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A Day In the Life of the Modern Smartphone User [Infographic]
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Transcript of A Day In the Life of the Modern Smartphone User [Infographic]
say it is acceptable to use your mobile device while on the toilet
sleep with their mobile device
18%use their mobile device during a date
9%check their mobile device during an interview
check their mobile phones during a meal at least once a day
SOCIAL MEDIA IS BECOMING MORE VISUAL
4 in 10 use
SOCIAL NETWORKING
1 in 10 play
NETWORK CONNECTEDGAMES
2 IN 10 WATCH
MOBILE VIDEO
2 IN 10 USE THE
APP STORE
2 IN 10 LISTEN TO
INTERNET RADIO
5 IN 10
SMARTPHONE SUBSCRIBERS ARE SERVED ADS
63%of social media ismade up ofimages
32%of social media ismade up ofvideos(Twitter, Vine, and Instagram Video apps)
TODAY:
MOBILE ADS ARE SERVED TO 50% OF SMARTPHONE SUBSCRIBERS
50%
of a smartphone subscriber’s daily mobile data volume is generated by ads
2%1 in 20 are served video ads
of consumers believe that ads do not count AGAINST their quota59%
HALF OF THE TOP TEN HEALTH APPS ARE FITNESS APPS
* Fitness tracking apps require higher data volume when in use because they are constantly updating the user’s status
*This accounts for 1.5% of a user’s mobile data usage
*In 2013 no mobile games required video to be sent over the mobile network
*Newer games have embedded video and use more data
50%of mobile network data is driven by media players
49%
7%
19%
4%
20%
even though the ads do, in fact, count against their quota
HOW LONG DOES IT TAKE FOR A USER TO ABANDON A MOBILE WEBSITE?
70%
35%
FUN FACTS
HOW MOBILE SUBSCRIBERS USE DATA
MOBILE ADS USE DATA
FINANCE 8AM
NEWS & BLOGS8AM, 12PM, & 5pm
DATING10PM
ADULT12AM
FITNESS6PM
SOCIAL7-10PM
VIDEOS8AM, 12 PM,5pm, & 8PM
WEATHER 8AM
SHOPPING9AM OR 8PM
PEAK TIMES FOR CONTENT ON MOBILE
MOBILE HEALTH APPS ARE GROWING IN POPULARITY
1 IN 10 PLAY NETWORK-CONNECTED GAMES
SMARTPHONE MEDIA PLAYER USES THE MOST DATA
BUT SMARTPHONE USERS STILL AREN’T SATISFIED
U S A G ET R E N D SU S A G ET R E N D S
48%
SPEED IS INCREASING ON THE MOBILE WEB
A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r A D ay i n t h e L i f e o f t h e M o d e r n S m a r t p h o n e U s e r
Source: Citrix Mobile Analytics Report January 2014. For more info: www.citrix.com/products/bytemobile/
IN 2013...
50% of web pages loaded in 8 seconds or less
IN 2014...
50% of web pages loaded in 5 seconds or less
3 seconds faster THAN IN 2013
8 5
blame the mobile operator when a video stalls57%
33%
5 sec. to load
10 sec. to load
20 sec. to load
33%
54%
68%