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42. Best Sponsorship Program for Individual Sponsor

a) World Gourmet Summit 2013 (WGS 2013)

World Gourmet Summit, now on its 17th year, is widely regarded as Asia’s foremost gastronomic event, showcasing the intricate craftsmanship of prestigious international chefs, Singapore’s own culinary talents and internationally-acclaimed vintners. Encompassing a series of dazzling events like vintner and celebrity dinners, targeted workshops, charity dinners as well as food and beverage (F&B) scholarships, it is a premier culinary event specially crafted for discerning individuals who appreciate fine wines, gourmet cuisine and unique dining experiences. WGS 2013 is anchored on the theme, “Artisans &The Arts Of Dining”, which focused on the intricate craftsmanship, on one-of-a-kind dining experience and the culinary artists behind it.

For all its efforts in organising the annual world-class gastronomic spectacle since 1997, WGS has evolved and grown into what the industry now recognises as the World Gourmet Series. It has won global accolades including the prestigious Grand Pinnacle Silver Award at the International Festivals and Events Association (IFEA) / Haas & Wilkerson Pinnacle Awards.

WGS is supported by the Singapore Tourism Board, the country’s economic development agency in tourism and one of its key service sectors, and organised by A La Carte Productions, a division of Peter Knipp Holdings Pte Ltd. Objectives

1) To brand Singapore as the premier gourmet destination of the region

2) To showcase the fine-dining offerings available in Singapore from hotels to the independent restaurant establishments

3) To promote the local F&B talents and, thereby, launch them into the international arena

4) To encourage F&B professionals all over the world to be proud of their dynamic profession

5) To showcase the talents of culinary experts to cultivate widespread appreciation of fine cuisine and wine amongst diners

Target Audience

Food enthusiasts, wine connoisseurs, business travelers, corporate executives or PMEBs, social elite, hospitality professionals, media from around the region and across the globe; mid-20s to late 50s; with an average income of SGD60,000 per annum (approximately USD47,000).

Key Statistics and Demographics * 233 Masterchefs and Guest Chefs have created culinary wonders since 1997

* Over 120 wineries from all over the world have showcased their exclusive wines

* Average 12 days of gastronomic delight, with 50 core events , 11 epicurean delights by hosting establishments, 18 partner-restaurant promotions (WGS 2013)

* Price range per event ranges from SGD18 to SGD1,000 per person (approximately USD14 to USD785)

* 33% of overall attendance is attributed to international visitors – UK (14%), USA (12%), France and Australia (11%)

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b) Description and purpose of event/program being sponsored The event, which was part of the World Gourmet Summit 2013, paid tribute to one of the world’s greatest tenors, Luciano Pavarotti, and Italian opera. This tribute was staged in collaboration with the Luciano Pavarotti Foundation, which is sponsored by S. Pellegrino and Acqua Panna. The celebration in honour of the Italian talent was an intimate gathering of guests at Gattopardo, a popular Italian restaurant in Singapore, where guests were treated to an exquisite five-course meal prepared by its very own Chef Lino Sauro, Chef Roberto de Franco and Chef Oscar Pasinato.

The event, which is consistent with the WGS 2013’s theme of “Artisans & The Art Of Dining”, began with an exhibition of Italian talent from previous years. Luxury brand Bulgari kicked off the evening with a dazzling fashion show featuring models with exquisite jewellery and gowns by Francis Cheong, a well-known bridal couturier in SIngpaore. For the main event, guests were mesmerised by the performances by accomplished Japanese lyrical soprano Satsuki Nagatome, American tenor Juan Jackson and Singaporean pianist Francesca Lee. They performed Italian classics such as arias as De’ miei bolletini spiriti by Verdi, E la solita storia del pastore by Francesco Cilea and Puccini’s Madame Butterfly. Guests savoured Italian cuisine by the talented chefs and on the menu were Raviolo Alla “Norma” Con La Burrata e Pachino (basil and purple eggplant ravioli, cherry tomatoes and burrata cheese) by Chef de Franco, Quaglia Disossata in Padella alla “Scala di Milano” (pan-seared deboned quail on grilled polenta and white asparagus) by Chef Pasinato and Anguilla Affumicata nel suo Brood “Bohemien” (smoked eel in clear broth of green peas and fresh fava beans, Bellini style) by Chef Sauro.

