A FIRST OF ITS KIND WORLD CLASS UNIQUE FESTIVAL CELEBRATING THE SPIRITS OF HYDERABAD A FIRST OF ITS...

A F I R S T O F I T S K I N D WO R L D C L A S S

U N I Q U E F E S T I VA LC E L E B R AT I N G

T H E S P I R I T S O F H Y D E R A B A D

P r o j e c t I n i ti a te d b y

R OTA RY C LU B O F B A N JA R A H I L L S&

S PA R S H

L O G O | S K Y F E S T 2 0 1 5

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A P R E M I U M C E L E B R AT I O N S PA N N I N G T H E F E S T I V A LS E A S O N O F 2 0 1 5

D E C 2 3 R D – 2 7 T H 2 0 1 5

G A C H I B O W L I S TA D I U M C O M P L E X

E V E N T DAT E S

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A U N I Q U E O P P O R T U N I T Y T O L E V E R G A E T H E E V E N T T O D R I V E

• B R A N D S A L I E N C E• T A C T I C A L C O M M U N I C A T I O N• E X P E R I E N T I A L M A R K E T I N G• C R E A T I N G B R A N D L O Y A L T Y • P R O D U C T S A M P L I N G • P R O D U C T D E M O N S T R A T I O N• A C T I V A T I O N• R E A L T I M E O P P O R T U N I T Y T O

D R I V E C O N S U M E R C O N N E C T• O V E R 1 0 0 , 0 0 0 F O O T F A L L E V E R Y

D A Y T O W I T N E S S V A R I O U S A C T I V I T I E S D U R I N G Y E A R E N D

U N I Q U E O P P O R T U N I T Y

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G A C H I B O W L I S TA D I U M

• 6 5 A c r e s • F u l l y P r o v i d e d • S e c u r e d• G a l l e r i e d• A m p l e P a r k i n g F a c i l i t y• L o c a ti o n – H e a r t o f t h e

B u s i n e s s D i s t r i c t a n d R e s i d e n ti a l a r e a s o f H y d e r a b a d I T H u b

E V E N T V E N U E

SPA

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P R O M I E N E N T LO C AT I O N


V E N U E L AYO U T

OPENING CEREMONY

CONCERTS

MID NIGHT MOVIES

LIVE COMPETITIONS

HOT AIR BALLOON

SHOP & FOOD COURT

SHOP & FOOD COURT

CARNIVAL AREA

ACROBATS&

CONTESTS

KITE FEST


V E N U E


H O T A I R B A L L O O N R I D E S

S U F I | P O P | T O L L Y W O O D | B O L L Y W O O D C O N C E R T S

K I T E F E S T I V A L

C A R N I V A L | F O O D C O U R T | S H O P P I N G I J O Y R I D E S

M I D N I G H T M O V I E S – B L O C K B U S T E R S & P R E M I E R S

T V A M P L I F I C A T I O N

S K Y F E S T O F F E RS


SKY ENTERTAINMENT

SHOWS

PROFESSIONAL

PERFORMANCE

PARTICIPATION

OPENING CEREMONY23rd Dec, 3 pm onwards

ATHLETIC STADIUM

SKY FOOD STYLIST 24TH & 26th Dec

FOOD DÉCOR. COMP.ATHLETIC STADIUM

SKY TALENT 23rd,24th,27th Dec

GRP.DANCE & BANDSINDOOR STADIUM

CONCERTS,25th,26th,27th DEC

ATHLETIC STADIUM

MID NIGHT MOVIES24th,25th,26th,27th DEC

ATHLETIC STADIUM

CARNIVAL23RD, 24TH, 25TH, 26TH, 27TH

DECALL ACROSS

SKY FEST23rd to 27th Dec 2015

WEDNESDAY - SUNDAY

ACTIVITIES

F & B24th,25th,26th,27th DECATHLETIC STADIUM

SHOPPING24th,25th,26th,27th DECATHLETIC STADIUM

FESTIVALS

EXHIBITION

KITE FESTIVAL27TH DEC

HOT AIR BALLOON 24th,25th,26th,27th DECATHLETIC STADIUM

L I V E C O N C E R T S

CE

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23rd DEC (DAY 1)

• Shankar Mahadevan

24th DEC (DAY 2)• DJ Jam Session with Live Band

25th DEC (DAY 3)

