A GLOBAL PORTFOLIO OF BRANDS
Transcript of A GLOBAL PORTFOLIO OF BRANDS
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Investor Presentation11.2021
TSXV-HVT OTCQX-HRVOF
Harvest One is a global cannabis-infused and non-infused CPG leader
that develops and distributes premium health, wellness and selfcare products with a market focus on sleep and pain
that help customers live better.
A GLOBAL PORTFOLIO OF BRANDS
Disclaimer
TSXV-HVT OTCQX-HRVOF
Forward-looking statements are necessarily based upon a number of estimates and
assumptions that, while considered reasonable by management, are inherently subject to
significant business, economic and competitive uncertainties and contingencies. Forward-
looking statements involve known and unknown risks, uncertainties and other factors that
may cause actual financial results, performance or achievements to be materially different
from the estimated future results, performance or achievements expressed or implied by
those forward-looking statements and the forward-looking statements are not guarantees
of future performance.
All forward-looking information contained herein are given as of the date hereof and are
based upon the opinions and estimates of management and information available to
management as at the date hereof. Except as required by law, the Company disclaims
any obligation to update or revise any forward-looking statements, whether as a result of
new information, events or otherwise. Readers are cautioned not to put undue reliance on
these forward-looking statements. This news release contains information obtained by the
Company from third parties, including but not limited to market data. The Company
believes such information to be accurate but has not independently verified such
information. To the extent such information was obtained from third party sources, there is
a risk that the assumptions made and conclusions drawn by the Company based on such
representations are not accurate.
*All currency amounts are in Canadian dollars unless stated otherwise.
The information found herein, and any other materials provided by Harvest One
Cannabis Inc. (the “Company”), are intended solely for discussion purposes and are
not intended as, and do not constitute, an offer to sell or a solicitation of an offer to buy
any security, and should not be relied upon by you in evaluating the merits of investing
in any securities. These materials are not intended for distribution to, or use by, any
person or entity in any jurisdiction or country where such distribution or use is contrary
to local law or regulation. This information is confidential and should not be
distributed, in whole or in part, beyond the
recipient and its advisors.
The Company believes the information contained in this document to be reliable but
makes no warranty or representation, whether expressed or implied, and assumes no
legal liability for the accuracy, completeness or usefulness of any information
disclosed. Any estimates, investment strategies and views expressed in this document
are based upon current market conditions and/or data and information provided by
unaffiliated third parties and is subject to change without notice.
This document may contain “forward-looking information” and “forward-looking
statements” within the meaning of applicable Canadian securities legislation. Forward-
looking information includes, but is not limited to, statements about strategic plans,
including the Company's ability to implement its business development strategy.
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All communications, inquiries, and requests for information should be directed to the following: Investor Relations. Phone: +1 (877) 915 7934 Email: [email protected]
Board of Directors
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GORD DAVEY, President and Chief Executive OfficerMr. Davey is a senior executive with more than 25 years experience in the consumer-packaged goodsindustry. He has held senior level positions at organizations such as Coca-Cola, Red Bull and Puratos. Hehas successfully lead teams through expansion, transition and restructuring.
JACK TASSE, Chief Financial Officer and Corporate SecretaryMr. Tasse is a Chartered Professional Accountant (CPA, CMA), a Certified Internal Auditor (CIA) and holdsa Master of Accountancy in Tax Law from Brock University and joins Harvest One with over 18 years ofexperience including advising public companies, leading financial operations, reporting to corporate boardsand preparing companies for capital markets.
MATTHEW WAGAR, Senior Vice President Marketing & InnovationMr. Wagar is a consumer facing business executive and comes to Harvest One with over 13 years ofexperience across retail at Loblaws and Regulated Consumer-Packaged Goods at Constellation Brands,leading category strategy, product innovation, consumer insights, whitespace exploration and brandmanagement. Over the past two years, Matthew has led corporate commercial strategy, product innovationand marketing.
TROY DUFOR, Vice President SalesMr. DuFour is an experienced CPG executive with a demonstrated history of launching and building brandswithin the consumer goods industry. With over 20 years experience he has held positions with Coca Colaand Powerbev (Ontario’s exclusive Red Bull Distributor)
TIM YOUNG, Vice President Operations and DistributionMr. Young is Senior Management Executive with extensive experience in World Class Global Operationsand Supply Chain optimization, mergers and acquisitions, strategic sourcing, business development,contract management and partner relations. He has successfully led teams with Molson-Coors as well asrunning smaller private companies within the North American market.
