Scholar Topic of Interest Co-authorsDavid A. Aaker Advertising & BrandingJoseph Alba Consumer ExpertizeWroe Alderson Founder of Functionalist SchoolArnold E. Amstutz Marketing SystemsPunam Anand Marketing ControlErin Anderson Channels, Industrial PurchasingPaul F. Anderson Strategic Planning, Scientific Method, Relativist TheorAlan R. Andreasen Attitude, SatisfactionGary M. Armstrong Info Processing, AdvertisingJohan Arndt Science&Concept + WOMHarold J. Ashby ConsumerismL. Aspinwal Systems SchoolRichard P. Bagozzi Social Exchange SchoolF. Balderston Mktg ChannelsRobert Bartels Mktg Theory & HistoryFrank M. Bass Math models in Mktg Buzzell, Greene, LazeRaymond A. Bauer Risk behavior Cunningham, GreyseFrederick J. Beier Power SternRussell W. Belk Situational behaviorPeter D. BennettLudvig Von Bertalanffy Systems SchoolJames R. Bettman Info Processing TheoryGabriel Biehal & Dipankar Chakravarti Decision Process ChakravartiWilliam Black Regional School Ostlund & WestbrooRobert C. Blattberg CM & Retail MktgThomas V. Bonoma Industrial Buying Behavior ZaltmanNeil H. Borden Marketing MixKenneth Boulding Systems Theory in MngmtFrancis S. Bourne Group InfluenceLouis P. Bucklin Distribution ChannelHenry A. Bullock MotivationRalph Starr Butler MerchandizingRobert D. Buzzell Mktg Science, Math ModelsErnest R. Cadotte Satisfaction, Disconfirmation Th Woodruff, JenkinsStuart ChaseTerry L. Childers Institutional SchoolLincoln H. Clark Consumer BehaviorPaul D. Converse Regional School, "Retail Gravitation"Lee G. Cooper Critical RelativismMelvin T. Copeland Habitual BuyingReavis Cox Distribution ChannelRoss M. Cunningham Brand LoyaltyLarry J. Rosenberg Satisfaction Theories Suprenant, CzepielLeslie Dawson Mktg ThoughtGeorge S. Day PLC, Competitive Adv, ConsumerAakerRalph L. Day Satisfaction, Complaint TheoryH. Keith Hunt " "

Joel Dean PricingNikhilesh Dholakia Int Mktg, Macromarketing Fırat & Bagozzi, VenA. Fuat Fırat " "Ernest Dichter Consumer Psychology, MotivationGraham R. Dowling Systems Theory in MktgPeter Doyle Value, Intl MktgJohn Saunders Intl MktgPeter Drucker Mktg Ethics, Social MktgDuddy & RevzanRobert F. Dwyer Power, ChannelsAdel I. El-Ansary Mkg TheoryJames F. Engel Consumer Behavior Theory Blackwell, Kollat, MiRoger D. Blackwell Consumer Behavior Theory Blackwell, Kollat, MiDavid T. Kollat Consumer Behavior Theory Blackwell, Kollat, MiPaul W. Miniard Consumer Behavior Theory Blackwell, Kollat, MiBen M. Enis Mktg Mngmnt, Prod ClassificatioRoering, SullivanMiheal Etgar Channel Conflict & PowerJohn U. Farley Consumer, Corporate and GovernHoward,John A. Howard Mktg Mngmnt, Consumer BehaviorSheth,O. C. Ferrell Ethics, Inquiry to Exchange Gresham, PerrachionLeon Festinger Dissonance TheoryMartin Fishbein Belief, Attitude, Intention TheoriAjzenIcek Ajzen Belief, Attitude, Intention TheoriFishbeinGeorge Fisk MacromarketingGary T. Ford Ethics and deceptionJay W. Forrester IndustrialRonald E. Frank Consumer ResearchGary L. Frazier Power and Distribution Channel Sheth, SummersJagdish N. Sheth Consumer Behavior, Attitude, Distribution Channels, John O. Summers Power and Distribution ChannelEarl S. Fulbrook Functional SchoolDavid M. Gardner Experimental, Consumer, PLC BelkDennis E. Garrett Consumerism, Activist School Gardner, ShethJohn F. Gaski Power NevinHubert Gatignon Consumer, CompetitionJac L. Golstucker Regional SchoolE. T. Grether Regional SchoolEdward T. Hall Intl MktgFlemming Hansen ChoiceFritz Heider Interpersonal PsychologyElizabeth C. Hirschman Consumer Innovation, Religious Mktg, ResearchMorris B. Holbrook Consumption, shopping, ResearcHoward, HirschmanRobert J. Holloway Experimental, ConsumerRichard H. Holton Classification of goodsFranklin S. Houston Mktg Concept, Exchange GassenheimerBarbara E. Kahn Price Huber, HolbrookDavid L. Huff Regional RustShelby D. Hunt Mktg Theory, Ethics, Macromarketing, Relationship

