A digital engagement plan For Chemical X

Abhishek singh rajpurohit

What do people associate with Chemical X?

Classy products

Don’t have time to see T.v

or read newspaper

International Royal

Young Independent

Male 25-40

Net savvy always on the

go Drink

responsibly

Want to be recognized as

successful man

How can social media help Chemical X?

• Creating awareness about Chemical X

• Building engagement and participation with Chemical X

• Encouraging trials and sampling for the brand

• Achieving advocacy for the brand

Elements of the social media plan

• Generating awareness and engagement using Facebook

• Creating conversations using Twitter

• Building thought leadership by answering queries

• Information dissemination using social media releases

• Achieving advocacy by reaching out to influencers

Platforms to achieve the objectives

Awareness generation

Building engagement

Showcasing work and achievements

OBJECTIVES PLATFORMS

Mobile applications

Facebook Fan page

• A facebook page can be created to engage people

• Fun times with Chemical X section can be created on Fb page where ppl can post there experiences

Contest on Face Book for best cocktail recipes Customers can be engaged in a conversation by asking there innovative cocktail recipes and can be posted on facebook

Also a blog can be created for these Recipes and thus giving Customers a sense of belongingness

By this customers can relate to the product

Building conversations using Twitter

• Replying to queries asked on Twitter about Chemical X

• Welcoming people who tweet that they are drinking Chemical X

• Engaging in conversation with people who talk about Parties and drinking , etc

• #Xfridaynights by using this hashtag we can run offers @ various pubs and restaurants and engage public

My chemical X story

• You can share your best moments with the whiskey

• It can be on our blog, tweet , facebook fan page

• Or you can also upload a video On our customized Chemical X channel

Engagement using videos

• Why: Videos can depict the largeness and the various aspects of chemical X better than text

• Videos can be used across a variety of platforms– Video sharing sites like YouTube– Facebook videos– The community that we will create– Physically – can be cut onto DVDs and distributed

• The videos will be properly tagged, and descriptions and annotations will be added

Features of a customized YouTube channel

Description of the channel and the brand

with details

All videos of the brand are available on one page

Users can share and comment on the channel

Users can update themselves by

subscribing to the feeds

Building the community using Ning

• We will create this community using Ning – Website that allows you to create your own social networking

sites

• The proposed name of the community: wetheXcians.in

• We will conceptualize, design and manage the community

• All the relevant features will be activated– Blog, chat, Twitter integration, etc– Moderation level can be set – eg, comments on the blogs, etc

Snapshot of communities built using Ning

Mobile application

• A mobile application which you can play after getting out of a bar to check how drunk you are too drive

• And if you are too drunk you get an option to call a cab to get back home

Drink responsibly