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A centre of expertise in digital information management
www.ukoln.ac.uk
Sharing Made Simple
A Practical Approach To Social SoftwareBrian Kelly, UKOLN,
University of Bath
Bath, [email protected]:http://ukwebfocus.wordpress.com/
UKOLN is supported by:This work is licensed under a Attribution-NonCommercial-ShareAlike 2.0 licence (but note caveat)
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
Acceptable Use PolicyRecording/broadcasting of this talk, taking photographs, discussing the content using email, instant messaging, blogs, SMS, etc. is permitted providing distractions to others is minimised.
http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-200811/http://www.ukoln.ac.uk/cultural-heritage/events/sharing-made-simple-200811/
Resources bookmarked using 'sharing-made-simple-200811' tag Resources bookmarked using 'sharing-made-simple-200811' tag
A centre of expertise in digital information management
www.ukoln.ac.uk
2
About Me
Brian Kelly:• UK Web Focus: a national Web advisory
post• Based at UKOLN, a national centre of
expertise in digital information management• Located at the University of Bath• Funded by JISC and the MLA• Involved in Web since Jan 1993• Currently advising on best practices for
Web 2.0
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
3
About This Talk
This talk aims to provide:• A better understanding of ‘Web 2.0’• An awareness of how cultural
organisations may benefits from Web 2.0• An understanding of possible dangers,
both for users and the institution• An opportunity to discuss how we should
address the opportunities and challenges (and inevitabilities!)
The Facebook social networking service will be used to illustrate these points
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
4
About You
How many of you:• Have heard of Web 2.0?• Have read content in a blog or wiki?• Use Facebook?• Have used MSN Messenger, Skype, …?• Use photo sharing sites (e.g. Flickr)?• Have viewed video clips on YouTube?
Do you:• Use the tools for work? • Use the tools for social purposes (e.g.
communicating with your children)?
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
5
Contents
Web 2.0 – What Is It? (Talking …)• Blogs Wikis• Mashups Comms tools
Social Networks (… exploring …)• Facebook: opportunities and challenges• Ning – grow your own social network
Deployment Strategies (… doing)• User focus• Information literacy; staff development• Risk assessment & safe experimentation
Introduction
A centre of expertise in digital information management
www.ukoln.ac.uk
6
Let’s Do It Now!
Let’s not just talk about Web 2.0 – let’s use it now (assuming WiFi network available!):Let’s Talk
• Go to http://www.gabbly.com/ and in box enter www.cymal.wales.gov.uk
Let’s Share Resources• Go to <http://del.icio.us/
lisbk/sharing-made-simple-20080910> to access resources
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
NoteYou can set up a chat facility in 10 seconds.But this doesn’t mean you should built a service using it!
Introduction
http://www.gabbly.com/...http://www.gabbly.com/...
A centre of expertise in digital information management
www.ukoln.ac.uk
7
Web2MemeMap, Tim O’Reilly, 2005 (or see Wikipedia )
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Characteristics Of Web 2.0
• Network as platform• Easy-to-use (Ajax)• Always beta• Remix and mash-ups
Syndication (RSS)• Architecture of participation
Blogs & Wikis Social networking Social tagging
(folksonomies)• Trust and openness
Web 2.0
What Is Web 2.0?
Marketing term (derived from observing 'patterns') rather than technical standards - “an attitude not a technology”
Web
2.0
Web 2.0
A centre of expertise in digital information management
www.ukoln.ac.uk
8
Web 2.0: Why?
Realisation of Sir Tim Berners-Lee’s dream:• Web was meant to be participative & user-driven
Technical infrastructure now in place• But only now are standards in place, use cases
tested, commercial infrastructure deployed, …
User acceptance:• Many users love it – look at popularity of SNs
Saving scarce in-house resources:• Institutions can now focus on relevant areas,
rather than duplicating services already available• Enhancing quality of what we do do• Developing digital citizenship• Addressing the gaps (e.g. information literacy, …)
Web
2.0
A centre of expertise in digital information management
www.ukoln.ac.uk
9
BlogsBlogs – social phenomenon of the C21st?Need for information professionals to:
• Understand Blogging & related technologies (e.g. RSS, Technorati)
• Be able to find resources in the 'Bloggosphere'
• Explore how to Blogs to support business functions (support users, staff & organisation)
Web
2.0
http://piclib.nhm.ac.uk/antarctica/http://piclib.nhm.ac.uk/antarctica/
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
This blog … tells what it's like spending the winter in Antarctica conserving artefacts from the explorer's hut left behind by Ernest Shackleton in 1908.
http://www.archiveshub.ac.uk/blog/
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
Increasingly professional (e.g. developers) use blogs to describe what they're doing.Note that a Comments field can allow you to engage in discussions
OpennessSyndication
Collaboration
Key Characteristics
A centre of expertise in digital information management
www.ukoln.ac.uk
10
Blogs - Reading
How do you keep informed of developments?