Kenneth D. Hutchinson Mktg ScienceJacob Jacoby Consumer Research, ChoiceLynn R. Kahle Behavioral SegmentationNorman Kangun Societal MarketingHarold H. Kassarjian PersonalityGeorge C. Katona Rational Behavior, Expectations, Attitude, DemandRobert L. Kahn Organizational Psychology KatzDaniel Katz AttitudeWilliam Lazer Mktg MngmntPhilip Kotler Mkg Mngmnt; MacroMktg,MegaMktg,SocialMktgGerald Zaltman Consumer Behavior, Purchase DrBonoma, KotlerGene R. Laczniak EthicsTheodore Levitt Myopia, Globalization, Intangibles, PLCA. Parasuraman Serv QualDavid J. LuckRobert F. Lusch Power, ConflictBruce E. Mallen Channel, Power, ConflictBert McCammon ChannelJerome E. McCarthy Mktg Mngmt, Mktg Mix (4P's)David C. McClelland Consumer PsychologyWilliam McInnes Mktg TheoryDavid B. Montgomery Strategic IntelligenceFred W. Morgan Product LiabilityStanley J. ShapiroReed Moyer MacromarketingThomas Nagle PricingRalph Nader Activism, ConsumerismFrancesco M. Nicosia Decision ProcessCharles E. Osgood Language, Perception, Motivation,A. R. Oxenfeldt PricingJ. Pfeffer SalancikMichael E. Porter Competition TheoryIvan L. Preston Advertising & EthicsVithal R. Rao PricingR. Eric Reidenbach SystemsWilliam J. Reilly RegionalDavid A. Revzan RegionalDonald P. Robin EthicsEverett M. Rogers Innvation, Cirtical SchoolDennis W. Rook Consumer Behavior LevyRonald SavittPrakash S. Sethi Cross-CultureCharles C. Slater MacromarketingLouis W. Stern Channel, ConflictGerard J. Tellis PricingKenneth P. Uhl MIS, Services MarketingRonald S. Vaile Grether, CoxAlladi Venkatesh Macromarketing Dholakia

Barton A. Weitz Sales, Knowledge, MotivationL. D. H. Weld Origin of Marketing ThoughtWilliam D. Wells Critical of PsychographicsWilliam H. Whyte WOMWilliam L. WilkieRosann L. Spiro Sales, Communication KayleneYoram Wind Industrial Buying, GlobalizationFrederick Winter SegmentationCarl P. Zeithaml Services Marketing, EnvirıonmenParasuraman, BerryValarie A. Zeithaml Services Marketing, EnvirıonmenParasuraman, Berry