Each dish was paired with either fresh and fragrant S. Pellegrino or smooth and velvety Acqua Panna, and a fine Italian wine from Mastroberardino, setting the perfect Italian dining experience for all guests. One of the highlights of the event was the launching of the special edition bottles of the great Pavarotti in 500ml and 1L. These exclusive bottles will temporarily replace the standard S. Pellegrino bottle in the most refined restaurants around the world for a grand total of 50 million bottles. The same tribute was paid by Acqua Panna to Maestro Pavarotti with its own special edition bottle. The “S. Pellegrino celebrates Luciano Pavarotti” tribute is in time to celebrate the 200th anniversary of Giuseppe Verdi’s and Richard Wagner’s births, and the 100th year of performances for the Arena di Verona Lyric festival. Verdi was an Italian romantic composer primarily known for his operas. Wagner was a German composer, theatre director and conductor, known for writing both the libretto (text used in an opera) and the music for each of his stage works.

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c. Description of sponsor, level of sponsorship, details of benefit package and length of sponsorship Sanpellegrino Group has been a well-established name throughout the world since 1899. Its name is synonymous excellence and the highest quality. Distributed in over 120 countries in all five continents, all its products – from non-alcoholic aperitifs to soft drinks – represent perfection, especially its extraordinary mineral waters. Acqua Panna and S. Pellegrino interpret italian style as a synthesis of conviviality, well-being and fine-dining. Sommeliers, chefs and connoisseurs worldwide believe that these two premium waters are the quintessence of Italian lifestyle and good taste, thus gracing the world’s finest dining tables.

For its participation in WGS 2013, S. Pellegrino’s cash sponsorship is SGD27,000 (USD21,272). Sanpellegrino Asia also showcased its products during the key events of the Summit, and is known as the “Official Still & Sparkling Mineral Water and Premium Sparkling Fruit Beverage Partner” across all events. As one of the Summit’s premium partners, Sanpellegrino Asia was highly visible during the event through its product placements and promotions by A La Carte Productions-Peter Knipp Holdings, the Summit’s organiser.

Sanpellegrino was promoted across all channels (tri-media), online, digital as well as offline, including collateral production and branding materials, and was given prominent exposure as a premium partner. Aside from tickets and VIP access to events within the Summit for Sanpellegrino officials or guests, the brand was present in all major events such as the Opening Reception, Champagne Brunch, at the Gourmet BBQ Closing Event, Culinary Masterclasses, and Themed/Wine Dinners as well as Special Activities. There were dedicated Sanpellegrino beverage stations serving guests in the aforementioned events.

The company sponsored a scholarship, dubbed Acqua Panna Scholarship and S.Pellegrino New Restaurant of the Year Award under the World Gourmet Summit Awards of Excellence 2013, a prestigious award-giving body honouring F&B talents, innovators as well as budding F&B and hospitality professionals.

Acqua Panna Scholarship The scholar received an apprenticeship at ALMA La Scuola Internationale di Cucina Italiana in Italy, return air tickets from Singapore, allowance, meals and accommodation and a visit to Frescobaldi wine estate and Villa Panna. S.Pellegrino New Restaurant of the Year Award Another branded award honouring a new restaurant or restaurant chain that promotes culinary and service excellence in Singapore.

The length of the sponsorship is three years, which commenced in 2012, concluding in 2014.

