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A Corporation is a legal entity separatefrom the shareholder and employs .Corporation exists as a product of

corporate law and their rules balancethe interests of the management whooperates the corporation.

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DOING THE RIGHTTHINGS

It is an ethical or ideological theory that an

entity whether it is a government,corporation organization, or individual has aresponsibility to society at large.

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Corporate social responsibility is a commitment to improvecommunity well being through discretionary business practicesand contributions of corporate resources.

Corporate social responsibility (CSR), also known as corporateresponsibility, corporate citizenship, responsible business,sustainable responsible business (SRB), or corporate socialperformance, is a form of corporate self regulation integratedinto a business model.

To improve the quality of life of the employees and their families aswell as for the local community and society at large.

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example:- Corporate Social Responsibility has always beenan integral part of the Mahindra Group's vision and thecornerstone of our Core Value of Good CorporateCitizenship.

- Keshub Mahindra, Chairman

At the Mahindra Group, Corporate social ressponsiblity isnot just a duty; it's a way of life. In 2005, the Group

celebrated its 60th anniversary by renewing itscommitment to Corporate Social Responsibility . It pledgedto dedicate 1% of its profit (after tax), on a continuousbasis towards Corporate Social Responsibility.

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Customer Loyalty

CSR attract to many customers.

Customer would be willing to pay more for a product ifproduced in a socially and environmentally responsible manner.

Community Development: Because corporate sector want to be asocially responsible, corporate sectors primary objective in India iscommunity development. Adopting villages and providing them withbasic amenities, and extending friendship to senior citizens,orphans and physically challenged people are few initiatives takenin the direction of community development.

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This can be the direct resultof pride in thecompanys products and practices, or ofintroducing improved human resource practices,such as family friendly policies.

Employees become champions of a company for

which they are proud to work. of employees want to work for companies that

commit to social and community concerns. Better able to attract the best and the brightest. Boosts employee satisfaction and performance.

There is a correlation between happy employeesand happy customers.

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This can result from organizational, process and productdifferentiation and innovation. Good CSR practices can alsolead to access to new markets. For example, a firm maybecome certified to environmental and social standards so itcan become a supplier to particular retailers

Ethical and green consumerism is creating opportunities forcorporations that seek marketplace differentiation.Increasingly consumers, business partners and distributorsare paying attention to the manner in which products areproduced (e.g. corruption and child labour, etc.)

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CSR is a strong promoter of basic and primaryeducation, companies in India have been adoptededucational institutions to enhance their educationstandards and equip them with better infrastructurefacilities. They adopt schools in tribal villages and

slum areas, and sponsor funds for school building,teachers salaries, books, school uniforms and otherstudy materials.

E.g. - CSC in India uses IT as an instrument for socialdevelopment and promoting computer literacy. Many

computers have also been donated to Governmentschools and schools in rural remote areas.

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BUILD A REPUTATION SETS YOU APART

SALES OF ENVIRONMENTALLY FRIENDLYPRODUCT- GROW- PREMIUM PRICE

REDUCE RESOURCE USE, WASTE ANDEMISSION DOESNT HELP THE ENVIRONMENT-SAVES MONEY TOO

UNDERSTAND THE ENVIRONMENTAL IMPACTOF THE BUSINESS

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DEAL RESPONSIBLY WITH CUSTOMER ANDSUPPLIER

WORK WITH THE LOCAL COMMUNITY

GOOD REPUTATION RECRUIT EMPLOYEES

EMPLOYEES- MORE PRODUCTIVE AND BETTERMOTIVATED

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EMPLOYEES- STAY LONGER

INVOLMENT WITH COMMUNITY- POSITIVE PRESS

COVERAGE

RECOGNITION- INVESTORS WILLING TO FINANCE

CSR- REDUCES THE RISK OF SUDDEN DAMAGE

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A DALIT applicantis often asked

about his

background in

Swanks corporatecities like

BENGALURU whereMuslims & Dalitsare not welcome.

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