A Glimpse Into The Future
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A Glimpse Into The Future Presented by Iain Martin Skipedia Travel Marketing
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Transcript of A Glimpse Into The Future
A Glimpse Into The Future
Presented by Iain MartinSkipedia Travel Marketing
Mobile
Tablets
Social Media
1995
1998
2007
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2010
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Businesses need a strategy for the future…now
MobileGlobal use of mobile devices to access Internet(excluding tablets)
Jan 2009 0.7 %Jan 2010 1.6 %Jan 2011 4.3 % Jan 2012 8.5 %
Source: StatCounter Global Stats
Mobile
• Mobile Internet traffic is increasing 100% pa
Mobile
• Mobile Internet traffic is increasing 100% pa
• 72% of all mobiles will be smartphones by 2016
Mobile
• Mobile Internet traffic is increasing 100% pa
• 72% of all mobiles will be smartphones by 2016
• Average mobile connection speed will increase nine-fold by 2016
Sources: Forrester Research/Cisco Systems
Tablets
• 12% of Britons already own a tablet
Tablets
• 12% of Britons already own a tablet
• 115% growth forecast for 2012
Tablets
• 12% of Britons already own a tablet
• 115% growth forecast for 2012
• Sales of tablets will overtake sales of PCs/laptops by 2016
Sources: Forrester Research/Morgan Stanley
Tablets
• 70% of iPads are used daily while watching TV
Tablets
• 70% of iPads are used daily while watching TV
• Tablets are already used more than PCs…
Tablets
• 70% of iPads are used daily while watching TV
• Tablets are already used more than PCs…
• After 7pm, more people access the Internet via tablets than PCs or laptops
Sources: Forrester Research/ComScore
Tablets
Social Media
Social Media
2004
Social Media
2004
2005
Social Media
2004
2005
2006
Social Media
• Facebook is the most visited website in the world
Social Media
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
Social Media
• Facebook is the most visited website in the world
• Facebook accounts for 1 out of every 5 page views on the Internet worldwide
• There are over 30 million Facebook users in the UK - almost 50% of the entire population
Social Media
“We don’t have a choice on whether we do social media, the question is how well we do it.”
Erik Qualman
Social Media Workshop‘Finding your way in Social Media’London, 17 May 2012
• What is social media?• Why is it necessary?• Why is it different from ‘normal’ marketing• How to optimise your Facebook Timeline• Getting the most from Twitter & YouTube• Social Media strategy advice
Presented by Iain MartinSkipedia Travel [email protected] | www.skipedia.co.uk
