A Citizens Guide to Understanding Corporate Media Propaganda

7/27/2019 A Citizens Guide to Understanding Corporate Media Propaganda

1/18

A Cit izens Guide to Understanding Corpo rate Media

Propaganda Techn iques

By George Orwell |earthblognews | 01.09.2010

A few decades ago, there were thousandsof independent media outlets in the US.Today in America, six multinational

global media mega corporations run by

six individuals control 96% of the

content Americans see on TV and watchat the movies; read in books, magazines

and newspapers, and hear on the radio.

Time Warner VIACOM CBS Walt Disney News Corp General Electric

Click the link below to see the details of who owns what.

Media Ownership Chart: The Big Six
http://earthblognews.wordpress.com/author/earthblognews/http://earthblognews.wordpress.com/author/earthblognews/http://www.freepress.net/ownership/chart/mainhttp://www.freepress.net/ownership/chart/mainhttp://www.freepress.net/ownership/chart/mainhttp://earthblognews.wordpress.com/author/earthblognews/


2/18

These 6 corporations own the major entertainment theme parks, movie studios, television

and radio broadcast networks, cable and satellite channels, video news, magazines, book

publishers, sports entertainment, integrated telecommunications and the communicationssatellites themselves, wireless phones, video games software, electronic media, internet,

record labels and the music industry, and more.

Everything you believe, more or less, is delivered to you by a monolithic six individuals

running these corporations. They play golf together. They plot and scheme together. They

are members of the same clubs and organizations. These cretins see the people, thecitizens as donkeys or Muppets who will believe anything. These demi-gods decide in

advance what the donkeys should believe and what attitudes they should have about

everything.

Our job is to give people not what they want, but what we decide they ought to have.-

Richard Salent, Former President CBS News.

12,700,000Google References

News is what someone wants to suppress. Everything else is advertising former NBC

news President Rubin Frank147,000 Google References

For better or worse, my company is a reflection of my character, my thinking, myvalues Rupert Murdoch 297,000,000 Google References

We are here to serve advertisers. That is our raison detreCBS C.E.O. Michael

Jordan 308,000 Google References

We have no obligation to make history. We have no obligation to make art. We have no

obligation to make a statement. To make money is our only objective Michael Eisner,CEO, The Walt Disney Co 364,000 Google References

We are going to impose our agenda on the coverage by dealing with issues and subjects

that we choose to deal with. Richard M. Cohen, Senior Producer of CBS political

news. 1,360 Google references

We live in a dirty and dangerous world. There are some things the general public does

not need to know and shouldnt. I believe democracy flourishes when the government can

take legitimate steps to keep its secrets, and when the press can decide whether to printwhat it knows. Katherine Meyer Graham, Washington Post publisher41,500 Google

References

People shouldnt expect the mass media to do investigative stories. That job belongs to

the fringe media. Ted Koppel(American broadcast journalist, best known as theanchor for Nightline) 2770 Google References


3/18

The Central Intelligence Agency owns everyone of any significance in the major

media.William Colby, former CIA Director, quoted by Dave Mcgowan, Derailing

Democracy 167,000 Google References

Following this brief introduction is an attempt to enumerate powerful propaganda

techniques being used on the American public and the world population by the corporateor so called mainstream (MSM) or mass media.

Having familiarized yourself with these techniques, you will be able to spot them as theyare being deployed against you. The best way to counter propaganda is to understand the

techniques and how they are used.

Framing [or re-framing] the debate

Debate a legitimate issue, and ostensibly have both sides represented, but instead on thecontinuum of opinion, have one from the middle and one from an extreme view and thus

contain the debate to meet your ideological framing and goals. Alternatively, have astrong debater for one side, and a weak debater for the point of view you would like tosuppress.

Framing (social sciences)

From Wikipedia:

A frame in social theory consists of a schema of interpretationthat is, a collection ofanecdotes and stereotypesthat individuals rely on to understand and respond to events.

In simpler terms, a person has, through their lifetime, built a series of mental emotional

filters. They use these filters to make sense of the world. The choices they then make areinfluenced by their frame or emotional filters.

Address

Alternatively, the power of the media can re frame the entire context of a debate if

desired.

Example: a nuclear accident has occurred.

