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P.O. Box 361San Mateo, CA 94401

The Collegiate Information & Visitor Services Association (CIVSA) promotes and enhances the profession of collegiate information and visitor services. CIVSA provides an arena for the exchange of ideas and practices and sets the standard for excellence in the profession by inspiring and supporting

individuals who serve in key administrative roles at the gateways to institutions of higher learning.

Pre-Conference Visit to the Illinois Institute of TechnologyLocated in Chicago’s historic Bronzeville neighborhood, Illinois Tech has been cultivating innovators for more than 100 years. We continue to prepare the innovators of tomorrow through a unique education heavily rooted in research. We invite you to discover how on a tour of Illinois Tech’s historic campus and cutting-edge Idea Shop. ($25 per person. Advance registration required. Space is limited.)

Post-Conference Visit to the University of Illinois at Chicago The University of Illinois at Chicago is among the nation’s leading urban public research universities. With over $350,000,000 in annual research expenditures, UIC faculty discover what others teach. The university provides top notch education to nearly 30,000 students studying in 15 academic colleges. Experience a dynamic research university in one of the world’s great cities. ($25 per person. Advance registration required. Space is limited.)

Hotel InformationThe DoubleTree by Hilton Chicago - Magnificent Mile is located just a few blocks from the Lake Front, Navy Pier, shopping, restaurants and many other iconic Chicago attractions! The conference room rate of $199/night plus tax is available until May 1, 2014 or until the room block is full. This rate is valid from June 3-8, 2014 (subject to availability). Make your reservation today!

Become a CIVSA Member Today!As the gateway to information and visitor services, CIVSA is highly regarded as an industry leader within the field of higher education. With nearly 600 actively engaged members, CIVSA provides each member with valuable professional enrichment opportunities and resources that will benefit you and your institution. As we prepare for the 21st Annual CIVSA Conference in Chicago, Illinois, we would like to take a moment to share some of the benefits of joining CIVSA.

Annual Conference - Advanced notice of and discounted registration price to the annual conference that includes panel discussions, presentations, workshops and the opportunity to connect with professionals from around the country.

The CIVSA Welcomer Newsletter - Full of tips, strategies and advice, the newsletter also contains customer service ideas and notes from conference sessions. Many issues include the profile of a campus visitor/information center or a CIVSA member.

Email Discussion - A subscription to the CIVSA email group that provides an immediate forum for questions and advice from CIVSA colleagues.

Membership Database - Access to an up-to-date online searchable database of current CIVSA members. Members can communicate with their colleagues in nearby cities and across the country.

Links to Members’ Websites - Direct access to websites about the programs and services operated by our members. These websites are helpful to anyone thinking about new ways to engage with their online communities.

Job Postings - Access to an online listing of jobs for professionals, support and student positions from member institutions across the country.

Voting Rights - Ability to vote during the CIVSA annual business meeting. Also, grants ability to hold an office on the CIVSA Executive Board or a committee.

To learn more about CIVSA, visit www.civsa.org or contact me at cindy.singley@auburn.edu. If you are interested in becoming a member, I will connect you with a regional representative who will share their CIVSA experience and provide additional information.

Cindy SingleyAuburn Universitycindy.singley@auburn.edu2013-2014 Membership Committee Chair

@OfficialCIVSA CIVSA www.civsa.org civsaHQ@civsa.org

2014 Annual CIVSA

ConferenceJune 3-6, 2014

Chicago, IL

A CIVSA Kind of Town!Learn about the CIVSA Experience

Stay connected with us!

Opening Session and Pre-Conference Tour of the University of ChicagoYou will be delighted to see a classic campus aesthetic, which is just five miles from downtown Chicago (or, “the Loop” as locals refer to it). You will learn more about the Core Curriculum, professional development in a liberal arts context and see the first Heisman Trophy. Of course, you will also learn about the college experience from the perspective of a student visit coordinator. (Included with your conference registration fee.)

Sharing Knowledge

Making Memories

HonoringSuccess

PromotingTeamworkD

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Getting to Chicago

For more information, visit www.civsa.org/annual-conference

CONFERENCE REGISTRATION

Member Non-Member Conference Prices

NOV 1 - JAN 31

FEB 1 - FEB 28

MAR 1 - MAY 1

$350

$450

$500

$500

$600

$650

Situated squarely in the center of the country, Chicago is easy to travel to from virtually everywhere. Thanks to thousands of flight options at two international airports, a wide variety of airlines, six class-one railroads and a vast network of major highways, Chicago is one of the most convenient and cost-competitive cities for travel.

