A COMMON PURPOSE PORTFOLIO€¦ · + SWOT Analysis + Industry Analysis + Product Strategy +...

1A COMMON PURPOSE « 2018.PRIVATE AND CONFIDENTIAL

A COMMONPURPOSE Portfolio

A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE PORTFOLIO





A C

OM

MO

N P

UR

PO

SE

MARKETING

+ Market Analysis

+ Competitive Analysis

+ Customer Segment Analysis

+ SWOT Analysis

+ Industry Analysis

+ Product Strategy

+ Marketing Strategy

+ Implementation Roadmap

CREATIVE

+ Corporate Identity

+ Digital Marketing

+ Marketing Campaign

+ Retail & Event Solutions

+ PR & Media Relations

+ Entertainment & Retail Theatrics

+ Experiential Promotion Marketing

THOUGHT LEADERSHIP

+ Change Management

+ Leadership Training

+ Motivational Training

+ Personal Development



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE BRANDING, RESEARCH & ANALYTICS



Your brand is what people say about you when you are not in the room. So it is imperative to know where you

stand in a crowded market, invest in your name, messaging and speak to your target audience.



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //KRach Studio

SCOPE //• Branding



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //The Skin Bar

SCOPE //• Original Concept • Creative Design



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Bhutan HoneyBhutan

SCOPE //• Branding & Package Design



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Chuu WaterBhutan

SCOPE //• Branding & Package Design



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Azum LockIndonesia

SCOPE //• Branding • Product Display



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //The Carbon CollectiveMuse Amuse Bar & Restaurant

SCOPE //• Digital Campaign• Project Management• Branding



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Sushiro Singapore

SCOPE //• Branding & Marketing



A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE BRAND EXPERIENCE & EVENTS



Because every interaction between an individual and a tangible or intangible brand artefact

can be seen as a brand experience so we are here to help.



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Louis VuittonIsland Maison

SCOPE //• Creative Design• Project Management• Technical Consultation• Production & Display Installation



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Absolut Vodka (World’s First Standalone Store)

SCOPE //• Creative Design• Project Management• Technical Consultation• Production & Display Installation



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Nike Retail Summit Pop-up Store, Orchard Central

SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation• Stage and Space Design• Fashion Show Choreography



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //AdidasThe Ultimate Stage

SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Louis VuittonHot Air Balloon (award winning)

SCOPE //• Creative Design•Project Management• Technical Consultation• Production & Display Installation



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //The Carbon CollectiveMuse Amuse Bar & Restaurant

SCOPE //• Digital Campaign• Project Management• Branding



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Hugo BossSingapore

SCOPE //• Project Management• In-Store Display Production & Installation



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //The MacallanSingapore

SCOPE //• Project Management• In-Store Display & Installation Production• Event Design & Management



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //BNP Paribas, WTASingapore

SCOPE //• Creative Direction• Project Management• In-Store Display & Installation Production• Event Design & Management

PANTHEON SMART SHOPPER 2018 PRIVATE & CONFIDENTIAL

PA

NTH

EO

N

SMA

RT

SHO

PP

ER

21

Pantheon Smart Shopper

PROJECT //

BNP Paribas, WTASingapore

SCOPE //

• Creative Direction• Project Management• In-Store Display & Installation Production• Event Design & Management



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Lamborghini Singapore

SCOPE //• Creative Direction• Project Management• Event Design & Management



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //deLaCour Asia PacificThe Podium Lounge

SCOPE //• Creative & Event Management

https://www.youtube.com/watch?v=Nh2-42qHCZI



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //deLaCour Asia PacificSingapore

SCOPE //• Creative Direction• Project Management• Event Design & Management



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //deLaCour Asia PacificSingapore Fashion Week

SCOPE //• Creative & Event Management• Video Concept & Production

https://www.youtube.com/watch?v=pEmErk3o934



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //deLaCour Asia PacificAsian Couture Federation Gala Dinner

SCOPE //• Event & Media Production

https://www.youtube.com/watch?v=uecPk4tkim0



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //deLaCour Asia PacificSingapore Yacht ShowGems Of the Ocean

SCOPE //• Event & Media Production

https://youtu.be/gWq1Pq1ONJ8



A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE ATL & BTL



Because the Medium is the Message.Enough said.