Instead of debating the effects of radiation release, float the idea using one of your

experts or shills that radiation is good for you. Thus re frame the debate to whether or

not radiation is good for you instead of how much it will take to cause cancer and disease.

Example: re frame a debate about torture by instead of debating the legality or moralityof torture, debate the effectiveness of torture techniques.

Programming the viewers attitudes
http://en.wikipedia.org/wiki/Framing_%28social_sciences%29http://en.wikipedia.org/wiki/Framing_%28social_sciences%29http://en.wikipedia.org/wiki/Framing_%28social_sciences%29


4/18

This has become a very widely used propaganda technique. Cover a story, complete with

your ideological spin, and then follow up with interviews of ordinary people who

support your point of view but frame it as the popular point of view or the only point ofview. If you have to do 1000 interviews to pick 2, the viewer never knows. The viewer

walks away with a powerful form of sub conscious attitude programming as they hear the

propaganda point regurgitated by someone just like them. This same technique can beused on letters to the editor, emails to TV news hosts, or wherever else cherry picking ofpublic opinion can be conducted without tipping off the viewer, reader or listener. This

powerful technique which is basically fraud, if deployed for long enough with consistent

messages, can change an entire culture over time.

Distraction

Instead of covering stories that matter, cover irrelevant, trivial stories about entertainers

or celebrities and blow them up into grand productions so you dont have to discuss

anything that really matters, or when something happens that you dont want to discuss

but ordinarily would be forced by popular opinion to discuss, generate a distraction ofyour own sensational making which you discuss instead. By using the volume and

coordination technique, the media monopolists can entirely obfuscate or bury importantstories and issues of their choosing.

Group think

TV programs often revolve around groups of people delivering the content or opinion

because people programmed not to be able to think for themselves instinctively believegroups promoting a certain opinion more than one individual. They all nod their heads in

agreement with whatever propaganda is to be pushed on you, and the idea is that you also

will nod your head like a brain dead zombie.

This can all be punctuated by experts. The group of experts will collectively come to

the correct conclusions for you so you dont have to think for yourself, even if you stillcan.

Guided Interpretation for the reader or viewer

In this technique, a journalist or anchorman will tell you what someone else said.

In some cases, quotes will be taken out of context, but in many cases an entirely

concocted version of what was said will be passed off as the truth to an unsuspectingreader, listener or viewer.

What was actually said will not be referenced, because if the viewer or reader has accessto what the actual content was, it exposes the fraud. That being the case, this technique is

dangerous, because if the reader or viewer does have access to the source, the propaganda

becomes apparent leaving distrust.


5/18

Fluff and ice cream cones

Everyone loves an ice cream cone. Run feel good stories about puppies and teddy bears.Regardless of what really happens or the actual state of affairs, convey the message that

all is good, America is great, and things are the same as they always have been. If cities

decay, just dont shoot wide shots of those cities any more. Always project adisneylandish, cartoonish, surreal version of reality.

Leverage what people like and what people are compassionate towards to build trust andleave the viewer feeling happy and complacent. Most importantly, establish trust and

goodwill in your enterprise. Do everything necessary to give it the appearance of

legitimacy no matter how fraudulent it is. Always.

Artificial reality

By framing the entire programming of the network, and by subtle editorializing over

news stories, you can create an artificial reality, posing as the truth.

As a media mogul, you drive the programming and choose what to cover and how to

cover it through your upper management, programming and editor selections. As a

viewer, is is critically important to remember that every word read comes from ateleprompter, and the people who write, edit and select the copy are the ones actually

delivering the content. The people who actually read the news to you are in that position

because they are experts at reading propaganda and sounding convincing while doing it.

For better or worse, my company is a reflection of my character, my thinking, my

values Rupert Murdoch

Good looking, likable, trusted newscaster:

here is a story about someone who did the right thing.

According to whom? The programming director?

Ex: xyz is a desired reality or propaganda point.

Good looking, likable, trusted newscaster says on the most widely watched news channel

in America:

I believe xyz and I think the majority of Americans are right there with me.

Not. This is pure propaganda in its most overt form.

