A facebook page

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@mhames FACEBOOK PAGES @mhames

Transcript of A facebook page

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copywriter

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• “I want to start a Facebook page.” • Someone at your School.

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Tactic Strategy

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Colgate.edu/colgatereads

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• The student path.

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as a high schoolstudent

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as a Collegestudent

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as an alum

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Social media numbers• From July 1, 2011 to July 1, 2012: • 100K blog visits• 197k YouTube views• 3,234 FourSquare check-ins to 76 venues (est)• 6139 followers on Twitter on 7/1/12• 690 in a Google+ circle• 94 followers on Pinterest

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• 1,337 likes and comments on Facebook

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• Things are changing though

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• 13 ways to make Facebook work.

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#1One page.

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#2Overload

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#3Algorithms

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#3Algorithms

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• Don’t have crappy copy.

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#4 - photography

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This happened

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#5Reach

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#7

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#8 - Marketing

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#9 - the good times are over

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#10

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#11 - transitions

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#12 – ads. They won’t.

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#13

• Facebook is a bad Content Management System.

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You want to start a Facebook page? • Zero fans. • A bad quality score. • I wish we could have talked 5 years ago. • We’re trying to break silos, not enhance them. • What part of the process are you? • Getting engagement isn’t easy. • We have access to a better photographer. • Better ways to manage content.

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• So, you’re asked: “Can we start a Facebook page?”

• You’ll now say…

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@mhamesI want your flippin’ content

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• We have stories to tell. There are better places to tell them.

• Thank you.