A Contrarian View of Social Media

ORIs Social Media Destroying Everything Good about the World (What Little There was To

Begin With)

Jarred CinmanChief Inventor

Why does Social Media Work?

• Web 2.eg0• Highly Distractive• Fake Sense of Purpose & Power• The Ultimate Opiate of the Masses (they may

hate some brands, but at least they’re talking about BRANDS)

• Playground for the Worst Aspects of Human Nature (greed, power, lust, revenge and sheep mentality)

Jaron Lanier, You are Not a Gadget

The tyranny of the crowd

Twitter Followers: 5,687,884IQ: 73 (estimated)

vs

The difference is power to influence

The death of quality

As at the end of October, Demand Studios had created more than one million original pieces of content, both text articles and videos. There are more than 6,000 active Demand Studios freelance creators - including writers, filmmakers, title proofers, copy editors.

The platform for racism, sexism and fundamentalism

• “Do you guys not realise that our esteemed commie Govt and corrupt officials can lie and do whatever we want and get away with it.”

• “Nothing could be more graphically representative of useless but well-connected ANC blacks than one Jacob Maroga. He truly caricatures the epitome of the most under-qualified yet highly placed USELESS Alabama Porch Monkey, siphoning cash off for his own gratuitous consumption, while destroying commercial value by his mere presence in the job”

• “Is the author (Michael Waddacor) who recently dissed capitalism and wanted more socialism/communism and who is now dissing socialism/communism and wants more capitalism. Bwa ha ha ha!!!”

• “I TOLLED yew already, that yew get NOTHING for yaw taxes! This month alone, The Munch has "donated" over R130,000 in taxes to our glorious government, but Munch expects nothing in return! They are buying CARS with yaw munney” – Munch

• “I sympathise DB. I'm no fan of the wANCers” – ‘Pockets of Competence’

Source: Moneyweb

• “[….] A prez with Grade 5? The HIGHEST tax rate per individual in the world with more taxes planned? ABout to silence the only media not under their control - the print media? A corrupt polce force?When you steal from Peter to pay Paul, you will always have the suppoort of Paul.”

• “Blacks can run a country, but he has to run it without the influence, of corrupt

Zionist. South Africa is still rich, but the wealth is not distributed. The wealth comes to the UK and sold by Rothschilds who rob and rip off the people so they can't develope, you can't dance with the devil and expect progress. And the corrupt Blacks in Africa need to be weeded out, so JUSTICE and proggress can be accomplished.”

• “I agree black people can't run a country. When the Afrikaners ran South Africa it was the richest and most industrialised country on the African continent.”

Source: A single video on YouTube

The alienation of having fake friends

Dunbar’s Number = 150

The misery of the masses

No of Comments Positive Neutral Negative Real names used0

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18

Article: “Power to the people....unless you've been cut off”

Source: Moneyweb

Hello Peter (selected companies)

Banking Positive Negative % Negative Respond Y/N?ABSA 711 2397 77.1 YNedbank 588 1897 76.3 YStandard Bank 569 2797 83.1 YFirst National Bank 745 2600 77.7 Y

RetailPick 'n Pay 610 1095 64.2 YSpar 121 425 77.8 NWoolworths 138 732 84.1 NCheckers 28 231 89.2 N

ClothingEdgars 319 1120 77.8 YStuttafords 6 29 82.9 YMr. Price 57 146 71.9 Y

TelecommunicationsTelkom 170 922 84.4 NNeotel 114 833 88 YVodacom 798 5017 86.3 Y

GovernmentDept of Home Affairs 44 78 63.9 N

Average Negative for Companies Who Respond 77.7Average Negative for Companies Who Don't Respond 79.9

The rate of increase of depression among children is an astounding 23% p.a

15% of the population of most developed countries suffers severe depression

Depression will be the second largest killer after heart disease by 2020 -- and studies show depression is a contributory factor to fatal coronary disease

The end of originality

The democritisation of culture…

Some Conclusions

• Sameness has never before been so “built in” to the social context

• Radicalism is punished by people and search engines