A Forest Giant Presentation: Challenging Assumptions in a Digital World
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Transcript of A Forest Giant Presentation: Challenging Assumptions in a Digital World
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WE HELP COMPANIESCHALLENGE THEIR
ASSUMPTIONS AND
BUILD AMAZINGPRODUCTS
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CREATING REMOTE CONTROLSFOR THE PHYSICAL WORLD
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I WANT TO CONNECT...
TO A MOBILE DEVICE
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CHALLENGE YOURASSUMPTIONS
FOOLS RUSH IN
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http://www.wallconver t.com/wallpapers/spor ts/rock-climbing-17833.html
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http://mwcma.files.wordpress.com/2014/05/blindfold-critique-joshua-david-lynch.jpg
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WE MUST QUESTION OUR ASSUMPTIONS
WE MUST EXPANDOUR THINKING AND
BECOME THOUGHT LEADERS
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FAILURE: AN UNFORTUNATE REALITY
1 IN 10 STARTUPS FAIL
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“We failed...I had been working under an
assumption that we had nevervalidated.”
DHARMESH SHAH, HUBSPOT FOUNDER
http://farm7.staticflickr.com/6224/6277564146_5726acd009_o.jpg
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EVEN THE BIG GUYS FAIL:
STUCK WITH SOFTWARE IN A BOX
SAID IPHONE WOULD BE IMPRACTICALFOR BUSINESS USE
40% DROP IN VALUE DURINGBALMER’S 10 YEAR REIGN
http://www.latimes.com/spor ts/la-sp-sn-clippers-sale-ballmer-20140529-story.html
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WE CAN’T LET ASSUMPTIONSDRIVE BUSINESS DECISIONS
PROPER PLANNING & VALIDATIONARE A REQUIREMENT
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BUILD WHAT THEPEOPLE WANT!
http://www.google.com/hostednews/getty/ar ticle/ALeqM5hAqTCV75w5KBIiPbHIv9w-6Baysw?docId=186540166
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http://i0.wp.com/igrowdigital.com/wp-content/uploads/2011/10/WITHINGS_BPM_VISUEL1_WEB_L_INPI.jpg
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PROVIDING TRANSFORMATIONALMEDICAL TECHNOLOGIES
FOR YEARS
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BE DISRUPTIVE &TAKE RISKS...
JUST BE SMART ABOUT IT.
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OPPORTUNITYIS EVERYWHERE
http://upload.wikimedia.org/wikipedia/commons/5/53/Maquet_Flow-I_anesthesia_machine.jpg
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YOU CAN’T DISRUPTIF YOU DON’T EXECUTE
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MIT STUDY:1500 EXECUTIVES
83%TRANSFORMATION CRITICAL
63%PACE OF CHANGE AT
ORGANIZATION WAS TOO SLOW
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“If you don’t invest in the futureand don’t plan for the future,
there won’t be one.”
GEORGE BUCKLEY, CEO OF 3M
http://stmedia.star tribune.com/images/10MMM0513.jpg
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WITH THE EXPONENTIAL GROWTH OF TECHNOLOGY,
WE MUST EMBRACE CHANGE.http://scienceroll.files.wordpress.com/2014/01/bigstock-future-technology-a-por table-17963588.jpg
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http://mwcma.files.wordpress.com/2014/05/blindfold-critique-joshua-david-lynch.jpg
REMEMBER...
THIS IS BAD
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MAKE SURE YOU HAVE AMULTI-DISCIPLINARY
TEAM
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START >PRODUCTION CHAIN: TIME
LOW
ER
H
IGH
ERVA
LUE
SALES /AFTER SERVICE
MARKETING
DISTRIBUTION
PRODUCTION
CONCEPT / R&D
BRANDING
DESIGN
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SCOPE OF
VALUESCOPE OF
DISCOVERYSCOPE OF
WORK
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SCOPE OF
VALUESCOPE OF
DISCOVERYSCOPE OF
WORK
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UNDERSTAND THE
IMPACT
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ASK THE RIGHT QUESTIONS
WHAT PROBLEM ARE WE SOLVING?
WHO IS IT FOR?
HOW WILL WE DELEGATE TASKS?
HOW WILL WE MAKE IT A REALITY?
HOW WILL WE ATTRACT USERS?
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WHAT BUSINESS, MARKETING, ORCONSUMER OUTCOMES DO YOU WANT?
WHAT DOES SUCCESS LOOK LIKE?
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IDENTIFY OPPORTUNITIES
UNDERSTAND THE USER
PROTOTYPE. TEST. PLAN.
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ITERATIVE DESIGN & DEVELOPMENT
TEST & ANALYZE
MARKET PRODUCT
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A 3 PHASED APPROACH FOCUSED
HUMAN CENTEREDDESIGN
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THE PRINCIPLES
LOOKINGOBSERVING HUMAN EXPERIENCES
UNDERSTANDINGANALYZING CHALLENGES & OPPORTUNITIES
MAKINGENVISIONING FUTURE OPPORTUNITIES
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“THE MAN WHO GRASPS PRINCIPLESCAN SUCCESSFULLY SELECT HIS
OWN METHODS.”