FRANK HOLLER, Executive ChairmanMr. Holler is President and CEO of Ponderosa Capital Inc. and is activelyinvolved in the biopharma and technology industries. He previously servedas President & CEO of Xenon Pharmaceuticals from 1999 to 2003 and asChairman & CEO at BC Advantage Funds, a venture capital firm thatinvested in emerging life science, cleantech and IT companies, from 2004-2016. Mr. Holler is also Chairman of Sernova Corporation (SVA:TSX-V) andXenon Pharmaceuticals (XENE:Nasdaq)
JASON BEDNAR, DirectorMr. Bednar is a CFO of Canacol Energy LTD. and a CPA, CA with more than18 years of direct professional experience in the financial and regulatorymanagement of companies listed on the TSX, TSX-V, American StockExchange and ASX.
ANDREW BAYFIELD, DirectorMr. Bayfield is a senior executive from the consumer-packaged goods industry with over 25 years of experience. He has held senior level positions with organizations such as Cadbury, Coca Cola and Canada Dry Motts.
GORD DAVEY, Director, President and CEO
Leadership Team
Harvest One (H1) Overview – A Cannabis-Infused CPG Leader
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H1 is a uniquely positioned CPG company with a
hybrid business model
Cannabis infused and non-infused CPG leader,leveraging OTC brand equity in infused marketplacesto drive growth backed by a proven managementteam
Significant USA & global distribution network alignedto accelerate sales and launch innovation at scale
Strong CPG commercialization and brand buildingcapabilities to propel our brands in the marketplace
Backed by intellectual property, protecting the qualityof our offering and shareholder value
In house product development and innovation,creating impactful new SKUs with strong points ofdifferentiation
Last 16 Months Overview - Timeline of Key Strategic Review Events
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Strategic Review Announced
Divestiture of Burb(Retail Investment)
Divestiture of Lillooet Property
(Cultivation)
Divestiture of Greenbelt
(Cultivation)
Divestiture of United Greeneries
(Cultivation)
Divestiture of Satipharm
(Nutraceuticals)
Conclusion of Strategic Review
February 2020
August 2020
October 2020March 2020
February 2021February 2020
March 2021
Lucky Lake currently listed
for sale(Cultivation)
March 2021
Over subscribed bought-deal financing of $5.75m
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Strategic Review Highlights – Repositioned for Growth
5 Divestitures of non-core assets
60% Reduction in headcount
28% Reduction in expenses in fiscal 2021 compared to fiscal 2020
Significant capital injection from divestures & closed an oversubscribed $5.75M bought-deal public offering
62% Reduction in current liabilities in fiscal 2021 compared to fiscal 2020
• Transition to a focused CPG Company
• Brand development and product growth
• Streamline operations and cost
• Improve operational efficiency
• Strengthen balance sheet
• Improve financial performance
Strategic Review Objectives and Execution in 2020/2021
2 New Infused products launched
33% Adjusted EBITDA improvement in fiscal 2021 compared to fiscal 2020
STRATEGY OPERATIONS FINANCIAL
6 New products in innovation pipeline Improved production cost and Increased inventory turnover
H1’s Scalable Business Model
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OUTSOURCED
• Asset light model• Non-capital intensive
IN-HOUSE
• Brand building focus• Product innovation
Cultivation & raw material sourcing
Contract manufacturing
Extraction
Packing & manufacturing
REVENUE GENERATION
• New product development• Geographical expansion
Consumer packaged goods
Medical products
Cannabis infused products
B2B Licensing & partnerships
Consumer Driven Commercial Planning
IntellectualProperty
Brand Development
R&DEcommerce
Strategy
Formulation & Product
Development
Sales & Distribution
Global company, with highly developed brands, operating a lean asset model to generate significant future profitability
Current Product Portfolio
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Dream Water OTC non-infused sleep shots, gummies and powder
LivRelief Infused TopicalsLiv Relief non-infused pain relief creams
A leading sleep shot
“Your complete sleep solution”
• OTC Product with 3 proven ingredients
• Extensive Distribution across North America
• Health Canada and FDA Approved
Our Brands, Products and Solutions
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Market leader in natural pain relief topicals
“Conquer pain now; live your life fully again”
• Naturally derived, transdermal creams
• Industry leading, proprietary formulations/IP
Occasional Sleeplessness Topical Pain Relief Cannabis Infused
Innovative brands, focused on capturing market share
#1 selling infused topical in Ontario
• CBD, 1:1 and Extra Strength CBD SKUs
• Proprietary transdermal delivery system
• Designed using natural, plant-based ingredients
Global Distribution Partners
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Strong foundation for revenue growth with multiple products in major retailers globally and online
CANNABIS 2.0
Investment Highlights – Positioned for USA and International Growth
