A Global Diamond Commodity Exchange Creating a New ......and a financial advisory company SAAR LEVI...
Transcript of A Global Diamond Commodity Exchange Creating a New ......and a financial advisory company SAAR LEVI...
Investor Presentation 2019
A Global Diamond Commodity Exchange
Creating a New Financial Market
CEDEX Vision
www.cedex.com
Transforming Diamonds to a New Financial Asset
Financial Leaders Talking About Digitizing
“the benefits of digitization and
increased liquidity are so great”
“CEDEX provides something that has long eluded
the diamond industry transparency”
“blockchain to ‘tokenize’ gold bars”
“tokenization investing is cheaper, faster, more secure
and available”
“make the market more attractive to a
new generation of investors”
“Blockchain technology will open up world markets, same
as what the internet did for information exchange”
www.cedex.com
www.cedex.com
COFFEE Coffee Coin
SILVER Silver Token
GOLDVaultoro
Digix
OIL PertoDollars.io
Oil Coin.io
METALS Tiberius
Coin
DIAMONDS CEDEX Coin
Transparency
Reduced Costs
Efficiency
New Markets
The Advantages Of Digitizing Commodities
Ownership & transactions are recorded and executed openly and indeliblyon the blockchain
Resulting shares can be bought and sold without the involvement of a third party
Ownership can be more easily divided up
Bringing together crypto and fiat markets and creating liquidity
Say Hello to a New Financial Commodity
Diamonds!
www.cedex.com
Why Diamonds?
www.cedex.com
Untapped Market of
$300-$400 bn
Diversified Risk Profile Attractive Low Carry Cost
The CEDEX SolutionA Global Diamond Commodity Exchange
www.cedex.com
The Technology Behind CEDEX
THE DEX BLOCKCHAIN
Using both DEX & Blockchain technology CEDEX engineered a groundbreaking change overcoming the obstacles preventing diamonds from becoming a commodity
What Do Diamonds Lack?
Lack of Fungibility Lack of Transparency
www.cedex.com
Lack of Liquidity
The diamond industry lacks clear & transparent pricing, making it
difficult to understand how diamonds are valued & priced
Unlike gold, platinum or silver, diamonds are not standardized
and each diamond is unique
Diamonds are mainly sold to end consumers in a one-sided
transaction, so you can’t resell a diamond in its fair market value
The DEX
www.cedex.com
DEX is a proprietary sophisticated algorithm that evaluates each diamond’s ask price vs.its EMP (Estimated Market Price)
The DEX score evaluates the diamondbased on: gemological perfection, marketprices & liquidity of each individualcategory
INVEST IN DIAMONDS WITHOUT HAVING TO BE AN EXPERT!
CEDEX Trading Arena
Proprietary & Confidential
www.cedex.com
Diamond Flow On The Exchange
DIAMONDSUpload a single or
multiple diamonds to the CEDEX exchange
VERIFICATIONAll diamonds uploaded to
CEDEX are sent to a GIA lab for verification and certificate
update
CUSTODIANOnce the diamond is verified and approved, it’s sent to a secured
custodian for safekeeping (Geneva/ Hong Kong)
SELLERThe diamond is uploaded to theexchange, where its evaluated; given aDEX score based on the requestedasking price vs. the Estimated MarketPrice (EMP)
BUYERCan bid on a single or multiple diamond,once there is a match, the Diamond DigitalCertificate is transferred to the buyer andhe becomes the diamond’s legal owner
DIGITAL DIAMOND CERTIFICATE (DDC)
A DDC is created, representing a diamond’s ownership. Including:owner ID, status, gem composite score, gem subcategory, media, designated custodian information, and arrival time at the custodian’s location
Traders on CEDEX
www.cedex.com
BUYERSSELLERS
CryptoHolders
InstitutionalSuppliers & Private Diamond Holders
- Hedging Currency- Hedging General/Crypto Portfolios - Preserve Value- No Counterparty Risk
Commodity Traders
- Liquidation - Diamonds to Cash
- Exposer to Industry- Diversification- Better Alternative to Gold
The Shared investment product will offer the holder the option of a conducting a sale via a single DDC or multiple DDCs, the latter offering partial or shared ownership of a contract for the buyers
SHARED INVESTMENT
Once established, a DDC is open to short-sell positioning in the same way as other asset classes, based on a forward view on market price trends. Once a lender is identified, this requires a CEDEX deposit to cover the cost of borrowing and similar CEDEX-based collateral (calculated daily).