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //IBM, Singapore

SCOPE //• ATL Campaign & Creative



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //World Wide Fund




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Kotex Singapore




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Breast Cancer AwarenessCampaign Singapore




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Ben & Jerry




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Mercedes Cycle & Carriage Singapore

SCOPE //• Below the Line creative



A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE LIVE ENTERTAINMENT & RETAIL THEATRICS



We hold the mirror to society, reflecting cultural trends and wield the key to capturing your attention, engaging in productive, entertaining interactions and delivering a

world-class theatrical and retail experience.



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Far East OrganizationSingapore

SCOPE //• Original Concept & Direction• Theatrical Production



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //DraegarSingapore




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Victor/ Victoria(part of APEC Opening)

SCOPE //• Direction• Theatrical Production



A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //World Wide FundSave the Oceans Fundraiser




A C

OM

MO

N P

UR

PO

SE



A C

OM

MO

N P

UR

PO

SE

PROJECT //Samsung Galaxy Korea, S’pore & Middle East launch

SCOPE //• Show Production• Creative Direction• Executive Coaching



A C

OM

MO

N P

UR

PO

SE


VERONICA HOCo-Founder, Chief Catalyst

Veronica has over 18 years of experience in both

traditional and digital advertising. She is also adept

at events, branding, marketing and has worked with

international agencies such as Publicis Singapore

(Publicis Groupe) and AKQA Singapore (WPP). She

made a move over the clients’ side and worked for

luxury brands such as Ferrari, Lamborghini, Pagani

and Jeep. She was also the distributor in Singapore

and Asia Pacific for luxury watch brands Louis

Moinet and deLaCour, garnering hands-on

knowledge from strategy to marketing campaigns

that generate high returns on investment.

Having helmed and co-founded a number of

companies ranging from F&B, Interior & Architecture

and Luxury Lifestyle as a business and marketing

lead, she comes with hands-on understanding of

driving a business.

Veronica prides herself as being a solutions provider

capable of maneuvering between disciplines owing to

her multi faceted education. She holds a Bachelor of

Arts (Hons) in Multimedia Art from Central London’s

Birmingham City University, an Executive MBA from

State University of New York and studied Creative

Marketing and Fashion Art Direction at Central Saint

Martins. These experiences together with her years

living in the United Kingdom provided her with a

comprehensive, global world-view that has allowed her

to take on challenges, be adaptable and constantly

evolve to the zeitgeist of the times.

TeamBiography



A C

OM

MO

N P

UR

PO

SE


DR. LORETTA CHEN Co-Founder, Chief Creative & Strategist

Dr Loretta Chen is a creative director, professor and

bestselling author of Woman on Top, The Elim Chew

Story and Madonnas and Mavericks: Power Women

in Singapore featuring the incumbent President and

leading changemakers. Her upcoming book is Mana

Wahine: Power Women in Hawaii.

Loretta was the Co-Founder of The Activation Group,

a turnkey creative agency with offices around Asia.

During her 20-year career, she received acclaim for

her work with brands such as Samsung, Pfizer, Louis

Vuitton and directed productions in Asia, North

America, and Europe. She was the International

Consultant to DHI, the government investment arm

of the Kingdom of Bhutan and also worked with

Tesla as its Business Development Advisor.

She holds a PhD from UCLA, a Certificate in

Leadership from Harvard and is Visiting Professor in

numerous institutions including Stanford, East West

Center and Ritsumeikan University. She is also

Adjunct Professor at Argosy University and

University of Hawaii (Leeward).

Her ability to create, connect and communicate is

seen on her appearance on TED, having her own

program on Lush 99.5FM, hosting the World Cities

Summit; facilitating round tables with global leaders,

instituting a scholarship at Raffles Design Institute,

being nominated as a Nominated Member of

Parliament (S’pore), receiving the Woman of Action

award from Canada and being recognized as one of

Asia’s Most Inspiring Women.

TeamBiography



A C

OM

MO

N P

UR

PO

SE

A COMMON PURPOSE THANK YOU



A COMMON PURPOSE PORTFOLIO€¦ · + SWOT Analysis + Industry Analysis + Product Strategy +...

Documents

Transcript of A COMMON PURPOSE PORTFOLIO€¦ · + SWOT Analysis + Industry Analysis + Product Strategy +...