• Do you use a dedicated Blog reader?
• Are you alerted of changes to key Blogs?
• Do you focus on the content, and avoid the distractions of ads, etc.
Web
2.0
Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.
Bloglines – a Web-based Blog reader. You are informed of changes since you last viewed the page.
http://www.bloglines.com/myblogshttp://www.bloglines.com/myblogs
BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.
BlogBridge – a desktop Blog reader. You are informed of changes since you last viewed the page.
OpennessSyndication
Collaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
11
Blogs – Engaging With UsersThe ukwebfocus.wordpress.com blog provides:
• Discussions on Web 2.0 in culture, research and learning
• Comments option for all postings• A realtime chat facility
Benefits:• Feedback on my thoughts and
ideas• Evaluation • …
http://ukwebfocus.wordpress.com/2007/01/25/experiments-with-meebo/
http://ukwebfocus.wordpress.com/2007/01/25/experiments-with-meebo/
Blogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative WebBlogs aren’t just one-way publishing, but an implementation of Tim Berners-Lee’s vision of a collaborative Web
See (and discuss) UK Web Focus blog post 25 Jan 2007
Blended blogging
A centre of expertise in digital information management
www.ukoln.ac.uk
12
Web
2.0 What Are They Saying About Us?
Blogs are very interconnected with each other (bloggers discuss other blog postings).
This can help to provide feedback; measure impact; engage in discussions; etc.
http://piclib.nhm.ac.uk/antarctica/
Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search
Blogger Web Comments tool lights up if Blog comments about Web site have been made. Alternatively go to the Google Blog search
http://pachome2.pacific.net.sg/~schizoid/para/ …
A centre of expertise in digital information management
www.ukoln.ac.uk
13
Finding Resources
Technorati can help find Blog articles, etc.
Technorati search for "Museum of Antiquities" finds:
• Blog posting about current exhibition posted 11 minutes ago!
Google search finds:• Museum home page
Web
2.0
http://www.technorati.com/ …http://www.technorati.com/ …
What do users want: the home page and what people are saying today. Google & Technorati are valuable tools, so organisations should ensure that their Web site can be found in both.
RSSSyndication
A centre of expertise in digital information management
www.ukoln.ac.uk
14
WikisWikis – collaborative Web-based authoring tools
I use wikis for:• Collaborative
papers (avoiding emailed MS Word file around)
Web
2.0
Google Docs – Web-based word processor or Wiki? Does it matter, it does the job
Google Docs – Web-based word processor or Wiki? Does it matter, it does the job
http://docs.google.com/http://docs.google.com/http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Discussion_Group_Notes_for_Group_A
• Note-taking at events
Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
Remember when notes were trapped in the non-interoperable world of flip charts & paper. This need no longer be the case.
• Social discussions at events
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects
http://www.ukoln.ac.uk/interop-focus/community/index/IWMW2006_Information_About_Social_Aspects
OpennessSyndication
Collaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
15
Wikipedia
Wikipedia – not only a community-developed encyclopedia, but also a well-linked Web site, which boosts Google rankings
http://en.wikipedia.org/wiki/British_Museumhttp://en.wikipedia.org/wiki/British_Museumhttp://www.google.co.uk/search?q=british+museum
http://www.google.co.uk/search?q=british+museum
In top 10 in Google list
http://www.google.co.uk/search?q=culturehttp://www.google.co.uk/search?q=culture
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
Do you try and ensure your Web site is easily found when searching? If so, then an entry in Wikipedia could help with this business objective
A centre of expertise in digital information management
www.ukoln.ac.uk
16
Sharing - Flickr
Web 2.0 includes community-buildingYou can help support your community-building by making it easy to share photos at events (e.g. this seminar)Simply suggest a tag e.g. ‘sharing-made-simple-20080910’ and encourage delegates to upload their photos with this tag
Web
2.0
http://www.flickr.com/search/?w=all&q=iwmw2006&m=text
http://www.flickr.com/search/?w=all&q=iwmw2006&m=texthttp://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6
http://www.flickr.com/photos/tags/iwmw2006/interesting/?page=6
OpennessNetwork effect
SyndicationCollaboration
A centre of expertise in digital information management
www.ukoln.ac.uk
17
Sharing – del.icio.us
Another aspect of sharing is sharing bookmarksThis can be used to:
• Manage your bookmarks• Allow others to contribute
resources• Allow lists of bookmarks
to be repurposed• Carry out impact analysis
Web
2.0
OpennessNetwork effect
SyndicationCollaboration
National Archives Web site bookmarked by 374 others:
• Who are they?• What else are they
interested in?
