A CHAT ABOUT VISUAL IDENTITY...VISUAL IDENTITY AT A GLANCE •It helps improve a brands’...
33
www.futuresoft-ng.com A CHAT ABOUT VISUAL IDENTITY
Transcript of A CHAT ABOUT VISUAL IDENTITY...VISUAL IDENTITY AT A GLANCE •It helps improve a brands’...
www.futuresoft-ng.com
A CHAT ABOUT
VISUAL IDENTITY
VISUAL IDENTITY
AT A GLANCE
The visible elements of a brand such as its colour, logo,
etc.
VISUAL IDENTITY
AT A GLANCE• It helps improve a brands’ visibility & increase
recognition
• It contributes to the brand’s image and reputation
• It is used to communicate a brands’ value and ambition
The major components of visual identity._________________________________________________________
LOGO COLOUR
IMAGESTYPOGRAPHY
VISUAL IDENTITY
AT A GLANCE
LOGO
A logo is what identifies your brand, using a particular
Mark, Type Design or Both.LOGO
The 5 basic types of logo._________________________________________________________
LOGO
Brandmark Wordmark Combination mark
Lettermark Emblem
Let’s come back home.LOGO
Futuresoft logo description and usage._________________________________________________________
LOGOFull Brand Name Brandmark
Logo
Wordmark
Futuresoft logo description and usage._________________________________________________________
LOGO
Option A (with full brand name) Option A (with only wordmark and brandmark only)
Option A (Brandmark only)
Futuresoft logo description and usage._________________________________________________________
LOGO
Primary Colour Combination
Secondary Colour Combination
Alternatives
You dare not…!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
LOGO
Futuresoft logo description and usage._________________________________________________________
LOGO
How witty are you?_________________________________________________________
I’m a waving flag, cased in a shield, deep in a blue
sea and I bear the chest.
COLOUR
the property possessed by an object of producingdifferent sensations on the eye as a result of the way it
reflects or emits light.COLOUR
Colour recap_________________________________________________________
COLOUR
Hue
Saturation
Value
Futuresoft colour palette_________________________________________________________
Hey! I’m Here, don’t leave me out.
R – 166
G – 168
B - 171
C – 37
M – 29
Y – 28
K - 0
#a6a8ab - Hex
R – 11
G – 171
B - 201
C – 75
M – 11
Y – 16
K - 0
#0babc9 - Hex
COLOUR
Did you know?
What’s a palette?_________________________________________________________
COLOUR
COLOURWarning!Our colours only.
TYPOGRAPHY
Typography is the art and technique of arranging type tomake written language legible, readable, and appealing
when displayed.TYPOGRAPHY
The basic types of fonts._________________________________________________________
TYPOGRAPHY
Typeface vs Font_________________________________________________________
Primary Secondary Holiday
TYPOGRAPHY
Oh my God!!_________________________________________________________
TYPOGRAPHY
TYPOGRAPHYAnother Warning!Our fonts only.
IMAGES
An artefact that depicts visual perception such asa photograph or other two – dimensional picture, that
resembles a subject and provides a depiction of it.IMAGES
Image basics_________________________________________________________
IMAGES
Landscape
Portrait
Image basics_________________________________________________________
IMAGES
JPEG PNG
JPEG: Joint Photographic Experts Group
PNG: Portable Network Graphics
GIF
GIF: Graphic Interchange Format
Our image style_________________________________________________________
IMAGES
Warm, Bright & Colourful. https://www.makeuseof.com/tag/top-5-websites-for-free-stock-photographs/
THINK LIKE
A DESIGNER
Designers think in lines, shapes and colours to create appealing
images._________________________________________________________
THINK LIKE A DESIGNER
QUESTIONS?
+234 818 657 2391, +234 1 279 7534
Plot 1679, Karimu Kotun Street, 3rd Floor,Africa Re-Insurance Building,VI, Lagos.
@futuresoftng
www.futuresoft-ng.com
