A Discussion on Digital Media Broadcasting in Korea
Transcript of A Discussion on Digital Media Broadcasting in Korea
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MOBILE TV, KOREA, AND GENDERDISCUSSING “MOTIVATORS FOR THE INTENTION TO USE MOBILE TV: A COMPARISON OF SOUTH KOREAN MALES AND FEMALES”
COM 546SPRING ’11EVAN WESTENBERGER
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256 UNDERGRADS SURVEYED ABOUT DMB
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DIGITAL MULTIMEDIA BROADCASTING?http://www.youtube.com/watch?v=FHG8JgVbJQ4
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DMB DEVICESCELL PHONESCAR NAVIGATIONPORTABLE PLAYERSUSB DEVICESLAPTOPS
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FASHION & STATUS SOCIAL INTERACTION
GENDER DIFFERENCES
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TRIED MOBILE VOD?DOES IT HAVE A FUTURE?WHY DO YOU USE IT?
LET’S TALK
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THANKS EVERYONE!MAIN SOURCEChoi, Y. K., Kim, J., & McMillan, S. (2009). Motivators for the intention to use mobile TV: A comparison of South Korean males and females. International Journal of Advertising (28), 147.
Good Neighbor English Camp by UNC – CFC – USFKantena lado A by angelrravelorlike y’know, whatever by istolethetvTwo Costume Themes, Dangerous in Combination by Clinton SteedsOld Cell Phone by DigitalAlan
IMAGESShare & Share Alike; Attribution
Bikeboystanley. (2007, March 29). Korean DMB Promotion Video [Video file]. Retrieved fromhttp://www.youtube.com/watch?v=FHG8JgVbJQ4
VIDEO