A go vicencio-7_p approach to marketing analysis_vibes case
10
1 7Ps: Approach to Marketing Analysis VIBES CASE Visually Impaired Brotherhood for Excellent Service Inc. Presented by: Assertive Amabelle Go- Vicencio 2010 AGSB: Marketing Management Prof. Remigio Joseph De Ungria Jr. TEAM
-
Upload
amabellegovicencio -
Category
Education
-
view
544 -
download
0
Transcript of A go vicencio-7_p approach to marketing analysis_vibes case
1
7Ps: Approach to Marketing Analysis
VIBES CASEVisually Impaired Brotherhood for Excellent Service Inc.
Presented by: Assertive Amabelle Go-Vicencio 2010 AGSB: Marketing Management
Prof. Remigio Joseph De Ungria Jr.
TEAM
OBJECTIVE: To present 7 P’s of the 13P Approach to Marketing of the VIBES case
1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
POTENTIAL MARKET
STAKEHOLDERS
POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
POTENTIAL MARKET
STAKEHOLDERS
CUSTOMERS
COMPETITORS
PRIMATY TARGET MARKET &
POSITIONING
PLACE
PRIMATY TARGET MARKET &
POSITIONING
PLACEMARKET
PRODUCT, PRICE, PROMO & PLACE
PRODUCT
PRODUCT, PRICE, PROMO & PLACE
PRODUCT
PRICE & PROMO
1. Potential Market - customers, competitors & stakeholders
2. Primary Target Market3. Positioning 4. Product5. Price6. Promo7. Place
SUMMARY: 7P’s of the 13P Approach to Marketing of the VIBES case
![[XLS] · Web viewHUAYHUA ROCA JULISSA 10403614519 ARQUIÑIGO MATIENZO URSULA LIZBETH 10403807201 VILLANUEVA VICENCIO JUAN CARLOS 10403917279 URCON VERA JACKELINE SANDRA 10404140324](https://static.fdocuments.us/doc/165x107/5b08611d7f8b9a93738c43d5/xls-viewhuayhua-roca-julissa-10403614519-arquiigo-matienzo-ursula-lizbeth-10403807201.jpg)
