A call to unite ﬁtness, hospitality, salon &...

n this issue, we reporton the changing of theguard, as long-time

industry veterans SteveGoddard and Karl-HeinzPitsch retired fromPravana and Sexy Hair,

respectively, ushering in a new generation ofleaders. Michelle Chandler will lead Pravanaand Robert Schaeffler, who oversees Kenra,adds Sexy Hair to his responsibilities for theHenkel-owned divisions. At the salon level.Elizabeth Whitman and John Costanza havebeen tapped to lead The Red Door Spas andthe Dessange Group, which includesFantastic Sams, respectively, and EdwardLogan advances to chief operating officer atSport Clips. I look forward to reporting onthe new approaches that these dynamicleaders will bring to their new roles.

I also look forward to discussing thefuture of pro beauty with you at the PBA’sExecutive Summit next week in Scottsdale.Let’s forge this future together!

All my best,

by Jayne MorehouseCEO, Beauty Industry Report

OCTOBER/NOVEMBER 2017volume 20

Guest column cont. on page 2

Bassett Salon Solutions acquires Ed Wyse 4Henkel acquires Zotos/Joico 4Ring in the holidays with special promos 8Report from Intercoiffure’s Fall Atelier 10ISPA Conference ignites passion 12Premiere Group’s education trifecta 14Arrojo Expo celebrates women 22City of Hope to honor Deborah Carver 26Michelle Chandler to lead Pravana 28Register for the Western Buying Conf. 40

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AN EXECUTIVE NEWSLETTER FOR PROFESSIONAL BEAUTY BUSINESS LEADERS

Mane St.highlights

A call to unite fitness,hospitality, salon & spaBy Lenny LaCour

ollective intelligence of hospitalityindustry components from the salon, spa

and fitness sectors is crossing over, building abridge with a new message of collaborationthat is focused on creating the clientexperience. Consumers must buy in to yourbusiness and brand by aligning with yourintegrity, which leads to your profitability andgrowth. The mentality that salons shouldretail hair care, spas should sell skin care andfitness centers are only membership-drivenleaves the consumer searching for a morecohesive approach to her happiness.

Creating that new brand loyalty—leadingto brand longevity—starts with workingtogether across the segments to care for allof the consumer’s needs. Sharing knowledgeand experience will bring fresh eyes and newperspectives to each segment in order tocreate a united future focused on marketingwellness services and products to consumers.

Start by examining three components tocreate your industry crossover plan. Theintellectual component allows you to remainconsistently engaged in learning and open tonew ideas and perspectives. The occupationalcomponent will tell your potentialcollaborative partners about the work yourcompany does and how you feel itcontributes to their industry sector. Finally,the financial component will allow them tosee how your passion and vision lead to asuccessful end-game.

It’s easy to get started. Ask a diverse groupof consumers about the services andproducts they find essential and that piquetheir interest. Get their perceptions of whichbrands are making their lives simpler. Use thatintel to offer more lifestyle and time-savingenhancements and create the experiencesthat they are seeking.

C

This is your newsletter, and we welcomeyour feedback! Tell us how we can help you.

Jayne Morehouse, CEO [email protected] Messaro, Executive Editor [email protected] Nave, Founding Editor, [email protected]

Connect with us for breaking news

https://www.linkedin.com/in/jaynemorehouse/

https://twitter.com/beautyindreport

https://www.facebook.com/BeautyIndustryReport

mailto:[email protected]

mailto:[email protected]

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Ulta Beauty continues to expand itsfootprint in the beauty sector, opening itsfirst store in New York City, bringing itsstrategy of merging “mass with class” to theUpper East Side at 188 E. 86th Street atThird Avenue.

The bright, open, 12,000-square-footstore design boasts two digital walls,features 20,000 products from 500well-established and emergingbeauty brands, a skin bar, brow barand a 10-chair full-service salon.The location, which is one of 41New York locations and one of100+ to be opened this year, willoffer M.A.C. products and makeupapplication and lessons. In addition,it’s one of two Ulta Beautylocations to offer Skin Laundryproducts featuring the SkinLaundry 15-minute Laser & Light Facial.The store also offers Dermalogica facials.

Next up, Ulta will open two stores in theAloha state in 2018. Visit ulta.com.

Taking a holistic approach to achievingthat coveted outer glow, Slow Beauty(Running Press,SRP $22.99), thebrainchild ofSpaRitual naturalproducts founderand green beautypioneer Shel Pink,is a sustainablebeauty programand philosophythat shows women how to physically,mentally and spiritually nourish theirbodies from the inside out.

Slow Beauty is about carving smallmoments out of each day to practicemindful self-care and wellness. Over time,these moments add up to big results—not

only in feeling healthier and morejoyful, but in achieving true beautyand timeless aging.

Slow Beauty will:• Teach readers to understand

and embrace what brings themjoy.

• Provide mindful andmeditative daily and seasonalrituals such as finding and

designing your own sanctuary,breathing exercises and

deepening relationships (andinner strength) throughwomen's gatherings toenhance happiness,wholeness, and by extension,

beauty. • Deliver recipes for everything from

nurturing soups and smoothies to naturalDIY body scrubs and lotions.

• Walk readers through its uniquemapping program to create a beauty andself-care regime.

Filled with a message that's sustainablefor a lifetime, Slow Beauty is a lifestyle, not aquick fix. It provides inspiration, support andtools for working from within toward lookingand feeling healthier and more joyful thanever. For more information, visitslowbeauty.com.

The Beauty Industry Report Visit bironline.com

Tech-savvy consumers offer you thestrongest path to business growth. There’s nomore powerful endorsement than when aclient loves your service or product andshares that message globally in a nano-secondwith all of her friends and connections.

Hotel and club properties are constantlylooking at brands that complement theirs toenhance their guests’ experiences. Partneringwith other hospitality components at alllevels will boost brand awareness and digitalvisibility.

Imagine your brand creating non-competitive pop-up ideas such as promotinga monthly package of beauty that includes asmall gift of spa or fitness. Promotions addvalue of physical or mental sensoryexperiences, showing exceptional personaland wellness support.

Beauty isn’t a superficial world. It’s a giftyou can bring to the world from the insideout. I encourage you to step into other worldsto open new doors and create a vision of truewellness for your industry and your guests.

Many label this enterprising community asdisruptors, I simply call them experiencedprofessionals creating the future. Join in.

______________________________Lenny LaCour has been a fixture in the beauty, spa,

fitness and hospitality industries for over 30 years,specializing in branddevelopment for both hospitalityproperties and productmanufacturers. Collaboratively, hebrings together the rightcomponents to positionbusinesses for balance and

profitability. Find him at [email protected].

BIR invites you to become a Guest Columnist andgive us your take on a relevant topic. Forconsideration, send your thoughts in 475 words, plusa one-paragraph bio and your headshot no smallerthan 300 dpi at 5 x 7 inches to [email protected]. Wewill edit your column for style and space.

Guest column cont. from page 1

Shel Pink

2 OCTOBER/NOVEMBER 2017

NaturallyCurly.com co-founder MichelleBreyer is sparking a curl revolution withthe launch of her first book, The Curl

Revolution:Inspiring Storiesand PracticalAdvice from theNaturallyCurlyCommunity.Available atbooksellers,including Amazon

and Barnes & Noble, the book leveragesNaturallyCurly's reputation as a pioneer inthe curly world—along with Michelle’srelationships with key brands, stylists andinfluencers—to provide the mostcomprehensive book to date about curly hair.Rather than focusing on one brand, onemethod or one ethnicity, The Curl Revolutioncaptures the entire curl landscape. It featurestips and stories from experts, influencers andcommunity members collected over the pasttwo decades.

"From day one, our goal atNaturallyCurly.com was to create a place forpeople like us—a forum to provide support,

tips and inspirationfor other curlies,"says Michelle. "Fromthe outset, wetalked in terms oftexture, notethnicity. In shortorder, the heart ofthe site becameCurlTalk, adiscussion forumwhere curlies couldcontinue the type ofconversation that

had galvanized us to launch the site." At the time, Michelle and her friends did

not realize that NaturallyCurly wouldbecome a global media empire, reachingmore than 16 million people per month andfinding its place at the center of a grass-rootsmovement, changing the way society viewscurls, coils and waves. Visitnaturallycurly.com.

Seventy percent of millennial women saidthey feel the need to downplay the timeand effort they put into their looks, due,in part, to today’s world of woke-up-like-this selfies, according to a new survey byTRESemmé.

The brand partnered with clinicalpsychologist and confidence expert Dr. JudyHo to poll millennial women and found thathair can actually give women the confidenceto walk taller every day.

“68% of women feel there is a stereotypeabout women who spend time on theirappearance. The hesitation seems to comefrom the belief that women may be takenless seriously if they look done-up, especiallyin a professional setting. However, we knowthat most women believe that their hair andbeauty routine contribute greatly to theirconfidence, which leads them to feel moreeffective in work and social settings," explainsDr. Ho.

Just 40% of Google Hair Care searchesspecify a brand, down from 44% the yearbefore. Instead, consumers are activelyresearching products specific to their hairtype, gender, ethnicity and by productingredients, as searches for tea tree,coconut milk and keratin climbed to newheights in June 2017 representing, 100%, 67%and 54% of Indexed Google search volume.That, according to the 5th annual Digital IQIndex Report: Hair Care & Color 2017, fromdigital benchmarking firm L2 Inc.

The L2 report benchmarks the digitalperformance of 91 hair care and color brandsacross both consumer and professionalproduct segments. The report identifies keydigital strategies and best practices forbrands to succeed amidst evolving shoppinghabits and search behaviors of the hair careconsumer. The L2 Digital IQ Index

methodology examines a brand's strengthsand weaknesses across the four digitaldimensions of Site and E-Commerce, DigitalMarketing, Social and Mobile. Index brandsare classified as either Genius, Gifted,Average, Challenged or Feeble.

"Established Hair Care and Color playerssuch as L’Oréal and Garnier continue toprioritize their digital investments, earningthe top spots in this year's Index,” explainsGiulia Prati, associate director of beautyresearch at L2. “However, brash indieplayers are challenging heritage brands,who in lieu of large budgets, are rapidlygaining market share and consumer loyaltyby taking a mobile-first approach todigital, exploring new growth channels,focusing on savvy social media strategiesand forging unique partnerships."

Other Findings from the L2 Report:Reimagined Distribution: Ulta leads the

way for online shopping when it comes toSalon brands (58%), while Target dominatesthe digital distribution for Consumer brands(80%). However, the line between consumerand professional brands continues to blur,as 28% of Salon brands and 58% ofconsumer brands now distribute onAmazon.

Mobile First: Mobile site optimization hasbecome table stakes for hair care and colorbrands, with 96% of tracked brands havingmobile-optimized sites, up from 87% lastyear. Indie brands have been quick toconnect with consumers through mobile-firstcontent and features: 29% of tracked indiebrands offering DTC e-commerce integratelive chat into their mobile experiences,versus only 15% of other Index brands.

The report features case studies onAveda, L'Oréal, Nexxus, Olaplex, Ouai,Redken, Suave and other brands.

L2 benchmarks the digital performance ofover 2,200 brands across 12 industriesglobally. The L2 Digital IQ Index is the globalstandard for measuring digital competence.The agency analyzes 1,250 data points toprovide brands with actionable, data-driveninsights on their digital performance. Visitl2inc.com.

News cont. on page 4

Michelle Breyer

OCTOBER/NOVEMBER 2017 3


The Beauty Industry Report Visit .bironline.com

Bassett Salon Solutions Inc. has acquired EdWyse Beauty Supply, and the team atBassett has assumed the Ed Wyse operations

in the PacificNorthwest.

“Theopportunity forall of us atBassett isamazing, and Iam so blessedthat Ron andAl Wyse havechosen us tocontinue theEd Wyse legacy

their father started over 60 years ago,” saysWard Bassett. “They are an amazing familyand loved by so many! The industry will notbe the same without them. We are excited toextend our reach to serve hairdressers andsalon owners in the Pacific Northwest.”

Add Al and Ron Wyse, “After 61 years ofsuccess in the beauty business, we areretiring. It is a bittersweet moment for theWyse family. We truly thank everyone whohas supported Ed Wyse. The exciting news isthat the torch was passed on October 1 toBassett Salon Solutions. We are 100% certainthat Ward and his family will take the highstandard that we have set to the next level.”

Bassett was formed in 2007 by Ward andChristina Bassett. Their shared vision is tobe the hairdresser’s distributor and to createopportunities for talented individuals in allareas of the industry to shine. The Bassettteam is dedicated to offering unprecedentedcustomer service and integrity in all they do.A distributor of Davines, Evo, Alter Ego, GKHair, Perfectress, 18.21, Nfusion, Zenagenand Kemon products, their territory coversCalifornia, Arizona, Nevada, Utah, Oregon,Washington and Idaho. Brand availabilityvaries by state. Visit 4bassett.com.

Henkel has signed anagreement to acquire ZotosInternational Inc., the NorthAmerican Hair Professionalbusiness of ShiseidoCompany, Limited for $485million U.S. The acquisitionincludes leading hairprofessional brands such asJoico and Zotos Professional.

In fiscal 2016, ZotosInternational Inc. reported salesof about $230 million U.S. andemployed around 700 people. Based inDarien, CT, the company operates amanufacturing site, as well as an R&D facility.

Shiseido has been promoting a selectionand concentration strategy in order toenhance its global brand portfolio as part ofits VISION 2020 strategy. As part of thatstrategy, Shiseido is sharpening its focus onkey categories and regions in order tooptimize its portfolio, and is focused ondriving global growth across its prestigebeauty businesses while strengthening itsleadership in Asia in the mass cosmetics,personal care and professional categories.Shiseido’s Professional business plays animportant role in the company’s beautyportfolio, and Shiseido plans to concentrateand boost its investment in the professionalmarket in Asia. Shiseido is confident thatZotos, which is based in the U.S. andprimarily focused on the North Americanmarket, will be well-positioned for furthergrowth opportunities as part of Henkel’sglobal Beauty Care professionalportfolio.

Masahiko Uotani, president and GroupCEO of Shiseido Company, Limited, says,“The Professional business has been acornerstone of Shiseido’s heritage since thecompany opened its first beauty salon inJapan nearly a century ago, and we remain ascommitted and focused as ever oncultivating and strengthening this keybusiness in the fast-growing Asian markets,including China and Asia Pacific, as well asJapan. Henkel’s offer to acquire Zotosprovides a great opportunity for ourProfessional group to concentrate its focuson its core capabilities in Asia.”

Zotos manufactures and markets hair care,texture service and hair color options forsalons and salon professionals worldwide,with a focus in North America and a growingemphasis on the European market. Itsportfolio includes Joico, AGEbeautiful,Biotera, Bain de Terre and Senscience.Product innovations and dynamic beautyeducation have made it a trusted leader in

professional haircare fornearly 90 years.

Ward and Christina Bassett

Zotos offers shampoos, conditioners, treatments, stylingproducts, hair color and texture products. Annual net sales

totaled $233 million in the fiscal year ending 2016.

The Joico collection includes popular professional salon brands, including the iconic K-Pak,RevitaLixe, Lumishine, Vero K-Pak Permanent Cream Color and Vero K-Pak Chrome Demi-

Permanent Creme Color.


News cont. from page 3

Nancy Bernardini, president of Zotos,says, “As part of Shiseido’s ProfessionalDivision, Zotos achieved significantmilestones, including becoming one of thefastest-growing mid-sized companies inprofessional beauty. By joining Henkel, we

will be takingimportant stepsfor the future ofour business,focusing onstrategicgeographicmarkets that arekey to our long-term success whilecontinually

invigorating ourbrands as part of

Henkel’s highly complementary portfolio. Weare excited to embark on this new chapter.”

“This acquisition is part of our strategy toexpand our position in attractive markets andcategories. It will further strengthen our HairProfessional business in the United States,the world’s single biggest hair professionalmarket. The high-performance and high-quality brands are a perfect fit for our BeautyCare business. We are looking forward towelcoming Zotos’ experienced team,” saysHans Van Bylen, Henkel CEO.

“At Henkel, we have strong capabilities toidentify compelling acquisition targets with aclear strategic fit and attractive valuations,”adds Carsten Knobel, chief financial officer.

In 2014, Henkel acquired Sexy Hair,Alterna and Kenra. Recently, Henkel closedthe acquisition of Nattura Laboratorios,which includes Pravana. Visit henkel.com.

Beauty, health and personal care companyCosmetics LK has acquired nail care brandProlana.

“Prolana has developed nail care solutionsthat are safe, reliable and effective at areasonable price point that our customerswill appreciate,” says Leon Kohn, owner ofCosmetics LK. “We're proud to bring theProlana name on board and help it achieveeven greater recognition.”

Founded in 2007, Prolana's flagshipproduct is Nail Optimizer, a one-stepsolution for restoring and strengthening eventhe most thin, brittle nails. The enriched nail-hardening product encourages the growth ofprotein and calcium structures, which results

in healthy, stronger, more flexible nailswhen used regularly and asdirected. Prolana products do notcontain toluene or DBP.

Since its founding 10 yearsago, Cosmetics LK’smission has been toprovide consumers with

the best and trendiestproducts in the beautyand health andpersonal carecategories. Theacquisition of Prolana

will allow Cosmetics LK to connect witheven more consumers in ecommerce andretail spaces.

Cosmetics LK plans to expand itsselection of Prolana products in 2018. Formore information, reach Leon [email protected]. For moreinformation, check outhttp://cosmeticslk.com/.

Tengram Capital Partners has acquiredluxury skincare brand RéVive fromShiseido Americas Corporation. Tengramwill run the company as an independent andstand-alone entity based in New York City.

RéVive is a luxury skin care line developedby Gregory Bays Brown, MD, a plastic andreconstructive surgeon. Each product isformulated with Bio-Renewal Technology,inspired by patented and Nobel Prize winningscience that Dr. Brown used to heal burnvictims. Thistechnologydelivers fastresults to helprestore skin’syouthful glow.RéVive isdistributeddomesticallyat luxuryretailersNeiman Marcus, Saks, Bergdorf Goodman,Barney’s, Blue Mercury and Cos Bar and atselect retailers in Canada, the UnitedKingdom, Europe and Asia.

“We are delighted to add RéVive to ourstrong and growing portfolio of beautybrands,” says Richard Gersten, a partner atTengram Capital. “As an investor in consumerbrands with a deep knowledge in beauty, Ihave watched RéVive for a long time. Webelieve it is a gem. The RéVive brand hasstrong growth prospects, and we lookforward to investing in key areas to enable itto thrive.”

Revive will be led by Elana Drell Szyfer,who worked with Tengram as the CEO ofLaura Geller New York, which Tengram sold


Henkel’s brands range from Sexy Hair, Pravana, Alterna and Kenra to Dial, Sunlight, All, Soft Scrub, Snuggle and Loctite. In 2016, Henkel reportedsales of 18.7 billion euros, adjusted operating profit of 3.2 billion euros. Henkel employs more than 50,000 people globally.