Never again will you be capable of ordinary human feeling. Everything will be dead

inside you. Never again will you be capable of love, or friendship, or joy of living, or


6/18

laughter, or curiosity, or courage, or integrity. You will be hollow. We shall squeeze you

empty and then we shall fill you with ourselvesGeorge Orwell

Direct programming

In this method, a story is covered with the specific intent of a viewer walking awayholding a desired point of view. The actual coverage of the story as compared to the truth

could range from slightly true to entirely untrue. The story is merely a tool to achieve an

end result.

Special interest ads posing as news stories

In this technique, a special interest advertisement will be crafted as if it is a news story

and presented as such. Only the astute viewer will be able to spot the fraud.

Video news release

From Wikipedia:

A video news release (VNR) is a video segment created by a PR firm, advertising

agency, marketing firm, corporation, or government agency and provided to television

news stations for the purpose of informing, shaping public opinion, or to promote and

publicize individuals, commercial products and services, or other interests. In this way,VNRs are video versions of press releases.

Address

The big lie technique

Tell a lie so large that no one will question the authenticity because of the size of the lie.This is a time tested, proven propaganda technique and used by the most infamous of

media controllers and propagandists.

Big Lie

From Wikipedia:

Address

Omission

This is a simple, straightforward and effective technique. Fornews that doesnt fit your

agenda, or news that might cause your advertisers or special interest supporters to

withhold support, for news that might not fit with the overall story line and talkingpoints just dont cover the story. Alternatively, if a high profile person carries an

opinion or message you would like to suppress, dont ever invite that person as a guest.

Since you and your peers didnt cover it, it didnt happen.
http://en.wikipedia.org/wiki/Video_news_releasehttp://en.wikipedia.org/wiki/Video_news_releasehttp://en.wikipedia.org/wiki/Big_Liehttp://en.wikipedia.org/wiki/Big_Liehttp://en.wikipedia.org/wiki/Big_Liehttp://en.wikipedia.org/wiki/Video_news_release


7/18

This very powerful tool combined with the volume and coordination technique gives a

media mogul the ability to decide for everyone else what is and what is not important.

Omission is often combined with the distraction technique.

Volume and coordination

This is the opposite of omission. The goal of this technique is to create broad awareness

of a propaganda point through a media deluge. This is often punctuated by many or all of

the big six joining in unison to promote or hype the same propaganda point, idea or story.In this way, even a small or trivial item can be boosted to the forefront of collective

consciousness. If desired, through TV, Magazines, movies and sitcoms, any point can be

focused in the forefront of the mind of the population. This technique can be used

effectively for short term or more importantly for long term results. As with manytechniques in this guide, this technique becomes more effective the more consolidated the

media becomes.

Humanization and de-humanization or personalization and de-personalization

If you show dead bodies it generates a reaction. If you humanize a story, you generate

sympathy for the victim. Alternatively if you avoid humanization or dehumanize

atrocities or awful acts, you can avoid public sympathy being created. This technique isoften used to report on war and decide on behalf of the viewer or reader who are thegood guys and who are the bad guys. It doesnt have to be used in wartime however.

Propaganda pieces can be run to humanize bad guys or dehumanize good guys. This

technique can and often does go so far as to frame a villain(s) as a victim(s) or vice versa.This is a very powerful technique which has been used with great effectiveness. Friends

of the media are good. Enemies are bad.This technique alone can accomplish that goal

when used by a skilled group of propagandists.

Friendly fire

Repeatedly have as guests, people who strongly support your causes, or alternatively

have weak debaters appear to represent causes you dont support. A weak debater

combined with a hostile interview can decimate a legitimate topic of debate or point ofview.

Historical revision

Omit unflattering feedback and generate your own positive feedback. Dead people andhistorical events are a prime target for historical revision in news, movies, mini series, orany other venue where a fictionalized account of the past or a past personality can be

configured as truth by the network, studio or publication.

Who controls the past controls the future. Who controls the present controls the past. -

George Orwell


8/18

Winning the viewer

Attempt to foster goodwill and viewer loyalty by covering fluff stories using likable orattractive people and personalities in a way that ordinary viewers or readers can identify

with. In this way, people are more likely to swallow the dope. This extends to using

disaster and tragedy for shameless self promotion, ratings boosts, and leveraging of themedia empire. Ideally, the consumers of your propaganda will love you as you program

them.