O’Hare International Airport (ORD), located 17 miles from downtown, is one of the largest airports in the world. Getting a flight into O’Hare should be accessible from anywhere.

Midway International Airport (MDW) is located 10 miles from downtown Chicago and offers another convenient travel option for visitors. Midway is the nation’s premier point-to-point airport, offering value-oriented leisure and business travel to over 60 destinations.

Both airports offer taxi service to downtown. Rates range from $40-50 from O’Hare, and $30-40 from Midway. Rates vary based on travel time and are subject to change.

The Chicago Transit Authority (CTA) serves both airports for easy and economical travel between downtown and Chicago neighborhoods using the ‘L’ train. The 24-hour CTA Blue Line connects directly to O’Hare and the CTA Orange Line connects directly to Midway.

CIVSA is proud to announce a partnership with Go Airport Express to offer discounted shuttle

services from both major airports directly to the DoubleTree Chicago - Magnificent Mile. For full travel information, please visit the conference

website.

2014 Conference | Chicago, Illinois | June 3-6, 2014

Conference Schedule

Conference Speakers Conference Programming

Your 2014 Conference Committee

Doug Johnson - The Marketing Store Doug Johnson is the Managing Partner of The Marketing Store in Chicago, the #1 Marketing Agency on the Promo Top 100 list for Sweepstakes Promotions. Doug leads the agency of 125 artists, engineers, toy-makers, tinkerers, strategic gurus and digital wizards that work on amazing projects including The MONOPOLY Game at McDonald’s. He has a passionate belief in the staging of memorable experiences at every possible guest interaction. He was

named the Best Experience Stager in the Country in 2008 and he has received 6 other awards for marketing excellence. Doug designed experiences and consumer innovations for eleven years within 150 shopping malls at General Growth Properties, the second largest shopping center owner in the U.S. and in baseball for 5 years, including 4 years with the Chicago Cubs at Wrigley Field.

Everything matters and everything speaks. The experiences we create on our campuses can influence decisions and every detail (even the small ones) must be considered.

Through his own experiences, Doug will share stories that will teach and inspire you to create your own memorable moments on your campus. From his time working with the Chicago Cubs, and then working for Santa Claus, and now working for the agency that runs the world’s largest promotion, Doug will share strategies and ask questions that you will be able to apply immediately with your team. Get ready to have fun and get ready to sweat the small stuff.

Matt Hyde – Director of Admissions at Lafayette CollegeThe role of an admissions professional can be boiled down into innumerable responsibilities. Chief among them: engaging, exciting and inspiring the teenage brain. Sounds simple, but is it? Think about the complexity of the human brain. Now think about the complexity of that brain amidst rapid fire development, because that is our medium for doing business. So, let’s collectively learn more about

teenage brains and how we might want to leverage the moments we have with them on our campuses. From there, launch into the CIVSA conference with the perspective and energy you need to make the most of your time in Chicago.

Opening Session - The Campus Visit & the Teenage Brain

Devorah Heitner – Raising Digital NativesWe have all seen fantastic things happen because of a tweet, a Linked In connection or a Facebook reconnect. We have also all heard cautionary tales, or even experienced a text or snapchat gone wrong, or felt alienated as someone uses technology as we try to talk with them face to face. Devorah’s talk will address the challenges and opportunities social media offers -- with a focus on engaging across generations as part of the college visit

experience and in a multi-generational workplace.

Whether that means a 26 year old professional engaging with 52 year old parents as part of a college visit, or being a 42 year old professional engaging with the 18 year olds on your tour and your younger and older colleagues... How can you get along, see the humor and challenges in perspective and make the most of your own digital footprint as part of your own career development? Take advantage of the latest research to understand the different generations you work with to maximize the success of your engagements.

Closing Session - Mind the Gap!: Digital Communication Across the Generations

CIVSA has long been recognized as a leader in educational programming for information and visitor services professionals. Our conferences are designed with our members in mind and planned by a diverse and dynamic team of experts in the field; all working together to produce a substantive program filled with best practices and inspiring ideas. Our educational sessions are led by CIVSA members and tap into a wealth of experience that will help invigorate your program. These Master Classes are designed to help educate, inspire and provide the resources you need to make a difference on your campus.

