A FIVE-YEAR PLAN TO INSPIREAND UNIFY OUR NATION

2019-2023

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JOIN US ON A FIVE-YEAR JOURNEY TO HELPINSPIRE AND UNIFY OUR NATIONOur vision is to be amongst the highest performing and mostcredible Cricket Boards in the World.

Our mission is to inspire and unify the Nation by channelizingthe passion of the youth, through our winning teams and byproviding equal playing opportunities to all. We will demonstratethe highest levels of professionalism, ethics, transparency andaccountability to our stakeholders.

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SUSTAINABLE CORPORATEGOVERNANCEOur organization will develop a strongsustainable corporate governanceframework at all levels includingCricket Associations and City CricketAssociations. Timely and effectiveplanning with allocation of resourcesand clearly specified deadlines willbe undertaken to ensure thatobjectives are met.

WE WILL DELIVER ON THE PCB’S VISION ANDMISSION THROUGH SIX PRIORITIES...

DELIVER WORLD CLASSINTERNATIONAL TEAMSMerit-based and quality focusedfirst-class cricket and highperformance centers that deliverexcellence will be nurtured.Our focus will be on transformingour International teams intoconsistent top performers.

GRASSROOTS ANDPATHWAYS FRAMEWORKFrom schools to stadia, we willdevelop strong mechanisms andsupport the right people to ensurethe seamless transition of youngcricketers to high performingsportsmen and women.

INSPIRE GENERATIONSTHROUGH OUR WOMEN’SGAMEWe will maintain a key focus ondiversity and invest in our femalecricketers to develop cricketchampions across the Nation.

GROW AND DIVERSIFYCOMMERCIAL REVENUESTREAMSSet strategic, innovative and targetedcommercial and marketing plansthat support competitiveness andthe sustainability of PCB, CricketAssociations and City CricketAssociations.

ENHANCE THE GLOBALIMAGE OF PAKISTAN Showcase Pakistan by promotinga positive global image throughcontinuous relationship-buildingat international forums and byensuring sustainability ofinternational cricket in Pakistan.

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Our organization will develop a strong sustainable corporate governance framework at alllevels including six Cricket Associations and City Cricket Associations. Timely and effectiveplanning with allocation of resources and clearly specified deadlines will be undertaken toensure that objectives are met.

PCB will develop and implement robust policies, systems, processes and adopt best practices incompliance with a sustainable corporate governance framework to effectively manage and drivePCB’s business and culture across Pakistan. Accountability, transparency and clearly defined rolesand responsibilities at the Board of Governors, PCB’s Senior Executive Leadership, CricketAssociations and City Cricket Association levels will ensure the organization remains focused onmeeting financial, operational and strategic objectives and achieve long term sustainability.

SUSTAINABLE CORPORATE GOVERNANCE

THIS MEANS...

Ensuring appropriate corporate capacity,management know-how, transparencyand accountability aimed at promotingcricket down to grass-root level

We operate through continuouscompliance and improvement

The experiences of our staff will enableus to create well-defined and alignedoutputs

Staff will take ownership and hold eachother accountable

Implementation plan will be aligned tocritical business changes with aneffective communication strategy

We will uphold strong sustainablecorporate governance standards

WE WILL...

Implement a sustainable corporategovernance structure and buildorganizational capacity of Cricket andCity Associations across Pakistan

Set strong monitoring mechanismsin order to ensure consistent deliveryincluding regular review of policies,processes and standard operatingprocedures

Continuous feedback by our peoplethrough integrated systems

Collectively set high performancestandards driven by integrity andcode of ethics

Develop a phased implementationapproach based on priorities

Ensure our Board of Governors haverequisite skills and experience

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Merit-based and quality focused First-Class Cricket and high-performance centers that deliverexcellence will be nurtured. Our focus will be on transforming our International teams intoconsistent top performers.

In order to develop world class Pakistan cricketers we will focus on creating a robust, merit-based,result-oriented and highly competitive first-class system, with the aim of preparing our players forthe tough demands of International cricket. In conjunction with our National High PerformanceCricket Centre in Lahore, our elite programs will be refined, replicated and delivered to our mosttalented young players at the High Performances Centres, across the six-first class CricketAssociations. In addition, the planning and preparation for our national disability teams will besupported through facilities and high-quality coaching.

WE WILL...

Benchmark High Performance andmerit-based standards

Develop players in line with anagreed ‘Pakistan way’

Continuously invest in coaches,medical and support staff acrossthe country

Deliver high quality infrastructureand facilities for players

Organize annual Internationalexchange programs for playersand officials

Place fitness, nutrition andfielding as a high priority

THIS MEANS...

Assess ourselves in line with the bestpractices from around the world

From age-group to seniorrepresentation, players train, prepareand play in a defined way

Players are being prepared bycompetent and qualified personnel

Players are able to plan, prepareand play with access to highstandard facilities

We plan for the future by exposingour very best to different nationaland international environments

We produce athletes who areable to meet the moderndemands of the game

DELIVER WORLD CLASS INTERNATIONAL TEAMS

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From schools to stadia, we will develop strong mechanisms and support the right people toensure the seamless transition of young cricketers to high performing sportsmen and women.

