A Farewell to Facebook DiscussionsBy Lisa Kalner Williams

Why goodbye?

Because Facebook will discontinue this feature as of October 31, 2011.

Did you use Facebook Discussions?

Yeah. That’s why it’s being

discontinued.

But some Fan Pages used the feature well.

Example 1

Company Vibram

FiveFingers

www.facebook.com/VibramFiveFingers

Purpose Community-led

support and tips for wearers of this unique footwear.

Example 2

Company Skullcandy

www.facebook.com/skullcandy

Purpose Community-led

reviews and opinions on the brand’s headphones

Example 3

Company Johnny Cupcakes

www.facebook.com/johnnycupcakes

Purpose Provide an

unofficial marketplace for buying/selling/trading its T-shirts

Example 4

Company Autism Speaks

www.facebook.com/autismspeaks

Purpose Provide an

unofficial support group for families living with autism

Is it really time to say goodbye?

If you were the social media manager of these accounts…

How would you shift the enthusiasm of these

Discussions into something new?

Keep the convo going on Facebook

The Page’s Wall

Facebook Questions

User-submitted photos

Or try something new

Twitter chat

Google Plus (Google +): The “Hangout” feature (a video chatroom with add-ons)

Livestream: archivable Q&A sessions

Pinterest or Instagram: visual communication

Well, so long Facebook Discussions..

for now…

Have more questions about Facebook?

Ask away at the Sierra Tierra Facebook page:

http://www.fb.me/sierratierramarketing

Photo Credits

Tears: http://www.flickr.com/photos/elmiracollege/2808917130

For Further Reading

http://thenextweb.com/facebook/2011/09/30/facebook-discussions-feature-on-pages-being-discontinued-on-october-31st/

http://www.slideshare.net/sierratierra/how-to-market-better-using-facebook-questions-9405258

http://mackcollier.com/10-steps-to-creating-a-successful-twitter-chat/

http://mashable.com/2011/09/20/google-hangouts-go-mobile-get-more-collaborative/

http://livestream.com http://pinterest.com http://instagram.com