A Decade of Delivering R3 Support to States
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Transcript of A Decade of Delivering R3 Support to States
A Decade of Delivering R3 Support to States
1
December 12, 2017
WORKSHOP SPONSORS
2
3
Diamond Sponsors
4
Platinum Sponsors
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Gold Sponsors
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Silver Sponsors
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Bronze Sponsors
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Donation
10 YEARS OF WORKSHOPS
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2008 vs. 2017
State Marketing Workshop Attendance
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40
60
80
100
120
140
160
2008 2009 2010 2011 2012 2013 2014 2015 2016
150attendees
in 2016
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50state agencies
registered
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Tools & Trends
RBFF State Agency Tools
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2008 2017
Angler/Boat
er
R3Resources
State R3 Program Grants
Webinars
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Trends in Participation and Demographics
2008 2017
Participation down 7% Participation up 3%
Youth participation important Youth participation important
Family plays a role Families are changing
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2008 2017
Less than 30% of participants are female
Women (including Moms) play an important role
4.9% Hispanics fishing participants 8.2% Hispanic fishing participants
Adults spend 8 hours a day on screens
People fitting 22 hours of media into 24-hour day with multiple devices
Trends in Participation and Demographics
10 YEARS OF RESULTS
Fishing Participation Up in 2016!
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Participation up 8.2% in the last 5 years
Participation up nearly 20% in last 10 years
Highest participation # since 1991
USFWS 2016 National Survey of Fishing, Hunting, and Wildlife-Associated Recreation
Americans age 16+
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Boating Participation Strong in Recent Years
0
20000000
40000000
60000000
80000000
100000000
120000000
140000000
160000000
2011 2012 2013 2014 2016
Source: NMMA
142M
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Fishing License Sales Up!
27,000,000
27,500,000
28,000,000
28,500,000
29,000,000
29,500,000
30,000,000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
U.S Fishing License Sales
Source: USFWS
4.26%increase
since 2005
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Boat Registrations Up!
Source: USCG
1st increase
since 2009
271Kregistrations
State Lapsed Angler & Boater Programs
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766Klicenses $25.4M
in revenue for states
State License & Registration Referrals
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3.54Mreferrals to state agency license
purchase pages
440Kreferrals to state agency boat
registration pagesRevenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license cost and $37.42 avg. registration cost.
$8M
in revenue for states
Education Grants
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$330Kgranted to state agencies in the last 3
years as part of State R3 Grants Program
$83Kgranted to state agencies in the last 2
years as part of George H.W. Bush Vamos A Pescar™ Education Fund
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PROGRAM DIRECT STATE REVENUE
Lapsed Angler $15.63 million
Lapsed Boater $9.8 million
License Referrals $6.7 million
Registration Referrals $1.3 million
Total Revenue Generated for States
License and registration referral revenue calculated using 8% conversion rate from RBFF state agency programs, $23.76 avg. license fees and $37.42 avg. registration cost.
$33.4 millionTOTAL
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R3 +
2015 vs. 2016, Source: RBFF & The Outdoor Foundation
ACTIVATING R3 STRATEGIES TO ACHIEVE SUCCESS
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THANK YOU