“A CONVERSATION WITH ORANGE COUNTY COUNCIL”

PART 222 NEW UNITS

53 REQUESTS FOR FOLLOW UP VISITSALL IN ONE DAY

ALL IN FAITH BASED ORGANIZATIONS

HOW they did it.More importantly, WHY they did it!

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TWO-PART WEBINAR

Part 1: The Origination of the Plan

Understanding the recruiting shift

Part 2: The Preparation and Execution of the Plan

Looking at the timeline, training, and resources

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PRESENTERS

Moderator: Mark Hazlewood, P.R.A.Y. CEO

Guests from Orange County Council, BSA:

Danny Tucker, Deputy Scout Executive Chief Operating Officer

Marty Cutrone, Director of Strategic Alliances

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PREVIOUS WEBINAR(DANNY)

Summary of Part 1: The Origination of the Plan

Role of the Board

New Strategic Alliances position

Prospect Criteria Faith-based organizations only Pack / Troop prospects. Sorry no crews at

this time. No Full Family of Scouting calls. Cannot be

existing charter partners. Prospect cannot have been a charter partner

in the last three years.

Strategic Alliances-Marty Cutrone

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PLANNING AND EXECUTION

(MARTY)

Can you provide us with a brief overview of how the strategic alliances vision turned into an action plan?

Can you flesh out the idea about the new unit blitz day?

Can you share an overview of the detailed timeline you created?

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TIMELINE OVERVIEW(MARTY)

January: District Top Hands Conf. and Staff Planning Conference

February

Research and Identify New Unit Prospects

Schedule PRAY Seminar and Blitz Day meeting

March:

Seminar: Developing Strategic Faith Based Partnerships

Training: practical applications

New Unit Blitz Day – March 24th

April-June: Follow-up visits; Begin new unit steps

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TIMELINESTAFF PLANNING

CONFERENCE(MARTY)

January 2015 - Staff Planning Conference and District Top Hands Conference

“Strategic Alliances Roll-Out”

Rationale, setting tone, new shift

Agenda & Goals

Outcome: Staff & Volunteer Buy-In

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TIMELINE FEBRUARY(MARTY)

Feb 9 - Feb 23: Identify New Unit Prospects

Complete Analysis (of neighborhoods, market share, etc.)

Create Prospect Contact List

Identify volunteers to attend March 9th Seminar

Feb 23-March 9: Schedule March 24th Prospect Meetings (minimum 4 meetings)

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TIMELINEMARCH

(MARTY)

March 2 – Staff Meeting

Present “NUTS” campaign guide (building a team)

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TIMELINE MARCH 9TH SEMINAR

(MARTY)

March 9th Seminar: “Developing Strategic Faith Based Partnerships”

Speaker: Mark Hazlewood

9am-3pm Field team

7pm-8:30pm Volunteer meeting

Agenda:

Understanding your target

Sales techniques

Sustainability

Utilizing the Religious Emblems Program

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SEMINARTALKING POINTS

(MARTY)

Talking points: Provide real benefits to congregation Build relationships; Share responsibilities Start the unit correctly-No Shortcuts! Religious emblems - your foot in the door

Resources: Council VP Strategic Alliances 3 Questionnaires Institutional Head Interview

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TIMELINEMARCH (MARTY)

March 9 – March 23

Review strategy, sales techniques and “Strengthening Your Organization through Scouting” sales kit materials

Practical application & Preparing to make the call

Create a Structured Sales Worksheet per prospect

Create a detailed Recruitment Plan per prospect

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TIMELINEMARCH (MARTY)

March 23 – Staff Meeting

Pre-game Coaching

Sales Kit distribution

Final appointment schedule due

Review making sales calls to IH’s

Shark Tank Sales Pitch

Finalize teams; pairing field staff with leadership staff

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RESOURCES (MARTY)

-District New Unit Chart -Seminar Agenda/Flyers -Chartered Partner Organization Guide -“Growing Your Faith Through Scouting” Brochure

(NEW!) -Structured Sales Call Worksheets -Blitz Day Schedule -Recruitment Plan Worksheet -Sales Kits: “Strengthening Your Organization Through

Scouting” -“Meeting with Faith Based Institutional Heads”

Presentation Outline -New Membership Standards Discussion Guide -NUTS Campaign Guide (New Unit Team Specialist

Guide) Shark Tank Presentation Techniques

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SALES KIT CONTENTS (MARTY)

-“Strengthening Your Org…” brochure

-Duty to God brochure

-Council Camping facility guide

-PRAY Awards brochure

-“Growing Your Faith Through Scouting” brochure

-New Unit Application

-Chartered Organization Agreement Form

-Business Card

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NEW UNIT BLITZ DAY(PROSPECT MEETINGS)

(MARTY)

March 24th

8am Field Team Rally – Council office

9am-3pm Charter Partner Visits

4pm Victory celebration

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NEW UNIT BLITZ(PROSPECT MEETINGS)

(MARTY)

70 visits; 25 prescheduled; 45 cold calls

Results:

22 new unit commitments

53 follow-up meetings

2 declined further contact

Other points

BSA Victory Magnets

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TIMELINEAPRIL-JUNE (MARTY)

March 25-June 1- Follow Up Calls with potential partners

Begin Organizing Spring Units

June 22 - Spring Blitz Campaign Conclusion and Evaluation

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FOLLOW UP VISITS (MARTY)

Current Progress-Success Stories

Staff Accountability

COR newsletter

District New Unit Chairs & NUTS Team

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MOVING FORWARD (MARTY)

Key Strategic Alliances Initiatives

-Building a Council Strategic Alliances Comm.

-Building new council denominational-BSA relationship committees (Methodist,

Presbyterian, Evangelical

-Summer-time IH visits

-Organizing a Catholic Bishops Brunch

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Q&A21

SUMMARY

Council Executive Board Buy-In

Invest in Strategic Alliances

Cast compelling vision to staff & volunteers

Build a Council SA Committee

Focus on Faith-Based institutions

Re-Vision Relationship Committee

Equip, Empower, Encourage and Execute

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THANK YOU!

A special “thank you” to our presenters this afternoon.

Contact email

Mark Hazlewood markp@praypub.org

Marty Cutrone martyc@ocbsa.org

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THANK YOU!

Thank you for your interest in Faith Based Initiatives.

The recording of this webinar will be available to view in the P.R.A.Y. Learning Center www.praypub.org/learningcenter

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