A Conventional Strategy in a Mobile World

COACH eHealth Annual Conference – May 29th, 2013

Presenters: Aaron Berk, Director (KPMG)Aron Levitz, Director (Xtreme Labs)

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Agenda

1. mHealth Context

2. mHealth Readiness

3. mHealth Prescription

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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“By the end of 2013, the number of mobile-connected devices will exceed the number of people on earth, and by 2017 there will be nearly 1.4 mobile devices per capita.”

SOURCE: Cisco Visual Networking Index: Global Mobile Data Traffic Forecast Update, 2012–2017; Retrieved from: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.pdf

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Let’s put things in perspective…

Adapted from: Costa, F.F. 2013. Social networks, web-based tools and diseases: implications for biomedical research. Drug Discovery Today; 18(5-6), 272-281. doi: http://dx.doi.org/10.1016/j.drudis.2012.10.006

Pre-Web Web 1.0 Web 2.0

1970

1980

1990

2000

“PC” Era

Software

First “EMR” type of system

EMRs in hospitals for

scheduling and billing

First Windows-based EMR

Linus System

EmailChatBlogs

Mobile Devices

launched and Freedom of Information Act

enacted

PHIPA enacted

Genetic testing

Privacy Act became

law

Access to Information

Act

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Mobile phone recent history

20041999

Blackberry 850 (2 way pager)

2003

1st blackberry

1st blackberry with phone

Blackberry 5000+6000

2007

iPhone (1st Generation)

2008

Motorola Razr HTC Dream(Android OS)

1st Android Phone

1st iPhone

1st Razr

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Barriers to mHealth Adoption

• Keeping Pace with Innovation

• Misalignment of Incentives to adopt mHealth Technologies

• Competition instead of Collaboration

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Mobile Readiness

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Assessing mHealth Readiness

An effective solution combines Engineering, Business and Design

Mobile Product Definition & Planning

Market Intelligence Mobile ReadinessInfrastructure Evaluation

R&D Prototyping & Proof of Concept

Architecture Design & API Definition

Security AuditApplication & Services Technical Assessment

Visual Design Concept Mobile Strategy & Planning

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Assessing mHealth Readiness – Some Questions to Consider

What are your business expectations and metrics?

Have you thought about mobile development cycles?

What are your peers doing today and 5 years form now?

Who are potential partners?

Can you build, buy or license?

What is the state of your existing infrastructure/architecture?

What are your security requirements?

What are the critical operating systems and platforms to target?

What is your distribution strategy?

How are you storing and analyzing data?

How can you effectively use prototype to reduce risk in project implementation?

How will consumerization affect implementation?

What best practices exist for the desired functionality?

Do you have a vision for the product’s final design?

DesignEngineering Business

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Assessing mHealth Readiness – Mobile Discovery Framework

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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mHealth Prescription

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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mHealth Prescription # 1

Identify the key business drivers for mHealth adoption.

What is the value

proposition?What is problem

you’re trying to solve?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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mHealth Prescription # 2

Assess the mobile readiness of your service delivery partners, including vendors and service providers

How can you

minimize hybrid

processes?

What is their strategy? Where are they going?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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mHealth Prescription # 3

Simplify your mHealth Journey, avoid big builds…

Has someone

else already done this?

Have you considered

prototyping?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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mHealth Prescription # 4

Create a vehicle to endorse and integrate with select apps

App Store? Web Site

downloads?

Identify apps that you will

use to increase data set

Who needs to endorse to establish credibility?

How are you going to

disseminate?

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Concluding Remarks

“Kurzweil stated that by 2009, 89 out of 108 predictions he had made were entirely correct. Of the rest, 13 were “essentially correct”—likely to come true within a few years. A re-evaluation in 2012 determined that Kurzweil’s prognostications are correct a ridiculous 86 percent of the time-and the good news is, this is a man who has predicted that it won’t be too long before we humans conquer death altogether.”

Raymond Kurzweil

Source: Listverse.com

© 2013 KPMG LLP, a Canadian limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved. KPMG CONFIDENTIAL.

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Contact Details

KPMG LLP

aberk@kpmg.ca 416-777-3217

Aaron BerkDirector, IT Advisory

KPMG LLP, a Canadian limited liability partnership.

Xtreme Labs

aron@xtremelabs.com 647.505.4944

Aron LevitzSr. Director of Strategic Alliances

ABCD