http://del.icio.us/lisbk/sharing-made-simple-20080310http://del.icio.us/lisbk/sharing-made-simple-20080310
A centre of expertise in digital information management
www.ukoln.ac.uk
18
Podcasts
Podcasts are syndicated MP3 files
New items in a podcast can appear automatically in your Podcast client (e.g. iPod) or RSS reader
Resources can be accessed via iTunes
Web
2.0
OpennessSyndication
http://www.podanza.com/podcast/...http://www.podanza.com/podcast/...
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
The University of Bath won a European award for its podcasts from guest lecturers, etc. We can regard this as maximising impacts of the ideas and promoting the University, at little cost
A centre of expertise in digital information management
www.ukoln.ac.uk
19
Video Blogs
Use of video is becoming more popular:
• Cheap consumer devices• Easy-to-use services
such as YouTube & Google Video
As well as Web interface, other tools can display video clipsAs well as Web interface, other tools can display video clips
I am experimenting with video chat tools such as Seesmic to:
• Encourage video debate• Reuse content in talks
A centre of expertise in digital information management
www.ukoln.ac.uk
20
Web
2.0 Google Maps Mashups
Google Map ‘mashup’ used for IWMW 2006 event:
• ~ 20 lines of JavaScript.
• Code taken from Google Maps Web site and coordinates added
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/maps/http://northumbria.ac.uk/browse/radius5/http://northumbria.ac.uk/browse/radius5/
More sophisticated mapping applications are being developed, such as Radius 5 at Northumbria Univ.
OpennessMashup
APIs
A centre of expertise in digital information management
www.ukoln.ac.uk
21
Communications
We said:• Content is king!
But maybe:• Communications is king!
Communications tool include:• Chat tools (MSN
Messenger)• Audio & video (including
MSN Messenger, Skype, …)• …
Usi
ng
Web
2.0
Web 2.0
Also note Web-based video chat services such as TokBox and Seesmic
Also note Web-based video chat services such as TokBox and Seesmic
A centre of expertise in digital information management
www.ukoln.ac.uk
22
Creative Commons
Let’s allow others to legitimately reuse our content.
I do this for my event details:
• Creative Commons licence assigned to publicity details
I also do this for my blog posts, slides, etc
Web
2.0
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/
http://www.ukoln.ac.uk/web-focus/events/workshops/webmaster-2006/publicity/
OpennessTags
Collaboration
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
Note that the openness is a key aspect of Web 2.0: open source; open standards and open content can all help to bring benefits through maximising usage of services
A centre of expertise in digital information management
www.ukoln.ac.uk
23
Flickr Commons
Flickr Commons provides a repository of photographs which have a Creative Commons licence
A centre of expertise in digital information management
www.ukoln.ac.uk
24
Searching For CC Resources
A number of search engines allow users to search for resources with various type of CC licences, e.g. can be used for commercial purpose
http://search.yahoo.com/cchttp://search.yahoo.com/cc
http://search.creativecommons.org/http://search.creativecommons.org/
A centre of expertise in digital information management
www.ukoln.ac.uk
25
Integration of ServicesWeb 2.0 applications can be used in isolationThey can also be integration into other services (e.g. widgets in blogs and Web sites)Facebook is (currently) the leading platform for integrating many Web 2.0 tools
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
Let’s look at Facebook in more detail, as an example of a popular Web 2.0 service
A centre of expertise in digital information management
www.ukoln.ac.uk
26
The Facebook platform provides access to (a) Skype (b) Twitter micro-blogging service (c) mini-questions
The Facebook PlatformFacebook
A centre of expertise in digital information management
www.ukoln.ac.uk
27
What is Facebook?Facebook:
• A social networking Web site
• Had the largest number of registered users among college-focused sites with over 30 million members worldwide
• Ranked between top 10–20 Web sites
• Seventh most visited site in the US
From Wikipedia
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
Let’s now look at one very popular Web 2.0 application – the Facebook social networking service
A centre of expertise in digital information management
www.ukoln.ac.uk
28
Your Profile Page
Here’s an example of a profile page:
• Your details• Access to default
applications • Access to applications
your addedFacebook could be used as a personalised portal to various applications
And here’s how others may see your profileBoring isn’t it!
