Pay Less ……...………….Fly More

LETS TALK ABOUT AIR ARABIA

FOUNDED ON 3rd FEBRUARY,2003

115 DESTINATIONS USING 44 AIRCRAFTS

HEAD QUARTERS: SHARJAH INTERNATIONAL AIRPORT

AIR ARABIA NAMED BEST LOW COST CARRIER AT WORLD

TOURISM AWARDS IN ISTANBUL BEST LOW COST AIRLINES AT AVIATION BUSINESS AWARDS -2015

AIRLINE OF YEAR-MIDDLE EAST AT AVIATION BUSINESS AWARDS-2015 AIRARABIA AWARDED FOR CUSTOMER INNOVATION AT FIRST

AVIATION ACHIEVEMENT AWARDS

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AIR ARABIA STRATEGY THAT RESULTED IN SUCCESS

WHILE TRAVELLING THROUGH AIR

GOOD

CUSTOMER

SERVICE

GREAT FLYING EXPERIENCE

LARGE CABIN SPACE AND WIDER AISLE

ALLOWING SHORTER BOARDING TIME AND

REDUCED INFLIGHT CONGESTION

BEST LEG SPACE OFFERED BY

GENEROUS SEAT WIDTH

WHAT

IS

AIR ARABIA

PRICING

OBJECTIVE?

Plan is to achieve

Potential Regional Customers who cannot afford normal flying Expenses

UNIVERSAL AIRCRAFT MODEL

LOWERED TRAINING EXPENDITURE

SHARKLET TECHNOLOGY

BOOSTED

EFFICIENCY

DEDICATED AND CUSTOMER ORIENTED CREW

USER FRIENDLY ONLINE SERVICE

1.AIR ARABIA HAS SUCCEDED IN PROFITABLY CHALLENGING AIRLINES COMPANIES IN

MIDDLE EAST AND NORTH AFRICA.WHY DON’T ALL OTHER AIRLINES APPLY SAME

MODEL AS AIRARABIA?

AIR ARABIA TARGETS DISCOUNTED

SEGMENT

EMIRATES TARGETS LUXURY SEGMENT

SO SAME STRATERGY CANNOT BE ADOPTED

2.WHAT CHALLENGES DOES AIR ARABIA FACE ?DO YOU THINK COMPANY WILL BE

ABLE TO MAINTAIN ITS LEADERSHIP POSITION IN LOW COST MARKET IN MIDDLE EAST

AND NORTH AFRICA? WHAT WILL HAPPEN IF ANOTHER AIRLINES APPLY SAME MODEL

AS AIR ARABIA?

Increasing fuel and

operating costs

Striking right balance

between price and value

Leadership position depends on striking right balance

Loss of Market share

Reduction in profits

Created by Hemabhimanyu Maddineni,MIT Manipal,during a Marketing

Internship under Prof Sameer Mathur,IIM Lucknow