Nancy Bernardini


The Beauty Industry Report Visit www.bironline.com

in 2016. She will be joined by John Elmer inthe role of CFO and COO and MaryRodrigues as senior vice president ofmarketing and ecommerce.

“RéVive has always been known for thequality and efficacy of its products. Itsperformance and positioning is well-poisedto appeal to a discerning skincare consumerdomestically and internationally via bothcurrent and new channels of distribution,”said Elana. “Finding a brand like RéVive is rare–we are extremely excited about theopportunity to partner with the existingteam, partners and, of course, Dr. Brown.”Terms of the sale were not disclosed. Visitreviveskincare.com.

Shiseido Americas Corporation (“ShiseidoAmericas”), a subsidiary of ShiseidoCompany, Limited, has acquired Giaran,Inc. (“Giaran”), an award-winning, data-driven company with leading technologyin artificial intelligence (AI) platforms, totransform the consumer experience and takepersonalized beauty to the next level. Termsof the transaction were not disclosed.

Founded in 2016 as a spinoff fromNortheastern University’s Synergetic MediaLearning Laboratory by scientist and world-renowned AI expert Raymond Fu, Giaran ispowered by AI technology, such as computervision, big data, and augmented reality, andcreates novel algorithms of deep learning,data mining, and predictive modeling. Currenttechnology within Giaran includes MakeupVirtual Try On, Tutorials, Color Matching,Personalized Recommendations, MakeupRemoval, Face Tracking and Skin ToneDetection. The technology can be usedacross mobile, tablet and desktop, as well asthrough a smart mirror powered by full HDaugmented reality.

Giaran will remain based in Boston andwill become part of Shiseido’s MakeupCenter of Excellence, where it will workclosely with Shiseido’s Global Digital Centerof Excellence (based in New York) and itsglobal technology team in Tokyo, in order toenhance and support the continueddevelopment of Giaran’s technology. The

company will operate in sync with andsupplement MATCHCo, a beautypersonalization startup acquired by ShiseidoAmericas in early 2017, and the AmericasInnovation Center, Shiseido’s research anddevelopment facility based in East Windsor,NJ. Giaran will leverage its simulationtechnology across Shiseido’s portfolio andfurther expand its capabilities in beautycustomization, all with the goal of drivingconsumer engagement and providing anunmatched consumer experience.

Masahiko Uotani, president and groupCEO of Shiseido Company, Limited, said,“Since our founding in 1872, Shiseido hasbeen dedicated to remaining at the forefrontof Beauty. Through Giaran’s leading AItechnology and our global innovationnetwork, we’re continuing our journey oftransforming how people discover and fall inlove with products, creating deeply personalconnections between our brands andconsumers, and building a path to growthwith consumers at the center.”

Marc Rey, president and CEO of ShiseidoAmericas, said, “Raymond and the Giaranteam have created truly novel AItechnologies for cosmetic applications, andwe are thrilled to welcome them to theShiseido family. Building on our acquisition ofMATCHCo earlier this year, Giaran willprovide Shiseido with immediate expertiseand advanced technologies to furtherexpand our digital capabilities, while alsoallowing for greater consumer intimacythrough personalized offerings and enhanceduser experiences. We share Giaran’sphilosophy that digital is a mindset ratherthan a tool, and we look forward to bringingmore disruptive innovation to reinvent thebeauty industry business model.”

Raymond Fu adds, “Shiseido shares ourbelief that in today’s fast-changing market,continuous evolution of product andconsumer-centric innovation is key todeepening relationships with consumers andfinding new fans. We are pleased to join sucha passionate, talented and creative group ofpeople to shape Shiseido's technologicalrevolution and the future of beauty.”

Gerry Udell, Inc. announces that GlennCole, who has worked the New Englandand New York State territory for over 35

years, will retire,effective December31, 2017. Gary Udellremarked, “Glenn’shard work anddedication haveearned him theutmost respect fromhis customers,manufacturers andpeers. Glenn has hada remarkable careerin the professional

beauty industry. He has pioneered many newand innovative products and has beeninstrumental in the growth of Gerry Udell.We are grateful for what he hasaccomplished for our company and wish himthe best of luck. He will always be an integralpart of the Gerry Udell Family.” Stay in touchwith Glenn via email at [email protected]

On the afternoon of October 24, 2017attorney Luisa Del Rio, vice president of

Del RioTrading,in thecompanyof BeatrizRossello,wife ofthegovernor

of Puerto Rico, inaugurated the Stop andGo Centers on the island. These centers

Glenn Cole



offer services without cost through thecommunities affected by Hurricane Maria.

Del Rio Trading is supplying all theequipment and materials used in the servicesprovided in the barber shop, the beautysalon and the nail section. These areas arestaffed by inmates of the island’s prisonsystem who are in minimum custody.Everyone is working together to rebuildPuerto Rico. To learn more, reach Luisa [email protected]. Visitdelriotrading.com.

Lakme USA appoints Modern SalonServices to its growing distributornetwork. The company will service beauty

professionalsin Kansas,Oklahoma,Missouri,Arkansas,Louisiana andTexas.Anthony Coxowner ofModern SalonServices, hasbeen asuccessfulindependentdistributor inthis market formany years.Modern SalonServices andLakme USA

embrace the same values to support theindependent hairdressers and salon owners.Imported from Barcelona, Lakme USA is ahigh-end color and haircare line. Visitlakmeusa.com.

Emiliani Metro is the newexclusive distributor ofLasio Keratin Treatmentsand supporting lines inNew York State, includingUpstate and Long Island,New Jersey, and parts ofPennsylvania (Carbon,Monroe, Pike, Wayne,N. Hampton, Lehigh Valley,Bucks, Montgomery,Philadelphia, Delaware andChester). Salonprofessionals can expectincreased quality assurance, aunified distribution system,exceptional customer serviceand access to extensiveeducational opportunities.

“Our plan with thispartnership is to show our salons in NewYork and New Jersey that we support themand place their best interests first,” saysNadine Ramos, founder and CEO of Lasio,Inc. “We will now be able to provide themwith all the tools they need to run successfuland sustaining keratin businesses.”

Adds Carl Galasso, president of EmilianiMetro, “Lasio’s core values and beliefs, alongwith their innovative products, make thispartnership a perfect match.”

The acquisition of the New York and NewJersey territories by Emiliani Metro has alsogained Lasio Professional Hair Care arenewed relationship with Anthony Rossi,who is now the company’s director of sales.Anthony is the CEO of Beauty House Proand former Lasio exclusive distributor inNorthern New Jersey and New York.Anthony began a distribution partnershipwith Lasio in 2012 and has since grown salesin Northern New Jersey and New York by250%. As a member of the Lasio executiveteam, he will support distribution expansionglobally and lead and support all aspects ofsales and sales support for Lasio distributionpartners with customized launch programs,sales support and sales team training. Formore information about Lasio’s spray-onkeratin treatments, visit lasioinc.com.

In other distributor moves, Beauty Elite’sBlow Pro brand adds Masbeauty, owned byAnna Emiliani. This internationaldistributorship will launch the brand inColombia. Masbeauty will also distributeHSA styling appliances.

Novalash earned the first annual SkinDeep Readers Choice Award for BestEyeLash Extensions at the Face and BodyConference in San Jose. These awardscelebrate the top professional products anddevices in the skin care industry. This isespecially relevant for Novalash, as eyelashextension services top the charts as the mostprofitable salon service.

“Eyelash extensions allow estheticians’clients to receive multiple services in onevisit,” says Sophy Merszei, CEO, Novalash,

“These awards are so exciting becausethey were chosen by our readers, who knowand love their tools of the trade,” says MaryAbel, ASCP Skin Deep’s editor. Visitnovalash.com.


Lakme USA Vice PresidentColleen Martorano welcomes

Modern Salon Services’Anthony Cox as the brand’s

newest distributor.

front from left: Emiliani Metro’s Maria Emiliani-Galasso, vicepresident and Carl Galasso, president; Lasio’s founder/CEO

Nadine Ramos, Emiliani Metro’s Morisha Gaul, vice president ofglobal education and marketing. back from left: Anthony Rossi,Lasio’s vice president of sales; Emiliani Metro’s Nancy Emiliani-

Daugenti, vice president; Dominic Emiliani, founder; Diane Tevlin,general manager; and Don Emiliani, vice president.



rofessional beauty brands have createdtempting promotions in special collectionsand at price points that are perfect for

giving—or keeping!—to help salons, spas andbeauty stores capture their share of holidayspending. From pampering packages to travelessentials to creative gifts-with-purchase,there’s something for every good guy and gal.

Blackwood For Men offers three gift sets.The Face/Body Care Giftset (SRP $80.00)includes Pure Moisture Body Wash,Bionutrient Foaming Face Wash and CoolingClay Facial Wash. The Active Man Hair CareGift Set (SRP $80.00) features Active ManDaily Shampoo, Active Man DailyConditioner and Biofuse Hair Sculpting Gel.The HydroBlast Hair Care Gift Set (SRP$80.00) holds HydroBlast MoisturizingShampoo, HydroBlast MoisturizingConditioner and Biofuse Hair Sculpting Gel.Visit blackwoodformen.com.

Keratin Complex’s 2017 Holiday Box Set(SRP $41.00) comes with three of thecompany’s top-sellers. The kit includes sulfate-free Keratin Color Care Shampoo with

provitamin B5, keratin, soy and wheat proteinsto cleanse gently while protecting colorvibrancy; Keratin Color Care Conditioner toenhance natural smoothness and shine; andInfusion Keratin Replenisher, a hydratingstyling cream that locks out humidity andproduces immediate smoothing results. Visitkeratincomplex.com.

Elchim adds mint, yellow and Venetian rosecolors to its 3900 Special Edition Blow DryerSeries (SRP$199.00) forthe holidays. Alsoavailable are titaniumwith a mirror finish,white, Ferrari red, solidblack, as well as a sleekblack version with goldaccents.

Made in Milan, thedryers feature a preciselyengineered combinationof airflow, heat and 2,000watts of wind power to reduce drying time by30+%, as far-infrared heat penetrates strands toprotect hair from sizzling. As its patented ionic-ceramic system nourishes the hair, with just asoft press of the finger, an instant cold air shotseals cuticles for superlative shine andhydration, setting long-lasting style sansfrizz. Three temperature settings plustwo speed options work on all hairtypes. Visit elchim.com.

Keune Haircosmetics NorthAmerica offers a Luxurious Sulfate-Free Color Care Duo. Purchaseone 300-ml Keune Tinta ColorCare Shampoo and one 250-mlKeune Tinta Color CareConditioner in a beautiful giftbox at a 29% savings. Also from Keune, theRelax and Recover So Pure haircare packageincludes one 250-ml Keune So Pure RecoverShampoo, one 200-ml Keune So PureRecover Conditioning Spray, one 45-mlKeune So Pure Moroccan Argan Oil Lightand one Keune So Pure Custom Candle at a42% savings. Visit keune.com/na.

Morphe is launching two new limited-edition brush collections for the holidays.Complexion Goals (SRP $25.00) is a 5-piecerose gold syntheticand natural facebrush set packaged in azippered rose gold case.It includes the DeluxeAngle Brush, the ProFlat Buffer Brush, theDeluxe Highlight Fan,the Deluxe Pointed Contour Brush and thePrecision Pointed Powder Brush.

Also available, Eye Slay (SRP $18.00) is a6-piece rose gold synthetic and natural eyebrush set packaged in a zippered rose goldcase. It includes the Deluxe Blender Brush,the Crease Fluff Brush, the Oval ShadowBrush, the Flat Concealer Liner Brush, the

Pencil Crease Brush and the Bent Liner.Visit morphebrushes.com.

Balmain offers abeautiful limited-

edition mini 24-karatgold-plated spa brush

handmade with boarbristles. It’s packaged

with a gold-plated minimirror and a travel size of

Silk Perfume. Visitbalmainhair.com.

Orly’s Darlings ofDefiance collection (SRP $51.00) invites you tobe darling while defying conventionalconstructs—dark and light, soft and hard, live alife of luxury while being effortless and casual.Six 0.6-oz. bottles feature long-lasting intensepigments and the new 600-bristle Genius

Ring in the holidays with special promotions

P


Brush. Shades include Champagne Slushie, FauxPearl, Stiletto on the Run, Penny Leather,Secondhand Jade and Once in a Blue Moon.Visit orlybeauty.com.

Parodi Professional Care offers three setsof products, each packed in an attractive gauzebag ready for gift-giving and at a 25% savingsover regular retail prices.

The Parodi Holiday Hand Care TreatmentSystem includes one 2-fl.-oz. DailyMoisturizing Hand Cream and one 2-fl.-oz.Intensive Moisturizing Hand Cream. TheParodi Holiday Foot Care Treatment Systemincludes one 2-fl.-oz. Smoothing Exfoliant forFeet and one 2-fl.-oz. Nourishing Foot Cream.The Parodi Holiday Daily Plus Travel Setincludes one value-size 9.5-fl oz. DailyMoisturizing Hand Cream and one 2-fl.-oz.Daily Moisturizing Hand Cream. Visit

parodicare.com.Give the gift of the

perfect tone withPravana’s two

ornament-inspiredtravel trios, ThePerfect Blondeand The Perfect

Brunette toninglines (salon $9.99 each).Each set includes a

sulfate-free shampoo,

conditioner and masque (2 oz.), idealfor gifting to clients, retailing in thesalon or even as a treat for yourself.Visit pravana.com.

Philip Kingsley offers three sets ofhair products. Winter Hair Wishes (SRP$100.00, save $79.00) is the ultimate

pampering gift set for anyone wanting torevitalize and boost their hair during andafter the festive season. It features full-size essentials, including Elasticizer (150ml), Body Building Shampoo (250 ml),Moisture Balancing Conditioner (250 ml),Maximizer (125 ml) and PK Prep PlumpingCream (100 ml) to care for hair from start tofinish in a sparkling luxury washbag.

The Heavenly Hair Collection (SRP $50.00,save $27.00) lets you give the gift of red carpet-ready hair. It features Elasticizer (75 ml), DailyDamage Defense (60 ml) and PK PrepPolishing Balm (75 ml).

Polished Perfection (SRP $17.00, save $8.00)is a reimagining of the traditional holidaycracker. With only asingle end to pull, youare guaranteed to getthe gift of perfectholiday hair every time,thanks to handbagfriendly miniatures offestive must-haves. Itincludes Elasticizer (40ml) and PK PolishingBalm (20 ml). Visitphilipkingsley.com.

Pureology’s colorful Limited EditionHoliday Gift Sets feature the brand’s best-selling shampoos and conditioners paired withthree complementary Pureology petites. TheHydrate Holiday Gift Set (SRP $58.00) for drycolor-treated hair includes Hydrate Shampooand Condition, new Hydrate Air Dry Cream,Colour Fanatic Multi-Tasking Beautifier andColour Stylist Supreme Control maximumhold zero-dulling hairspray.Also available are theHydrate Sheer HolidayGift Set (SRP $58.00) forfine, dry, color-treated hair,the Strength CureHoliday Gift Set (SRP$58.00) for damaged

color-treated hair, the Clean Volume HolidayGift Set for fine color-treated hair, the Perfect4 Platinum Holiday Gift Set (SRP $91.00) forfragile, highlighted and highly lifted hair, theSmooth Perfection Holiday Gift Set (SRP$58.00) for frizz-prone, color-treated hair andthe FyllFyl Holiday Gift Set (SRP $58.00) tothicken color-treated hair. Visit pureology.com.

Babo Botanicals offers a new 100%Natural Radiant Lip Tint Trio with SPF 15 (SRP$19.99). The holiday package includes three

shades—Beach Rose, SekaRose and Wild Rose—with anatural rose scent. More than70% organic, antioxidant- andvitamin-rich formulas soften,smooth, nourish and protectsensitive lips while leavingthem with beautiful colorand shine. Visitbabobotanicals.com.

Holiday offerings fromWet Brush Pro feature their

Original Detangler in three shades of glitter,along with a new collection of metallicKeychain Detanglers (SRP $4.00 each) that areperfect for purses and carry-ons. The WetBrush Pro Glitter Detangler (SRP $14.99) is amust-have for any Wet Brush Collector. TheWet Brush Pro Aspire Mini Styling Iron withDetangler (SRP $19.99) makes it easy to styleon-the-go. Visit prowetbrush.com.



‘Together We Rise’ themes Intercoiffure Fall Atelierrom the award presentations to the fashionshows and everything in between,

Intercoiffure America Canada's Fall Atelierfocused around the theme “Together We Rise."The Fall 2017 Atelier took place for the firsttime at New York City's Midtown Hilton, afterthe closing of the historic Waldorf Astoria.

The Fall Atelier, boasting a recordattendance of 1,127 people, was led by ICAPresident Frank Gambuzza, who, with hiswife Belinda, co-own The Visage Group ofsalons and barbershops in Knoxville, TN.

“'Together We Rise' was an absolutelyappropriate theme for the Fall Atelier," Franksays. “The Fall Atelier was all about the new.We met in a new venue where we shared newideas with new members, partners and friends.Still, we are the same family, and together thefuture of our organization looks incrediblybright."

Highlights from the Fall 2017 Atelier include:• Frank embraced the Together We Rise

theme by presenting several awards duringSunday night's spectacular black-tie gala. TheICA Humanitarian Award was presented toMark Bustos, who has traveled the worldproviding free haircuts for homeless people.Maryanne McCormack received the Sans Bias

Award as a tribute toher success in theindustry. Candy Shaw,who has a gift for anddedication to sharing hercraft with others, wasnamed the Leo PassageEducator of the Year.The President's Awardwas presented to Babak,a New York City-basedhair photographer. Finally,Beverly Sassoon washonored with the Beautyand Fashion Award.

• ICA celebrated the beautiful andbreathtaking entries of the Keune ExcellenceIn Hair photography contest. Winners in theAvant Garde category were Ruthie Steciuck,Erica Moomey, Lulu Benavidez and DamienCarney. In the Men’s Styling category, SeanFoley and Katie Jo Nelson took honors.Capturing accolades in the Creative Cut andColor segment were Dominic Bertani, KatieJo Nelson and Robyn Cook.

• Frank and ICA Membership Chair CandyShaw pinned 24 new members and partners,the most ever, during the Atelier’s pinning

ceremony. New A members pinned wereRalph Bianci, Tina Black, Brianna Black,Edmondo Blando, Suzie Bond, MichaelBoychuck, David Colonna, Catherine Issel,Mechelle Khodayari, Daniel JosephMuldoon, Tricia Rivas, Lori Sickles, SuzyTryall and China Lee Won. New Class APartners are Tom Petrillo and Amanda Hair.New School Partner is Aveda InstitutesSouth. George Alderete was pinned as aSpecialty Partner. New Manufacturing Partnersare 18-21 Man Made, Aloxxi International,Bauman Medical, Bellami, Edge SystemsLLC/Perk, Intelligent Nutrients, Keune

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left: Intercoiffure Membership Chair Candy Shaw (left) and President Frank Gambuzza welcome Suzie Bond, owner of Bond Beauty in Mooresville,NC, and (center) Diane Cole Stevens, owner of Cole Stevens Salon in Washington, DC, as new Intercoiffure members during the pinning ceremony.

right: Candy and Frank welcome Alan Bauman, MD, as the association’s first hair surgeon industry partner. Photos: PopFizz/Bryan Allen.

left: Frank Gambuzza presents the ICA Humanitarian Award to ThreeSquares Studio’s Mark Bustos and the Sans Bias Award to VisibleChanges’ Maryanne McCormack. Photos: PopFizz/Bryan Allen.