The ideal set up by the Party was something huge, terrible, and glitteringa world of

steel and concrete, of monstrous machines and terrifying weaponsa nation of warriors

and fanatics, marching forward in perfect unity, all thinking the same thoughts and

shouting the same slogans, perpetually working, fighting, triumphing, persecutingthreehundred million people all with the same face. - George Orwell

Emphasis and repetition

Cover stories which match your agenda over and over and over and over. People willremember repetition and will come to believe anything if it is repeated often enough.

Shills

Invite often, people with so called credentials, who pose as experts, professors or

other lofty titles who support the network point of view as if it is the truth. Often, these socalled experts will have a financial or career interest, or some other political or

ideological affiliation regarding their point of view that is not disclosed. The Wikipedia

entry below concentrates on selling goods or services. It is imperative to note that the

goods and services could include a point of view, or an ideology, or a political, socialor religious position.

Shill

From Wikipedia:

A shill is person who is paid to help another person or organization to sell goods or

services.address

Gatekeepers

Employ trusted personalities who pretend to be on the side of exposing media orgovernment corruption and who pretend to represent the common citizen but who is in

fact, dealing sophisticated propaganda.

Gatekeeper
http://en.wikipedia.org/wiki/Shillhttp://en.wikipedia.org/wiki/Shillhttp://en.wikipedia.org/wiki/Shill


9/18

From Wikipedia:

A gatekeeper is defined as someone who controls access to something. It also refers toindividuals who decide whether a given message will be distributed by a mass medium.

Address

Repeating a lie

George Orwell along with many infamous propagandists have said that if you repeat a lie

frequently enough, people will take it to be true.

Telling the truth

If the media selectively tells the truth on points where an ideological agenda orsponsorship is not at risk, that opportunity can be used to tell the truth and gain viewer

confidence. It is critically important to occasionally tell the truth in order to maintain

credibility or legitimacy.

Fogging an issue

Sometimes special interest groups or sponsors will have an interest in making sure that as

few people pay attention to an issue as possible, or alternatively that an issue is of little

importance. A good propagandist can write a long, nonsensical article or offer aconfusing video segment for the purpose of confusing the viewer or reader and obscuring

any real issues through confusion or lack of interest. This technique can be used when thestory is too big for the distraction or omission techniques.

Vilification and character assassination

This is an important tool that is often used to keep politicians in line by fear and

intimidation of what they know has already happened to people with the wrong

opinion. People or personalities whose opinion or positions are to be suppressed aresubtly (or not so subtly) vilified and sabotaged, usually by over blowing a trivial issue

relating to something people are sympathetic to. Vilification is most effective when used

subtly and over a long period of time, so the audience or readership becomes slowly

programmed as to who is good and who is bad. A broad array of techniques can beused ranging from hiring investigators to dig up dirt, then using the volume and

coordination technique. The He Said, She Said technique is also employed for

character assassination. Using this method, the author or newscaster can cast thebacklash to someone else and say something they know isnt true, or isnt fair, but they

want to say it anyway. As a media mogul, your enemies become the peoples enemies

and your friends become the peoples friends. You can eject a politician or shame apublic personality. This is an extremely effective and important arena. See also character

assassination via the question mark under cooking the headlines.

Keep only team players
http://en.wikipedia.org/wiki/Gatekeeperhttp://en.wikipedia.org/wiki/Gatekeeperhttp://en.wikipedia.org/wiki/Gatekeeper


10/18

If a newscaster, commentator or journalist or editor has the wrong opinion, fire them and

replace them with someone who has the correct opinion. The looming threat of un-

personing acts as a powerful compliance tool for field reporters and editors. During thepast several years in America, there have been a lot of high profile corporate reporters,

anchormen and anchorwomen who have been un-personed within 24 hours of uttering the

wrong opinion. Media mogul pimps hastily un-person rogue reporters because it has achilling effect on the remainder of their stable of whores.

Embedded editorial views in news stories

In Journalism, the editorial page is where opinion is supposed to be expressed, but

editorial views can be subtly introduced into news to program the viewer or reader.

As a media consumer, look for opinions which are stated as if they are fact. Facts can be

substantiated, opinions cannot.

Also, be on the lookout for subtle inaccuracies, or a dismissive tone. Alternatively,editorial views can be injected into news by subtly misstating a topic, often a serious one,and pretending any objecting or concerned view of the treatment of the topic is silly,

unrealistic, or just not necessary. This can become related to deciding who is sane on

behalf of the viewer or reader. The more subtly these opinions and distortions can besubstituted for facts, the more powerful the propaganda tool of editorialized news. Thistechnique can be punctuated or made more potent by keeping in line with your friends in

Government who echo the same views as truth.

