Business Model InnovationToday‘s success is the enemy of tomorrow‘s success

They both miss the moment when they

shouldhave left their

successful path, to re-think their business

model

The innovation cycle spins faster than ever in nearly all industries

Innovation either increases the customers’ value of a product or a service, or lowers their costs and therefore creates a competitive advantage.

Mr. Apple

Mr. Dell

Misconceptions about innovation

1.Innovatio

n stands from ideas nobody

has had before

Misconceptions about innovation

2. BIG

success requires BIG

resources

Misconceptions about innovation

3. Innovations are always based on

boosting technologies

Successful innovators learn and recombine, whereas the pioneers are eaten by the wolves.

14 of today’s 25 most innovative firms have

innovated their business model

and not just their technology

What exactly is a business model innovation ?

1.Who is your target customer ?

2. What do you offer to the customer ?

3. How do you create your value proposition ?

4. How do you generate revenues ?

What do you have to do to innovate your own business model ?

1. Initiation

2. Ideation

3. Integration

4. Implementation

Thank YouGiulia Baldassari

Federica Gigante