Haircosmetics North America and Pravana. • Digital communication and social media

will continue to impact the industry, asevidenced by the Wella team’s presentation oncapturing iPhone images that are brand worthy;an Instagram panel discussion moderated byGordon Miller; Nina Kovner’s focus on theclient journey in the social and digital world;and Scott Missad’s thoughts on how the webis revolutionizing the industry.

Vendor members include 18:21, Aloxxi,Artego, Belvedere, BMAC, easihair pro, Ergo,

Hairdreams, Hair Story, Keune HaircosmeticsNorth America, L’Oréal, Olaplex, PaulMitchell, PBA, Peter Coppola, Platinum HairExtensions, Rene� Furterer, Revitalash, SalonBiz, Salon Tech, Sunlights Balayage, Suretint,Takara Belmont, Turbo Power, Van MichaelKit and Wella.

“As an ICA Manufacturer Partner, companiesgain exclusive access to the ICA members andpartners who make up the buying power of thetop 1% of salon owners in the industry,” saysFrank. “In one day at an ICA Atelier, aManufacturer Partner can write as little as 10orders, which could equal the volume of 100-

plus orders from traditional trade shows. SinceIntercoiffure events are for members andpartners only, a company has to be aManufacturer Partner in order to attend andparticipate. Our vendor partners receiveregistration admission to the Fall and SpringAtelier for two representatives, along withnetworking and the opportunity to sponsordifferent portions of the Atelier.”

Manufacturer Partners must apply and aregranted admission by approval of the presidentand vice president, who make sure that theproduct line or educational program is the rightfit for Intercoiffure. If your company is

interested in partnering with theseindustry leaders, contact the ICA officesat 800-442-3007 [email protected].

ICA's Fall 2017 Atelier was impactful,and Frank promises similar impact at theSpring 2018 Atelier.

“We’re shaking it up with an entirelynew city for the Spring Atelier,” saysFrank. “My hope is that ICA membersand partners will be inspired by the rich,musical history of Memphis.” It’sscheduled for April 21-23, 2018. The nextFall Atelier is scheduled for October 27-29, 2018 in New York City. For moreinformation on Intercoiffure, visitintercoiffure.com.

left: Intercoiffure President Frank Gambuzza (left) and Jamezell Ottinger, director of special markets forKeune Haircosmetics North America (right), congratulate Dominic Bertani, a winner in the Keune Excellence

in Hair photography contest. Photo: PopFizz/Bryan Allen. Right: Charles Penzones’ Jason Polascak, Debraand Charles Penzone, and Shelly McFarland enjoy the Sunday gala. Photo courtesy of Debra Penzone.

Van Council, Intercoiffure America/Canada Artistic Director, presents “SpellBound,” a bewitching collection of looks that fascinate, hypnotize,mesmerize and transfix. The inspiration for the collection comes from celebrity looks that clients currently ask for, combined with classic hairstyles.

Edgy colors and minor changes in classic shapes highlight the finishes. Hair and makeup by Van Michael Salon Creative Team. Photos by Babak.



27th ISPA Conference/Expo ignites passionhe International SPA Association (ISPA)hosted spa industry leaders from around

the world at the 27th annual ISPA Conference& Expo at the Mandalay Bay Resort & Casinoin Las Vegas. The annual event featured a mixof inspiring keynotes, professionaldevelopment offerings and an expo floorfeaturing the newest spa products. Nearly2,300 attendees came from 31 countries.Founded in 1991, ISPA advances the spaindustry by providing invaluable educationaland networking opportunities, promoting thevalue of the spa experience and speaking asthe authoritative voice to fosterprofessionalism and growth.

“This year’s ISPA Conference & Expo guidedattendees to ignite passion and creativitywithin themselves that will help them excelpersonally and professionally,” said ISPAPresident Lynne McNees. “From keynotespeakers to 49 sponsors, 220 exhibitors andaward winners, education and inspiration wereforefront for our members.”

Playing off this year’s theme of“Ignite,” attendees experienced keynotepresentations from social psychologist AmyCuddy, best-selling authorDaniel PinkandlegendaryquarterbackPeytonManning.Theconferencefeatured 40speakers intotal.

The 2017ISPA AlexSzekelyHumanitarianAward, namedin honor ofthe late spa pioneer Alex Szekely, waspresented to Peyton Manning honoring hisphilanthropic work.

In 1999, Peyton Manning and his wife,Ashley, established the PeyBack Foundationto promote the future success ofdisadvantaged youth by assisting programs thatprovide leadership and growth opportunitiesfor children at risk. The Foundation hasprovided more than $13 million in grants andprograms since its inception.

Other honorees included:• Susan Harmsworth, founder of ESPA

International (UK) Ltd., who accepted the2017 ISPA Visionary Award

• Dr. Mary Wisnom, professor at FloridaGulf Coast University and leader of the ISPAAcademy launch, who was honored with the2017 ISPA Dedicated Contributor Award

• LaTesha Council, second-year Master ofTourism Administration student at GeorgeWashington University, who won the 2017ISPA Foundation Mary Tabacchi Scholarship.

ISPA awarded $5,000 in scholarships,donated 16,000 meals to children through apartnership with FEED Bag and raised morethan $100,000 to support the ISPA Foundation.

The ISPA Foundation announced thelaunch of a groundbreaking spa workforcestudy aimed at analyzing the recruitment,retention and engagement of professionals inthe spa sector.

The ISPA 2017 U.S. Spa Industry Studyindicated there are nearly 33,000 vacancies in

the spa industry. Massage therapists accountedfor 18,780 open positions, representing one intwo unfilled positions. A wealth of diverse jobopportunities exists within the spa world.

“This workforce study will provide valuableinsights into what motivates and influencesemployees within the spa industry,” addedLynne McNees. “Assisting spas in fillingvacancies and nurturing future spaprofessionals is a top priority for ISPA.”

Results will be released in first quarter 2018.PwC was commissioned to conduct the studyby the ISPAFoundation.Sponsorsinclude AccorHotels,ResortSuiteand Red DoorSpa.

The 2018ISPAConference &Expo will beheld in Phoenixon September24-26. Moreinformationabout the ISPA Conference & Expo can befound by visiting attendISPA.com. More detailson ISPA are available on experienceispa.com.

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from left: Josh, Deborah and Diane Szekelypresent the Alex Szekely Humanitarian Award,named in honor of the late spa pioneer Alex

Szekely, to legendary quarterback PeytonManning (second from right) to honor his

philanthropic work.

ISPA Board Chairman ToddShaw presents the 2017 ISPA

Visionary Award to SusanHarmsworth for her

significant contributions toboth the definition and

positive movement of healthand wellness over her career.

Frank Pitsikalis (left) and Mary Tabacchi (right)present the 2017 ISPA Foundation MaryTabacchi Scholarship Award to LaTesha

Council.

Frank Pitsikalis honorsDr. Mary Wisnom, leader ofthe ISPA Academy launch,

with the 2017 ISPA DedicatedContributor Award.


ore than 70 distributors, reps, DSCs andeducators attended Affinage’s annual DSCSales Conference at the Sheraton San

Diego Hotel & Marina in San Diego. The conference began Saturday evening

with a Hornblower dinner cruise in the Marina,giving everyone time to socialize and relax.Sunday began with welcomes from both LauraIfergan, director of operations and education,and Eric Bailey, founder, who flew in fromEngland to attend.

Catie Hansen, education manager forNorth America, reviewed upcoming productlaunches. For example, the new AffinageSpectrum Lift and Tone System has theability to lift five levels without ammonia andcontrol warmth or contribute warmth whenlifting. Itutilizes thebrand’s DATEM+ technologyto impartoptimalintegrity andhair healthwhenlightening onor off the scalp. It provides gentle lift in only12 minutes under heat.

Six toners in neutral, red and yellow warm,blue, green and violet cool allow colorists to

subdue warmth or enhance natural tones andget creative with lightening by mixing warm

and cool tonesto give depthand dimensionto blondes.Spectrum canalso be usedforhighlighting,balayage andfree-hand

techniques. In addition to the toners,Spectrum includes 500-mg lightening powder,30-volume developer, 22-volume developerand 8-volume developer.

Salon strategist and motivational speakerJay Williams shared sales tips and strategiesfor success through psy-cosmetology.

“It was a privilege to meet up with andnetwork with our Affinage America salespartners,” said Eric Bailey, managing director,International Hair Cosmetics, Ltd./ASP, Inc.“In sharing the Affinage story, I wanted to giveattendees a better sense of who we are,where we have come from and where we areheading. I feel fortunate in that the UScontingent is a strong and supportive entitythat exemplifies our basic philosophies. Weencourage those who promote and sellAffinage products to embody ourcommitment to provide superior,technologically advanced products andinspired education through valuedrelationships and partnerships.” Visitaffinage.com.

Affinage hosts DSCs for annual sales conference

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left: Pennsylvania Beauty’s Michael Golden, Affinage’s Laura Ifergan, and PennsylvaniaBeauty’s Kelly Kubicki and Christian Jones. right: Affinage’s Catie Hansen with Evolve Salon

Systems’ Stacy Ann Hennessey.

Beauty Craft was in the house with Ian Wexler, Jennifer Kondic, Clare Kelley and AshleeSchwartz, Affinage’s Michael and Laura Ifergan, and Beauty Craft’s Adam Wexler.

Guest speaker Jay Williams (left) chats up NewYork distributors Jerry and Diane Cassalia.


he Premiere Show Group produces atrifecta of annual shows for beauty

professionals, including PremiereOrlando/Premiere DaySpa, an internationaldouble event, and two boutique shows—thePremiere Beauty Classic in Columbus, Ohio,and Premiere Birmingham, in Birmingham, AL.All three combine unbeatable education,spectacular Main Stage presentations byleading artists and an action-packed exhibitfloor with the marketers of the hottest brandsand the newest launches.

Recently, Howard Britt, CEO of thePremiere Show Group, announced the launchof Premiere Philadelphia, its first show in theNortheast. It debuts September 23-24, 2018 atthe Pennsylvania Convention Center. Bookyour hotel room now at http://bit.ly/2BjFDFZ.

Hot categories across the Premiereportfolio included hair color, texture, men’sgrooming and barbering, hair extensions, handand foot care and modern facials. Businessclasses were well-attended by full-servicesalon owners and independent stylists, alike,all seeking to stay ahead of the competition.

At all three shows, Beauty Cast Networkhosted its first Career Fair. Companies likeSport Clips, Regis, Supercuts, the Salon byInStyle inside JCPenney, HairCuttery, Fantastic Sam’s,Empire Education Group andothers were on hand to helphundreds of new and futurebeauty professionals discoverthe exciting career paths andbenefits open to them. Plus,celebrity stylists like SonyaDove, Shannon King, Ivan Zoot,Justin Thomas and SteveGomez stopped by to offercareer inspiration. Beauty CastNetwork plans to host five ormore National Job Fairs at showsin 2018. Reach Penny Burns,executive director, at901-500-5518 [email protected] get involved, visitbeautycastnetwork.com.

Premiere Orlando plays to almost 60,000Premiere Orlando delivered on its promise totake things up a notch with an invigoratingshow that played to 58,600 beautyprofessionals from across the globe at theOrange County Convention Center in Orlando.An action-packed education schedule and ahuge show floor combined to make it a can’t-miss event for setting the stage for a successfulsecond half of 2017.

From corner to corner across the 7.3-acreexhibit floor with more than 850 exhibitingcompanies, the raw energy and passion werecontagious. Attendees were able to shop andlearn from American Crew; Amika; Aquage;b3 Brazilian Bond Builder; Bio Ionic; CND;Conair; Éminence; Farouk; FHI Brands;Footlogix; HaloCouture Hair Extensions; HotTools Professional’ Johnny B Hair Care;Matrix; Moroccanoil; Olaplex; Personal

Brands, including PeterCoppola, Beth MinardiSignature, and Wolff Behr;Pravana; Redken; Repechage;Sam Villa; Satin Smooth;Sexy Hair; Surface; TheSalon by InStyle insideJCPenney and Young Nails,just to name a few.

The inspirational MainStage presented newapproaches to the hottestcategories in the business—hair color, texture, cutting,styling and men. New this yearwere social media superstarcompanies Pulp Riot andReuzel. Pulp Riot delivered anelectrifying performance that

featured a beautiful array offashion colors. For Reuzel,

TPremiere Show Group presents education trifecta


“I believe in this industry and what it can do for people,” said The Profit’s Marcus Lemonis (right),who appeared for Ashtae Products (left).

The smashing hair color success Pulp Riot (left) and the Hairstyling Master,Martin Parsons (right), played to SRO crowds at all three Premiere shows.


Premiere Shows cont. on page 16

Leen and Bertus, AKA the Schorem Barbers,provided a funny, informative men’s groomingpresentation on their signature cuts and styles.

Also new this year was the Leading Ladies,a panel discussion masterminded by TraceyHughes. Panelists included Candy Shaw, EdenSassoon, Jenny Strebe, Sonya Dove andTracey Hughes, with emcee Sam Villa. Thispresentation had the largest attendance at thisyear’s event and left attendees feelingmotivated and inspired. Premiere alsowelcomed back Nick Arrojo, Ted Gibson andattendee favorites CoCre8, Martin Parsons,Matrix, Redken andSexy Hair.

Sunday morningkicked off on the HairColor Stage withAshtae’s ownersMichael and RamonaWoods and theireducators, who warmedup the audience withamazing hair colors andtextures, and thenwelcomed MarcusLemonis, the star ofCNBC’s hit show, “TheProfit.” Marcus sharedknowledge andmotivation with salonowners, managers andbusiness-mindedprofessionals, and

announced a partnership with Ashtae topresent business education for salons.

“I invested in this company because it’s afamily business,” said Marcus, who also ownstwo salons on Long Island. “I didn’t thinkenough focus was being placed onmulticultural products, and I wanted to helpAshtae change that. I helped them understandwho they are, where they are going and howthey are going to get there—by showing salonowners and stylists how to be more profitable,whether or not they buy products fromAshtae.”

Also appearing on the Hair Color Stagewere B3 – Brazilian Bond Builder, BethMinardi, Confessions of a Hairstylist, DonnaBella, LxPxJ, Matrix, Pravana, Redken andSonya Dove.

Andis Company, together with theProfessional Beauty Association, sponsoredthe Fantastic Fades and Designs & Patternscompetitions. Fifty contestants showcasedtheir talent, creativity and clipper-cuttingtechniques during the men’s grooming events.

During the first round, professionals fromaround the country crafted their interpretation

of a classic or unique fade on alive model in just 45 minutesusing Andis tools exclusively.During the second round,contestants let loose theircreativity and artistic prowessusing Andis clippers andtrimmers to sculpt and carveintricate patterns and designs.Competitors were judged ontheir techniques, originality,style and tool usage. The topthree winners from eachcompetition won monetaryprizes.

“Our second year of men’sgrooming contests at PremiereOrlando delivered non-stop

action—the energy and passionof the contestants were trulyinspiring,” said Karen Formico,

Three big trends were pastel hair colors, fashionable patterned nails and the artistry of barbering. Left: CoCre8’s Christopher Dove designs beautyon the Main Stage. Center: CND presented nail designs in the context of fashion. Right: Babyliss Pro offered Barberology.

Hair color icon Beth Minardi (left) shares her favorite techniques from the Hair ColorStage, while the team from the Salon by Instyle inside JCPenney showed its creativity.



vice president of marketing for Andis. “The newDesigns & Patterns contest was the perfectforum for these talented artists to push theenvelope and show what’s possible usingclippers and trimmers.”

Fantastic Fades winner Raymond Aldridgefrom Nappy Roots Barber Shop in Riverside,CA, and Designs & Patterns winner GabrielGalarza from Pro Stylez Barber Shop in LakeWorth, FL, received $400.00 for their finishedlooks. Second place finishers, Andrew Plazafrom Fade Addicts Barber Shop in West PalmBeach, FL, and Jesse Almodovar, from TheBarber Lounge in Walden, NY, received $300,while Robert Smith III from Mr. B’s GroomingLounge in Orlando and Rufus Byrd from Boyz2 Men Barber Shop in Tampa won $200.00each for third place.

Premiere Orlando wanted to remember andhonor the 49 people killed at last year’s PulseNight Club tragedy. On Sunday afternoon,Premiere honored the family of salon ownerJuan P. Rivera and his partner, Luis DanielConde, who were killed at Pulse. Additionally,Premiere designed a shirt to showcase love andsolidarity, which sold out by Sunday afternoon.Shirt sales raised several thousand dollars,which were donated to The Center, theOrlando LGBTQ Community Center.

Education rules at Premiere Beauty ClassicPacked classrooms and a buzzing show floorhighlighted the Premiere Beauty Classic inColumbus, Ohio. Big names on the Main Stage,included Tabatha Coffey presented bySalonCentric, Martin Parsons and WinnClaybaugh. SalonCentric brought its corebrands, including Amika, Redken, Pureology,

Matrix, Pravana, L’anza, SexyHair and Surface,and key educators to the show floor.

Beauty Industry Report met VanessaSpencer, co-owner/sales of Capelli BeautySupplies, which is based outside Cincinnati andservices salons in Ohio, Kentucky, Indiana andWest Virgina. The boutique distributor suppliesbeauty professionals with the Retro, Scruples,Tressa, Thermafuse and other professionalbrands. Vanessa formed Capelli with businesspartner Vince Bonanza when SLS Beauty wentdefunct. Now, eight years later, the full-servicedistributor has eight outside DSCs. ReachVanessa at [email protected] visit capellibeautysupplies.com.

Birmingham rocked the houseThis year’s star-studded Premiere Birminghamhosted more than 10,000 beauty professionalsfrom across the Southeast.

Attendees craved balayage education thatwas so sweet, it came from none other thanCandy Shaw, Intercoiffure America/Canada’sEducator of the Year and Sunlights Balayage’s

founder.Additionally,theywelcomedback legendMartinParsons forbothclassroomeducationand MainStage

presentations.North

American Lifetime Achievement Award WinnerSam Villa put on “An Opera of Education” withAndrew Carruthers and Anna Peters.

The Men’s Grooming Competitionssponsored by Andis and SalonCentric were anattendee favorite. When George Thigpen,barber and owner of The Famous Perfect Kutsin Birmingham was announced as the first-placewinner, there was not a dry eye in the house.The Designs & Patterns first-place winner wasLauren Coleman, also from The Famous PerfectKuts, and the audience again showed theirexcitement. These two truly showed thatBirmingham is home to premier barbers!