The largest and supposedly most respected media outlets in America today routinely sell

editorial views as news. Corporate media journalism in America has morphed from

informing the public, into something entirely sinister. In spite of this, most Americansremain in the dark as to the fraud and advanced PR techniques being hoisted upon them.

Lies as truth

Run a story or headline that you know isnt true to support your point of view. In asubtler form, mistranslate or misquote to suit. Alternatively, publish or sponsor polls

intended to give a desired result.

Deciding who is sane on behalf of the viewer or reader

Portray points of view you would like to suppress as extreme, crazy, dangerous or notlegitimate. If necessary, call in one or more of your experts for emphasis.

This effect can be multiplied by ensuring that members of the audience, even though theymay have all collectively come to the same opinion, if it is not the desired opinion, you

ensure that each viewer believes they are crazy and alone in holding that point of view.

This is a potent technique used to form mainstream opinion.


11/18

Furthermore, as one of the six media owners, you can leverage the correct mainstream

opinion by behavior placement in your sitcoms, magazine articles, and on the radio. In

behavior placement, one out of your stable of celebrity actors holds certain behaviors,ideas or attitudes that are either condoned or maligned by the rest of the cast. This could

be an attitude, an opinion they hold regarding anything, a product they use, ideas about

religion or anything else.

Americans have become enamored with celebrities from decades of Hollywood

propaganda. We have been conditioned to want to be like them. Celebrity behaviorplacement is a very, very powerful tool in the media owners arsenal.

Advertising as news

Run goodwill stories about advertisers, or for that matter about your parent company, as

if you are covering news or human interest stories. Effectively as a media mogul you canhave free stealth advertising throughout your enterprise. If you own a theme park, have

your news division do a story about how great the theme park is. Punctuate that bycherry picking interviews and broadcasting them in the segment so viewers can hear it

from others who are just like themselves.

The hostile or friendly interview

Interview people whose views you support in a friendly manner. Interview people whose

views you would like to suppress in a hostile manner. This technique is most effective

when kept low key. A variation of this technique is to invite a guest for an interview,then have an aggressive personality talk over them the whole time and repeat as truth

things they never said or things they said out of context.

A more advanced variation of this propaganda technique is to invite someone and label

them as an expert or professor or any favorable handle for a friendly interview whodoes not well represent a cause or issue. The important distinction here is that the viewer

sees a friendly interview and yet walks away unimpressed by the point of view.

Humor as a propaganda tool

Feature comedians who support your point of view, ideological or religious agenda. As a

media mogul, its easy to get the Muppets to laugh as you deride and attack your enemieswith so called humor from your stable of comedians. Use this humor for character

assassination, vilification or to punctuate your propaganda regarding who is sane andwho isnt. If you tightly control your stable of prime time comedians, people will onlylaugh at what you want them to laugh at. If a comedian in your A list isnt with the

program, then they disappear forever into obscurity.

Unflattering (or flattering) handles


12/18

Corral an entire group of people into a pigeon hole, by crafting handles that carry positive

or negative connotations.

Examples:

He is a conspiracy theorist (negative connotation) used to tar anyone who contradictsor attempts to expose the propaganda of the party line.

He is a goldbug (negative connotation) used to subliminally encourage the idea that

someone favorable to owning gold is a kook or single minded extremist.

A truther negative connotation label applied to any person who questions the

government version of 911.

A right wing (left wing) extremist to portray a given point of view as extreme,

whether it is or not.

Use the power of words to emphasize or de-emphasize acts or information

The crowd was peppered with hellfire missiles.

Trusted anchormanThey criticize us for using enhanced interrogation techniques likewaterboarding *. MSNBC 2/22/2010

*Please note that waterboarding is currently defined in international law not as anenhanced interrogation technique but as torture. The United States put to death

Japanese commanders accused of waterboarding. The public is not OK with torture, so

you just re-define it as an enhanced interrogation technique, and its fine.