RALPH WALDO EMERSON
http://www.intelligenthq.com/wp-content/uploads/2014/06/ralph-waldo-emerson.jpg
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LOVE THE POST-IT& START WORKINGCOLLABORATIVELY
http://deviantthinking.com/wp-content/uploads/2013/10/photo_2-2.jpg
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HCD WORKSHOPS:IDENTIFYING VALUE | DISCOVERY TECHNIQUES
PROBLEM TREE ANALYSIS
STAKEHOLDER MAPPING
IMPORTANCE/DIFFICULTY MATRIX
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PROBLEM TREE ANALYSIS
A WAY OF EXPLORING THE CAUSESAND EFFECTS OF A PARTICULAR ISSUE
http://holyjoe.org/sequoia/Burnt-SequoiaHD.jpg
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BOATING ACCIDENTS
CAUSES
EFFECTS
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BOATING ACCIDENTS
CAUSES
EFFECTS
HAZARDOUSWEATHER
BAD VEHICLECONDITIONS
DRUG/ALCOHOLCONDITIONS
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BOATING ACCIDENTS
CAUSES
EFFECTS
HAZARDOUSWEATHER
BAD VEHICLECONDITIONS
DRUG/ALCOHOLCONDITIONS
PROPERTYDAMAGE
PEOPLE HURTOR KILLED
LAW-SUITSLAWSUITS
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PROBLEM TREE ANALYSISBENEFITS
UNTANGLE COMPLEX PROBLEMS
REVEALS CAUSES & EFFECTS
BUILDS SHARED UNDERSTANDING
PROVIDES DIRECTION FORPROBLEM SOLVING
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STAKEHOLDER MAPPING
BUILD A DIAGRAM OF THOSETHAT HAVE A STAKEIN YOUR INITIATIVE
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http://www.inter-growth.com/wp-content/uploads/2012/09/Stakeholder-Relationships.jpg
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STAKEHOLDER MAPPINGBENEFITS
FOCUSES ON PEOPLE
GUIDES PLANS FOR RESEARCH
BUILDS A SHARED UNDERSTANDING
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IMPORTANCE/DIFFICULTYMATRIX
A QUAD CHART FOR PLOTTING ITEMSBY RELATIVE IMPORTANCE & DIFFICULTY
http://images3.alphacoders.com/199/199877.jpg
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LOW HIGHIMPORTANCE OR IMPACT
LOW
H
IGH
DIF
FIC
ULT
Y
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LOW HIGHIMPORTANCE OR IMPACT
LOW
H
IGH
DIF
FIC
ULT
Y
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LOW HIGHIMPORTANCE OR IMPACT
LOW
H
IGH
DIF
FIC
ULT
Y
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LOW HIGHIMPORTANCE OR IMPACT
LOW
H
IGH
DIF
FIC
ULT
Y
TARGETED HIGH VALUE
STRATEGICLUXURY
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IMPORTANCE/DIFFICULTY MATRIXBENEFITS
PRIORITIZE QUICKLY
RESOLVES DIFFERING OPINIONS
HELPS DEVELOP A PLAN OF ACTION
BUILDS A SHARED UNDERSTANDING
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COLLECTIVE BUY-IN
PROBLEM IDENTIFIED
ECOSYSTEM UNDERSTOOD
http://www.inter-growth.com/wp-content/uploads/2012/09/Stakeholder-Relationships.jpg
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INTERVIEWING
FLY-ON-THE-WALL OBSERVATION
HCD WORKSHOPS:OBSERVE & LEARN
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INTERVIEWING
LEARN DIRECTLY FROM YOUR USER.GAIN THE KNOWLEDGE TO MAKE
INFORMED DECISIONS.
http://www.humansystemsdev.com/wp/wp-content/uploads/2014/04/Outsourced-Exit-Inter views2.jpg
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INTERVIEWINGBENEFITS
GAIN INVALUABLE INSIGHTS
CHALLENGE YOUR ASSUMPTIONS
DEEPEN YOUR EMPATHY FOR OTHERS
BUILDS CREDIBILITY WITH OTHERDECISION MAKERS
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FLY-ON-THE-WALL ANALYSIS
BLEND INTO THE BACKGROUND ANDCONDUCT FIELD RESEARCH AS AN
OBJECTIVE BYSTANDER
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“What people say,what people do, and
what they say they do areentirely different things.”
MARGARET MEAD
http://upload.wikimedia.org/wikipedia/commons/2/24/Margaret_Mead_NYWTS.jpg
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FLY-ON-THE-WALLBENEFITS
OBSERVE REAL BEHAVIOR
UNDERSTAND REAL EXPERIENCES
INVALUABLE QUALITATIVE DATA
PROVIDES DIRECTION FORDECISION MAKING
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NOW YOU UNDERSTAND YOUR USERS
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BULLSEYE DIAGRAMMING
PROTOTYPING & USABILITY TESTING
HCD WORKSHOPS:PRODUCT SPECIFIC
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BULLSEYEDIAGRAMMING
PRIORITIZING IDEAS AND FEATURES
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FEATURE
FEATURE
FEATURE
TERTIARY
SECONDARY
PRIMARY
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FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATURE
FEATUREFEATURE
FEATURE
FEATURE
FEATURE
FEATURE
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BULLSEYE DIAGRAMMINGBENEFITS
HELPS DETERMINE MVP
FACILITATES PRODUCTIVE DISCUSSION
BUILDS CONSENSUS
HELPS TEAM DEVELOP APLAN OF ACTION
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PROTOTYPING &USABILITY TESTING
RAPIDLY BUILD ROUGH MODELS TOTEST BEHAVIOR.
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PROTOTYPING & USABILITY TESTINGBENEFITS
CREATE A VALIDATED PRODUCT ROADMAP
TEST WITH REAL USERS
FINE-TUNE BEFORE COSTLY PRODUCTION
BUILDS A SHARED UNDERSTANDING
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SCOPE OF WORKTIME TO GET STARTED
YOU’VE TESTED YOUR ASSUMPTIONS &YOU’VE DISCOVERED
MARKET OPPORTUNITIES.
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BEFORE YOU BUILD SOMETHING YOUTHINK THE WORLD NEEDS...
PROVE IT.