New products power all three show floorsSunlights Balayage exhibited and educated atall three shows. Founder Candy Shaw launchedThe Balay Box 2.0 (salon $59.00) in Columbusand Birmingham, where more than 600 kits flewoff the shelves.

Launched in 2014, the Original Balay Box,the complete balayage class in a box, containseverything a stylist needs to learn and do

balayage. The new Balay Box2.0 is designedexclusively for theadvancedbalayage artist,containing theproducts andeducation needed

to perform advanced balayage.“Balayage is not just for blondes anymore!”

says Candy. “Balayage is faster, more profitable,greener and more fun than traditional foilhighlighting. The Balay Box 2.0 significantlybroadens the spectrum of haircoloring

The Beauty Industry Report Visit bironline.comPremiere Shows cont. from page 15

left: The winners of the Designs and Patterns competition at Premiere Orlando. center: The winners of the Fantastic Fadescompetition at Premiere Orlando. right: George Thigpen competes in the Fantastic Fades Competition in Birmingham.

Sunlights Balayage Founder Candy Shaw offerededucation at all three Premiere shows.



techniques that with proper instruction can beaccomplished with balayage.

"Sunlights Balayage loves closing our showseason with the one-two punch of thePremiere Columbus and Birmingham shows!"adds Candy. "We have consistently found thatshow-goers in both markets take theireducation very seriously. In addition to ourclassroom offerings, attendees spend anoticeable amount of time on the show floor,checking out vendors' wares and reaping thebenefits of booth-based education.” ReachFred Codner, CFO, [email protected]. Visitsunlightsbalayage.com.

At the large Life of Riley area in PremiereOrlando, Keune HaircosmeticsNorth America debutedNeutralizing Blonde Spray. This

professional-only product isperfect for neutralizing after alifting service. Theviolet/blue-based spray canbe applied directly onto thehair to neutralize yellow tones.It’s perfect for use beforeapplying Keune Semi Color orColor Craving. Visitkeune.com/na.

L’anza debuted a variety ofproducts across the three

shows. L’anza Keratin HealingOil Brush Thru Hair Spray is aversatile, flexible-hold hairspray that brushes througheasily and utilizes reboundmemory to hold hair in place.It also provides advanced UVand thermal protection forlasting support without build-up or flaking.

A next-generation dryshampoo, L’anza HealingStyle Dry Shampoo (300 ml/SRP $2.00) sprays on clean anddry with an invisible naturalmineral powder that providesextra absorbency and no residue. KeratinCactus Complex heals hair and boosts itsstructural integrity. Hectorite, a rare, natural,mineral clay, is highly absorbent and doesn'tleave a white residue. L’anza’s Keratin Healing

System fortifies hair, provides extra body andstrengthens with keratin protein. Seaweed

extract helps to remove pollutantsand contaminants from hair andscalp, while peppermint leafextract naturally clarifies andcleanses, purifying, fresheningand balancing hair and scalp,Finally, antioxidants eliminatedamaging free radicals andprotect against environmentaleffects on hair.

L’anza Healing StyleThermal DefenseSpray (200 ml/SRP

$22.00), a lightweightstyler, provides medium-to-strongstyle support while protectingthe hair during the stylingprocess, without leaving asticky residue on hair tools. Itprovides advanced UV andthermal protection up to500°F/260°C. Cactus extractprovides extra thermalprotection against blow-dryersand hot irons. Organic coixseed extract calms curls. L’anza’sKeratin Healing System andMangosteen Fruit Extract add glossy shine.Visit lanza.com.

Joico added Blonde Life Brightening Veil(5.1 oz/SRP $19.99) to its Blonde Life collectionof luminous care and lightening products forhair that’s been bleached, double-processed or

lifted to new heights. Thismulti-tasking power-housetreats vulnerable blondelocks, detangles andprotects them frommechanical, thermal andUVA/UVB damage andfading, leaving the mostbeautifully brilliant, healthylooking blonde that shines.It wards off UV and frizz,leaving blonde locksstronger and brighter. Visitjoico.com.

Truss Professionalcreated the Perfect Balayage Kit, threeproducts that assist colorists in creating

natural, sun-kissed elegance.. Air LibreBleaching Powder is ideal for free-handtechniques and provides a natural lift to haircolor, ranging from two to five levels. With adust-free formula, there’s no risk of productinhalation since particles won’t disperse duringmixing, ensuring colorists are protected aswell. 8 XPowder Bond Builder providesmaximum protection for hair during thelightening and coloring processes. As itdistributes lighting agents inside the cortexfiber, 8 XPowder Bond Builder, with theantioxidant babassu seed oil, protects thehair’s integrity, leaving behind gorgeous, vibrantcolor. Deluxe Prime Blond rebuilds strandsand neutralizes warm tones in blonde orbleached hair. Violet pigments neutralizewithout dehydrating the hair for the perfectplatinum effect. The hi-tech and organicingredients penetrate into the shaft for anintensive, instant repair that thickens strands.Visit trussprofessional.com.

Redken introduced the Redken ColorExtend Bonder Kit (SRP $30.00), which helpsrepair the hair fibers when they are mostvulnerable:the twoweeks aftera color orblondingservice. This3-stepprocessstarts withRedkenColorExtendBonder Pre-Shampoo Treatment with maleicacid to target and chelate mineral deposits leftafter color services and help maintain hair’s




natural pH level. Steps two and three areRedken Color Extend Bonder Shampoo andRedken Color Extend Bonder Conditionerwith citric acid and taurine to reconnect andstrengthen weak bonds while restoring thelipid layer for smoothness and shine andprotecting the hair’s cuticle, which helpsmaintain color vibrancy. Regular use leaves thehair with visible sleekness, shine,bounce/shape when styled and overallsmoothness/less flyaways. Results areespecially apparent on blonde or highlightedhair, which is often dull or limp after beingprocessed.

Also new are Redken Shades EQ Pastels,an addition to Redken’s liquid demi-permanentportfolio. These four makeup-inspired shadeslet stylists create on-trend pastel hues, add asoft wash of color, or tone and correct for a

flawlesslook—nofilterneeded!Each shadecan bemixed intoexistingShades EQshades tocreatecustomizedresults andendless

possibilities. The four new Shades EQ Pastels include

Pastel Peach, a pale orange balanced with pinktones; Pastel Pink, a soft pink enhanced with

violet hues; Aqua Blue, aradiant blue with subtle hintsof warmth; and Silver Green, aglass-like green with metallicshimmer.

Along with the newShades EQ Pastels, two newTitanium shades counteractwarmth and create ultra-coolmetallic tones. 07T Steelcreates metallic effects withsilvery-blue hues, while 08TSilver creates metallic effects

with opalescent hues. For more information,visit redken.com.

Pravana released the Precious Metalsmulti-tasking collection (above) of Vivids andChromaSilk Express Tones in three in-demand, matching, wearable, metallicshades—Rose Gold, Moody Blue and SmokeySilver. From all-over, shimmering shades tocustom formulas and techniques, PreciousMetals offer maximum hair color deposit andlongevity.

Products can be layered for longevity. Afterthe hair is lightened, the ammonia-free ExpressTones even out the hair’s porosity whilecreating a base hue that preps the hair for agreater boost of tonality once the Vivids shadeis applied! Visit pravana.com.

Pureology debuted SuperfoodTreatments, two hair masks packed with richessential nutrients specifically for color-treatedhair. These 100% vegan, silicone-free formulas

are high inflavonoids andnutrients tonourish andmoisturize thehair and scalpwhilestrengthening thehair’s surface withamino acids,

For clientswith dry hair,HydrateSuperfood

Treatment contains coconut oil and avocadooil to nourish and soften strands, leaving hair

moisturized and more manageable. TheStrength Cure Superfood Treatment protectshair with goji berry extract, while olive oil addssmoothness and shine, repairing breakage anddamage. Both Superfood Treatments featurePureology’s AntiFadeComplex to keep haircolor fresh and vibrant between salon visits.

While making a major statement at all threeshows, Sam Villa staged a rock opera atPremiere Birmingham. A rock opera is acollection of songs that dramatically tell astory, and Sam’s story is all in the details. Themessage was the haircut is back with cleverstructural lines, layering has evolved withdetached irregular patterns and spot finishing iskey for enhancing natural texture and control.Braids, knots, twists and plaits continue tobring interest. Accessories add drama andpolish.

Sam Villa also debuted a variety of tools. The Sam Villa Artist Series Professional

Blow Dryer ($249.95) features a powerful ACmotor yet is lightweight atjust over onepound. It comeswith a deep bowldiffuser and twospecial nozzles for focused heator maximum airflow. The on/offswitch for ions allows you to turnions on for smooth, polishedfinishing or off to create addedvolume and texture.

The Sam Villa Artist Series Shear6.25 inch (salon $999.00) begins withthe ergonomic benefits from the Sam VillaSignature Series and builds upon them with

highly sculptedhandles andcontoured blades,allowing forincredible comfort,control and flexibility.The blades are aunique blend ofJapanese steel thatdelivers a light-weightshear with finely

honed, long-lasting blades. A flat line, ball-bearing tension system and full polymer liningin the pivot guarantee a long life of balancedtension.

Premiere Shows cont. from page 17


The Sam Villa Artist Series 2-in-1 MarcelCurling Iron and Wand 1 inch (salon $129.95)has a 1-inch barrel circumference with theadded benefit of the barrel length being 3/4inches longer than traditional irons, making itideal for longer hair. With the simple touch ofa button it can go from a Marcel iron to awand.

The Sam Villa Signature SeriesProfessional 1-inch Curling Iron (salon $99.95)features an extended ceramic barrel andheating element to provide more surface areafor styling and distribution of heat throughoutthe entire barrel. Targeted temperaturetechnology maintains consistent temperatures(without spikes) for specific hair types toprotect hair from the stress of thermal styling.Visit samvilla.com.

Bio Ionic debuted its Marcel Curling Iron 1

inch (salon $60.00) from the GoldPro StylingCollection. A Marcel handle locks and rotates,and a clamp provides extra control whilecurling. A 24k gold barrel ensures even heatdistribution. Ceramic Mineral Complex infusesmoisture into the hair. Visit bioionic.com.

Amika introduced three tools. TheAccomplice Dryer (SRP $200.00)utilizes the newestKoreantechnology tobalance a powerful airflow withthe high heat desired byprofessional stylists. Its 1800-wattAC motor reduces drying time upto 70%, as it ensures low noiseand vibration. The inner lining andcomponents are infused with tourmaline,delivering negative ions and far-infrared

heat for smooth, frizz-free results, while alsoreducing dirt and germs to guarantee peakmotor performance. It’s lightweight (1.15 pound)and compact (7 x 7 inches).

The Antidote Silk Wrap Styler (SRP$150.00) counteracts the appearanceof dry or damaged hair, whiledelivering a smooth, sleek look.The plates are formed with NanoSilk Technology, a high-techfusion of silk, Teflon, mineraland ceramic-nanoparticles,which leave hair healthier-looking after styling.

The Immortal Power-Life Dryer (SRP $300.00)features a new brushlessmotor, which lasts 10times longer than traditional dryers,maintaining a lifetime of more than 10,000hours. Its lightweight design at just one poundand whisper-quietoperationallow for effortlesss styling, whilefar-infrared heat and ionictechnologies provide frizz-freeresults. Visit loveamika.com.

Layrite added DailyShampoo (10 oz./SRP $18.00)and Moisturizing Conditioner (10 oz./SRP

$18.00) to its line ofpomades and other

men’s stylingproducts. Shampoohas hemp seed oiland peppermint.Conditioner featuresvitamins A, D and Eand a hint of mint.

Reach David Feingold, regional sales manager,at [email protected]. Visit layrite.com.

Truman’s Gentlemen’s Groomers, twoNew York City lounges offering refined men’sgrooming services, introduced a line of ninehair and skin care grooming essentials.

“The Truman’s experience was born morethan a decade ago when it was realized thatthere was a gap in the industry for menlooking for refinement and functionality whenit comes to grooming,” said co-founder JohnEsposito. Products feature premiumingredients in crisply designed packaging.

Truman’s Moisturizing Shampoo withproteins and antioxidants strengthens follicles,enhances circulation to scalp and deliverslong-lasting volume for thicker hair. Hair Pasteprovides structural support and long-lastinghold. Matte Texturizer uses beeswax toprovide hold with reduced shine and naturalvitamin E to moisturize, as it provides a stylish,light hold with a matte finish for fine hair.

Shave Cream’s essential oils, bio marineextracts and pro vitamins help eliminate razorburn, clogged pores, breakouts and ingrownhairs while firming and toning. Lip Balm healschapped and cracked lips while relievingdryness and irritation. Aftershave Balm,withshea butter and tapioca, soothes razor burn,redness and irritation. It leaves a subtlemasculine scent. Facial Cleanser withsunflower oil nourishes and restores the skin,while peppermint and eucalyptus oils provideinvigorating, long-lasting hydration. FacialMoisturizer with eucalyptus oil cools andsoothes, as it relieves scaling and flakingcaused by dryness, while hydrating andreplenishing moisture for smoother, healthier,better-looking skin. Facial Scrub clears awaydead skin and removes dirt for a clearcomplexion. Natural peppermint, eucalyptusand menthol oils invigorate, restore andmoisturize, leaving skin clean and hydrated.Visit trumans-nyc.com.




Reuzel’s team demoedgrooming techniques for men’shair and beards on Main Stageat Premiere Orlando. The facialgrooming collection includesBeard Foam (2.5 oz./SRP $12.95SRP), which moisturizes thebeard, helps it appear thickerand reduces the odor; BeardBalm (1.3 oz./SRP $12.95) tosoften coarse hairs, reduce itchand beardruff, promote thicker

hair and tame rogue hairs; and ShaveCream (3.38 oz./SRP $8.95, 10 oz./SRP $19.95),

which blends lubricatingand razor-gliding

molecules with apowerful skinconditioner, so your

blade glideseffortlessly, leaving skin

soft and smooth. Finally, After Shave (3.38 oz./SRP $10.00)

cools, exhilarates and soothes tender skin. Itsoriginal masculine scent finishes off any shaveon the face, neck andnape. Reach MartaHarmon, senior vicepresident, sales andeducation, [email protected] reuzel.com.

The mother/daughter duo of Leslie Benjapand Joanne Mushraky, who also own a salonin Boca Raton, FL, were seeking distributors forGlitter Therapy, their collection of glitter eyeliner, lipstick and glitter spray for hair. Thirty-sixbold colors allow you to create a brilliant andstunning look for day or evening. Simply applya thicker line for a more dramatic look.

Products are registered with the FDA inaccordance with the Voluntary CosmeticRegistration Program. Glitter is made from apolyester plastic and contains no glass or

metal. It’s safe for contact lensesand sensitive skin.

Leslie and Joannechallenged attendees to“turn glitter into gold,glitter up your career andbecome a glittertherapist entrepreneur.”Reach them [email protected] 954-282-8190. Visitglittertherapy.com.

Morphe debuted 11styles of flirty lightweight

lashes (SRP $2.99 each).They feature a thin,comfortable band foreveryday use and areknotted and feathered forperfect uniformity. These beautiful

lashes accentuate all eyeshapes and help create a flirty,wispy look. Each set can beused five to six times.

New Morphe ContinuousSetting Mist delivers makeup-setting perfection with acontinuous, micro-fine mist ofa cucumber water infusion. Itsets liquid or powder makeup,leaving a naturally radiantfinish with a weightless feel.For more information, visitmorphebrushes.com.

The North AmericanSchool of Podologyintroduced the BSBrace MagneticSystem, a simple,fast and painlessmethod foralleviating toenailpain caused bynarrow-fittingshows, involutedtoenails or excesscurvature of thetoenail, pincher orrams horn nails.This professionalkit providescorrectivetechniques for

extremely curved toenails toalleviate pain and discomfort,eliminate and reduce excessivepressure at the lateral nail edges,and help correct the curvature ofthe nail. Results are feltimmediately after application.

The Kit is available in twomodels. The Classic versionincludes a regular size brace that’ssuitable for most applications. TheClassic+ Kit includes a plus-sizebrace that’s wider and stronger tocover more nail surface.

For more information andeducation, call 1-855-622-NASP oremail [email protected]. Visit

northamericanschoolofpodology.net.

Premiere Shows cont. from page 19

Leen Bergmann, founder, Schorem & Reuzelfrom Rotterdam, shared classic barbering and

grooming tips and techniques from thePremiere Orlando Main Stage. The fast-

growing men’s line also exhibited inBirmingham.

from left: Franz Zwergel, central regional sales manager,Reuzel; Leen Bergmann, founder, Schorem & Reuzel; MartaHarmon, senior vice president, sales and education, Reuzel;

Kelly Heuther, owner, Life of Riley Salon Supply; Rob“Bertus” Rietveld, founder, Schorem & Reuzel; and LaurenceHegarty, vice president international sales and co-founder,

Reuzel.


The Classic Plus Kitfeatures the larger nail

brace.

Footlogix, the pediceutical company,highlighted its Foot Deodorant Spray andShoe Deodorant Spray with new smart 360°spray nozzles. Why are they “smart”? They

work when sprayed from anyangle—even upside down!

The smart nozzle sprays360 degrees with an easythree-finger bottle grip,causing less finger fatigue andmaking for a more controlledand safe application—delivering the formula rightwhere it is needed withoutany mess. A continuous sprayremoves the need for repeatpumping. Reach KeithGrader, vice president ofsales/USA, [email protected]. Visit

footlogix.com.Lydia Sarfati, CEO/founder of Repêchage

Professional Skin Care, introduced theRepêchage Biolight Luminex Mask. Thisluxurious, pearlescent soufflé crème maskcontains glycolic acid, fruit acid, kaolin clayand other botanicals to deeply cleanse, gentlyexfoliate and help reduce the appearance ofexcess oils. Repêchage Laminaria Digitataseaweed filtrate moisturizes and reduces theappearance of fine lines revealing brighter-looking skin. Lightly fragranced with a soothingscent, this 15-minute express mask treatmentcan be used alone or added on to otherservices to create a luminous, flawless lookingcomplexion anytime.

Lydia also hosted Younger Looking,Beautiful Skin for more than 50 attendees. Sheshared how environmental exposure, genetics,hormones and lack of sleep can affect agingskin concerns, including hyperpigmentationand wrinkles. Attendees learned about peels

and methods ofexfoliation andprotection forexfoliated skin.Lydia alsodiscussed the 10best ingredients fortreating dark spots,fine lines and

wrinkles, anddemonstrated facial

treatments that cater tothese skin concerns. Visit repechage.com.

Takara Belmont debuted the Yume Spa, ahigh-tech unit that turns a shampoobowl into a multi-functional station,creating new income opportunitiesfor the salon. It allows the stylistto stand andshampoo orremainseated toperformanextended hair or scalpspa treatment. It supportsthe head ergonomically,allowing the client to relax. It’s available inivory, camel, brown, dark brown and black.Visit takarabelmont.com.

