A Career is a Life...Print/ Magazine – Largest Education magazine player 2009 - Launched...
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A Career is a Life Maheshwer Peri Chairman & Founder www.careers360.com
Transcript of A Career is a Life...Print/ Magazine – Largest Education magazine player 2009 - Launched...
A Career is a Life
Maheshwer Peri Chairman & Founder
www.careers360.com
Raison d‘etre
“We exist because every student deserves a great career”
“We are all about ‘hope’; Not just to the best and brightest”
“We will enable ‘Demographic Dividend’”
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Print/ Magazine – Largest Education magazine player
2009 - Launched Careers360 English magazine
2010 - Launched Hindi magazine
2011 - Launched our counseling Guides & Almanac series
We are India's largest educational rating company (Across Engineering, B-schools, Universities and distance learning institutions we have rated over 7,000 individual institutions)
Careers360 had a monthly circulation 140,000 copies
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What We Foresee – Niches are moving away from Print to Digital
Information on education and career options is a niche
Every Niche Vertical such as Jobs, Matrimony, Auto, Travel, Restaurants etc have completely moved to digital as purchase happens there.
Education is the next big category that will move digital – completely!!
o Education application process is online
o Examination is online
o Research for best college/course is online
o Reviews/Forums are online
o Admissions are online
o Counselling is online
o In some cases, even teaching is online
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Careers360’s entry into Digital
We understand our audiences. Platform is just an enabler
New world order is about actionable advise, not just advise
Our audiences are not just readers. They are customers too
Brand credibility is because of content and not for the platform
Trust is because of the brand, not the platform
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• Magazine
• Almanac’s
• Ranking/Rating
Careers360 (Print)
• Portals
• Products
• Tools
Careers360 (Digital)
• Mobile
• App
• Enterprise edition
Digital ++
Cut to 2016 – CAREERS 360 is…
India’s Largest Education Magazine
India’s Largest & most preferred education portal
India's Largest Institutional Rating Company
India’s most profitable education portal
India’s most credible Education information services company
We are 240+ people strong, offices in 7 locations across India
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Most preferred education portal in
India
Insightful content over a simple user interface
and structured navigation
Data-enabled and technology-driven decision support
system
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Huge potential to monetize large traffic of highly engaged users
Careers360.com – Giving students what they want
Tool Based Ecosystem – Exposing Data , Actionable Advice
o Tools from Exam preparation checker to college selection
o Focus on Personalized Recommendations
Simple UI, Structured Navigation - Read, Explore, Connect, Plan & Resources Theme
Multiple options to explore required data & information
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Prediction and Recommendation tools of careers360
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Plan Prepare Predict Recommend
Pre-Result Usage Pre-Exam Usage Post-Result Usage
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• Choice based search and filtration
• Taking the first step
Exam Focused Classification
Product Structure
Product Details
Find Best Fit,
Alumni Insight
• Progress Tracking
• Reality-check for better planning
Prepmeter
Sample Papers
• Trend Analysis
• Forecasting
Rank Predictor
Result Predictor
• Personalized Analysis
• Actionable Advice
Pathfinder, College Predictor, G-LAP
Careers360 collects significant amount of data from user engagement which provides competitive advantage
Careers360 – Key numbers at a glance
8.3 Million student Visits Each Month
2.5 million registered students
50%+ market share – Bigger than next 3 competitors added together
17,000 + colleges
50,000 + reviews
500 + career e-books
400 + exams
250 + tools
40,000 + articles
9 verticals
6,000 + colleges rated / ranked
6 million + monthly unique visitors
90% direct & organic traffic
90% email verified sign ups
48% repeat visitors
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This is Content accessed by and created for the magazine, But curated for Digital
5 Year Revenue Pie
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.
2012-13
2013-14
2014-15
2015-16
Print CAGR#
5%
Digital CAGR#
165%
# CAGR in revenue between 2011-12 and 2015-16
Print 85%
Digital 15%
Print 54%
Digital 46%
Print 35%
Digital 65%
Print 25%
Digital 75%
Print 93%
Digital
7%
2011-12
2012 vs. 2016 vs. 2020
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# Parameter 2012 2016 2019-20 (Projections)
1 No. of readers / visitors per month 600,000 8.3 million 40 million
2 No. of subscribers/Registrations 130,000 2.5 million 6 million
3 Employees 35 240 900
4 No of advertisers 180 300 1000
5 Revenue/Client x 3 x 8 x
6 Total Revenue x 4.5 x 26 x
7 EBITDA x 10 x 75 x
Thank You!