SHORT SALEDIAMOND BASKET (ETF)
CEDEX envisages availability of diamond backed derivatives such exchange-traded funds (ETFs) based on a basket of GIA certificates for which CEDEX creates multiple DDCs to represent partial ownership of the basket.
Future Trading Products
INDEX/CATEGORY TRADING
A product which will enable investors to buy into an entire index that will track the specific category in which they wish to invest rather than a single stone within that category. Enabling: (i) portfolio diversification; (ii) reduced risk associated with a single diamond being devalued; (iii) an overview of market behavior;
About CEDEX
CEDEX Achievements
www.cedex.com
March 2017Seed Investment from TechFinancials
March 2018Raised over $20M in Token Sale
July 2018Coin listed on Exchanges:
20KSupported Community & Followers
November 2018Fully Operative Live Beta Exchange
CEDEX Strategic Expansion
www.cedex.com
Single DiamondFirst Financial Diamond Commodity Exchange
Institutional Markets
Global Financial Commodity Institutions
Retail MarketsLocal Commodities
Retails Brokers
Crypto Exchanges
CEDEX Road Map
▪ Derivative Products
▪ Strategic Collaborations
▪ Round A investment
www.cedex.com
2019
2021
Q1 Q2 - Q3 Q4
▪ Geo Expansion Via Local Joint Ventures
▪ Round B – Institutional Funding
▪ Expansion of Institutional Markets
▪ Continue Development of Financial Products (short sale/leverage trading/shared investment/loans)
▪ Market Penetration Retail Brokers (Fiat/ Crypto
▪ Regulatory Umbrella
▪ Continue Retail Expansion USA/Asia/Europe
Q3 –Q42020Q1 – Q2
20202019 2019
The Team
With over 20 years' experience in the global financial markets, has held senior roles in leading financial institutions such as Lehman Brothers, Barclays Capital and Intesa Sanpaolo (Banca IMI), and served as the CEO of a Luxembourg exchange and a financial advisory company
SAAR LEVI – CEO & CO FOUNDER
Entrepreneur with 25 years experience in the diamond industry. Working primarily in Asian markets, specializing in technology, consulting and financial software. Served as CEO at F&C as well as founder & managing director of the diamond brands LeLumiere and Masaor.com
RONEN PRIEWER - FOUNDER
VP Product
ASAF MEIRI
ADV. - Legal & Compliance Director
ARIEL LILAEV
COO
SHAHAF TZAIG
Chief Technology Officer
AVNER LEVINSTIEN
Development Manager
AVIV BALASSIANO
Head of Coin Management
ALLEN LANGNER
Japan Director
SHIGEO AKIYAMA
Asia Business Development
CALVIN HAU
Marketing Coordinator
OLGA CHEFRANOVA
Database Administrator
ALEKSANDR REBENOK
Senior QA Engineer
KATERYNA GORDIEIEVA
Korean Market Manager
REINA LEE
Head of Marcom & Business Development
YAEL ECKSTEIN
Our PartnersGrowing and Ongoing Joint Ventures & Partnerships
In Collaboration With:
- Listed on London Stock Exchange (TECH)
- Trading solutions to brokers & exchanges
- Based on propriety pricing algorithms
- Global offices: Israel, Cyprus, China, Hong Kong,
Japan & Ukraine
Award Winning Project
Audience award winner
Singapore Feb. 2018
Top 3 Potential StartupsTel-Aviv March 2018
Top 3 Potential StartupsZurich March 2018
www.cedex.com
CEDEX In Recent Media
Forbs 7 Ways Tokenizing Traditional Assets Will Launch Security Tokens To Main Street In 2019Nov 1, 2018
VIDEOS PRESS
Yahoo Finance Diamond Commodity Exchange CEDEX is Now Listed On CoinbeneNov 28, 2018
Coin RivetNew blockchain exchange launches that digitizes diamondsNov 29, 2018
Core Finance Saar Levi – CEDEX CEOCore Finanace InterviewNov 30, 2018
Speaking at MJACSaar's Speech at MJAC - CRYPTO COMPARE Conference
Dec 18, 2018
New Kids On The BlockchainSaar Levi – CEDEX CEOMJAC CryptoCompare Interview Dec 1, 2018
Presenting CEDEXSaar Levi Presents The CEDEX VisionMarch 28, 2018
CEDEX End Game
Become a leading marketplace for digitized commodities for the retail
and institutional investors
The New Way To Invest In Diamonds By Securing The Value Of Your Assets.
WWW.CEDEX.COM