We hope you will join us in a CIVSA Kind of Town! for a unique opportunity to network with professionals in an atmosphere of true cooperation and collaboration.

Tim Lipman, Conference ChairIllinois Institute of Technology

Local Arrangements and Transportation:Maggie Fraga, Chair Illinois Institute of TechnologyTracey Dulceak College of DuPageWesley Rosamilia University of Chicago

Programming and Education:Karlene Kunigiel, Chair Skidmore CollegeMegan Adams University of LouisvilleCarrie Alexander Lafayette CollegeKatie Holdgreve-Resendez University of Colorado BoulderCindy Singley Auburn University

Publicity & Promotion:Nick Gonzales, Chair University of Wisconsin-MadisonDee Lambert University of Texas at DallasSiobhan McGroarty Penn State University

Spirit and Traditions:Katie Mattli, Co-Chair Agnes Scott College

Educational Tracks

Student Workforce

Information & Visit Programs

Professional & Personal Development

Here is a partial list of the more than 35 educational sessions offered at the 2014 Annual CIVSA Conference.

Beyond the Hire: Getting, Training and Keeping Good Employees

Extreme Makeover: Tour Script Edition

Incorporating Parents into Your Recruitment Plan, Publications and Events

It’s Not Magic: Delivering the Small School Experience on a Large School Scale

A Little Bit of Branding Goes a Long Way

Student Development Doesn’t Have to be Number 21 on Your “To Do List”

Opening a New Welcome Center

Grab Your Sleeping Bags! The How-To’s of Running an Overnight Program

Niki Mendrinos, Co-Chair Temple UniversityJennifer Castro East Stroudsburg UniversityMandy Horton Agnes Scott CollegeTammy Lawson University of Louisville

Sponsorships and Vendor/Info Fair:Barbara Loftus, Co-Chair Rutgers UniversityEbony Smith, Co-Chair Ohio State UniversityBernadette Lis University of Michigan

Volunteer Management:Catie Taylor, Chair University of EvansvilleIlana Ciccone St. John’s UniversitySara Newhouse Birmingham-Southern College

Welcome:Annette Jelinek, Co-Chair University of St. FrancisMerideth Ray, Co-Chair Georgia Institute of TechnologyAlexandria Lovelace Vanderbilt UniversityRob Patterson Middle Tennessee State University

Render Experiences PresentsVisit Vision - Observations, Trends and Futurecasting on the Campus VisitRender Experiences consultants have been on hundreds of campus tours this year at colleges and universities across the country. Come learn what trends and best practices they are seeing and how they relate to the visit on your campus.

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Lincoln ParkChicago Theatre

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Reception in the Willis Tower SkydeckEnjoy the sights of the Windy City at 1,353 feet during the CIVSA Networking Cocktail Reception at the Willis Tower. Step outside Chicago’s most iconic skyscraper by walking into the Ledge’s glass boxes, which extend 4.3 feet from the Skydeck. At 99 stories, the Skydeck offers an unforgettable Chicago experience!

Student Panel and Ambassador Fashion Show Wondering what your student staff may be thinking or how other institutions employ students in their operation? This interactive conversation with a panel of student employees can help provide insight and spark new ideas in developing your student leadership team. The session will also feature a fashion show, which will include a display of various student ambassador uniforms. Be sure to come prepared with all of your questions!

Navy

Pier

A Note from the PresidentHave you heard about CIVSA? The Collegiate Information and Visitor Services Association (CIVSA) is an organization with a mission to provide knowledge exchange, research and connections in an inviting arena that builds professional and personal

relationships. We strive to partner with higher education professionals to set standards of excellence in the field of information and visitor services. With close to 600 members representing over 250 institutions, CIVSA offers you the ability to connect with others year-round in your same profession. The opportunities available to you through this unique association are unlike any other association, and I encourage you to learn more about CIVSA at www.civsa.org.

We invite you to join us in a CIVSA Kind of Town! for our 21st Annual CIVSA Conference. The conference will take place June 3-6, 2014 in Chicago, Illinois and will include an assortment of educational and networking possibilities. Sessions will cover, but are not limited to, topics relating to information and visit programs, managing a student workforce and developing your skill set personally and professionally. You will be able to tour three institutions located in the Chicago area, including the University of Illinois at Chicago, Illinois Institute of Technology and the University of Chicago - of course, we will also take time to experience the sights and sounds of great Chicago!