Next year, there are four Premiere shows onthe calendar. First, Premiere Orlando andPremiere DaySpa return to the Orange CountyConvention Center on June 2-4, 2018. Nearbyhotel rooms book quickly. Reserve yours today.For a schedule, a list of special events andother details, visit premiereorlandoshow.bizand premieredayspa.biz.

Next, the new Premiere Philadelphia takesplace September 23-24, 2018, in Philadelphia.

Visit premierephiladelphiashow.biz formore details and to book your hotel

room today..The Premiere Beauty

Classic opens onOctober 7-8, 2018 in

Columbus, Ohio. For moreinformation, visit

beautyclassicshow.biz/.Premiere Birmingham takes thestage October 21-22, 2018, inBirmingham, AL. Visit

premierebirminghamshow.biz/.Contact the Premiere Show Group at

800-335-7469 and visitpremiereshows.com.

Lydia Sarfati and Team Repechage taught facial classes continuously and educated attendeesabout the new Repechage BioLight Luminex Mask.

Finally, after years of covering PremiereOrlando, this new creation in the picturebelow made me so happy. What is it, you ask?It’s the new cooled, raised, covered walkwayfrom the Orlando Hyatt to the Orange CountyConvention Center. The new walkway openedon the first day of the show! Gone are thedays of dodging traffic, waiting for the longlights to cross the street and getting caught inthe afternoon downpour! My hair has neverbeen happier!—JM



elebrity hairstylist, educator, productdeveloper and entrepreneur Nick Arrojohas built a beauty empire in New York City

that offers professionals something to helpthem be better at every level of their careers.His creative enterprises range from threesalons and two cosmetology schools in NewYork City to an advanced academy whoseofferings include DVDs, a two-year trainingprogram that teaches salon apprentices how tobecome high-performing stylists and acurriculum that teaches classes ranging fromtechnique to artistry to an indie product brandknown for creating contemporary cool, natural,textured styles.

His 7th annual Arrojo Expo was filled withpassionate presentations, tear-jerking momentsand heart-thumping bass, all for the love ofhairdressing and the celebration of women.

“I believe that working together createsdynamic progress,” says Nick Arrojo. “Expoexists to inspire our network to create the nextindustry tidal waves. This year, between theincredible women who joined us as guests, theremarkable presentations and the sense ofcamaraderie, we exceeded all expectations.”

Expo began with a women’s themedcocktail party. Featuring Julz Coda’s BeyondBeauty School documentary, “GenerationseX,” a model presentation by top femalestylists and the unveiling of new Heroes’ Wayinstallations that celebrate the greatest femaleinfluences on Nick’s career, it set the mood for

a high-minded weekend of togetherness,inspiration and fun.

Annie Humphreys, Vivienne Mackinder,Karen Gordon, Ginger Boyle and LorettaO’Connell were honored with permanentinstallations on Heroes’ Way, the iconicinstallation in Arrojo Cosmetology School

Tribeca. They stand beside VidalSassoon, Jerry Gordon, HorstRechelbacher and Gordon Nelsonalong the entry way to the StudentSalon as reminders of what can beachieved through passion and work.

Day 2 featured a star-studdedlineup, led by Vivienne Mackinderand Charlie Price. They captivated theaudience with masterful demos ofcutting and styling prowess.

Arrojo’s creative team revealed thebrand’s trend direction for 2018. A newcolor presentation, “Monochrome,”illustrated how foils can be used toadd even more pop to hair painting,while the American Wavepresentation, “Kinesis,” spotlightedadvanced wrapping techniques tocreate masses of texture andmovement.

7th Arrojo Expo celebrates women

C

from left: Jessica Walker, owner of Plaza salon in New Jersey and Arrojo Ambassador; GingerBoyle, owner of Planet Salon; Bonnie Bonadeo, owner/host of Beauty Inside and Out; GailFederici, CEO of Federici Brands/Color Wow; Nuala Guildea, manager of Arrojo NYC; andKaren Gordon, owner of J. Gordon Designs, shared stories on the Women Making Waves

Success panel.

Superstar stylist Charlie Price wowed with his collection.


Then in “Control,” world-renowned editorialstylist Paul Merritt offered elevated barberingtechniques while showing off vanguard streetstyle for guys about town.

After the presentations, guests headed tothe club for the big reveal of CreativeDirector Lina Arrojo’s 2018 trend collection,L.S.D (Loud. Sexy. Disorder.). Inspired bydisrupting the ath-leisure trend by blendingstreet style and classic glam, Lina broke all therules from cutting to color to styling. With anepic performance bySandflower on a Spice Girl’scover track, the L.S.D. modelsswept on stage for a killer,party-starting finale.

On Day 3, attendees chosebetween hands-on educationwith Arrojo master educatorsand a business symposium. Thehands-on attendees learnedthe cut and color trends fromSunday’s show under theguidance of the Arrojoeducators. Meanwhile, businessowners gathered at The JeromeL. Greene Performance Spacefor a day of sharing ideas,swapping stories and gaininginsights.

First on the business platform, the WomenMaking Waves panel of industry-leadingwomen featured Karen Gordon as moderator,plus Bonnie Bonadeo, Jessica Walker, NualaGuildea, Ginger Boyle and Gail Federici, whoshared candid stories, impactful experiencesand real-world business building tips.

In the afternoon, motivational speakerGeno Stampora drew a standing ovation withhis inspirational mantras and hilarious speakingstyle. Jeff Mason, president of STX Salon

Software, continued the business insights bysharing ideas for using social media to engineersuccess. Nick Arrojo wrapped up Expo with hisstory about the beginnings of Arrojo and hisplans for the future—a future full of growth,action and coming together with peers tomake the industry better today than it wasyesterday.

For more information on the Arrojoportfolio of companies and the next Expo,visit arrojonyc.com.

It’s Loud. It’s Sexy. It’s Disorderly. Arrojo’s newest collection, L.S.D., disrupts the reign of mainstream trends and techniques. From challenging theath-leisure movement to flipping the art of the classic bob on its head, Creative Director Lina Arrojo breaks all the rules. The signature cut

features a bob cut in reverse, using reverse concaves to create movement and space. Stone-washed purples, pale pinks and acid washed blondesillustrate the hottest hues for 2018 while offering an ulterior way to create depth and dimension.. Hair: Lina Arrojo and the Arrojo Creative Team

using Arrojo products. Makeup: Jenny Smith for Nars. Styling: Phil Gomez. Photography and Image Illustrations: AKLO.

Stylist Paul Merritt (right) presented “Control,” a men’s collection featuring elevated barbering techniques andvanguard street styles. Nick Arrojo (second from left) joined him on stage with his models.



arouk Systems, Inc. hosted “Light It Up,” itsbiennial global conference, at the Moon

Palace Resort & Spa in Cancun, Mexico,recently. The 3-day event showed FaroukSystems’ ability to brighten the future ofbeauty professionals with the newestadvancements and technology the industrycan offer. More than 4,000 guests from aroundthe world included hairdressers, salespersonnel, distributors and media, MissUniverse Iris Mittenaere, Miss USA KáraMcCullough, former Miss Universe PiaWurtzbach, former Miss USA Nia Sanchez,and special guests from South Korea’s LGGroup. In addition, educational teams fromthe United States, Canada, South America, theMiddle East, Asia, Australia and Europepresented hair fashion and artistry duringmultiple runway shows,

Chairman Farouk Shami welcomed eachattendee by saying, “We are the hairdresser.We are the beauty Industry. We are over 4,000beauty professionals representing 150 countries,and we are committed to making a difference.I love this industry and have a responsibility toeach of you to provide the best and safest

products that not only improve your careersbut are respectful toward the environment.”

He added, “Farouk Systems was the first touse silk and to utilize the technology of NASA.We will continue to be the first by creatingproducts and tools that hairdressers need tomake their lives and their salons better andsafer places.”

Together, Farouk and Pyo Young Ho,general manger of LG Farouk Co., announced ajoint venture with LG Household &Healthcare, a subsidiary of LG Group, whichresulted in the newly formed corporation LGFarouk Co. The partnership is designed toexplore new frontiers by merging the scienceof LG with the art of Farouk Systems.

CEO Rami Shami thanked his team fortheir support. John McCall, Farouk’s long-time business partner, announced that FaroukSystems is pioneering the use of lava in thecreation of high-tech styling tools.

Lisa Marie Garcia, president ofinnovation, previewed the company’supcoming launches. For 2017, the list includesBioSilk Silk Therapy with Organic CoconutOil, product additions to the RoyalTreatment Line, CHI Luxury Black Seed Oil,an improved Power Plus line, the CHI LavaStyling Iron and CHI Shine Shades Violetwith Additives.

For 2018, Farouk Systems will launch anew skin care line created in conjunction

with LG. The new year also marks the releaseof the CHI Organic Olive Oil Line, CHI NanoHair Dryer, CHI Lava Brushes and Hair Dryer,CHI Ribbon Hairstyling Iron, CHI Spin n CurlPro and the CHI App Iron.

Farouk and friends ‘Light It Up’ in Cancun

F

from left: Rami Shami, CEO of Farouk Systems; John McCall, business partner; and FaroukShami, founder and chairman of Farouk Systems, share exciting news with the 4,000 guests at

the recent global conference.

left: Pyo Young Ho, general manager of LG Farouk Co., announces a joint venture betweenFarouk Systems and LG Household & Healthcare. center: Lisa Marie Garcia, president of

innovation, shares about the stronger commitment to education, new products and the re-launch of the company's websites: Farouk.com, CHI.com and BioSilk.com.

right: Celeste Figueroa, director of brand strategy, presents an overview of marketing, publicrelations and the newly designed websites.


Lisa also announced that Farouk Systemswill double its shows and education andconnect hairdressers across the globe withnew digital educational campaigns. Lisa alsounveiled the newly designed websites forCHI.com, BioSilk.com and the company’scorporate site, Farouk.com.

With business aside, Farouk SystemsEurope’s Patrick Kalle, Maurice den Exter andRichard Jordan presented the company’snewest trend collection,“Enlighten,” a mix ofcolor, cutting and styling techniques.

Unfortunately, the 2017 Global Conferenceended with a heavy heart, as Hurricane Harveyraged over Southeast Texas. Farouk and the

entire Farouk Systems family quicklysprang into action to secure relief fortheir fellow Texans and employees. Thecompany’s headquarters in Houstonimmediately took action, donating$5 million in products and tools toaffected hairstylists and cosmetologystudents in Houston, as well as toHouston Food Bank, local shelters andchurches.

According to Farouk “Together, wecan make a difference. Help us to showthe world that our community of salonprofessionals stands united, ready andable to help each other.”

Patrick Kalle, Maurice den Exter and Richard Jordan presented the beautiful Fall 2017Violet Collection.

above: Esquire Grooming helps salons serve thehot men’s market.

far left: Nathalie Den Dekker, former MissNetherlands and Miss CHI 2013, interviews ScottEmery, Farouk’s president of international sales,

on the red carpet. left: Fadi Mehanna, innovative director for the

Middle East with Dr. Farouk Shami, founder andchairman of Farouk Systems.



Deborah Carver, CEO/president ofCreative Age Publications, Inc., has beennamed the 2018 Spirit of Life Award

honoree by theNationalProfessional SalonIndustry group ofCity of Hope. Shewill spearhead aneight-monthcampaign to raisefunds for City ofHope’s cancer

research andtreatment programs.

“I’m launching this campaign under theslogan ‘Hope Is in Your Hands,’ says Deborah.“I ask the professional salon industry tosupport my campaign. If every stylist, nailtechnician, owner, esthetician, distributor andmanufacturer contributes, we can exceed ourgoal of raising $1.5 million and save lives.”

City of Hope provides templates andother support materials. Opportunities toparticipate include:

• Hold a fund-raiser.• Encourage clients to donate.• Add a fundraising page to your website

or social media.• Designate a portion of your retail sales

as a donation.• Promote the basic “Text ‘beautygives 5’ &

your name to 41444” campaign.• Buy a table at the Spirit of Life Award

ceremony & Party of the Century in LasVegas, on July 28, 2018. Visitcityofhope.org/salon-spirit.

For more information, contact City ofHope’s Andrea Courtney [email protected] or reach Deborah [email protected].

Founded in 1971, Creative Age Publicationsis a full-service communications company,committed to providing integrated solutionsof the highest quality. Creative Age publishesNailpro, DAYSPA, MedEsthetics, BeautyStore Business, Eye Lash, BeautyLaunchpad, The Colorist, MAN,nailitmag.com and related newsletters,events, websites and ancillary products.

The Institute for Family Business at BaylorUniversity recognized Sport Clips Haircutsas the "Fastest Growing” among businessesrecognized during the 28th annual 2017Texas Family Business of the Year Awards.The awards recognized "outstanding firmswho demonstrate a commitment to businesscontinuity while serving their employees,community and industry."

"Sport Clips Haircuts began here in Texaswith my family 25 years ago. We're grateful tothe other families and individuals who'vecome alongside us as franchisees and teammembers to make more than 1,700 locally-owned stores the place to go for a greathaircut," says Gordon Logan, founder andCEO of Sport Clips. "More than 100 storesare opening in the United States and Canadaeach year, and we look forward to thatgrowth continuing to provide newopportunities for franchisees, stylists andeven more locations for an MVP haircareexperience.”

Sport Clips opened in June 1993 in Austinand took five years to open the first 50stores. By 2007, Sport Clips celebrated theopening of its 400th and 500th store in thesame year. In 2012, the franchise expandedinto Canada. By 2015, Sport Clips had apresence in all 50 states with an opening inMaine and a year later, celebrated theopening of its 1,500th and 1,600th stores in2016. Today, the company has more than1,700 locations in all 50 states and Canadaand employs more than 17,000 professionals.Visit sportclips.com.

BizBash has named America’s Beauty Show2017 by Cosmetologists Chicago to itsexclusive list of Top 100 Events in Chicago.To rank these events, BizBash considers theevent’s influence within the industry, inaddition to innovation, reach, economicimpact and more.

“We are extremely proud of our Chicagoheritage and our commitment to serving theneeds of salon and spa professionals isunprecedented,” says Larry Silvestri,president of Cosmetologists Chicago andCOO of Mario Tricoci Hair Salons and DaySpas. “Being acknowledged as one of the Top100 Events in Chicago by BizBash is a greathonor.”

The 2018 America’s Beauty Show takesplace April 28-30 at McCormick Place indowntown Chicago. Visit bizbash.com/top-100 and americasbeautyshow.com.

Aveda The Art and Science of Pure Flowerand Plant Essences recently won theSustainability Leadership Award at theSustainable Beauty Awards, organized by

EcoviaIntelligence.The Awardsrecognizeorganizationsthat arerevolutionizingsustainability inthe beautyindustry.Hosted at theParis Marriott

Champs-Elysées, they consist of fivecategories—Green Formulations, SustainablePackaging, Sustainable Ingredients,Sustainability Pioneer, and SustainabilityLeadership. The Sustainability LeadershipAward is given to an organization leading inmultiple aspects of sustainability.

Barbara De Laere, global general managerand senior vice president of Aveda, says, “It’san honor to be recognized for ourcommitment to caring for the world we livein. The Aveda mission has never been morerelevant than it is today, and we want to


Deborah Carver

from left: Sport Clips’ Gordon Logan,founder/CEO; his wife Bettye Logan; daughter-in-law Christie Logan, project manager for Vent

Blotique; granddaughter McKenzie; and sonEdward Logan, chief operating officer; with

Baylor Business School Dean Terry S. Maness.


continue to set an example and to push thebar for environmental responsibility.Hopefully others in the beauty industry—andbeyond—will join us in living the importanceof sustainability in the way we do business.”

Green formulations, sustainable packagingand ingredients, socially conscious customer-supplier partnerships and clean energy formanufacturing are integrated into the day-to-day operations at Aveda. Since its foundingnearly 40 years ago, Aveda’s mission has beento change the world by helping to shape theway the beauty industry does business.Recent and ongoing achievements in thesustainability space at Aveda include:

• Implementing a formalized review ofmanufacturing energy requirements duringnew product formulation and productionprocess development.

• Reaching a milestone in sustainablepackaging with the introduction of apolypropylene dispensing tube closure withPCR content.

• Raising over $56 million to supportorganizations that directly affectenvironmental change and protect cleanwater since their first Earth Month Campaignin 1999.

• Being a founding member of theMinnesota Sustainable Growth Coalition, agroup of more than 30 businesses andorganizations in the greater Minneapolis areaaimed at establishing sustainability leadershipin the region.

• Being the first beauty company tomanufacture with 100% wind power in itsprimary facility and the first company to signthe Ceres Principles for corporateresponsibility, which call for the safeguardingof the Earth and its inhabitants. Now, all ofAveda’s products are manufactured with100% wind power through renewable energycredits and carbon offsets. Visit aveda.com.

L'Oréal USA has received a 2017 GreenPower Partner of the Year Award from theU.S. Environmental Protection Agency(EPA). The company was one of only twoorganizations nationwide to be chosen as a2017 Green Power Partner of the Year, which

recognizes Green Power Partners whodistinguish themselves through theirleadership, overall strategy and impact onthe green power market. The award waspresented at EPA's annual Green PowerLeadership Awards Luncheon to Jay Harf,vice president, environment, health, safetyand sustainability for L'Oréal OperationsAmericas.

"We are proud to be named the GreenPower Partner of the Year by the U.S.Environmental Protection Agency," saysFrédéric Rozé, president and CEO of L'OréalUSA. "This award is a testament to the hardwork and dedication of our U.S. Operationsteams whose tireless efforts have allowed usto exceed our global carbon reduction goals,and to whom we credit for reaching 100%renewable electricity across all of our U.S.plants and distribution centers."

L'Oréal USA is currently using 100%renewable electricity across its 21 U.S.manufacturing and distribution facilities. Themore than 86 million kWh usage is equivalentto the electricity use of more than 8,000average American homes annually.Additionally, L'Oréal USA ranks as No. 85 onEPA's National Top 100 list, which highlightsEPA Green Power Partners using the mostrenewable energy annually.

Through its global sustainability program,Sharing Beauty With All, L'Oréal iscommitted to reducing its environmentalfootprint, strengthening its positive socialimpacts and transforming how it operates,innovates, designs and manufactures itsproducts. At the end of 2016, L'Oréal USAhad already reduced its carbon emissions by84% in absolute terms (from a 2005 baseline).In 2017, the company announced thecompletion of two large-scale commercialsolar arrays at its Florence, KY (1.4 MW) andNorth Little Rock, AK (1.2 MW) manufacturingfacilities, adding to the existing 15 solar andwind installations across the U.S. For moreinformation on L'Oréal USA's sustainabilityprogram and its Sharing Beauty With Allobjectives, commitments and achievements,visit sharingbeautywithall.com.