Collateral damagewhen innocent people are killed in wartime, a suitable, soft term is

needed. If an army accidentally inflicts collateral damage, even if that means killingscores, hundreds or thousands of innocent people, a simple two word term called

collateral damage makes it OK.

Divide and conquer

Create simple minded divisions between groups of people to keep them distracted andarguing among themselves over mostly trivial issues. Use black and white, good and evil,

and particularly the faux left and right divide. Leave no room in the middle for discussionas if all opinions and issues are binary. When events happen, dont ever discuss actualcauses. As a media owner, you have your employees discuss the event, and make up the

cause in your programming department.

Using anonymous sources


13/18

Generate news using anonymous sources. This technique could range from mis-

quoting, to outright fabrication and lying such as an anonymous source that is entirely

fictional and created to generate a certain reaction or artificial reality. Anonymoussources are used heavily in the US media to lay the propaganda groundwork and to

manufacture the popular consent for wars of conquest and aggression.

Using guided imagery

This is an advanced technique which is now pervasive in all PR, advertising andcorporate programming as well as central banking. The idea is a takeoff on the idea

popularized by George Soros which is that markets influence events they anticipate. By

the same token, there is an assumption that if the people are told something as if it is true,

then it will in fact become true. You could call this molding public opinion. An exampleof this would be saying as if it is fact, 70 percent of the country is in favor of xyz. The

idea is that this repeated, will have the effect of causing the public opinion to actually be

that. Another would be we have green shoots or the country is out of the recession,

with the idea being that if you state this as fact, then people will have more confidenceand spend and it will become true.

Using music, lighting and effects

Music and lighting effects can be powerful promoters of feelings and emotion. Both areheavily employed, and deployed against the public. For example, when promoting the

party line, be sure to have the music set to create all the right feelings and emotions.

Wave the flag. Set your color scheme to red, white and blue. Create emphasis bydramatic lighting or by talking loud and fast or soft and somber.

The privilege of being a media mogul means having your personal points of viewrepresented and delivered by people who are just like the audience to be programmed.

Fabricated evidence

This technique is practiced by promoting as self sourced or repeating evidence thatcould range from non existent to fabricated. This could include doctored photographs to

include, exclude or exaggerate information, audio recordings and video productions, as

well as dossiers or written documents. Any or all of which are promoted as the truth

though they may in fact have only some basis in truth or be entirely fabricated. It could infact have been an entirely paid for promotion.

The preemptive strike

A journalist, anchor or interviewer attacks at the very outset of the article or segmentwith the acceptable view of the topic, prior to the topic. This is a brute force technique

and is easy to spot. It usually involves some sort of angry tirade.

Leveraging the media empire


14/18

The media empire can be used by the parent company for advertising, propaganda and

goodwill. This is a very broad arena where subtle or overt techniques can be used.

As a multinational media mega corporation, you can use your music empire to promote

your viewpoint or more importantly, eliminate alternative points of view. If the musicians

on your record label step out of line, quietly retire them. Sign acts that for whateverreason, have a message which you personally like.

You can advertise your theme park in the name of news. You can interview people whowrote books you published, or interview people who produced movies for a subsidiary.

You can promote your ideals with a consistent message throughout your subsidiaries and

enterprises. You can promote or demote points of view you agree or disagree with. You

can use behavior placement in the sitcoms, movies and other programming arenas toproduce a consistent message of your choosing. As media empires become ever fewer,

ever larger, and ever more powerful, this tactic becomes more and more potent.

Serialization of a related chain of events and the memory hole

This technique works to reconcile incompatible truths by deconstructing all events to a

serial chain, and discarding all past information unless not doing so proves particularly

useful. This is what George Orwell referred to as the memory hole.

If you remember the past version of the truth, then often the current version of the truth is

not compatible with that version of the truth; therefore there should be no memory of the

past unless it is a reverse engineered version. Otherwise, incongruence is generated. Atleast the news isnt covering it. Thats the point.

You are supposed to forget the past and concentrate on what you are being told today. Itsall a serial chain of sound bites and propaganda intended and engineered to give desired

current results. There are no causes and effects, only an unrelated serial chain of events.