Articles 1 Articles 2 Articles 3 Articles 4 Articles 5 Articles 6"Building Strong Brands" "Dimensions of Consumer Expertise""A Functionalist Approach to Competition"(1968), “Systems Analysis for Marketing Management,”Computer Simulation of Competitive Market Response,(1987), “Inducing Franchisees to Relinquish Control:(1987), “Resource Allocation Behavior in Conventional Channels,”(1983), “Marketing, Scientific Progress, and Scientific (1982), “Marketing, Strategic Planning, and the Theory of the Firm(1965), “Attitudes and Customer Behavior: A Decision (1977), “A Taxonomy of Consumer Satisfaction! DissatisfactionARMSTRONG&Russ (1975), “Applications of Consumer In(1979), “Detecting and Correcting Deceptive Advertising(1985), “On Making Marketing Science More Scientific(1967), Word of Mouth Advertising: A Review of the Literature,(1973), “The Black Consumer,” in New Consumerism: Selected Readings(1958), “The Characteristics of Goods and Parallel Systems Theories,” in managerial marketing(1975), “Marketing as Exchange,” (1977), “Mar(1984), “A Prospectus for Theory Construction injvlarketing,”(1964), “Design of Marketing Channels” in Theory in Marketing, Reavis Cox, Wroe Alderson, and Stanley J. Shapiro,(1970), Marketing Theory and Metatheory, (1974), “The (1965), “Development of Marketing Thought: A Brief History,”(1961), Mathematical Models and Methods in Marketing,(1960), “Consumer Behavior as Risk Taking,” (1970), Studies in the Negro Market,(1969), “Power in the Channel of Distribution,”(1974), “An Exploratory Assessment of Situational Effects in Buyer Behavior(1965), Marketing and Economic Development,(1968), General System Theory(1979), An Information Processing Theory of Consumer Choice,(1986), “Consumers’ Use of Memory and External Information in Choice: Macro and Micro Perspectives,”(1985), “Spatial Demand Models in an Intrabrand Context,”(1976), “Market Segments and Stochastic Brand Choice Models,”(1978), Organizational Buying Behavior,(1964), “The Concept of the Marketing Mix”(1956), “General Systems Theory — The Skeleton of Science,”(1957), “Group Influence in Marketing and Public Relations,”(1966), A Theory of Distribution Channel Structure, (1974), “Vertical Market Structure Theory(1961), “Consumer Motivations in Black and White,”(1923), Marketing and Merchandising,(1963), “Is Marketing a Science,” PIMS - Profit Impact of Market Share Study(1987), “Expectations and Norms in Models of Consumer Satisfaction,”(1927), Your Money’s Worth. A Study in the Waste of the Consumer’s Dollar,(1982), “The Meaning and Determinants of Cooperation Within an Interorganizational Marketing Network(1958), Consumer Behavior(1949), “New Laws of Retail Gravitation" (1959), The Beginning of Marketing Thought in the United States,(1987), “Do We Need Critical Relativism?”(1923), “The Relation of Consumers’ Buying Habits to Marketing Methods(1965), Distribution in a High-Level Economy,(1956), “Brand Loyalty— What, Where, How Much?”(1980), “The Development of Thought, Theory and Research in Consumer Satisfaction,”(1979), “Resolving the Crisis in Marketing Thought,”(1981), “The Product Life Cycle: Analysis and Applicati(1984), Stra (1970), “A Guide to Consumerism,”(1977), Consumer Satisfaction, Dissatisfaction and Complaining Behavior(1977), Consumer Satisfaction, Dissatisfaction and Complaining Behavior

(1950), ‘Pricing Policies for New Products,” (1951), Managerial Economics,(1980), “The De-Americanization of Marketing Thought,”(1980), “The De-Americanization of Marketing Thought,”(1947), “Psychology in Market Research,” (1964), Han (1962), “The World Consumer,”(1983), “The Application of General Systems Theory to an Analysis of Marketing Systems,”"Value Based Marketing (1985), “Market Segmentation and Positioning in Specialized Industrial Markets,”(1985), “Market Segmentation and Positioning in Specialized Industrial Markets,”(1969), “The Shame of Marketing,”(1947), MarketIng: An Institutional Approach,(1981), “Bargaining in an Asymmetrical Power Structur(1985), “Env(1987), ‘Developing Buyer-Seller Relationships,”(1979), “The General Theory of Marketing Revisited,”(1986), Consumer Behavior,(1986), Consumer Behavior,(1986), Consumer Behavior,(1978), “The Current Status of Consumer Behavior Research:(1974), Marketing Principles: The Management Proces(1980), “Product Classification Taxonomies:(1978), “Intrachannel Conflict and Use of Power,”(1967), “Estimating Structural Parameters of Marketin(1974), Consumer Behavior:(1957), Marketing Management: Analysis and Decision(1977), Consumer Behav(1983), “Marketing Theory of the Firm,”(1985), “A Contingency Framework for Understanding Ethical Decision Making in Marketing,”(1957), A Theory of Cognitive Dissonance,(1963), “An Investigation of the Relationships Between Beliefs(1975), Belief, Attitude, Intention, and Behavior:(1980), Macromarketing: Evolution of Thought, (1967), Mark(1974) Marketing and Social Priorities,(1986), “Recent Developments in FTC Policy on deception(1958), “Industrial Dynamics: A Major Breakthrough f (1959), “Advertising: A Problem in Industrial Dynamics,”(1974), “The Journal of Consumer Research: An Introd(1962), “Brand Choice as a Probability Process,”(1983a), “Interorganizational Exchange Behavior in M (1983b), “On the Measurement of Interim Power in Channels of Distribution,”(1967), “A Review of Buyer Behavior,” (1979b), “Th(1974a), “A(1974b), “A(1985a), “ (1977), “A