Henkel has named Robert Schaeffler tosucceed Karl-Heinz Pitsch as the generalmanager of Sexy Hair. The news comesfollowing the announcement of Karl-Heinz’

retirement.EffectiveDecember 1, 2017,Robert will leadSexy Hair inaddition to hiscurrentresponsibilitieswith KenraProfessional and#mydentitybrands as part ofHenkel Beauty

Care North America.Robert’s decade of experience spans the

United States, Europe and Asia-Pacificregions, as well as a variety of retail andprofessional businesses. Most recently, he hasbeen leading the Kenra Professional businessto remarkable success, making it one of thefastest-growing brands in the industry andlaunching the newest brand in the HenkelProfessional portfolio with #mydentity.

“I am honored to be taking over such anoutstanding and unique brand within theindustry,” says Robert. “Sexy Hair has been ahugely successful business under theleadership and guidance of Karl-Heinz. I amthrilled to step into the position and leadthis strong team and dynamic brand. We asSexy Hair will continue to elevate our brandposition as the experts in cutting and styling.”

Adds Stefan Mund, regional head, HenkelBeauty Care Hair Professional North America,“Sexy Hair is a cornerstone of Henkel’s NorthAmerican strategy, and I am confident thatRobert will leverage these unique andpowerful brands and deliver exceptionalgrowth and future opportunities.” For moreinformation, visit sexyhair.com.


Robert Schaeffler


Also at Henkel Beauty Care, MichelleChandler will succeed President andFounder Steve Goddard as the new

GeneralManager ofPravana. Thenews comesfollowing theofficialannouncementof Henkel’sacquisition ofthe hair color

company earlierthis year. Effective November 1, 2017,Michelle began leading Pravana into its newchapter.

Michelle’s career in the professionalbeauty industry began in 2002. Herexperience spans across both distributionand manufacturing divisions within theindustry. She joined Pravana in 2006. In hermost recent position as senior vice presidentof sales and education, her responsibilitiesincluded overseeing Pravana’s sales,education, show and customer experienceteams, contributing largely to the financialgrowth and industry recognition the brandhas experienced in recent years.

“I am honored to have the opportunity tolead and build Pravana with such a richlegacy and a dynamic, entrepreneurial spirit,”says Michelle. “Pravana’s unique brand DNAmarried with Henkel’s vision for the futurewill allow us to focus on the salons andstylists we serve with even greater purpose.What makes our brand special, from ourinnovations, passion and approach to haircolor and care, will thrive with Henkel BeautyCare.”

“Michelle brings to Henkel diverseexperience and expertise that will lead thePravana brand toward future growth andsuccess. Her deep knowledge and passionwill guide the team and further strengthenHenkel’s beauty care portfolio in NorthAmerica,” adds Stefan Mund, regional head,Henkel Beauty Care Hair Professional NorthAmerica. For more information, visitpravana.com and henkel.com.

Henkel Beauty Care recently announcedthat the Schwarzkopf Professional salesteam will take over the domestic

distribution ofAlterna Haircarein the UnitedStates. As aresult, JohnFortunato hasbeen appointedgeneral managerfor theSchwarzkopf

ProfessionalNorth American business and AlternaHaircare. John will continue to reportdirectly to Stefan Mund, regional head ofHenkel Beauty Care Hair Professional inNorth America. John has extensive industryexperience and a track record for deliveringresults.

Kathleen Cannon has been promoted tohead of sales forSchwarzkopfProfessional USand Alterna Sales& Education.Kathleen has adiversebackgroundearned over 17years in both thesalon professional

and CPG industries that gives her the breadthof experience to lead teams responsible foriconic brands such as Schwarzkopf, as well as

developing brandslike Alterna.

Vera Koch hasbeen promoted tohead of marketingfor SchwarzkopfProfessional US.Vera has morethan 13 years ofexperience in

international andregional marketing, product developmentand innovation for professional, consumerand luxury brands in the beauty industry.

“With this reorganization of SchwarzkopfProfessional in North America, and under theexperienced leadership of John and his newteam, we are well prepared for accelerationof growth and future success,” says StefanMund, regional head of Henkel Beauty CareHair Professional in North America.“Schwarzkopf has a longstanding history witha dynamic business model, which positionsus to provide our customers the best inhaircare.” Visit henkel.com.

American International Industries recentlypromoted two key sales leaders. MarkMoesta, formerly vice president, professional

sales, has beenpromoted tosenior vicepresident of salesand strategy, andMickey Fenig hasbeen named vicepresident,international sales.

Mark’s new roleis a key one for AII

and will help the company better service andfuel its growth. In his newly expanded role,Mark will be involved in every aspect of sales

across bothprofessional andretail channels.With over 30 yearsof extensiveexperience in boththe professionaland retail beautymarkets, Mark’srole will maximize

initiatives andrelationships with customers, bridgingtraditional and nontraditional sales channelsand emerging markets.

“We have incredible opportunities tocontinue building upon the successes andinnovations of our industry-leading brands, aswe have for over 45 years, and to betterleveraging our strong partnerships,” saysMark. “I look forward to capitalizing fully onthese opportunities.”



Michelle Chandler John Fortunato

Kathleen Cannon

Vera Koch

Mark Moesta

Mickey Fenig


Mickey has worked in international salesfor AII for 20 years. He will develop andstreamline the professional and retailprograms on a global level to allow AII tomove quickly in aggressively identifying andseizing new opportunities for growth anddistribution of its 50 plus brands.

“The opportunities for AII internationallyare enormous,” says Mickey. “The team isreally exceptional, and working with them isa lot of fun. With over 70 years’ combinedexperience in our international team in-house alone, I am excited to have theopportunity to capture foreign markets andhelp AII achieve its fullest potentialworldwide.” Visit aiibeauty.com.

OPI has formed a nail brand ambassadorpartnership with celebrity nail artist, TomBachik aka “The Mani-curist.” Tom will

work with OPI'sEducation, ProductDevelopment,Digital, Social andInfluencerMarketing teamsto create fashion-forward nails,participate inproduct

development andassist with education on behalf of the brand.

Tom is one of the top nail artists atHollywood's biggest red-carpet events,creating nail fashion for everyone fromSelena Gomez to Jennifer Lopez, and afavorite of top publications from Allure toVogue, thanks to his visually inventive, highfashion nail art designs. He has helpeddevelop some of the most notable productinnovations and application techniques, wonmore than 300 prestigious nail contests andis Nails Magazine’s No. 1 ranked competitor.

As a former graphic artist andskateboarder, Tom sold custom-paintedhelmets before deciding to attend beautyschool. While there, he discovered his talentfor nails and went on to become the first nailartist to work exclusively with Chanel. Visitopi.com.

Fisk Industries has named John Perrone asits new vice president of sales. John hasmore than 37 years in the beauty and CPGindustries. He comes to Fisk with a strongcommitment to grow the company’s beautyportfolio into the retail class of trade. Johnwill oversee all rep organizations and brokergroups. Visit fiskgroup.com.

Dessange International, owner of FantasticSams, Camille Albane and Dessangefranchise brands, has named John Costanzaas president and CEO of Dessange GroupNorth America.

John previously worked at Conair Corp.,where he developed the global professionaldivision brands, namely Conair Professional,Babyliss, Satin Smooth, Aquage and Rusk.

With 22 years of international and NorthAmerican management experience, John willlead the expansion of Dessange Group NorthAmerica’s three salon franchise brands, nowaccounting for nearly 2,000 locationsworldwide. They include Fantastic Sams withover 1,000 locations in North America; andthe global brands Camille Albane, an urban,upscale authentic French hair salon with 300

locations; andDessange, a luxuryhair salon and spabrand with morethan 400 locations.He will also beresponsible for theU.S. distribution ofPhytodess haircare.

John achievedHarvard businessschool alumni status

by completing its 2-year extension businessleadership program. Previously, he worked forL’Oréal USA, Sally Beauty Holding Canadaand Joico.

“I see immense growth potential in ourNorth American operations and theopportunity to recruit, train and innovate thebeauty care and stylists of the future,” saysJohn. “Our people are our greatest asset infranchise owners, employees and customers.”Visit fantasticsams.com.

The Red Door by Elizabeth Arden, aleading North American day and resortspa operator with 28 locations, has

appointedElizabeth R.Whitman as itspresident. Elizabethjoined The Red Doorin 2015, followingthe company'sacquisition ofManicube, the in-office beauty servicecompany she co-founded in 2012.

In the past twoyears, Elizabeth has

been instrumental in driving the company'somnichannel strategy with the launch of twonew divisions: Events by The Red Door andThe Red Door At Work, which bothintegrate Manicube's technology platform,mobile protocols and operational logistics. Inaddition, she assumed the chief marketingofficer position in 2016, overseeing Marketing,Technology, Corporate Sales and Retail. Thecompany has since repositioned The RedDoor Salon & Spa brand and upgraded itsweb presence at thereddoor.com to engagewith consumers more effectively.

As president, Elizabeth will also assumeresponsibility for Operations, Design &Construction, and Human Resources andoversee The Red Door's advanced Trainingand Education programs.

“The Red Door has a 100-year history ofdelivering the best spa experience for ourguests,” says Elizabeth. “Our brand is steepedin that authentic heritage, an excellentplatform for innovating our offerings andmessage for today's consumer.”

Previously, Elizabeth worked at AmericanExpress and Quidsi, an e-commerce companyacquired by Amazon. She also holds strongties to the start-up world, having foundedtwo businesses and currently advisingfemale-founded entrepreneurs. Shegraduated from Harvard University andreceived an MBA from Harvard BusinessSchool. Visit thereddoor.com.

Elizabeth R. Whitman


Tom Bachik

John Costanza



Edward Logan has been promoted to chiefoperating officer for Sport Clips Haircuts,and Mike Runyan has been named chief

talent officer.Prior to joining

Sport Clips’sexecutive leadershipin 2016, Edwardserved as vicepresident ofoperations andsenior director ofoperations for the

company. He joinedSport Clips full-time in January 2010 afterworking as a consultant with DeloitteConsulting in Dallas.

"Edward grew up in the business ourfamily began 24 years ago and has been animportant part of the innovations drivingclient service and the technical aspects of

operations in recentyears,” says GordonLogan, founder andCEO.

Mike has servedin senior leadershiproles with ProQuest,USAA and Bank ofAmerica, in additionto leading the

professionalrecruiting teams with Kforce and OrionInternational. Prior to his corporate career,he served eight years active duty in theUnited States Marine Corps.

"Mike will help us optimize ourorganizational structure to support a growingnumber of franchisees, team members andour area developers, and he comes to uswith a depth of human resourcesexperience,” Gordon adds. Visitsportclips.com.

Alain Audet, MBA, is the new executivedirector of Canada’s Allied BeautyAssociation. Alain will lead the ABA on anational level. He will be responsible for themanagement of the association and for thedevelopment and implementation of its

strategic plan. Alain will act as the officialrepresentative of the ABA beforegovernment and professional organizations inCanada and internationally. He will direct andoversee the Association's resources, ensurethe implementation of all ABA-producedtrade shows, events and special projects andcontribute to the overall growth of the

organization.Alain has more

than 25 yearsexperience ininternationalmarketing of luxuryproducts in Asia,Europe and NorthAmerica. In Canada,he successfully

launched L'Oréal'sKérastase Paris brand and acted as aconsultant for manufacturers, distributors,hair salons, spas and beauty institutes fromcoast-to-coast. In addition, he was thebusiness editor of Canadian Hairdressermagazine for the past 10 years. Prior to thisappointment, Alain spent three years as thedirector of strategic market development forthe Professional Products Division of L’OréalCanada.

”The Canadian Beauty industry representsover $6 billion in revenue and employs over300,000 professionals across the country. Iam honored to lead the transformation ofthe ABA and look forward to working closelywith all our members,” says Alain.

The ABA is a registered not-for-profitCanadian organization that represents morethan 90% of the Canadian professionalbeauty supply industry with respect to hair,nails and aesthetics. It is a trade associationof manufacturers and distributors ofprofessional beauty products and equipmentfor the use of beauty salons and spas. TheABA was formed in 1934 and incorporated in1957. From its original membership of threeCanadian manufacturers and two distributors,it has since grown to include more than 265corporate members and over 15,000 beautyprofessional subscribers. Visitabacanada.com.

Melissa Cauley joins The Kirschner Group,Inc.’s specialty beauty sales team. Melissa’s

joined the industry asa buyer at BeautySystems Group. Fromthere, she moved onto Ulta, serving as thebuyer of Pro Nail andPrestige Hair brands.Next, Melissa movedto L’Oréal, where she

managed the Essiebusiness for 7 years.

Most recently, Melissa worked at BareMinerals as key account manager for Ulta.Reach her at [email protected] kirschnergroup.com.

Amanda Jenkins is the new global directorof education for ECRU New York. In this

role, she will leadefforts to build the newECRU New YorkAcademy and itssatellite locations inNew York City, LosAngeles and London.Amanda will workclosely with Lisa

Lobosco, creativedirector, to develop a strong educationalsupport system for ECRU’s salon community.Reach her at [email protected] ecrunewyork.com.

Cathy Vogel joins Bosley ProfessionalStrength as chain account manager. In this

role, she will developand growrelationships withchain accountpartners througheducation, productlaunches andpromotions. Prior tojoining the Bosleyteam, Cathy was amerchandising

manager for Beauty Brands for more than 20years. Visit bosleypro.com.


Edward Logan

Mike Runyan

Alain Audet

Melissa Cauley

Amanda Jenkins

Cathy Vogel


Christine Betz, a licensed cosmetologistand holistic health coach, joins the Bosley

ProfessionalStrength team asthe new salesdirector. In this role,she oversees,manages and growsdomestic sales. Shehas spent her careerin the spa and salon

industries, holdingnumerous positions,

including spa director for the IndustrySource, director of salons at Premier Salons,spa director for Maly’s Midwest and districtsales manager for Saloncentric.

Christine has more than 22 years ofexperience in holistic health andcosmetology and a Bachelor’s Degree inBusiness, giving her the information neededto help distributors and salons maximize themarket potential created by men and womenseeking healthy hair solutions. Visitbosleypro.com.

Chris Gagliano joins Zadro Inc. as thecompany’s new national sales manager.

Chris has worked inboth sales andmarketing capacitiesfor beauty productmanufacturers formore than 20 years.Most recently, heworked for SpiloWorldwide as theirnational accounts

sales manager. Prior tothis, Chris was with Schwarzkopf andHenkel/Dial Corporation as national saleschannel manager and a senior group brandmarketing manager. Chris has an MBA inmarketing from Boston University and anundergraduate degree from the University ofSouthern California, Marshall School ofBusiness with a double emphasis inEntrepreneurship and BusinessCommunication. For more information, visitzadroinc.com.

Multi-unit salon/spa executive with aproven history of achieving bottom-lineresults is seeking an opportunity with aprogressive chain or franchiseorganization. This exec is a strong leaderand motivator with a stellar background intraining, leadership, salon services, retail andsoft skills. To start a conversationconfidentially, email [email protected] withthe subject line November BIR Box 1.

It's a 10 Haircare was the OfficialProfessional Hair Care Sponsor of The2018 Miss America Competition. To

celebrate, the brandlaunched an interactivecampaign offering everyonein the new Miss America’sstate a free 2-oz. bottle ofIt’s a 10 Miracle Leave-InProduct. In addition,everyone else whoregistered coast-to-coastand in Alaska and Hawaiireceived a coupon code fora free gift with purchase atItsa10Haircare.com.

Says Carolyn Aronson,founder and CEO of It's a 10Haircare, "The Miss AmericaOrganization's philanthropic

arm is particularly appealing to me, as I havemade it my mission to give back in ways thatempower women and celebrate diversity.Together, we are going to reach millions ofAmericans and help them feel recognizedand inspired. We couldn't have hoped for abetter partnership." Visit itsa10haircare.com.

Mon Shampoing launches a full range ofcustomizable luxurious haircare products.Created by Patricia Debrant, a Parisianbeauty addict, the patent-pending system issimple and effective. Selecting a vial ofessential and vegetable oils, based on hairtype, and mixing it with a gentle neutral baseshampoo or conditioner, allows thehairdresser or consumer to personalize a haircare lineup.

"Hair isn't static. It changes and MonShampoing delivers on its promise of truepersonalization according to the consumer'sdesires and needs," says Patricia."Personalization is a growing trend globallyand we see tremendous opportunity in theU.S. market."

The Mon Shampoing Daily Range includesan SLS-, paraben- and silicone-free keratin-based shampoo and conditioner, along withfive specially designed vials containing aunique selection of essential and vegetableoils with highly concentrated fragrances. Eachvial caters to a specific hair type. Optionsinclude oily hair, colored hair, soft/thin/brittle hair, dry/curly hair and delicate hair.Simply add the vial to shampoo andconditioner for every-day use. The rest of theline includes a mask, a serum and a stylingmist containing ingredients like keratin, gojiberry, tamanu oil, fig and flower.

The company seeks luxury spas, salonsand beauty stores as partners. For moreinformation, visit monshampoing.com.


Chris Gagliano

Christine Betz

CarolynAronson walks

the MissAmerica Red

Carpet.



New from Moroccanoil,Mending Infusion (2.5 fl.oz./SRP $32.00) is a lightweightserum-lotion thatmechanically seals splitends, transforming themback to a lustrous state. Itscumulative benefits alsoprevent future damageover time. Perfect forweakened or damagedvisible split ends,Moroccanoil Mending Infusion instantlynourishes, conditions, and helps strengthenhair.

Also new, MoroccanoilPerfect Defense (6 fl.oz./SRP$30.00) creates a thermalprotective shield that guards hairfrom damage caused by hottools up to 450℉ (232℃), whilepreventing future damage. Itsweightless, dry spray formulasuits all hair types and can becocktailed with any Moroccanoilstyling product. For moreinformation, visitmoroccanoil.com.

ABBA Pure Performance Hair Carelaunches Preserving Blow Dry Spray(8 fl. oz./SRP $22.00), which provides heat

and UV protectionfor a frizz-freeblowout. In addition,this new product addsa touch of hold and areflective shine.Hydrolyzed vegetableproteins nourish andhydrate hair, whileProQuinoa Complexrestores, repairs andrebuilds damagedstrands. Vitamins A, D

avocado, sunflower oils and aloe leafmoisturize and hydrate hair, so it remains inoptimal condition with exposure to heatedtools and frequent styling. To learn more,visit pureabba.com.

HAI Beauty Concepts launches the StylsetProfessional Dryer (SRP $139.99), a universalblow dryer that provides complete heat andwind control to give stylists and their clientsthe power to customize their look by swipingfrom extremely low- to high-powered withthe turn of a dial.

Powered by an 1875-watt high-output ACmotor, Stylset emits a refreshing jasminescent when powered on and offers thetherapeutic benefits of a blue ultravioletlight, which keeps hair shiny and healthyfrom root to tip. Negative ions and far-infrared rays eliminate static and boost shine.Tourmaline and ionic technologies keep hairmore manageable. It includes two nozzles.For more information, visithaibeautyconcepts.com.

