUniversity

Feature:Tone and style ofwriting and acustomised profilepicture


Fordham University

Feature:Using the box belowthe profile picturefor key links e.g. howto apply and FAQpages on the mainwebsite


NYC Dept Education

Feature:Using the box belowthe profile picture tohighlight a link totheir social mediapolicy and theiremail address


University of Miami

Feature:Creating a tab forFAQ’s and an ‘Ask’feature


Tufts University

Feature:Integrating tabswhere you can findtheir YouTube andTwitter and settingtheir Page to seecontent from themand others


Texas A&MUniversity

Feature:Integrating on theWall key links e.g.gifts, wallpapers


Harvard University

Feature:Customising a tab tofeature the 2010commencement(graduation)


Harvard University

Feature:Featuring the otherHarvard UniversityFacebook Pages in‘Favourite Pages’


Stanford University

Feature:Customisedapplication to enablestudents, alumni andparents to sharestories about theirscholarship andencouraging gifts


Oxford University

Feature: A FacebookPage for the alumniand featuring eventsthat are taking place


Salford University

Feature:Customised ‘Video’tab – one of thevideos featuresstudentstestimonials aboutstudying at Salford


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A Guide to Facebook Pages For Colleges And Universities

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