(1940), “The Functional Concept in Marketing,”(1980), A Basic Bibliography on Experimental Design i (1987), “The (1976), “Deception in Advertising: A Receiver Oriented Approach to Understanding,”(1986), “Consumer Boycotts: Are Targets Always the Bad Guys?”(1985), “The Differential Effects of Exercised and(1984), “Competition as a Moderator of the Effect of A(1985), “A Propositional Inventory for New Diffusion Research,”(1966), “A Systems Framework for Retail Location,”(1950), “A Theoretical Approach to the Study of Marke(1983), “Regional-Spatial Analysis in Marketing,”(1960), “The Silent Language in Overseas Business,”(1972), Consumer Choice Behavior: A Cognitive Theory,(1958), The Psychology of Interpersonal Relations,(1980), “Irnovativeness, Novelty Seeking, and Consume(1983), “Religious Affiliation and Consumption Processes:(1982), “The Experiential Aspects of Consumption: Con(1977), “Frequently Purchased Nondurable Goods and Services,”(1967a), A Basic Bibliography on Experiments In Marke(196Th), “An Experiment on Consumer Dissonance,”(1958), “The Distinction Between Convenience Goods, Shopping Goods, and Specialty Goods,”(1986), “The Marketing Concept: What It Is and What It(1987), “Marketing and Exchange,”(1986), “Effects of Competitive Context and of Additional Information on Price Sensitivity,”(1964), “Defining and Estimating a Trading Area,” (1984), “Measuring the Congruence of Market Areas,”(1971), “The Morphology of Theory and the General T(1977), “Th (1981), “Alderson’s General Theory of Marketing: A Formalization,”

(1952), “Marketing as a Science: An Appraisal,”(1978), “Consumer Research: A State of the Art Review,”(1986), “The Nine Nations of North America and the Value Basis of Geographic Segmentation,”(1972), Society and Marketing,(1971), ‘Personality and Consumer Behavior:(1953), “Rational Behavior and Economic Behavior,” (1956), Cons(1953), Consumer Attitudes and Demand:(1966), The Social Psychology of Organizations,(1960), “The Functional Approach to the Study of Atti (1959), “A P (1955), Personal Influence: The Part Played by People in (1958), Managerial Marketing: Perspectives and (1966), “Edu(1962), “The Systems Approach to Marketing,”(1967), Marketing Management: Analysis, Planning am(1972a), “A Generic Co(1972b), “ (1975), Mar“Global StHow Customers Think, Marketing Metaphoria(1983), “Framework for Analyzing Marketing Ethics,”(1960), “Marketing Myopia,” (1983), “The(1981), “Ma(1965), “Ex(1958), “The Dangers of Social Responsibility,”

(1969), “Broadening the Concept of Marketing — Too (1959), “On the Nature of Specialty Goods,”(1976), “Sources of Power: Their Impact on Intrachanne(1982), “A Modified Model of Power in the Marketing Channel,”(1963), “A Theory of Retailer-Supplier Conflict, Contro(1967), The Marketing Channel: A Conceptual Viewpoint,(1963), “Alternative Explanations of Institutional Cha (1965), “The Emergence and Growth of Contractually Integrated Channels in the American Economy,”(1960), Basic Marketing: A Managerial Approach,(1961), The Achieving Society,(1964), “A Conceptual Approach to Marketing,”(1979), “Toward Strategic Intelligence Systems,”(1982), “Marketing and Product Liability: A Review and Update,”