Memory hole

From Wikipedia, the free encyclopedia

Address

Cooking the headlines

Headline tickers offer endless opportunities for revisionist or deceptive news and fast,efficient propaganda programming. There are more people reading the headline tickers

than are following the actual stories. For example, hundreds of people in an airport may

be just following the headline ticker People receiving a news stream on the internetmay be only looking at headlines. Therefore, if you can cook the headlines you

effectively get propaganda leverage. Furthermore, people remember the headlines

without necessarily following the actual story;
http://en.wikipedia.org/wiki/Memory_holehttp://en.wikipedia.org/wiki/Memory_holehttp://en.wikipedia.org/wiki/Memory_hole


15/18

technique #1.deceptive headlines designed to convey a certain message, but based on

an actual event

technique #2false headlines ie WMD found in Iraq. Over 70 percent of the US

population came to believe that weapons of mass destruction were found in Iraq, and the

reason is that headlines were running which repeatedly made that claim, although it wasentirely untrue.

technique #3embedding propaganda as reasons in headlines, ie stocks soared todaybecause (made up propaganda reason follows)

technique #4overplay some headlines and underplay other headlines to decide onbehalf of the viewer or reader what is important

Repetition and trust

There are 300 million Americans in the United States and yet spanning the entirecorporate media, the people invited on as regulars by the big six could fill a gymnasium.The point is that if trusted sources are developed and cultivated by the corporate media,

people will come to believe what they say, regardless of what they say or how wrong

they have been in the past.

Propagandists are held out by the corporate media to the public as experts who do not

represent the centrist views of the majority of Americans, have been wrong about nearlyeverything they have ever said, and these people are never held to account. At the same

time, people who have been correct or people who have views that represent mainstream

America remain off the peoples radar, never or rarely invited as guests except maybe for

a hostile interview.

In sum total this technique can be used to generate a heavy handed dose of artificialreality.

Subliminal messages

Anything you say while wearing an American Flag lapel pin is patriotic.

The topic of subliminal messages could probably justify a post in itself. In short, at the

subliminal level, advertisers and the media like to link things together. In general, they

want to link positive things, things you want to be, things you see yourself as, things yousupport, things you desire or desire to be, to themselves, to the dope they are pushing, or

to their advertisers. Music, lighting or sounds can be employed to create subliminal

hypnotic effects. Behavior placement can be used for subliminal effects. If they are doingtheir job well, you will never even be aware its happening.

Re-framing the question


16/18

By re-framing the question or subtly altering the question, or even by the possible

answers offered to the question, a media enterprise can move the discussion to a different

realm or even change the answer. This technique is often used for poll results to be usedas propaganda. It can also be used to alter the subject of a debate.

Engineered reality

Using this brute force technique, camera angles, staged events and engineered real time

and post production effects can be added to a video feed to dramatically alter the viewersperception. With the correct camera angle, a small crowd can be made to seem large or

vice versa.

If your media company would like to minimize or maximize a protest to suit your

ideological agenda, it can be covered using a camera angle minimizing or maximizing the

crowd, along with a suitable dialogue which confirms the selected camera angle anddesired viewer take away. This can be followed up using other techniques such as cherry

picked interviews with participants to deliver whatever message is desired.

Using a laugh track you can program the viewers in terms of what is perceived to be

funny. Other audio effects can also be added. Real time audio and video production

techniques can augment or add elements to a video feed that werent present in the un-doctored feed.

Investigative journalism (or lack thereof) as a weapon or a tool

Using the guise of investigative journalism, corporate media can either bag a victim or let

a friend off the hook. This can be used on politicians, people in the public spotlight, or

anyone whose views are to be suppressed or promoted.

Of all the controversy surrounding 9/11, one of the most mysterious aspects is that therewere very unusual large option bets placed prior to the incident which paid hundreds of

millions, if not billions to the account holders who placed those bets. By law, every

account holder who places a trade on a US exchange is known and can be easily tracedby any federal law enforcement or regulatory body. To date, almost ten years after the

event, these profiteers were never identified and there was never any effort by the

corporate media using investigative journalism to force the disclosure to the American

people, when there easily could have been. This is a glaring example of a lack ofinvestigative journalism being used as a tool and corporate media complicity in nefarious,

treasonous deeds.

People shouldnt expect the mass media to do investigative stories. That job belongs to

the fringe media. Ted Koppel(American broadcast journalist, best known as the

anchor for Nightline) 2770 Google References

Leading the viewer or reader


17/18

This is a powerful, simple technique which is used pervasively to introduce editorial

content into news. This works by leading the viewer or reader in a subtle way to a pre-

defined conclusion, or to make the subject look awkward for disagreeing withpropaganda pre-established by the host.

