Maintain an Effective Database

A good database or customer-relationship-management system (CRM) can help you to record, plan

and manage contact with your customers. It allows you to store and use information you learn from

customers, whether this is in person, on the phone, by email or over the Internet.

CRM allows you to analyse your customer base and determine the characteristics of your most

profitable customers. You can then plan marketing campaigns to target these customers and potential

clients with similar characteristics - and track their success.

Remember that your database is only as good as the information on it - it is essential to keep your

data up to date.

.Some Statistics

� 95% of online consumers have an email account

� 22% emails will not reach the inbox. 74% of Facebook Fans will not even know you posted

something

� 75% Reach of a Facebook post happens in less than 2 hours but an Email needs to be killed

to reach its life-span

� For every $1 spent, $44.25 is the average return on email marketing investment

� One of the most common mistakes in email marketing is not seeing it as an engagement tool

� 77% prefer email to receive promotional content, while only 4% prefers Facebook

� 66% of Gmail messages are opened in mobile devices

Cape Byron Marketing

Byron Bay NSW 2481

PH: 02 6628 4199

email: success@capebyronmarketing.com.au