(1980), “Biological and Evolutionary Dimensions of Aldersonian Thought: What He Borrowed Then and What He Might Have Borrowed Now,”(1972), Macro Marketing: A Social Perspective,(1984), “Economic Foundations for Pricing,”(1965), Unsafe at Any Speed,(1966), Consumer Decision Processes: (1962), “Marketing and Alderson’s Functionalism,”(1957a), “A Behavioristic Analysis of Perception and (195Th), “Motivational Dynamics of Language Behavior,”(1960), “A Multi-State Approach to Pricing,”(1978), The External Control of Organizations,(1980), Competitive Strategy: Techniques for Analyzin performance(1982), “The Association Model of the Advertising C (1976), “A Comment on ‘Defining Misleading Advertising’(1984), “Pricing Research inMarketing: The State of the Art(1981), “General Living Systems Theory and Marketing(1983), “Toward a Theory of the Macro Systemic Effects of the Marketing Function,”(1931), The Law of Retail Gravitation,(196]), Wholesaling in Marketing Organization, (1965), The (1967), The Marketing Significance of Geographical Variations in(1978), “A Useful Scope for Marketing,” (1987), “Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application,”(1962), Diffusion of Innovations, (1987), “The Critical School and Consumer Research,”(1985), “The Ritual Dimension of Consumer Behavior,”(1983), “Psychosocial Themes in Consumer Grooming Rituals,”(1981), “The Theory of Interregional Marketing,” (1980), “Historical Research in Marketing,”(1971), Up Against the Corporate Wall: Modern Corpora(1979), Promises of the Good Life,(1977), Macro-Marketing: Distributive Processes from a Societal Perspective(1969), Distribution Channels: Behavioral Dimensions,(1969), “Conflict in Distribution Channels:(1986), “Beyond the Many Faces of Price:(1968), “Marketing Information Systems and Subsyste(1983), “The Marketing of Services: Why and How is it Different?”,(1952), Marketing in the American Economy(1986), “Methodological Issues in Macromarketing,”

(1986), “Knowledge, Motivation, and Adaptive Behavio(1981), “Effectiveness in Sales Interactions: A Contingency Framework,”(1916), The Marketing of Farm Products, (1917), “Marketing Functions and Mercantile Organization;”(1975), “Psychographics: A Critical Review,”(1955), “The Web of Word of Mouth,”(1973), “Issues in Marketing’s Use of Multi- Attribute Attitude Models,”(1985), “Communication Style in the Salesperson-Customer Dyad,”(1980), “Conceptual and Methodological Issues in Orga(1986), “The(1983), “Marketing Strategy: New Directions(1984), “Market Segmentation: A Tactical Approach,”(1984), “Environmental Management:(1985), “Problems and Strategies in Services Marketing,”

Articles 7

Computer Simulation of Competitive Market Response,

(1982), “Marketing, Strategic Planning, and the Theory of the Firm(1977), “A Taxonomy of Consumer Satisfaction! Dissatisfaction(1979), “Detecting and Correcting Deceptive Advertising(1967), Word of Mouth Advertising: A Review of the Literature,

(1984), “A Prospectus for Theory Construction injvlarketing,”(1964), “Design of Marketing Channels” in Theory in Marketing, Reavis Cox, Wroe Alderson, and Stanley J. Shapiro,

(1965), “Development of Marketing Thought: A Brief History,”

(1959), The Beginning of Marketing Thought in the United States,

(1985), “Market Segmentation and Positioning in Specialized Industrial Markets,”

(1987), ‘Developing Buyer-Seller Relationships,”

(1983), “Marketing Theory of the Firm,”

(1959), “Advertising: A Problem in Industrial Dynamics,”

(1983b), “On the Measurement of Interim Power in Channels of Distribution,”(1986), “Global Markets or Global Competition?”,

(1976), “Deception in Advertising: A Receiver Oriented Approach to Understanding,”

(1985), “A Propositional Inventory for New Diffusion Research,”

(1983), “Religious Affiliation and Consumption Processes:(1977), “Frequently Purchased Nondurable Goods and Services,”

(1981), “Alderson’s General Theory of Marketing: A Formalization,”

(1955), Personal Influence: The Part Played by People in (1962), “The Systems Approach to Marketing,”

(1986b), “ (1971), “So(1969), “Broadening the Concept of Marketing,”

(1958), “The Dangers of Social Responsibility,”

(1982), “A Modified Model of Power in the Marketing Channel,”(1967), The Marketing Channel: A Conceptual Viewpoint,(1965), “The Emergence and Growth of Contractually Integrated Channels in the American Economy,”

(1980), “Biological and Evolutionary Dimensions of Aldersonian Thought: What He Borrowed Then and What He Might Have Borrowed Now,”

(195Th), “Motivational Dynamics of Language Behavior,”

(1976), “A Comment on ‘Defining Misleading Advertising’

(1983), “Toward a Theory of the Macro Systemic Effects of the Marketing Function,”

(1967), The Marketing Significance of Geographical Variations in(1987), “Social Responsibility, Ethics, and Marketing Strategy: Closing the Gap Between Concept and Application,”

(1983), “Psychosocial Themes in Consumer Grooming Rituals,”

(1983), “The Marketing of Services: Why and How is it Different?”,

(1981), “Effectiveness in Sales Interactions: A Contingency Framework,”(1917), “Marketing Functions and Mercantile Organization;”

(1983), “Marketing Strategy: New Directions