• Coke Studio

26th DEC (DAY 4)• Sonu Nigam

27th DEC (DAY 5)• Devisri Prasad

(DSP) – Tollywood

M I D N I G H T M OV I E S

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• DILWALE

• BAJIRAO MASTANI

• SIZE ZERO

• BAHUBALI

• SREEMANTHUDU

A GOOD MIX OF HNI & SEC A, & C WITH HIGH

PROPENSITY TO CONSUME PRODUCTS & SERVICES

• COSMOPOLITAN CITIZENS

• FAMILIES

• EMPLOYEES FROM IT, ITES

• EMPLOYEES FROM CORPORATES

• YOUTH & CHILDREN

• WOMEN

• PEOPLE AT LARGE FROM TELANGANA

TA R G E T G R O U P


DEDICATED WEBSITE

DIGITAL PROMOTION

ONLINE TICKETING

SOCIAL MEDIA ACTIVATION

OUTDOOR MEDIA

OUTDOOR MOVING MEDIA

PRINT MEDIA – ENGLISH | VERNACULAR

ELECTRONIC MEDIA – GEC I NEWS

MOVIE THEATERS

RADIO

CURTAIN RAISER PRESS MEETS

REGULAR PRESS BRIEFS

BRAND AMBASSADORS

M E D I A P L A N


MEDIA

CONFERENCES

• 20TH NOV (FIRST), 5TH DEC (SECOND), 20TH DEC (THIRD)

ONLINE

MEDIA

• SOCIAL MEDIA – FB, TWITTER, LINKED IN – OCT 15TH 2015• SKY FEST WEBSITE – OCT 15TH 2015 • SMS AND EMAIL CAMPAIGN

PRESS ADVERTISING

• DECCAN CHRONICLE (ENG) – 8 INSERTIONS OF 400 SQ.CM EACH + 1 INS HALF PAGE• HINDI MILAP, HINDI DAILY - 10 INSERTIONS OF 400 SQ.CM EACH + 1 INS OF HALF PAGE • SIASAT, URDU DAILY - 10 INSERTIONS OF 400 SQ.CM EACH + 1 INS OF HALF PAGE• SAKSHI, TELUGU DAILY - 10 INSERTIONS OF 400 SQ.CM EACH + 1 INS OF HALF PAGE

ELECTRONI

CMEDI

A

• Entertainment (MAA TV/Gemini TV) – 6 hr Programme telecast in 2 episodes• ENTERTAINMENT (MAA TV/GEMINI TV) – 30 SEC EACH X 10 SPOTS PER DAY X 15 DAYS• SAKSHI, TELUGU NEWS – 30 SEC EACH X 10 SPOTS PER DAY X 30 DAYS

OTHER

MEDIA

• Red FM – 5 days live prog + Event Promotion + Celebrity bytes etc.• Outdoor Media – 20 Hoardings in the city + Bus back panels

Oct - Dec

Nov - Dec

Dec

Oct - Dec

T E N TAT I V E DAT E S F O R M E D I A P L A N

Dec

M A J O R S U P P O R T

GO

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& A

SSO

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S K Y F E S T 2 0 1 5 P R E S E N T E R ( S o l d )

S K Y F E S T 2 0 1 5 P O W E R E D B Y

S K Y F E S T 2 0 1 5 C O S P O N S O R E D B Y

S K Y F E S T 2 0 1 5 M E D I A P A R T N E R S

S K Y F E S T 2 0 1 5 A D V E N T U R E P A R T N E R

S K Y F E S T 2 0 1 5 A S S O C I A T E P A R T N E R

S P O N S O R T I T L E S

MA

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C A R N I V A L | F O O D C O U R T | S H O P P I N G A T S – 5 0 0 0 X 5 D A Y S = 2 5 0 0 0

H O T A I R B A L L O O N R I D E SA T S – 1 4 0 0 X 5 D A Y S = 7 0 0 0

S U F I | P O P | T O L L Y W O O D | R A PA T S – 5 0 0 0 X 4 S H O W S = 2 0 0 0 0

M I D N I G H T M O V I E SA T S – 2 5 0 0 X 5 S H O W S = 1 2 5 0 0

K I T E F E S T I V A L A T S – 5 0 0 0 X 1 D A Y = 5 0 0 0

L I V E C O M P E T I T I O N S A T S – 2 0 0 0 X 5 D A Y S = 1 0 0 0 0

E X P EC T E D F O OT FA L L

AD

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ICK

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5 D A Y S O F H O T A I R B A L L O O N R I D E

