A Faster A nd Better R ecovery
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Transcript of A Faster A nd Better R ecovery
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A Faster And Better Recovery
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The project• Hospital bed with the possibility of exercise
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NHe 100• Easy• Cheap• Detachable• Works for all people no matter how tall• Changeable weights
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Material• Stainless steel for the main part of the product
• Rubber band to lift the weights
• Plastic and aluminum for the foot paddle
• Bearings for the handle to turn
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Target group• Start in Denmark• Expand to Nordic countries • Expand further to Europa and maybe US
• Mainly hospitals• Online
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Benefit from the product
• Patient (quicker rehab)• Hospital (less time with each patient, more
patient)• Society (it cost money to have people in the
hospital)
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Marketing the product• Agent • Salesmen
• Lectures • Health fairs
• Made in Denmark
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SWOTInternal factors External factors
Strengths Weaknesses Opportunitets ThreatsGood productOne of a kindDetachableStaff
New in the markedFinancial resources
Making moneyPartnershipExpanding
CompetitorsSmall markedReputation
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Goals for the future• Short time goal- beds in Denmark• Longtime goal- Nordic countries
• Make 3 new products in 5 years• Hire designers