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CPG leadership
Proprietary delivery technologies
Large portfolio with OTC/Infused
Innovation pipeline seeded for growth
Established distribution partners
Asset Light - Strategic Manufacturing and supply partners with minimal
overhead Product Portfolio
& Innovation
People – Our Team
Process Excellence
Experienced CPG leadership team with proven track record
Uniquely differentiated products
Sizable product innovation pipeline to support future global revenue growth
Established distribution relationships and partnerships with major global retailors and e-commerce platforms
The Opportunity – Route to Market Expansion
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Product Innovation
• Launch new OTC and infused formats as well international SKUs
• R&D for needed expansion and pipeline build
• Expand product portfolio to include next generation delivery formats
• Expand 2.0 topical offering in strength and sensations
Branding and Marketing
• Holistic campaign that drives improved awareness, trial & differentiation amongst consumers, capturing more people into the brand
• Specific focus on building format growth in traditional retail and ecommerce
• Campaign that drives improved efficacy and brand loyalty for LivRelief. Improving consumer awareness, understanding and adoption
• Disrupts the topical market and typical consumer patterns to encourage in the trial of the brand
Expanded Channel Coverage
• Expanded broker coverage throughout N.A to focus on channel specific strategies and enter emerging channels
• Increase overall distribution and points of availability
• Leverage broker relationships within USA market to focus on entry into drug, mass, and grocery channels
• Leverage current Dream Water relationships with all retailers in the US market to launch LivRelief
Geographical Expansion
• Enter European market through established distribution network
• Increase international markets through broker and distribution partners
• International expansion including launch in United States, (FDA dependent)
• Enter new markets through B2B and licensing agreements
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DRIVING AWARENESS,
TRIAL &EFFICACYOF BRAND
Activations/Sampling
Digital & SEO
Social
EcommerceInfluencers
Merch/
Trade
Partnerships/Surprise& DelightCampaigns
that Drive a Lasting Connection with Target Consumers
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Building Brand Equity
Increased Sales Coverage Model
Expanded Broker Network International Distribution Agreements
TSXV-HVT OTCQX-HRVOF 15Source: 1) Prohibition Partners 2)Brightfield Group 3) Euro Monitor International October 2018 4) Allied Market Group 5) Brightfield Group 5) Nielsen
N.A.Sleep Market $1.4B USD
N.A.Topical Pain $3.6B USD
N.A.CBD $24B
USD
EURCannabis $39.1B
ASIACannabis $12.5B
OCEANACannabis $2.7B
North American CBD market 2 ~$24B +
Global sleep aids market 3 ~$2.6B +
US OTC topicals market 4 ~$3.6B +
US CBD topicals market 5 ~$4.4B +
Large Addressable Global Markets
Significant Market Opportunity Globally for Harvest One Products and Brands
North America
Primary market and near-term focus for OTC and Infused consumer brands
Global Market Opportunity to 2024
E.UCannabis
$39B
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Latest Financial Performance as Per Reported MD&A
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Cash 4,431 1,406 Current assets 9,835 28,413 Current liabilities 7,236 19,194
1. Improved net revenue by 2.2% growth year over year despite aggressive COVID travel restrictions
2. Improved gross profit, 24% in fiscal 2021 vs. 9% in fiscal 2020
3. Reduced selling, general and administrative (“SG&A”) expenses by 28% year over year
4. Improved adjusted earnings before interest, taxes, depreciation and amortization (“EBITDA”)(1) by 33% year over year
5. Improved financial position with a reduction of current liabilities by 62%
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Market Information
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Share Structure (as of Nov 4, 2021)
Share Ownership
# %
Management & Strategic Investor 56 million 22%
Public Float 197 million 78%
Total Shares Outstanding 253 million 100%
Share Performance (as of Nov 4, 2021)
Share Price C$0.07
Market Capitalization $19 million
52-Week Low / High C$0.06 – $0.58
Options (weighted avg. price of C$0.31) 18 million
Warrants (weighted avg. price of C$0.15) 54 million
Fully Diluted Shares Outstanding 325 million
Year Calendar 2020 Calendar 2020 Calendar 2021 Calendar 2021Average of Volume Average of Share Price Average of Volume Average of Share Price
Annual 284,588 0.09$ 670,242 0.11$ Qtr1 326,484 0.11$ 1,567,635 0.14$ Qtr2 418,162 0.09$ 483,527 0.10$ Qtr3 166,838 0.07$ 169,427 0.09$ Qtr4 226,867 0.07$ 156,738 0.07$
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Harvest One Cannabis Inc (TSXV:HVT) Share Price
Share Price
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For additional information,
please contact:
INVESTOR RELATIONS
Phone: +1 (877) 915 7934
Email: [email protected]
www.harvestone.com
TSXV-HVT OTCQX-HRVOF