Creative coloring calls for creativecoloring tools. Colortrak offers two new

ones, starting with TheBlending Tool, a hair coloringbrush with feathery soft

bristles that gently blend colorsto create multi-dimensionallooks and perfect colortransitions for ombres andbalayages while eliminating hardlines. The ergonomic design ofthe brush makes coloringcomfortable and practical forlooks that require extra precision

and time to complete.

Also new are Colortrak Glitter Brushes—because everyone loves a little sparkle! Theyfeature Colortrak’sultra-soft featherbristles, whichmake freehandcoloring techniquesfaster and easier.Glitter Brushes come ina two-pack thatincludes a signatureWide Color GlitterBush and the new ExtraWide Color GlitterBrush. For additionalinformation, visitcolortrak.com.

OPI recently set a Guinness World Recordfor The World's Longest Manicure Bar.Participants received a free OPI GelColormanicure to help OPI make history.

To achieve the goal, OPI created a 155-foot-long manicure bar sprawled out along

Santa Monica's famous 3rd StreetPromenade shopping area. Morethan 50 nail technicians seatedalong the bar gave attendeesGelColor manicures with OPI'snew ProHealth Top and Base

Coat, which provideshealthier-looking nails duringwear and even after removal.

Celebrities and influencersin attendance included actress

Peyton List, a longtime OPIfan; Tom Bachik, celebrity

manicurist and OPI's newest global nailambassador; and OPI Co-Founder and BrandAmbassador, Suzi Weiss-Fischmann.

The record was officially set and declaredat 5 p.m. on Saturday, October 21, 2017 withmore than 500 manicures completed. Visitopi.com.



Ceramiracle’s First Light The Serum (SRP$89.00) harnesses the capabilities of the

vernix caseosa—thenatural power thatprovides newborns withhydrated, resilient, andnear-perfect skin—toprovide anti-agingbenefits. Founder EugeneHe has created a plant-derived alternative to thevernix caseosa—the thick,

wax-like substance that covers babies forweeks before birth to moisturize and protectthe baby’s delicate skin. First Lightstrengthens the skin’s natural barrier, restoringsoftness and smoothness. Created with 99%natural ingredients and 95% activeingredients, the serum is fortified withbotanical extracts of wakame cell culture,White lupin seed, and phytoceramides. Theplant-derived formula is free of preservatives,fragrance, silicone and other nasty chemicals,and is 100% water-free. Visit ceramiracle.com.

Babo Botanicals, makers of natural, dairy-soy- and gluten-free hair, skin and sun careproducts, enters the adult skin carecategory with Sensitive Skin Care Therapy.Products hydrate, cleanse, calm and comfortvery dry, sensitive and eczema-prone skinwith natural ingredients. This fragrance-free,non-irritating skin care collection includesfour products.

Sensitive Skin All Natural HealingOintment, (8 oz./SRP $18.95) and Sensitive

Skin DryReliefHydratingStick (6 oz./SRP $9.95) are70% NSF

certified organic products that help relieveirritation due to eczema, dry patches,

chapped lips, hands, cheeks and cuticles withshea and cocoa butter. They also provide

natural relief for dryskin, bug bites andirritation. SensitiveSkin Fragrance FreeHydra TherapyWash (16 oz./SRP$19.95) is a gentlehypoallergenic bodywash that cleanses,soothes, calms and

protects dry, sensitive, irritated and eczema-prone skin. Natural oat proteinhelps protect and moisturize.Organic calendula, shea andcocoa butter soothe skin.Sensitive Skin Fragrance FreeHydra Therapy Lotion (8 oz./SRP $12.95), a light texturedlotion, enriched with the Nutri-Soothe Complex, helps calmand soothe irritation. Colloidaloatmeal helps relieve dry,sensitive skin. Sea buckthorn oiland shea butter soften and soothe skin. Visitbabobotanicals.com.

Just in time for the holidays, BodyographyProfessional Cosmetics launches CosmicLux Glitter Pigments (SRP $23.00). New

technologyprovides thesaturation of aloose pigment,the cushion of acream and thesilkiness of a

powder, and clothes stay clean. It comes infour shades—Comet, Celestial, Supernova,and Eclipse, each with a pearl-like finish anda galactic effect that mimics cosmic dust.Visit bodyography.com.

Revlon, Inc. (NYSE:REV) recentlyannounced its results for the quarterended September 30, 2017.

• Net sales were $666.5 million, anincrease of 10.2% compared to the prior-yearperiod. On a Pro Forma(a) basis, net salesdecreased by 10.5%, or 11.6% XFX, comparedto the prior-year period.

• Operating loss was $5.5 million,compared to operating income of $41.7million in the prior-year period. On a ProForma Adjusted(a) basis, operating incomewas $14.2 million compared to $65.3 millionin the prior-year period.

• Net loss was $32.4 million, compared toa net loss of $4.7 million in the prior-yearperiod. Adjusted(a) net loss was $19.9 million,compared to Adjusted net income of $32.9million in the prior-year period.

• Adjusted EBITDA(a) was $53.6 million,compared to $112.9 million in the prior-yearperiod, representing a 52.5% decrease. On aPro Forma basis, Adjusted EBITDA decreased48.9% compared to the prior-year period,primarily driven by net sales declines inNorth America.

“Although we continue to achieve strongsales growth for our core brandsinternationally, our overall results, whichcontinue to be impacted by the Company’sperformance in the United States., weredisappointing,” said Fabian Garcia, Revlonpresident and CEO. “We continue to makestrategic investments in our capabilities totransform our business model with ongoingfocus on strengthening digital engagementwith consumers, driving e-commerce andonline sales growth and accelerating thespeed of innovation.

Fabian continued, “Our long-termtransformation initiatives are designed torestore topline growth in the U.S. andsupport our plans for profitable, globalexpansion and ensure that we have the




ability to successfully compete in a digitally-driven landscape, strengthen social mediaengagement and align technology platformsto support our strategy.”

Professional segment net sales in the thirdquarter of 2017 of $107.0million decreased by 9.9%, or12.3% XFX, compared to theprior-year period, driven bycontinued lower net sales ofCND nail products and

American Crew men’sgrooming products, asthe Company continuesits efforts to tightendistribution and managetrade inventory for theAmerican Crew brand.Professional segment

profit decreased by 20.3%, or 21.5% XFX, inthe third quarter of 2017 compared to theprior-year period, primarily resulting fromlower gross profit driven by the declines innet sales, partially offset by lower brandsupport.

In North America, Professional segmentnet sales in the third quarter of 2017 of $42.1million decreased by 25.0%, or 25.3% XFX,

comparedto theprior-yearperiod,primarilydriven bycontinuedlower netsales ofCND nailproductsand lowernet sales

of American Crew men’s grooming products,as the Company continues its efforts totighten distribution and manage tradeinventory for the American Crew brand.

In International, Professional segment netsales in the third quarter of 2017 of $64.9million increased by 3.5%, but decreased by0.6% XFX, compared to the prior-year period,which was essentially flat.

The Estée Lauder Companies Inc. (NYSE:EL)recently reported financial results for itsfirst quarter ended September 30, 2017.The Company achieved net sales of $3.27billion, an increase of 14%,compared with $2.87 billion in theprior-year quarter. Incrementalsales from the Company’s recentacquisitions of Too Faced andBECCA contributedapproximately 4 percentagepoints of the reported salesgrowth. Net earnings rose 45% to$427 million, compared with$294 million last year. Dilutednet earnings per common shareincreased 44% to $1.14, comparedwith $.79 reported in the prioryear. The fiscal 2018 first quarteralso includes the impact of theadoption of a new accountingpronouncement for share-based compensation, whichadded $.06 to diluted earningsper share.

Fabrizio Freda, presidentand CEO, said, “We deliveredan outstanding financialperformance in our fiscal 2018first quarter, demonstrating thepower of our diverse brandportfolio to leverage our multiple engines ofgrowth. Building on the global momentum ofthe last fiscal year, we benefitted from acontinued acceleration in China, Hong Kong,travel retail and global online, strength inseveral developed and emerging markets inEurope, and incremental sales from TooFaced and BECCA.

“Our online and travel retail channels andmost luxury and mid-sized brands posteddouble-digit sales gains. In addition, we sawencouraging signs of improvement in someU.S. prestige department stores, and ourtargeted expansion into more specialty-multidoors to reach new consumers continued tohelp us gain share. Sales growth in the EstéeLauder brand continued to accelerate,generating double-digit gains in the quarter.Our earnings per share reflected the strong

sales gains combined with our success inleveraging those sales through cost savinginitiatives, efficiencies and continued financialdiscipline.

“For the full fiscal year,our forecast reflects strongprograms supported byfocused advertising andmarketing spending andsustained investments tofurther build capabilities forthe long term. With this strongstart to fiscal 2018 and ourconfidence in the potential forour business, we are raising ourfull-year constant currencysales growth forecast tobetween 8% and 9% andincreasing our constantcurrency earnings per sharegrowth estimate, before

restructuring charges, to 12% to14%.”

Hair care sales wereunchanged, with moderategrowth from Aveda andBumble and bumble offset bylower hair care sales fromOrigins. The growth fromBumble and bumble reflectedinitial shipments in advance of

the brand’s launch in Ulta Beauty, partiallyoffset by softness in the salon channel. AtAveda, online sales grew, while sales infreestanding stores were lower. Hair careoperating income increased, reflectingdisciplined expense management.

Sally Beauty Holdings, Inc. (NYSE: SBH)(“the Company”) recently announcedfinancial results for the fourth quarter andfiscal year ended September 30, 2017.

Fiscal 2017 Fourth Quarter Overview:Consolidated net sales were $974.2 million inthe fourth quarter, a decrease of 0.2%compared to the prior year. Same-store salesdecreased 1.4% in the quarter. HurricanesHarvey, Irma and Maria (collectively, “theHurricanes”) resulted in a number of storeclosures from late August through the end of


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the Company’s fiscal year. The negativeimpact of the Hurricanes on sales growthand same-store sales growth wasapproximately 80 basis points and 70 basispoints, respectively. Additionally, foreigncurrency translation had a favorable impactof approximately 60 basis points on reportedsales growth. Reported diluted earnings pershare in the fourth quarter were $0.27, adecrease of 25.0% compared to the prioryear, driven primarily by expenses related toboth the Company’s debt refinancing and2017 Restructuring Plan. Adjusted dilutedearnings per share in the fourth quarter were$0.45, growth of 9.8% compared to the prioryear. The Hurricanes negatively impactedboth reported and adjusted diluted earningsper share in the quarter by approximately$0.03.

“Even after considering the challengescreated by the natural disasters in thequarter, which impacted August andSeptember, our revenue fell short of ourexpectations,” said Chris Brickman, presidentand CEO. “However, the modest decline inconsolidated net sales was offset by thesuccessful completion of our 2017restructuring plan, tight control ofdiscretionary expenses, the successfulrefinancing of a large portion of our long-term debt and the continued use of ourstrong cash flows to acquire shares of ourcommon stock.”

He added, “Driving revenue and earningsgrowth remains our top priority. To that end,we are announcing the commencement of arestructuring of our international operationsin order to leverage the full scale of ourconsolidated European business and deliveradditional cost savings. At the same time, weare making investments in our e-commercecapabilities that will allow us to supporttwo-day delivery to more than 90% of U.S.households by the middle of fiscal 2018. Inaddition, we have planned a number ofexciting new product launches andimprovements to our CRM, marketing andpromotional strategies that we expect willbuild the foundation to drive future growth.

“We believe that these changes, combinedwith the strength and stability of our large

and growing Beauty Systems Groupdistribution business, will keep us on thepath to long-term earnings growth,” heconcluded.

Additional Fourth Quarter FinancialDetail: Gross margin for the fourth quarterwas 49.5%, essentially flat versus the prioryear. Benefits from strategic pricing initiativesin both segments and a customer mix shift inthe Sally Beauty segment were offset by ashift in segment mix.

Reported operating earnings andoperating margin in the fourth quarter were$111.8 million and 11.5%, respectively,compared to reported operating earnings andoperating margin of $110.8 million and 11.4%,respectively, in the prior year. Adjustedoperating earnings and operating margin(excluding charges related to the Company’s2017 Restructuring Plan) were $120.2 millionand 12.3%, respectively, compared to adjustedoperating earnings and operating margin of$123.5 million and 12.6%, respectively, in theprior year. The Hurricanes negativelyimpacted both reported and adjustedoperating earnings in the fourth quarter byapproximately $7.7 million, representing boththe impact of lost sales from store closuresand costs related to both inventory write-offs and asset impairments.

The Company repurchased (andsubsequently retired) a total of 3.0 millionshares of common stock during the fourthquarter at an aggregate cost of $59.5 million.Share repurchases for fiscal year 2017 wereapproximately $346.1 million.

International Restructuring Plan: TheCompany successfully completed its 2017Restructuring Plan, which was focusedprimarily on its North American operations.Total charges incurred in fiscal 2017 inconnection with the 2017 Restructuring Planwere $22.7 million, consisting primarily ofemployee separation and facility closurecosts. The Company expects annualizedbenefits from the 2017 Restructuring Plan ofapproximately $20 million, with a benefit ofapproximately $10 million recorded in fiscal2017.

The Company announced thecommencement of an international

restructuring plan (the “InternationalRestructuring Plan”) focused on significantlyimproving the profitability of its internationalbusinesses, with particular focus on itsEuropean operations. The Company expectsto incur restructuring charges in the range of$12 million to $14 million, with approximately$10 million to be recorded in fiscal 2018,related primarily to potential employeeseparation costs. Additionally, the Companyexpects to realize annualized benefits in therange of approximately $12 million to $14million from the initiative, with a benefit ofapproximately $8 million realized in fiscal2018.

Fiscal Year 2018 Guidance: For fiscal year2018, the Company expects both a continuedchallenging retail environment in the U.S. anda lingering impact from the Hurricanes,particularly from Hurricane Maria in PuertoRico, in the first half of the fiscal year. Assuch, the Company expects full-yearconsolidated same-store sales to beapproximately flat, with more challengingcomparisons in the first half of the fiscal yearversus the second half of the fiscal year. TheCompany also expects the number of newstore openings to be offset by strategic storeclosures, resulting in approximately flat netstore count versus the prior year, and aminimal impact on reported revenue fromforeign currency translation.

Full-year gross margin is expected toexpand by approximately 10 basis points,driven by strategic pricing initiatives in bothsegments, a customer mix shift in the SallyU.S. business and an increase in vendorallowances, only partially offset by asegment mix shift and modest pricingadjustments in the Sally U.S. business—typically on low-velocity SKUs—designed tosupport the brand’s value proposition.

Full-year SG&A (including depreciationand amortization expense) is expected to beapproximately 37.7% versus 37.2% in fiscal year2017, reflecting the operating expense impactof key investments to accelerate e-commerce growth, investments in both anew inventory merchandising and planningsystem to support the U.S. and Canadianbusinesses and a new point-of sale system

News continued on page 36



for our BSG business, continued inflation inboth store and distribution center wages andthe expectation of normalized levels ofincentive compensation expense in fiscal2018, partially offset by benefits from boththe 2017 Restructuring Plan and the newly-announced International Restructuring Plan.

Reported operating earnings are expectedto increase slightly, due primarily to lowerrestructuring costs in fiscal year 2018.Adjusted operating earnings, including theimpact of the Hurricanes in both years, areexpected to decline slightly due to thestrategic investments noted above. However,the Company expects full year benefits fromits recent debt refinancing and lower averageshare count to result in solid growth in bothfull-year reported diluted earnings per shareand full-year adjusted diluted earnings pershare.

Fiscal 2017 Full-Year FinancialHighlights: For the full fiscal year,consolidated net sales were $3.94 billion, adecrease of 0.4%, and same store salesdeclined 0.7%. The Hurricanes negativelyimpacted both full-year sales growth andfull-year same-store sales growth byapproximately 20 basis points. Foreigncurrency translation had a negative impact ofapproximately 80 basis points on full yearconsolidated sales growth. In addition, anextra day of selling in fiscal year 2016, whichwas a leap year, negatively impactedconsolidated same-store sales growth infiscal year 2017 by about 40 basis points.

Full-year gross margin increased 20 basispoints to 49.9%, driven primarily by strategicpricing initiatives in both segments andcustomer mix in the Sally Beauty segment.

Reported operating earnings andoperating margin for the full fiscal year were$478.6 million and 12.2%, respectively,compared to reported operating earnings andoperating margin of $498.3 million and 12.6%,respectively, in the prior year. Adjustedoperating earnings and operating margin(excluding charges related to the Company’s2017 Restructuring Plan) were $501.3 millionand 12.7%, respectively, compared to adjustedoperating earnings and operating margin of

$515.5 million and 13.0%, respectively, in theprior fiscal year.

Reported diluted earnings per share forthe full fiscal year were $1.56, growth of 4.0%compared to the prior year. Adjusted dilutedearnings per share in fiscal 2017 were $1.80,growth of 4.7% compared to the prior year.The Hurricanes negatively impacted bothreported and adjusted diluted earnings pershare in the fiscal year by approximately$0.03.

Additional Fiscal 2017 Fourth Quarterand Full Year Details: Adjusted EBITDA inthe fourth quarter was $150.4 million, adecrease of 1.8% from the prior year, andAdjusted EBITDA margin was 15.4%, a declineof approximately 30 basis points from theprior year. Full year Adjusted EBITDA was$624.1 million, a decrease of 0.6% from theprior year, and Adjusted EBITDA margin was15.8%, a decline of approximately 10 basispoints from the prior year.

Inventory at quarter end was $930.9million, up 2.6% from the prior year. Theincrease was due primarily to new storegrowth, the addition of new brands andforeign currency translation.

Capital expenditures in the quarter were$23.1 million, and full year capitalexpenditures were $89.6 million, primarily forinformation technology projects, new storesopenings and distribution facility upgrades.

Fiscal 2017 Fourth Quarter SegmentResults: For Sally Beauty Supply (“Sally”),net sales were $584.4 million in thequarter, a decrease of 0.8% versus theprior year. Foreign currency translationboosted the segment’s revenue growth in thequarter by 80 basis points. Same-store salesdecreased 2.5%, with the Hurricanescontributing approximately 90 basis points ofthe decline.

Net store count at year-end was 3,782, anincrease of one from the prior fiscal year-end. Gross margin increased 10 basis pointsto 55.1% in the quarter. Gross marginbenefitted from strategic pricing initiativesand a shift in customer mix between retailand professional.

Reported operating earnings were $91.2

million in the quarter, a decrease of 7.0%versus the prior year. Reported operatingearnings were negatively impacted by thesales decline and inventory write-off andrepairs related to the Hurricanes. Reportedoperating margin was 15.6%, a 100 basis pointdecrease from the prior year.