From the newscaster to the interviewee:

Dont you think that (thing to be agreed with follows).

Wouldnt you agree with (high profile expert who has never been correct about

anything and returns every week to spew propaganda) that (xyz propaganda point).

I know I (propaganda point), what about you?

Most Americans believe (propaganda point) what is your opinion?

Fewer and fewer people (propaganda point).

Everyone wants (propaganda point).

The best case is (propaganda point).

Planting seeds of doubt

Character assassination via the question mark. This is a very powerful technique which

can be used for character assassination while avoiding lawsuits. The way it is done is to

pose outrageous and libelous character assassination as a question, and thus plant seeds of

doubt in the mind of the viewer or reader. This is best illustrated by example:

Ron Paul: Terrorist?

Token Equal Time

The goal of this technique is to create an appearance of fairness. It consists of an article

or video segment written or broadcast with entirely one point of view, then at the end a

meager statement from the opposing view is mentioned, then immediately refuted. In this

way the reader absorbs the intended point of view while at the same time believing thetopic has had fair treatment.

The May Have Technique

The words may have provide endless opportunities for programming a zombieaudience. This is a form of character assassination and similar to character assassination

via the question mark.

Iran may have committed a cyber-attack on the BBC


18/18

AP: Iran may be cleaning up nuclear traces at military site

BBC News Iran may boost nuclear programme, diplomat warns

The double-talk may haves convey the LIES (but with plausible deniability):As a

viewer or listener, you should be acutely aware of the use of the words may have bythe media propagandists.

Sex sells news

Pasty faced bimbos with silicone cleavage, bubbly personalities and enough botox toimmobilize cattle as fake as the half baked teleprompter propaganda theyre serving up

to a nation of 300 million Muppets.

It doesnt really matter what they say, and no one really cares because the men arent

listening. This is why programs which cater to a male audience like financial news

channels are stacked with stacked bimbos who couldnt tell a debenture from aderivative. Why else would anyone listen to a casino operator pimping their casino dayin and day out? Men will go so far as to watch with the sound muted. Its a cheap trick to

gain viewers who otherwise would be disinterested in the endless, incessant propaganda

pitch.

Enough said.

In total, when these potent techniques are used synergistically, the entire fabric of asociety can be guided, shaped and molded. Your only defenses are awareness and even

better, turning it off.

Other Resources

Busted!! - Government/MainStreamMedia Puppet Show Exposed!!

An article with video evidence that shows dozens and dozens of examples of where theMainStreetMedia has been caught lying and propagandizing the population: planted

questions, fake war zone interviews, stuffing evidence down the memory hole, and fake

press conferences.

The Bought and Paid for Central Bankster-Owned LameStreamMedia

and their "Propaganda Matrix"

A collection of media ownership charts that show how a small handful of 5-6 companiescontrol hundreds of subsidiaries giving the public the illusion of choice in news and

media. The article shows how key publishers and editors are given their marching orders

through front groups like Bilderberg and the Council on Foreign Relations. Includes anoverview of the CIAs Operation Mockingbird which exposed their control over

journalism.
http://www.involuntaryservant.blogspot.com/2009/08/governmentmainstreammedia-puppet-show.htmlhttp://www.involuntaryservant.blogspot.com/2009/08/governmentmainstreammedia-puppet-show.htmlhttp://involuntaryservant.blogspot.com/2009/03/bought-and-paid-for-central-bankster.htmlhttp://involuntaryservant.blogspot.com/2009/03/bought-and-paid-for-central-bankster.htmlhttp://involuntaryservant.blogspot.com/2009/03/bought-and-paid-for-central-bankster.htmlhttp://involuntaryservant.blogspot.com/2009/03/bought-and-paid-for-central-bankster.htmlhttp://involuntaryservant.blogspot.com/2009/03/bought-and-paid-for-central-bankster.htmlhttp://www.involuntaryservant.blogspot.com/2009/08/governmentmainstreammedia-puppet-show.html

A Citizens Guide to Understanding Corporate Media Propaganda

Documents

Transcript of A Citizens Guide to Understanding Corporate Media Propaganda