CHÂTEAU FELICEA Californian wine venture

Salomé HauffrayValentine LehagreClaire Le Bideau

Licence 3 - LEA

Problematiques

Why California is favorable to wine-growing ?

What shows that France is present in the universe of Château Felice, and in a general way in the world wine-growing sector ?

Sommaire

INTRODUCTION – Identity card

BODY Part 1 – Why California is the best

wine-growing area in the US Part 2 – French Touch Part 3 – French wines vs Californians

CONCLUSION

Identity Card Name : Château Felice

Aim : Create top notch American wines

Where : Healdsburg, Sonoma County, CA

Date of creation : 1992

Annual Production : 4,500 cases

Distribution area : 12 American States

Characteristics : Large range of products Multi sector venture

Why California is the best wine–growing area ?

Healdsburg, Sonoma County, California Favorable climate to wine culture

- Pacific Ocean - Mountains

California :

= World’s 4th largest wine producer

= 90% of American wine production

http://fr.wikipedia.org/wiki/Image:HalfDomePanorama.jpg

French Touch

The name : Château Felice

Gastronomy

The itch for respecting European tradition

French Influence

The recipes, example : Coq au Vin

French wines vs Californians

French wines vs Californians

"What happened in 1976 was a complete shot in the arm for the Californian wine industry . Until then growers had been having terrible trouble convincing leading restaurants even in Washington or New York to serve Californian wine. But two days later everything changed. It was a bloody good thing. Not only did it convince people that something good was coming out of California but it was a much-needed wake-up call for the French."

Conclusion

Château Felice : National luxury venture Multi Services activity Respects European tradition

200 000 employments 45 billions $ each year in CA’s economy Export rate of American wine sector : 250%

Globalization