A Challenging Market Needs a Top-Notch Marketing Plan

Getting a ‘SOLD’ sign on your property in a market that is favouring buyers requires patience, a well-positioned list price, and an effective marketing plan.

The goal is to increase the exposure of your home to a broad range of buyers in order to attract qualified leads. An online marketing program, combined with old fashioned marketing techniques, is key in today’s market to attract an ever increasing tech-savvy buyer.

Buyers want a ‘deal’ in these types of markets, so why not give it to them? Or at least make it feel like they are getting a deal. One way to

do that without a reduced price, is to discuss the savings buyers can obtain if they apply for a mortgage in today’s rate environment. Handing out rate comparisons at an Open House can be a powerful selling tool, showing buyers they can save ALOT in interest if they take advantage of today’s rates.

With my background in finance at TD Canada Trust I can communicate effectively with potential buyers, steering them through possible obstacles posed by the current mortgage rules.

Old Fashioned:• Newspaper advertising • Just listed flyers • Open Houses• MLS Open Houses• Professional pictures

New Media:• Social media presence: Facebook, Twitter• Online Marketing: MLXchange, realtor.ca,

mls.ca, and Craigslist• Double-sided feature sheets • Floor plans • Street view• Maps

• Attend all showings personally• Feedback after all showings

and opens

• Weekly reviews

Double-sided, full-colour feature sheets

The Extras:

Why NOW is a Good Time to Buy!Interest rates and how they affect potential buyers:

Example: Property purchase price is $1,249,900 and down payment is $249,980 (20%):

Steve Hamer-JacksonCell: 604-788-7792

Recent Sales:

*Difference in interest charges alone over the term is $48,170!

*Monthly mortgage payment based on an $1,249,900 purchase @ 2.99% equals $4200

Monthly mortgage payment based on an $1,249,900 purchase @ 3.99% equals $4749

*Interest paid at the end of the five year term at 2.99% is $140,633

Interest paid at the end of the five year term at 3.99% is $188,803

Get ready for the Spring market: Call me today for a free property evaluation!

SOLD

5732 Owl CourtOffered at $699,900

SOLD

2605 Fromme Rd.Offered at $605,000

SOLD

#102-3300 Mt. Seymour PkyOffered at $331,900

SOLD

948 Roslyn Blvd.Offered at $1,568,000

SOLD

#1101-2550 Spruce St.Offered at $550,000

SOLD

#3503-188 Keefer Pl.Offered at $638,888