For Beauty Systems Group (“BSG”), netsales were $389.8 million in the quarter, anincrease of 0.7% vs. the prior year, drivenby growth in same-store sales, incrementalsales from acquisitions and an increase in netnew stores, partially offset by the negativeimpact from the Hurricanes. Foreign currencytranslation increased BSG’s revenue growthby approximately 30 basis points. Same storesales grew 1.0%, with a 40 basis pointnegative impact from the Hurricanes.

Net store count at year-end was 1,368, up30 from the prior fiscal year-end. Grossmargin increased 10 basis points, to 41.2%, inthe quarter. Reported operating earningswere $61.1 million in the quarter, an increaseof 0.4% versus the prior year, driven by themodest revenue growth and gross marginimprovement. Reported operating margin inthe quarter was 15.7%, essentially flat to theprior year.

Total distributor sales consultants atquarter end were 829 versus 914 at the endof the prior year. This decrease is dueprimarily to a decline in the number ofdistributor sales consultants employed byBSG’s Armstrong McCall franchise business.

Fiscal 2017 Full Year Segment Resultsfor Sally Beauty Supply (“Sally”): Net saleswere $2.35 billion in fiscal year 2017, adecrease of 1.7% versus the prior fiscal year.Foreign currency translation negativelyimpacted full year revenue growth by 130basis points. Same store sales decreased 1.6%,including a 20 basis point negative impactfrom the Hurricanes and a 30 basis pointnegative impact from fiscal 2016 being a leapyear.

Gross margin increased 50 basis points to55.6% in fiscal year 2017. Gross marginbenefitted from strategic pricing initiativesand a shift in customer mix between retailand professional.



Reported operating earnings were $385.4million in fiscal year 2017, a decrease of 6.4%versus the prior fiscal year. Reportedoperating earnings were negatively impactedby the sales decline and inventory write-offand repairs related to the Hurricanes.Reported operating margin was 16.4%, a 90basis point decrease from the prior fiscalyear.

Fiscal 2017 Full Year Segment Resultsfor Beauty Systems Group (“BSG”): Netsales were $1.59 billion in fiscal year 2017, anincrease of 1.7% vs. the prior year fiscal year,driven by growth in same store sales,incremental sales from acquisitions and netnew stores. Foreign currency translation hadessentially no impact on revenue growth.Same store sales growth was 1.3%, including a10 basis point negative impact from theHurricanes and a 40 basis point negativeimpact from the fiscal 2016 being a leap year.

Gross margin increased 10 basis points to41.5% in fiscal year 2017.

Reported operating earnings were $254.7million in fiscal year 2017, an increase of 0.9%versus the prior fiscal year, driven by themodest revenue growth and gross marginexpansion. Reported operating margin was16.0%, a decline of approximately 10 basispoints from the prior fiscal year. For more,visit sallybeautyholdings.com.

Regis Corporation (NYSE: RGS) recentlyreported a first quarter 2018 net loss of $23.0million, or $0.49 per share, as compared tonet income of $3.3 million, or $0.07 per sharein the fiscal first quarter of 2017. TheCompany's reported results include $33.8million of one-time asset impairments andother non-recurring costs associated with therecent sale subsequent to the end of the firstquarter, and subsequent franchising, ofsubstantially all of its North America mall-based salons and its UK business. Excludingthese impairment-related and one-timeitems, the Company reported first quarter2018 net income from continuing operationsof $10.8 million, including a one-time gain onlife insurance proceeds, or $0.23 per shareversus $5.7 million, or $0.12 per share during

the same period last year. On an adjustedbasis, Regis reported net income of $4.7million, or $0.10 earnings per share versus netincome of $5.7 million, or $0.12 earnings pershare, for the same period last year.

The Company noted that its first quarterresults, both reported and adjusted, wereadversely impacted by Hurricanes Harvey,Irma and Maria. A total of 3,418 salon dayswere lost as 768 salons were closed at leastone day during the quarter. The Companyestimates that revenue and adjusted EBITDAin the current year quarter were negativelyimpacted by $2.4 million and $1.5 million,respectively.

Total revenue in the quarter of $309.9million decreased $9.0 million, or 2.8%, year-over-year driven primarily by the closure ofunprofitable salons and the unfavorableimpact of the hurricanes, partially offset by asame-store growth of 0.4%. First quarteradjusted EBITDA of $23.9 million was $1.2million, or 5.2% favorable, year-over-year.Excluding the $1.5 million unfavorable impactrelated to hurricane activity, first quarteradjusted EBITDA of $25.4 million was $2.7million, or 11.8% favorable year-over-year.

Hugh Sawyer, president and CEO,commented, “We are pleased our adjustedEBITDA exceeded prior year results duringthe first quarter despite the operational andfinancial challenges associated with theimpact of three major hurricanes. Moreover,during the quarter adjusted EBITDA from ourFranchise business increased 14.9% versusprior year and the Regis team completed thesuccessful sale and subsequent franchising ofsubstantially all of its North America mall-based salons and its UK business in October.We remain focused on the execution of the'Key Elements of Our Strategy' that weshared with our constituents in the August 17,2017 10-K."

Sale of Company's Mall-based Salonsand UK Business: In October, the Companysold substantially all of its mall-based salonsin North America and substantially all of itsInternational segment to The BeautifulGroup, an affiliate of Regent Companies,LLC ("Regent"), which will operate them as

the Company's largest franchisee. Thetransactions include 858 of the Company'sNorth America Regis Salons andMasterCuts locations, which are full-service,mall-based salons, as well as the intellectualproperty related to MasterCuts and certainother trade names. The transactions alsoinclude the Company's approximately 250Regis Salons and Supercuts salons in theUnited Kingdom. As part of the sale of themall-based business, The Beautiful Groupagreed to pay for the value of certaininventory and assume specific liabilities,including lease liabilities. For the Internationalsegment, the Company agreed to a sharepurchase agreement with The BeautifulGroup for minimal consideration.

As a result of the Board of Directors'approval and subsequent completedtransactions, The Company recorded anestimated loss on assets held for sale of$30.5 million and presented the results ofoperations associated with the salons sold asdiscontinued operations for all periodspresented. Additionally, Regis has redefinedits reportable segments to be Company-owned salons and Franchise. The Companynoted that the new Company-ownedsegment is comprised of its SmartStyle,Supercuts and Signature Style concepts.

First-quarter revenue for the Company-owned salon segment decreased 3.5% versusthe prior year to $288.8 million. The year-over-year decline in revenue was driven bythe closure of unprofitable salons and theimpact of the three hurricanes, partly offsetby positive same-store sales increases of0.4% and a favorable foreign currency impact.

First-quarter adjusted EBITDA of $33.2million was $0.1 million, or 0.6% favorableversus the same period last year, drivenprimarily by the closing of unprofitablesalons, benefits from the Company's 120-dayplan, and other cost savings, partly offset bythe impact of the three hurricanes andincremental advertising expense. Excludingthe $1.5 million unfavorable impact related tohurricane activity, first quarter adjustedEBITDA of $34.7 million was $1.6 million, or4.8% favorable year-over-year.

News continued on page 38




Franchise: First-quarter Franchise revenuewas $21.1 million, a $1.7 million, or 8.6%,increase compared to the prior year quarter.Royalties and fees were $13.4 million, a $1.4million, or 11.2%, increase versus the sameperiod last year. Royalties increased 4.5%driven primarily by positive same-storerevenue in the quarter and increasedfranchise salon counts. Initial franchise feeswere up $0.9 million as the Companyopened, or converted, a net 118 franchisedlocations in the quarter as compared to 50 inthe prior year quarter. Franchise adjustedEBITDA of $9.8 million improved $1.3 million,or 14.9%, year-over-year.

120-Day Plan Update: The Companycontinues to execute a number of initiativesunder its 120-day plan to help stabilizeperformance and establish a platform forlonger-term revenue and earnings growth incompany-owned salons in order to maximizeshareholder value. The core components ofthe 120-day plan are focused on improvingthe Company's performance by betteraligning company resources to demand whilecontinuing to provide an exceptional guestexperience, simplification of our business togrow revenues and disinvestment of certainprograms that do not create value. TheCompany estimates the 120-day plandelivered benefit in range of $6.0 million to$8.0 million in the first quarter of fiscal 2018and it is anticipated these favorable year-over-year returns will continue to be realized.

Deferred Tax Valuation AllowanceUpdate: As a result of Regis’ valuationallowance against most of its deferred taxassets, associated reported and as adjustedafter-tax results are not comparable to priorperiods.

• Net loss for the quarter of $23.0 millionwas negatively impacted $4.8 million due tothe deferred tax valuation allowance onincome tax expense.

• First-quarter loss per share of $0.49 wasnegatively impacted $0.10 per share due tothe deferred tax valuation allowance onincome tax expense.

A complete reconciliation is available onregiscorp.com.

Pravana is donating a portion of its salesfrom its best-selling NEVO IntenseTherapy Leave-In Treatment to the BeautyChanges Lives Foundation. Pravana’sgenerosity translates into $17,000 raised tosupport the Foundation.

Lynelle Lynch, president of the BeautyChanges Lives Foundation, said the successof the fundraiser held between July 1 andAugust 31, 2017, recognizes the dedication ofthe Pravana brand to make a difference.

“We are thrilled to have beenselected as the charity for Pravana’s

fundraiser to give back to theindustry,” Lynelle said.

The promotion’s visibility in morethan 560 SalonCentric locations in48 states helped educate hairstylists about the advancedscholarships Beauty Changes Livesoffers to licensed hair stylists. In-store signage, end-caps and aisledisplays promoted the fundraiserand informed hair stylists of howtheir purchases of NEVO IntenseTherapy benefit the Foundation.Visit pravana.com andbeautychangeslives.com.

Hair Cuttery, the largest family-owned andoperated chain of hair salons in thecountry, will donate 60,000 haircuts toformer service men and women throughits November Share-A-Haircut program.For every haircut purchased on Veterans Day,Hair Cuttery donated free haircut certificatesto local veterans in the communities in whichHair Cuttery operates its nearly 900 salons.

To help distribute the certificates, HairCuttery partnered with veteran'sorganizations across the U.S., including, theAmerican Red Cross, Operation SacredHousing and regional Veterans Affairs offices.Each voucher is valued at $21 each for a total

campaign value of more than $1.25 million. "Those that have fearlessly served our

country deserve great respect, praise andthanks on Veterans Day, and every day,” saidDennis Ratner, founder and CEO of HairCuttery. "We are honored to be able to say,'thank you' the best way we know how."

Since 1999, the Share-A-Haircut programhas donated more than 2.28 million freehaircut certificates valued at more than $37.5million. For more information, visithaircuttery.com.

Frank and Belinda Gambuzza, owners ofThe Visage Group, which includes SalonVisage, Spa Visage, Visage Advanced HairAcademy and Frank’s Barbershop, are the

new co-owners ofPaulMitchellTheSchoolKnoxville.

“Whatsparked

ourinterest inpursuing an

opportunity to work with Frank and BelindaGambuzza was the overall ability it providesus to enhance our educationalopportunities,” says Dale Jones, co-owner ofPaul Mitchell The School Knoxville. “Thisgives our students and our educators achance to work with national leaders in thesalon industry.”

“This new structure will elevate the entireeducational experience,” adds KimberlynJones, co-owner of Paul Mitchell The SchoolKnoxville. “Frank and Belinda will bringstudents even greater insight as to how togrow into a successful career in any salon, aswell as a better understanding of the


giving back

from left: Frank and BelindaGambuzza and Dale and

Kimberlyn Jones co-own PaulMitchell The School Knoxville.


changing needs and requirements of trendswithin the industry.”

Frank and Belinda will work with theexisting team in order to add variousopportunities for guest educators, advancedlearning techniques and ongoing educationalopportunities, including an advancededucational academy to follow the initialeducation and licensing provided throughattending the school.

In addition to integrating themselves intothe existing educational offerings, theGambuzzas will develop a BarberingEducation Program. Visit thevisagegroup.com.

“2017 was an exciting and diverse year forthe PBA Government Affairs Team, interms of legislation introduced,” saysBridget Sharpe, government affairs andindustry relations manager for theProfessional Beauty Association. Sheexplains that more specific reforms werepassed into law this year, including:

These three states opted to join otherstates to create hairstylist-only licenses:

• Arizona (HB 1130) — 1000 hours• New Mexico (HB 375) — 1200 hours• Utah (HB 287) — 1200 hoursThese four states made common-sense

reforms to change their over-burdensomecosmetology hours:

• Colorado (HB 17-1196) — 1,500 hours• Kentucky (HB 271) — 1,500 hours• Montana (HB 393) — 1,500 hours• Rhode Island (SB 194) — 1,200 hoursWisconsin passed its own version of

reform, in the form of AB 164 & 167 and SB108 & 109. Those include:

• Full reciprocity for any professionalholding a current cosmetology or barberinglicense.

• Elimination of the overly-burdensomemanager's license, allowing businesses to hirea wider range of managers.

• Elimination of the overly-burdensomeinstructor’s license, allowing schools to hire awider range of instructors.

In addition, PBA championed two piecesof legislation in Texas and Ohio, with the goalof creating meaningful industry-led reformsto current cosmetology laws.

“While our Texas bills did not pass (HB2407/SB 1087, HB 2408/SB 1088), our Ohiolegislation (HB 189/SB 129) is still movingthrough the legislature,” reports Bridget. Staytuned. Visit probeauty.org.

“ICMAD and its more than 800 member-companies support modernization offederal regulation of cosmetics as a meansto provide long-term support forAmerican companies’ leading role inpromoting quality and innovation in theglobal cosmetics industry. We welcomeSenator Orrin Hatch’s (R-Utah)introduction of the FDA Cosmetic Safetyand Modernization Act as a step in theright direction,” says Pam Busiek, presidentand CEO of the Independent CosmeticManufacturers and Distributors on theIntroduction of the FDA Cosmetic Safetyand Modernization Act (S. 2003).

Pam adds, “Oversight of cosmetics by theFood and Drug Administration will providegreater reassurance to consumers of thesafety of cosmetics, while giving businessesof all sizes the guidance and clarity theyneed to innovate and expand. The cosmeticsindustry, backed by years of science-basedresearch and testing, represents one of thesafest categories regulated by the FDA.Senator Hatch’s legislation makes importantprogress in updating federal regulations togive consumers the highest level ofconfidence in products that are important totheir daily lives.

“However, there is more work to do. Aswritten, the bill does not yet provide a clearand uniform national standard for ingredientsafety review, which is critical to both largeand small independent cosmeticsmanufacturers across the country who areburdened with cumbersome and overlappingregulations.

“ICMAD continues to support theCosmetic Modernization Amendment,sponsored by Congressman Pete Sessions(R-TX), as a strong approach to modernizationand oversight of cosmetics that avoids stiflinginnovation and removes barriers forbusinesses of all sizes to participate in thecosmetic marketplace. We believeCongressman Sessions’ bill serves as a guidefor additional legislative efforts by SenatorHatch and others in the Senate.

“We look forward to continuing to workwith Senator Hatch to build on this initiallegislative effort to enhance consumerconfidence while also providing a strong andlevel foundation for future innovation, bybusinesses of all sizes.” Visit icmad.org.

The USA Herald reports that PennsylvaniaGovernor Tom Wolf has signed anexecutive order to begin the review of theprofessional licensing system inPennsylvania. In Pennsylvania, around 20%of the workers in the state need a license.

The governor wants to ensure that theState’s licensing requirements are equal tothe standards across the United States. Hewants to make sure that those applying forprofessional licenses are free fromunnecessary barriers to opportunity. TheCommissioner of the Bureau of Professionaland Occupational Affairs will partner withthe 29 Boards and Commissions inPennsylvania. They will examine each Board’srequirements for licensing process, fees,training and continuing education. More athttp://bit.ly/2nbvDeT

The Women’s Foundation, a think tankfocused on research to build public policyplatforms, has a robust agenda for theupcoming Missouri legislation in 2018.

Wendy Doyle, president and CEO, saidtheir agenda will include reducingoccupational licensing barriers, earned familyand medical leave, adoption, birth and agingfamily members and equal pay for equalwork issues. Visit http://bit.ly/2BsyqDq

For ongoing updates, visitfuturebeautyindustrycoalition.com.

governmentrelations

The Kirschner Group bidsfarewell to its president, Jane

Caris, who hasleft the beautybusiness. She isnow thepresident ofJLBuchanan(jlb), a retailconsultancyofferingservices in

sales account management,category management, consumerresearch, omni-channelintegration, retail merchandisingand creative services.

“It is with much gratitude that Ileave my TKG family and theprofessional beauty industry,” saysJane. “The experience and insightsthat I have received from my teamand clients have enabled me totake this next step. I will stayconnected and remain thankful tomy beauty industry colleagues.”

Early bird tickets are on sale forthe 2018 International Salon andSpa Expo in Long Beach, CA.Produced by the ProfessionalBeauty Association, the showtakes place on January 27-29. Visithttps://probeauty.org/isselb/

The 33rd Western BuyingConference kicks off 2018 atBally’s Las Vegas on January 13-15.Rep Group meetings start January10. Eligible distribution and OTCexecutives receive partialreimbursement for travel,including airfare, hotel and gas.

The show is produced by theWBC Rep Association, whichincludes BTB Sales andMarketing, Branco Sales &Associates, CFN BeautyRepresentation, GM &Associates, Greg Dawson &Associates, Jay Halaby &Associates, J. White&Associates,Marc Spilo Sales, Marc TaradashAssociates, Quality Beauty, TheFreeman Group, The KirschnerGroup and Van Nest Company.See new products first and relaxwith your friends during the partybash! Contact Patty Paletto [email protected]. Visitwesternbuyingconference.com.

Tune into Lifetime on Thursday,November 30, for the finale of thefirst season of American BeautyStar. On this beauty competitionseries, hair or make up mavensmust become beauty directors,who are responsible for creatingthe overall look of their models.At the end of the season, thecontestant who proves he or shehas what it takes to revolutionizewhat’s to come in beauty will benamed American Beauty Star.

Sponsors include Algenist,American Eagle Outfitters,

Ardell, Bronx Colors UrbanCosmetics, Christopher Guy,Color Wow, Completely Bare,Extension Bar LA, Fave4, FHIBrands, GlamCor, HudaBeauty,jtv.com, Orly, She Wigs andYouCam Makeup. Visitamericanbeautystar.com.

The final word: IT CosmeticsFounder and CEO Jamie KernLima recently called for changeand rallied industry leaders torethink the images of beauty theyput out to the world.

“IT Cosmetics became a top-selling brand by using real womenof all shapes, sizes, skin tones andskin issues," says Jamie. “Oursuccess is proof to the beautyindustry that you don't need touse unattainable images ofaspiration for women to buy yourproducts. I think women are tiredof seeing images that don't looklike them. When it comes to theimages of beauty that we see aswomen, I believe IT Cosmetics isproof that the power of thepeople is greater than the peoplein power! It's time for change.”

Watch Jamie’s passionate callto action here:http://bit.ly/2xGX19c

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Brands/Color Wow, to the set ofAmerican Beauty Star. Photo:

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