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Advanced TwitterDan ZarrellaViral Marketing Scientist@DanZarrellaThe Science of Twitter

Unicorns and RainbowsSetting Up Your AccountFirst things first.Put a Bio in Your Profile

Identify Yourself in Your Bio

Put a Link in Your Profile

Upload a Picture

Takeaway:Take the time to fullyset up your profile.Follow to Get Followers

Takeaway:Search for relevant Keywords follow people using them.Following-to-Follower Ratio

Takeaway:Dont follow many more people than are following you.How to TweetGood behavior, by the numbers.Tweets-per-Day Best Practice

Takeaway:Dont talk about yourself so much.

Takeaway:Try to stay positive.Promoting your ContentHow to get the clicks.21

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Takeaway:If you want people to click your links, Tweet slower.24

Takeaway:Tweeting about Twitterworks.

ReTweets-per-Follower28

Suggested Users are Less ReTweetable

ReTweeting = Link Sharing

Bit.ly is more ReTweetable than TinyURL

20 Most ReTweetable Wordsyoutwitterpleaseretweetpostblogsocialfreemediahelpplease retweetgreatsocial media10followhow totopblog postcheck outnew blog postAsk for the ReTweet

Takeaway:Ask for the ReTweet.20 Least ReTweetable WordsgamegoinghahalolbutwatchingworkhomenightbedwellsleepgonnaheytomorrowtiredsomebackboredlisteningReTweets Use Longer Words

ReTweets are Smarter

Takeaway:No need to dumbthings down too much.ReTweets are More Novel

ReTweets are Noun Heavy

ReTweets have More Punctuation

Semicolons are not ReTweetable

ReTweets are Less Emotional

ReTweets are Social and Concrete

Self Reference is not ReTweetable

News is ReTweetable

Takeaway:Try to be the firstto break news.Men and Women ReTweet Differently

Timing is Everything

Takeaway:Later in the day isBetter for getting ReTweets.

About Social ProofDoes it actually work online?

Takeaway:The first-post effectmay be more powerfulthan social proof.

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Dan Zarrella@DanZarrella