A case study: How Sitefinity triggered our business transformation from idea

to execution

Background

Challenges

The Project

Where We Are Today

AGENDA

Background

Helping brands connect with consumers in relevant ways since 1989

IC Group is founded by Todd Pluchinske who creates niche insurance offerings: golf hole-in-one and scratch card contests.

Today

IC Group has launched over 5,000 projects in more than 20 countries with over $100 million dollars in cash and prizes awarded. We employ over 100 dedicated people who deliver promotional solutions, services, technology and expertise to the world's biggest brands and agencies.

Challenges

Broad Offering

Projects vs. Products

Changing Digital World

Our Environment

Creative Design• Freedom

• Speed

Technical Delivery• Security & integrity

• Technical quality

Our Vision

The Project

Reduce costs

Increase speed to market

Maintain creative freedom

Project Objectives

Server infrastructure

Software architecture

Business process

Project Scope

Project Organization

Large stakeholder group including:

The owners

Delivery Leads

Development Team

Account Services and Sales

Stakeholders

Telerik & Sitefinity

Professional Services

Solution Architecture

Development

Oversight

Professional Licenses

Vendors

Timelines

Where We Are Today

The Results: Infrastructure

The Results: Workflow

Business Reinventionvs.

Business Improvement

The Results: Summary

Innovationvs.

Regurgitation

The Results: Summary

Leadersvs.

Vendors

The Results: Summary

Questions?