A centre of expertise in digital information management
www.ukoln.ac.uk
29
It’s a Social Network (1)
The strength of Facebook is when it is used as a social network. Here people can see:
• My updates to my Facebook account
• Applications I’ve installed
• Groups I’ve joined
• Photos & videos I’ve uploaded
• Blogs posts I’ve written
• Messages I’ve sent & received
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
30
It’s a Social Network (2)
Here’s the page of a former colleague (now at Eduserv). This is valuable to me:
• Spot friends in common
• Keep informed of Andy’s professional interests (of interest to me)
• Keep informed of Andy’s discussions with others
• …
A centre of expertise in digital information management
www.ukoln.ac.uk
31
So
cial
Net
wo
rks Student Use (1)
Example of groups subscribed by a student:
• Student society
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
Facebook seems to be very popular for use withStudent union societies (nb is this a threat to similar services provided on Student Union Web site?)
A centre of expertise in digital information management
www.ukoln.ac.uk
32
Student Use (1)
Example of groups subscribed by a student:
• Student society
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
Notice how the issue of local versus global Facebook groups is being discussed. Would a local-only group act as a barrier to student alumni?
So
cial
Net
wo
rks
A centre of expertise in digital information management
www.ukoln.ac.uk
33
Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Facebook is popular for various social activities – especially for keeping in touch over summer
Facebook is popular for various social activities – especially for keeping in touch over summer
So
cial
Net
wo
rks
A centre of expertise in digital information management
www.ukoln.ac.uk
34
Student Use (2)
Example of groups subscribed by a student:
• Student society• Social
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
Note that Facebook provides access to videos and photos – a way of providing seamless access or a bandwidth hog?
So
cial
Net
wo
rks
A centre of expertise in digital information management
www.ukoln.ac.uk
35
The Opportunities
Facebook provides great opportunities for colleges and universities:
• It’s popular• It’s easy-to-use• No need for in-house development or to purchase
software• Useful for staff and post-graduate students too• We can easily integrate our resources into
Facebook (e.g. RSS feeds, blogs, etc.)• It can provide alternative access to our services
cf. MyNewport portal which took a day to port to Facebook
So
cial
Net
wo
rks
A centre of expertise in digital information management
www.ukoln.ac.uk
36
What’s The Downside?
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
Various concerns have been expressed about:• Privacy (is Facebook a private or public space?)• Is Facebook a space for students or for all?• Is Facebook a closed environment?• …
A centre of expertise in digital information management
www.ukoln.ac.uk
37
You Can Manage Your Privacy
You have control over the information others can see about you
A centre of expertise in digital information management
www.ukoln.ac.uk
38
You Can Manage Your Privacy
You have control over the information others can see about you
But how many users change the default settings?
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
And what about what Facebook can do with your information? Note that Wikipedia provides useful information on Facebook’s terms and conditions
A centre of expertise in digital information management
www.ukoln.ac.uk
39
Deployment Strategies
I want to do use the Social Web but:
• The IT Services department bans it
• The council bans it• My boss doesn’t
approveArea of interest to UKOLN:
• “Just do it”• Subversive approach –
‘Friends of Foo’ if Foo can’t use it
• Encourage enthusiasts• Don’t get in the way
UKOLN briefing papers available (with CC licence). More to be released shortly.
UKOLN briefing papers available (with CC licence). More to be released shortly.
A centre of expertise in digital information management
www.ukoln.ac.uk
40
Conclusions
To conclude:• Web 2.0 can provide real benefits for our
users• There are many opportunities for cultural
heritage organisations• We need to be seek ways we can exploit
such opportunities• We also need to acknowledge risks and
dangers Further discussions on Web 2.0 issues are
given on the UKWebFocus.wordpress.com blog
Co
ncl
usi
on
s