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d. Overall effectiveness and success of the program

The partnership between Sanpellegrino Asia and World Gourmet Summit was aimed at:

* Creating opportunities for Sanpellegrino Asia to reach new markets and heighten brand awareness among existing segments;

* Increasing brand recognition and continue building on its prestigious image together with the event. Both objectives were met. Sanpellegrino Asia was given prominent exposure throughout the event, having presence in key events as well as masterclasses participated in by a cross-section of the market: young and trendy, upwardly mobile group of gourmands and connoisseurs, visiting masterchefs and artists, budding F&B professionals to the discerning group of individuals who appreciate the finer things in life. With this event, the special edition Pavarotti Acqua Panna and S.Pellegrino bottles were launched, making Singapore the launch pad in Asia. The bottles will not be sold but will only be available in select fine-dining restaurants and hotels all over the world. Since this event was by invitation only, 70 invites were sent out to VIPs including CEOs and top honchos from the F&B and hospitality industry, and some members of the media. We got a 100% attendance and the guests left with better appreciation of the products and of Italian talent. Sanpellegrino Asia officials also had the chance to network and socialise with their clientele in Singapore.

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2. SUPPORTING QUESTION What challenges/obstacles did you foresee/encounter in creating the program, and how did you handle them? One of the challenges we anticipated was the venue that is good enough for 70 to 80 people, plus a space for a runway for a fashion show and a piano for the Opera singers. The event we chose was Gattorpardo, an Italian restaurant that provided just enough space for guests and the mini-fashion show, plus it provided the “Italian” ambience we were looking for.

We knew we couldn’t replicate the Master Pavarotti but came up, instead, with our own trio of talents to provide entertainmetn for the night: * Satsuki Nagatome, a talented soprano from Japan

* Juan Jackson, a powerful American tenor

* Francesca Lee, highly talented pianist from Singapore

Lastly, we played songs from Pavarotti’s famous opera as background music while the guests were having dinner.

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3. SUPPORTING MATERIALS Event Photos

American tenor Juan Jackson serenading members of the press and guests

Table setting at the event

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Limited edition S.Pellegrino and Acqua Panna bottles, 50 million produced worldwide

Guests enjoying a five-course dinner at Gattopardo Italian Grill & Pizza, featuring creations by its very own Chef Lino Sauro, Chef Rober de Franco of Zafferano and Chef Oscar Pasinato of Buko Nero

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L: Cappasanta Gratinata con Zabaglione “Aida” by Chef Lino Sauro

Live Saint Jacques Scallop Broiled with Aida Black Truffle Sabayon

Paired with: Vino Bianco Morabianca Flanghina Irpinia DOC 2011 by Mastroberardino & Acqua Panna

R: Ravioli Alla “Norma” con la Burrata e i Pachino by Chef Roberto De Franco

Basil & purple eggplants Ravioli, cherry tomatoes & Burrata cheese

Paired with: Vino Bianco Radici Fiano DOC 2011 by Mastroberardino & Acqua Panna

L: Anguilla Affumicata nel suo Brodo “Bohemien” by Chef Lino Sauro

Smoked Eel in Clear Broth of Green Peas & Fresh Fava Beans Bellini Style

Paired with: Mastroberardino Lacrimarosa Irpinia Campania 2011 & S.Pellegrino

R: Quaglia Disossata in Padella alla “Scala Di Milano” by Chef Oscar Pasinato

Pan Seared Deboned Quail on Grilled “Polenta” & White Asparagus

Paired with: Vino Rosso Lacryma Christi Del Vesuvio DOC 2011 by Mastroberardino & S.Pellegrino

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L: Gelato e Cannolo Come Piaceva a “Caruso” by Chef Lino Sauro

Dulce de Leche, Toasted Hazelnut Ice Cream & Sicilian Cannolo

R: Limited edition bottles and a “Pavarotti Forever” CD for invited members of the press and food bloggers

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Event Press Release

(also submitted as a supporting material)

A Blog Entry

Source: Dan and Esther

http://danandesther.tumblr.com/

post/48492777718/a-night-of-

italian-opera-with-san-pellegrino

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Select Press Coverage

Source: Singapore Business

Review

http://sbr.com.sg/leisure-

entertainment/life-style/san-

pellegrino-acqua-panna-unveil-

2013-special-edition-tribute-ital

Source: Luxury Insider, Asia’s leading

luxury online magazine

http://www.luxury-insider.com/luxury-

news/2013/05/homage-to-the-

maestro-spellegrino-and-acqua-panna