4 M E G A C O N C E R T S

5 M I D N I G H T M O V I E S

5 D A Y S O F C A R N I V A L

5 D A Y S O F F O O D C O U R T

5 D A Y S O F S H O P P I N G

1 M E G A K I T E F E S T I V A L

S P O N S O R S V I S I B I L I T Y T H R O U G H A C T I V I T Y B A S K E T


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S. NO DETAILS

1 LOGO PLACEMENT IN VENUE BRANDING

2 LOGO IN NEWSPAPER ADVERTISEMENT

3 LOGO IN NEWSPAPER INSERTIONS

4 LOGO IN OUTDOOR HOARDINGS

5 LOGO IN MEDIANS

6 LOGO IN BUS SHELTER

7 LOGO IN OUTDOOR MOVING MEDIA

8 LOGO IN SKY FEST WEBSITE

9 LOGO IN SOCIAL MEDIA PROMOTION

10 LOGO IN TICKETS & INVITATIONS

11 LOGO / MENTION IN ELECTRONIC MEDIA

12 LOGO IN THEATRE SLIDES

13 LOGO IN SPOTS AT MULTIPLEXS / CINEMA THEATRES

14 MENTION IN RADIO FM

15 MENTION IN CURTAIN RAISER

16 MENTION IN REGULAR PRESS BRIEF

17 MENTION IN PRE & POST MEDIA COVERAGE

18 LOGO IN BACKDROP

S. NO DETAILS

19 AT VENUE – STANDEE SPACE

20 AT VENUE – PRODUCT DISPLAY & DEMO

21 AT VENUE – STALL SPACE

22 AT VENUE – MENTION IN ANNOUNCEMENT

23 AT VENUE – STAGE ANNOUNCEMENT

24 AT VENUE MEMENTOE PRESENTATION TO CELEBRITY

25 LOGO ON THE MEMENTOES

26

COMBINATION OF TICKETS FOR • CARNIVAL ENTRY – 500• CONCERTS – 250• HOT AIR BALLOON RIDE – 25• MID NIGHT MOVIES – 50• INTERNATIONAL ACROBAT SHOW – 50

27 AT VENUE - ADVT COMMERCIAL ON LED SCREENS

28 AT VENUE – SPECIAL BRANDED SEATING ZONE

29 BRANDING ON MOBILE APPS

S K Y F E S T 2 0 1 5 P R E S E N T E RS P O N S O R S H I P U N D E R W R I T I N G – I N R 1 . 0 0 C R

EXPOSURE FOR “SKY FEST 2015 – POWERED BY” CATEGORY

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5 LOGO IN MEDIANS








S. NO DETAILS






18 LOGO IN BACKDROP


20 AT VENUE – MENTION IN ANNOUNCEMENT

21 AT VENUE – STAGE ANNOUNCEMENT



S K Y F E S T 2 0 1 5 P R E S E N T E RS P O N S O R S H I P U N D E R W R I T I N G – I N R 5 0 . 0 0 L A K H S ( 2 N o s . )

EXPOSURE FOR “SKY FEST 2015 – CO - SPONSORED BY” CATEGORY

SUB

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Y

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5 LOGO IN MEDIANS







S. NO DETAILS







18 LOGO IN BACKDROP




S K Y F E S T 2 0 1 5 P R E S E N T E RS P O N S O R S H I P U N D E R W R I T I N G – 2 5 L A K H S

REPRESENTATION “SKY FEST 2015 – ADVENTURE PARTNER”

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9 LOGO IN SIDE WINGS


S K Y F E S T 2 0 1 5 P R E S E N T E RS P O N S O R S H I P U N D E R W R I T I N G – 1 0 L

EXPOSURE FOR “SKY FEST 2015 – ASSOCIATE PARTNER”

STALL CATEGORY

DIMENSIONS & DESCRIPTION OF

ENTITLEMENTS TO STALL HOLDERS

RENT FOR 5 DAYS

ERECTION CHARGES

REGULAR STALL 3x3 MTRSFRONT OPEN Rs.30,000/- Rs.2000/-

SPECIAL STALLS FOR

CORPORATES AND FOR PRODUCT

PROMOTIONS

3x3 MTRSFRONT OPEN

(Stall fabrication to be done by you)

Rs. 75,000/- Subjective

S T A L L S P A C E

THE FOLLOWING DESIGNS ARE PURLY FOR IDEATION OF LOGO PLACEMENT. KINLDY DO NOT CONSIDER AS FINAL DESIGN. ACTUAL DESIGN WILL BE IN THE THEME OF SKY FEST 2015 AND WILL BE SHARED BEFORE INSTALLATION OR PUBLISHED.

LO G O P L A C E M E N T


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Pres

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T-Sh

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Out

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Thea

tre

Slid

e Br

andi

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Entr

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cket

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Stag

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• Initiative of Rotary Club of Banjara Hills Charitable Trust• Telangana’s 1st & Only Palliative Care Centre• End of Life Care for Terminally Ill Patients• Free Medicines, Food, Bed & Nursing• Full time Doctors, Nurses & Admin Team• Operations by Volunteers & Trust members • Expansion planned for Owned Facility (Hospital)• www.sparshhospice.org• Facebook.com/sparshhospice

CA

USE

S PA RS H H O S P I C E


http://www.sparshhospice.org/

FOR MORE DETAILS:V. SRINIVAS [email protected]: 099894 88194

www.skyfest.in CO

NTA

CT

T H A N K YO U

mailto:[email protected]

This presentation is conceptualized by Rachnoutsav Events Pvt Ltd & is sole property of Rotary Club of Banjara Hills. The ideas shared in this presentation can be executed in a whole or a part of it only after the mutual agreement is reached with Rotary Club of Banjara Hills & Rachnoutsav Events Pvt Ltd. Any One using the ideas shared without the permission is subjected to legal action.

D I S C L A I M E R

A FIRST OF ITS KIND WORLD CLASS UNIQUE FESTIVAL CELEBRATING THE SPIRITS OF HYDERABAD A FIRST OF ITS...

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Transcript of A FIRST OF ITS KIND WORLD CLASS UNIQUE FESTIVAL CELEBRATING THE SPIRITS OF HYDERABAD A FIRST OF ITS...