A Digital Marketing Agency covering Asia - Epiport Communications
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Transcript of A Digital Marketing Agency covering Asia - Epiport Communications
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
Epiport Communications | Asia-Pacific Company Introduction
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
INTRODUCING YOU TO EPIPORT
1. Who are we? 2. What we do? 3. What we offer? 4. Why we do it?
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
We are a creative think-tank, consumer research company, innovation lab, and strategic consulting company.
WHO ARE WE?
Analytical thinking Logical thinking Driven by facts
STRATEGY CREATIVITY Intuitive thinking
Emotional acting Inspired by fiction
linear thinking non-linear thinking
Authentic Human
Innovative
We combine both
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
WHAT WE DO
Turn trends into something that matter.
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
WHAT WE DO
Digital Marketing
(Online Advertising, SEO, Social Media, Wireless & Mobile,
Viral, Digital In-store)
Strategy�(Market Research, Positioning, Go-To Market Strategy)
Marketing Infrastructure (Web Development,
CRM Databases, Mobile App,
Operation Mgmt)
Measurement (Web Analytics,
Campaign Reporting, Testing &
Optimization, �Data Mgmt
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
KEY QUESTIONS
• Which trends/concepts/innovations do you observe abroad that could also work in Southeast Asia?
• How to modify our brand and product strategy to succeed in Southeast Asia?
• Who are trendsetters in Southeast Asia and how to reach them with our brand and products?
• What will change in Asian households and minds until 2020. What does it mean for our company?
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
WHAT WE DO?
Transforming trends into profit. Using our field of competence as a basis for future projects.
SCO
PE
SERV
ICES
Strategy Digital Marketing
Marketing Infrastructure
Measurement & Optimization
Strategy... …consulting …insights & trends ...consumer profile …brand strategy …communications planning …product concepting …implementation
Marketing... …online display advertising …SEM & SEO ...social media …digital in-store …wireless & mobile marketing …viral insight
Infrastructure... …web dev’t …marketing databases ...mobile app development …marketing operation management
Optimization... …web analytics …campaign reporting ...data analytics …testing and optimization …data management & consolidation
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
WHY WE DO IT?
Trends are strategies for consumers to handle a continuously changing environment.
Trends replace traditions.
Trends bring forth innovation.
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
WHY WE DO IT?
• Success is 10% strategy and 90% execution • Run a different race instead of running the same race faster • ‘Good is not enough’ mentality for faster success • Process innovation is harder to copy than product innovation • Company wide metrics and process alignment is key • Reduce complexity: Frequent small steps instead of ‘big bang’
programs
Our Vision: Alignment and execution determine the difference
Copyright 2012 Epiport Communica4ons Ltd. All Rights Reserved
CONTACT US
Thank you! Singapore | Tokyo | New York
Epiport Communications Pte. Ltd. 20 Maxwell Road #09-17, Singapore 069113"E-mail: [email protected]"Twitter: EpiportDigital Facebook: http://www.facebook.com/EpiportCommunications http://www.epiport.com