Please take a moment to look through the information provided to learn what CIVSA can offer you. I encourage you to become a member now, and register for the 2014 Annual Conference at the discounted member rate of $350, which is available through January 31. CIVSA is a remarkable association because of our members, and I hope you will look at joining our organization today. Let CIVSA be your gateway to information and visitor services within higher education!

I hope to see you this June in Chicago!

Jenn McKenzieCIVSA PresidentHendrix College

“I really enjoyed the educational sessions. I left the conference with renewed energy and so many new ideas.”-Angela Osborne, Appalachian State University

“CIVSA conferences are a great opportunity to gather information, learn about innovative programs and products and build relationships with colleagues at peer institutions.” -Parfait Gasana, Yale University

“The CIVSA conference is the most valuable professional development opportunity I attend every year!”-Tye Mortensen, Northern Kentucky University

CIVSA gratefully

acknowledges the support of our

sponsors.

Fan mail from past conference participants

21 ConnectionsHave you ever been to a conference and wished...You had created the session topic?You could dig a little deeper into what you were learning?You could connect with someone who worked on a similar campus who could help you sort it all out?Upon returning to work, you had some advice to help you implement what you learned?

21 Connections lets you get to know a group of at least 21 industry colleagues with whom you can continue the conversations with long after the conference ends. Together you will form a smaller community of experts, brainstorm new ideas and create a network of peers who will provide support as you attempt to dream big. You will also help select the chosen topics prior to the conference.

You came to CIVSA for an opportunity to meet a diverse cross section of professionals in an intimate setting -- 21 Connections is the ideal venue for you to discover new ideas and best practices!

Keynote - Sweat the Small Stuff: The Little Things That Make the Difference

10:00am - 7:00pm2:00pm

3:15pm

4:00 - 5:15pm

5:30 - 6:30pm6:45pm7:30pm8:30 - 10:00pm

RegistrationPre-Conference visit to Illinois Institute of Technology Buses depart DoubleTree for University of Chicago for Conference Kick-OffOpening Session presented by Matt Hyde, Lafayette CollegeCampus Tour of University of ChicagoBuses depart for DoubleTreeDinner on your ownBuild new connections and networks through idea sharing

8:00am - 8:00pm9:00 - 9:20am9:20 - 10:20am

10:40 - 11:30am11:45am - 1:00pm 1:20 - 2:10pm2:20 - 3:20pm3:30 - 4:30pm

5:00 - 6:00pm

5:00 - 6:00pm6:30 - 8:00pm

RegistrationA CIVSA Kind of WelcomeKeynote Session presented by Doug Johnson, The Marketing Store in ChicagoConcurrent Educational SessionsLunch and Conference Orientation21 ConnectionsConcurrent Educational SessionsFeatured Session presented by Render Experiences Join colleagues to explore Chicago on a guided walk or runCIVSA Networking OpportunityDinner on your own

8:00am - 6:00pm 8:20 - 9:10am9:30 - 10:20am10:40 - 11:30amNoon - 1:00pm1:30 - 2:30pm2:45 - 3:45pm4:00 - 4:45pm5:00 - 6:00pm6:00pm8:00 - 10:00pm

RegistrationConcurrent Educational SessionsConcurrent Educational SessionsRegional Meetings Regional Lunch Vendor FairStudent Panel 21 ConnectionsVendor Showcase / SessionsDinner on your ownWillis Tower Cocktail Reception

9:00 - 9:50am10:10 - 11:00am11:15am - 12:45pm1:00 - 2:30pm1:30 - 2:20pm2:30 - 3:30pm3:45 - 4:45pm

8:00 - 11:00pm

21 Connections Concurrent Educational SessionsBusiness MeetingLunchVendor Fair Concurrent Educational Sessions Closing Session presented by Devorah Heitner, Raising Digital NativesSpirit of Chicago Dinner Cruise off Navy Pier

10:00am Post-Conference visit to the University of Illinois at Chicago

Spirit of Chicago Cruise

Tuesday, June 3 (Pre-Conference)

Wednesday, June 4

Thursday, June 5

Friday, June 6

Saturday, June 7

Included with your conference registration fee, come join us on the Spirit of Chicago for a memorable evening as we conclude another successful CIVSA Conference!