Strengthening systems and mechanisms at the grassroot level is critical for the future. Sustainableschool, university and club activities will provide children with more opportunities for participationand effectively managing the progress. The most talented youngsters will seamlessly movethrough the “Provincial” structure. The PCB, through the development of a delivery frameworkand capacity building of performance-oriented staff, will support individual programs throughknowledge and practical expertise.

GRASSROOTS AND PATHWAYS FRAMEWORK

THIS MEANS...

A long term commitment to a sustainable process

Key planning and deliveryprinciples will be establishedacross the board

A bottom up approach to participation

We utilize relevant skills andknowledge to support the gamein a consistent manner

Provincial Cricket Associations willbe held accountable for deliveringagainst their plans

WE WILL...

Support Provincial Cricket Associations inproducing grassroots development plans

Provide expert advice and leverageexperience to build a strong deliveryframework

Place schools cricket at the core

Develop HR processes that enableredeployment of staff across allCricket Associations

Ensure governance is in place tomonitor and evaluate activitiesand grassroots expenditure

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Set strategic, innovative and targeted commercial and marketing plans, to supportcompetitiveness and sustainability of PCB, Cricket Associations and City Cricket Associations.

As the primary sport in the country there is a significant opportunity to grow and diversifyrevenue streams and de-risk the business by reducing the reliance on income generated throughbroadcast revenue and from the Pakistan Super League (PSL). We will take a strategic approachin how we assess, develop and market our inventory. The creation of six Cricket Associations inPakistan will present new opportunities to build local and national commercial partnerships tosupport the new structure; entailing significant investments in the re-transformation phase.

We will maintain a key focus on diversity and invest in our female cricketers to develop cricketchampions across the Nation.

Our Pakistan International women’s cricket team continues to inspire through great performanceson the world stage. They lead the way in inspiring young girls and women from all walks of life topursue a cricketing career. The role model status of the International Women’s team demonstratesour commitment to diversity, representation and inclusion across the nation. We will continue toinvest to further women’s cricket and build on significant achievements already made. We willalso remain committed to building a conducive culture to encourage increased femaleinvolvement through social advocacy and orientation programs.

INSPIRE GENERATIONS THROUGH OUR WOMEN’S GAME

THIS MEANS...

We define our standards by learningfrom the global best practices

Merit-based selection will enable theplayers to receive quality trainingand preparation support

A clearly defined diversity and inclusivealignment of women’s cricket

Will significantly enhance the talentpipeline of sportswomen and qualifiedsupport personnel

Ensures an inclusive approach as weinvest in top talent and key supportstaff

Our cricketers will become moreprominent as role models and willhave the opportunity to earn more

WE WILL...

Benchmark High Performancestandards in building conduciveand nurturing environments foryoung girls and women

Develop a National High PerformanceCentre for women

Ensure inclusion of women inreformed grassroots programsand integrate women’s cricketinto the six Cricket Associations

Engage with partners to drive talenthunt programs and social advocacyprograms to build awareness andencourage our women

Build capacity and capability of femalecoaches and officials and invest intheir development

Market and increase the brand valueof our cricketers

GROW AND DIVERSIFY COMMERCIAL REVENUE STREAMS

THIS MEANS...

We remain accountable for deliveryin a consistent, unified manner

We optimize our assets, resourcesand brand value

Our Cricket Associations becomefinancially self- sustaining andeconomically viable

We take a bottom line approach

A value-creation approach to PCBwill be maintained

A progressive futuristic approachfor value-addition and changing behaviors and needs of our fans,especially the youth

WE WILL...

Produce a robust, innovative andambitious annual commercial plan

Ensure continuous review ofinventory and our propositions

Secure new long-term partners tosupport our national cricket structure

Assess levels of profitability acrosstransactions

Ensure all opportunities are assessedthrough a systematic cost-benefitanalysis

Encourage innovative ideas by exploringnew ventures in a digital world

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Showcase Pakistan by promoting a positive global image through continuous relationship-building at all international forums and by ensuring sustainability of international cricket inPakistan.

Cricket remains an integral part of our society and its importance is more relevant than ever.International cricket unites our passionate nation. We will work with the ICC and other cricketplaying nations to revive and sustain International cricket in Pakistan. It is imperative that thepassion of the nation is harnessed to drive a positive global image through providing challengingopportunities on a national and international level.

ENHANCE THE GLOBAL IMAGE OF PAKISTAN

THIS MEANS...

We will have evolving, robust plans

Collaborate and build confidence ina transparent manner

Our fans will have the opportunityto watch their heroes, and revenuegeneration opportunities willdevelop further

We can begin to build a footprint ofteams touring our country

We remain focused towards ourultimate goal of inspiring andunifying the nation and buildingthe global image of Pakistan

WE WILL...

Continually assess our safetyand security

Maintain ongoing and closedialogue with other Boards

Host the whole of the PSLin Pakistan

Engage with other organizationsto bring touring parties to the country

Closely collaborate with ICC and otherinternational sports bodies for supportin achieving the PCB’s objectives

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Gaddafi Stadium, Ferozepur Road, Lahore, Pakistant: +92 42 35717231-4 | e: inquiry@pcb.com.pk

www.pcb.com.pk

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