A Designer’s “Retreat” During COVID-19 Lockdown Inspires a ...
17
For Immediate Release October 5, 2020 A Designer’s “Retreat” During COVID-19 Lockdown Inspires a new TSAR Carpet Collection
Transcript of A Designer’s “Retreat” During COVID-19 Lockdown Inspires a ...
For Immediate ReleaseOctober 5, 2020
A Designer’s “Retreat” During COVID-19 Lockdown Inspires a new TSAR Carpet Collection
For Immediate Release October 5, 2020
A Designer’s “Retreat” During COVID-19 Lockdown Inspires a New TSAR Carpet Collection
The Retreat Collection Translates Ink-on-Paper Artworks and Biophilic Water Motifs into New Axminster Carpet Designs Global Product Launch on October 05, 2020 While the world spent the past six months figuring out how to cope with COVID-19’s “new reality,” TSAR Carpets’ Melbourne-based Head Designer, Ross Cleland, channeled his creative exploration into a series of soothing and biophilic floor covering designs. For its new Fall 2020 product launch, TSAR is pleased to release The Retreat Collection—available beginning October 05 exclusively at the company’s studios in Melbourne, Sydney, New York, London, and Shanghai. “The word ‘retreat’ connotes withdrawal and seclusion from it all,” said Cleland. “I found my retreat in the countryside with my family to be quite the opposite. The river next to our house was the source of my renewed artistic vigor despite everything that’s going on in the world—and challenged me to try out new colours, patterns, and techniques. The end results are carpet designs flowing with positive, wholesome energy. I am so proud to introduce The Retreat Collection of Axminster carpet designs to the world, especially during these precarious collective circumstances in which we find ourselves.” The Retreat Collection started out as an investigation of fluid mechanics in the art studio—a sort of trial-and-error experiment with vinks on paper and air propulsion from a hand dryer. Cleland played with particular blues and grays, and then added more vibrant colours such as reds, yellows, purples, and greens. He ended up with a series of free-flowing textures that give the collection a freeform, unstructured quality. Using natural bodies of water as an inspiration and art as the means, Cleland transcended two-dimensional surfaces into modern architectural complements. While the Retreat Collection’s design vocabulary was initially developed in a series of hand-crafted moments within the artist’s studio, TSAR’s Retreat Collection distills moments of serendipitous ephemerality into a range of carpet designs that are balanced with a marked timelessness and a purposeful approach. Leveraging TSAR’s vertically integrated manufacturing, TSAR realised Cleland’s vision into an Axminster carpet collection to be applied to a variety of interior design programmes and architectural sequences. Framed around the concept of the future of hospitality design and suitable for a wide variety of interior applications, TSAR’s Retreat Axminster carpets add visual movement and flow underfoot. By using interchangeable colours, each design can take on a new meaning and purpose, responsive to the architecture and bespoke to its interior context. Designs can be applied with individual room placement or as continuous patterned carpet. Specification, colours, and image scale can also be customised to suit any project scheme. Standard Axminster carpet appearance is traditionally plain cut pile—which means manufacturers would usually need to simulate the pattern’s visual depth—by using trompé-l'œil effects. TSAR has innovated three proprietary techniques to deliver custom, large-scale carpet and rug designs that allow for true depth and a hand-tufted feel while maintaining the value-driven price point of large-area Axminster carpet applications. Carving—This is a process of hand-shearing areas of the carpet's pile in order to create textures around woven design elements. This particular technique transforming one-dimensional perspectives to patterns that draws the eye across the carpet with ridges and valleys, enhancing and highlighting areas of flat designs woven in Axminster Raised Kristal Pile—Available as limited quantities, this technique brings lustre to the carpet, which is otherwise not possible in Axminster production. Again adding depth and dimension, but also elevating the product for a lusher, more textural and hand-tufted outcome. Loop Pile—Using small quantities of loop pile in TSAR’s Axminster designs means that the visual can be broken up, and stop the eye from scanning the floor plan with no pause point.
