A Guide To Digital Marketing

As we live in a digital age when people refer to the internet to access information, it’s important for businesses to have strong internet marketing strategies in place to remain relevant. By utilizing tools like SEO, social media, web design, and lead generation, businesses can use internet marketing to increase their brand visibility, connect with consumers, and generate more revenue.

By incorporating SEO techniques into your site pages, your website can increase its search engine rankings, drive more customers to your site, and stay ahead of your competition. Search engines like Google, Bing and Yahoo are frequently changing their algorithms, so it’s important that you stay up to date on the most current strategies.

Is Your Site SEO Ready?1. Does your site provide strong, relevant content that is updated regularly?

2. Is your site useful and worth coming back to?

3. Did you conduct a keyword research? Do you know what words to

incorporate into all aspects of your site?

4. Are your meta tags and descriptions filled out?

5. Did your provide Google with a XML sitemap?

6. Do you have a strong backlink profile?

7. Did you inner-link your important pages to each other?

8. Did you create local or business profiles? Social media profiles?

9. Is your website responsive for mobile devices and desktops?

10. Does your site pass the 3 second test?

Social Media

Through social media platforms like Facebook, Twitter, Google+, LinkedIn, and YouTube, your business can connect and engage with potential customers and establish long-lasting relationships with existing ones.

How Can You Utilize Social Media? • Promote contests to create buzz about your products or services

• Provide a place to start conversations with your customers by posting and promoting interesting and unique content

• Create a platform for sharing company insight regarding industry-related news

• Grow your Facebook fans using ads

• Use hashtags when marketing content socially and digitally

Lead Generation

Effective strategies that will help your company increase its sales and ROI include generating targeted leads, acquiring these leads, and following through. These strategies will help you capture leads and turn them into sales.

Web DesignIn addition to providing the foundation for your SEO efforts, your website’s web design serves as a representation of your business. It only takes about 4-6 seconds for users to decide whether they are going to continue browsing a site. To decrease your pages’ bounce rates, your website should incorporate responsive web design, as well as create a well-designed landing page and an easy-to-use navigation panel.

Public relations is a proven method to increase your business’s brand awareness, enhance your website traffic and sales leads, and ultimately increase your revenue. Effective public relations methods include press releases and media pitches.

Public Relations

Search Engine MarketingSEM strategies are aimed at increasing your web traffic and visibility on search engines services. Principal SEM services include Paid Search Management (PPC), Comparison Shopping Engine (CSE) Management, Content/ Display Network Advertising, Banner Ad Design, and Landing Page Optimization.

Because online search is constantly evolving, it requires a committed team of experts who are knowledgeable of the

latest search engine algorithms, updates and industry news. Our internet marketing experts at WebiMax can help your

business achieve online success. Contact us about our digital marketing services at 1-888-932-4629 or visit

www.WebiMax.com.