A case study on designing the Australia Post iPhone and iPad app
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Kathryn Ross UX Australia, August 2012 DESIGNING THE AUSPOST IPHONE APP: HOW WE DID IT
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Presented at the UX Australia 2012 conference in Brisba
Transcript of A case study on designing the Australia Post iPhone and iPad app
Kathryn RossUX Australia, August 2012
DESIGNING THE AUSPOST IPHONE APP:
HOW WE DID IT
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S T A M F O R D I N T E R A C T I V E
Before After
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THE PROJECT KICKOFF
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12 days
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12 days 1 day is practically
gone
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DESIGN APPROACH?
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WWYD?
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S T A M F O R D I N T E R A C T I V E
POINT #1
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This is what ROCKED.
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S T A M F O R D I N T E R A C T I V E
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S T A M F O R D I N T E R A C T I V E
POINT #2
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User testing is GOLD.
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S T A M F O R D I N T E R A C T I V E
NAVIGATION
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1. Tab 2. List 3. Springboard
business preferred
developer preferred
USER preferred
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OUTCOME…
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Wireframe design Live application
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S T A M F O R D I N T E R A C T I V E
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“I have to say, I am very impressed. This app is well designed by people who really get their users. It works, it is stylish, and it is intuitive…”
Charles Malpas