About TSAR Carpets TSAR Carpets is a Melbourne-based design brand with over 30 years of expertise in the manufacturing of luxury custom carpets and rugs. A family-owned business founded by David and Kerrie Sharpley, it is now a global company recognised for its passion for textiles and its profound knowledge of the hand-tufted technique. TSAR delivers bespoke floor coverings for high-end residential, hospitality, and commercial environments worldwide. TSAR values its role as a trusted resource to a diverse A&D community. Adopting the German concept of the gesamtkunstwerk—meaning “a total work of art”—TSAR collaborates with interior decorators, designers, and architects to activate the floor-plane as an integral design element to their holistic compositions. In doing so, TSAR empowers designers to achieve a cohesive architectural expression from the ground up. As a design-led collective, TSAR’s company-owned, vertically integrated value chain allows the team to continually experiment and perfect a multitude of construction techniques—including hand-tufting, pass-tufting, Axminster woven, knitted, and handwoven. TSAR maintains total control over every step of manufacturing within its own production campus—including dyeing of yarns from 100% New Zealand wool— thus ensuring complete consistency throughout the entire production cycle. Vertical integration uniquely positions TSAR to deliver completely bespoke, carpet & rug designs at all scales for an astonishingly wide range of commercial, hospitality, and residential applications. Alongside TSAR’s custom work, the company’s design team generates a series of ready-made collections, drawing inspiration from a variety of multidisciplinary sources—including the natural world, fine art, and historical design movements. TSAR is a proudly Australian-owned company with a global outlook. TSAR’s flagship showroom is located in Melbourne, with design studios and offices in Sydney, New York, Shanghai, and now London. TSAR Carpets www.tsarcarpets.com | Instagram @tsarcarpets | LinkedIn https://www.linkedin.com/company/tsar-carpets/ TSAR Carpets Global HQ & Showroom 250-252 High St. Windsor VIC 3181 Australia T +61 3 9525 0488 [email protected] TSAR USA LLC 99 Madison Avenue, Suite 405 New York, NY, 10016 T 646.415.7968 W tsarcarpets.com E [email protected] TSAR Carpets UK Limited 126 New Kings Road, Fulham London, SW6 4LZ T +44 (0)771 563 8799 E [email protected] ### Media Contact Adrian Parra [email protected] +1 917 697 5679 Brooklyn, New York
Brand Images for Press Usage Download high-res files here. Brand Image Captions
1. TSAR Retreat Collection—Shoreline Axminster carpet 2. TSAR Retreat Collection—Cumulus Axminster carpet 3. TSAR Retreat Collection—Afterglow Axminster carpet 4. TSAR Retreat Collection—Ocean Song Axminster carpet 5. TSAR Retreat Collection—Seaspray Axminster carpet 6. Video: TSAR Retreat Collection, Ross Cleland narrates inspiration and process during COVID-19 lockdown 7. Ross Cleland in his studio exploring fluid mechanics on paper 8. Ross Cleland spending quiet times with his daughters exploring the river by their home during COVID-19 lockdown 9. Ross Cleland explores ink on paper fluid mechanics in his studio 10. Seaspray, ink on paper 11. Cumulus, ink on paper 12. Ocean Song, ink on paper 13. Estuary, ink on paper 14. Afterglow, ink on paper 15. TSAR Retreat Collection—Shoreline Axminster carpet design 16. TSAR Retreat Collection—Shoreline Axminster carpet pattern repeat 17. TSAR Retreat Collection—Shoreline Axminster carpet detail, Axminster detail 18. TSAR Retreat Collection—Shoreline Axminster carpet detail, Axminster with Carving detail 19. TSAR Retreat Collection—Shoreline Axminster carpet detail, Axminster with Raised Kristal Pile detail 20. TSAR Retreat Collection—Shoreline Axminster carpet detail, Axminster with Loop Pile detail 21. TSAR Retreat Collection—Afterglow Axminster carpet design 22. TSAR Retreat Collection—Afterglow Axminster carpet pattern repeat 23. TSAR Retreat Collection—Afterglow Axminster carpet detail, Axminster detail 24. TSAR Retreat Collection—Ocean Song Axminster carpet design 25. TSAR Retreat Collection—Ocean Song Axminster carpet pattern repeat 26. TSAR Retreat Collection—Ocean Song Axminster carpet detail, Axminster detail 27. TSAR Retreat Collection—Moonshadow Axminster carpet design 28. TSAR Retreat Collection—Moonshadow Axminster carpet pattern repeat 29. TSAR Retreat Collection—Moonshadow Axminster carpet detail, Axminster detail 30. TSAR Retreat Collection—Sea Spray Axminster carpet design 31. TSAR Retreat Collection—Sea Spray Axminster carpet pattern repeat 32. TSAR Retreat Collection—Sea Spray Axminster carpet detail, Axminster detail 33. TSAR Retreat Collection—Cumulus Axminster carpet design 34. TSAR Retreat Collection—Cumulus Axminster carpet pattern repeat 35. TSAR Retreat Collection—Cumulus Axminster carpet detail, Axminster detail 36. TSAR Retreat Collection—Estuary Axminster carpet design 37. TSAR Retreat Collection—Estuary Axminster carpet pattern repeat 38. TSAR Retreat Collection—Estuary Axminster carpet detail, Axminster detail
1.
Brand Images for Press UsageDownload high-res files here.
3.
2.
4.
5.
8.
6. (video) 7.
9.
10.
14.
12.
11.
13.
15.
16.
17.
19.
18.
20.
21.
22.
23.
24.
25.
26.
27.
28.
29.
30.
31.
32.
33.
34.
35.
36.
37.
38.
